Lewis Deep Democracy

What Lewis Deep Democracy does

Lewis Deep Democracy (legal entity: DEEP DEMOCRACY PTY LIMITED) is an Australian private company founded in 1993 by Myrna Lewis that commercializes a proprietary facilitation methodology for transforming group conflict into inclusive, collaborative decision-making. The Lewis Deep Democracy Method — trademarked and copyrighted — provides structured tools for surfacing tension, including all voices, and reaching decisions with collective buy-in; the company describes its applicability as ranging from boardroom to classroom. The company is registered at Unit 2, 69 Bradley's Head Road, Mosman, NSW, and operates globally through a network of Licensed Providers and Accredited Practitioners.

The company delivers its methodology through a portfolio of online courses (foundation, advanced, micro-courses, specialty programs including "I Know Me" and the newer "Turning Tension into Trust") hosted on the Thinkific learning platform, in-person events (The LDD Retreat, Relating Reimagined workshop), founder-led keynote speaking engagements, an owned e-commerce shop, and a licensing program that accredits a global practitioner network. Supporting infrastructure consists of a Squarespace website, Stripe/PayPal/Shopify for payments, Mailchimp for email marketing, Google Analytics and Firebase for analytics, and standard social logins. Customer segments span organizations, leadership teams, consultants, educational institutions, communities, families, and personal development audiences under a horizontal segmentation approach.

Lewis Deep Democracy operates as a small founder-led business with 12 employees and no disclosed external funding, public ticker, M&A activity, or restructuring events in the available record. Revenue is generated through course fees, event tickets, keynote speaking fees, merchandise sales, and licensing royalties; no financial figures are publicly disclosed and no investor materials are referenced.

Name

Lewis Deep Democracy

Legal name

DEEP DEMOCRACY PTY LIMITED

Website

https://lewisdeepdemocracy.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Lewis Deep Democracy is an Australian private company founded in 1993 that commercializes a proprietary methodology for transforming group conflict into inclusive decision-making, delivering online courses, retreats, workshops, and a licensed practitioner network across organizations, education, leadership, and community segments.

Ownership category

akta.pro rank

Product category

Professional Training and Facilitation Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Public Speaking & Debate Programs (Live/Recorded) (EDAMAOAD)

akta.pro secondary industry

Peer Feedback, Discussion Forums & Social Learning Communities (EDAFAGAH)

Keywords

• Conflict resolution training
• Facilitation methodology
• Decision-making workshops
• Inclusive leadership training
• Deep democracy methods

Headquarters

HQ city

Mosman

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Online Courses and Education: Revenue from online course delivery via Thinkific platform, including foundation courses, advanced courses, micro-courses bundle, and specialty courses like I Know Me integration coaching. Courses are offered at various levels from beginner to advanced practitioners.
2. Events and Retreats: In-person experiences including The LDD Retreat and Relating Reimagined workshop, providing immersive training experiences at premium pricing.
3. Keynote Speaking: Founder Myrna Lewis provides keynote speaking services, showcasing the methodology and generating brand awareness while driving consulting and training opportunities.
4. Shop and Merchandise: E-commerce storefront selling products and resources related to the methodology, including special offers.
5. Licensed Practitioner Network: Licensing model where accredited practitioners pay for access to LDD Intellectual Property, creating a network of certified providers who deliver the methodology under license.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lewis Deep Democracy delivers a proprietary facilitation methodology for transforming conflict into collaboration and inclusive decision-making. Offerings include online courses (Foundation, Advanced, Micro-courses, I Know Me), in-person retreats and workshops, keynote speaking, enterprise consulting, and a Licensed Practitioner network. The methodology is delivered to organizations, leaders, educators, consultants, communities, families, and individuals seeking to navigate tension and make decisions that people genuinely support.

Product overview

Lewis Deep Democracy is a methodology and training organization founded by Myrna Lewis in 1993, offering a portfolio of educational products and services centered on conflict transformation and inclusive decision-making. The core offerings include Foundation and Advanced courses, Micro-courses, and the I Know Me integration coaching program, all delivered through the Thinkific learning platform. The company also provides in-person experiences through The LDD Retreat and Relating Reimagined Workshop, keynote speaking services, and a content series (Spotlight Series podcast). Additional offerings include a Shop for LDD-related products and a Licensed Providers certification for practitioners. The methodology applies across diverse sectors including organizations, leadership development, consulting, education, community, family, and personal development.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Large-scale leadership and organizational effectiveness training provider. Competes with LDD for enterprise L&D budgets across communication, leadership, and team-effectiveness categories.
• Korn Ferry: Global organizational consulting firm with leadership development and team effectiveness practices. Competes with LDD in the enterprise segment, though LDD sits in a more specialized facilitation niche.
• Center for Creative Leadership: Global leadership development organization offering training, assessments, and coaching for leaders and teams. Overlaps with LDD's leadership segment on inclusive decision-making and team dynamics.
• Harvard Program on Negotiation: Academic source of negotiation and conflict-resolution frameworks with associated training and executive education. Overlaps with LDD's decision-making and conflict-transformation value proposition for professionals.

Emerging players

• Brené Brown (Dare to Lead): Research-backed leadership and courage training programs delivered through courses, keynotes, and certified facilitators — a comparable methodology-plus-practitioner model targeting individual and enterprise learners.
• Polarity Partnerships: Consultancy teaching leaders and teams to manage polarities and tensions as a strategic resource. Conceptually adjacent to LDD's 'discover hidden wisdom in tension' framing and similar in size and niche orientation.
• The Clearing: Consulting and training firm focused on collaborative leadership and team development. Comparable to LDD in methodology-driven facilitation services and in serving leadership and organizational clients.

Direct peers

• Interaction Associates: Specializes in facilitation, collaborative leadership, and inclusion training for organizations — overlapping strongly with LDD's 'boardroom to classroom' positioning and practitioner-based delivery model.
• VitalSmarts (Crucial Learning): Trains individuals and teams in Crucial Conversations, Crucial Influence, and Change Anything — the most direct competitor to LDD's facilitation and conflict-resolution methodology, with overlapping enterprise and individual learner offerings.
• The Arbinger Institute: Provides organizational development training focused on conflict, mindset, and collaborative results. Directly comparable to LDD's method of transforming interpersonal tension into productive outcomes for teams and leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lewisdeepdemocracy
• LinkedInlinkedin.com/company/lewis-deep-democracy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Deep Democracy