Markazia Group

What Markazia Group does

Markazia Group, legally known as Central Trade & Auto Co., is a privately held automotive distributor founded in 1999 and headquartered in Amman, Jordan. The company holds exclusive distributorship rights in Jordan for Toyota (since 1999), Lexus (since 2007), Hino trucks, Yamaha motorcycles, King Long buses, Budget Car Rental, and Autel electric vehicle chargers. With approximately 500 employees and an operational footprint spanning 5 service centers and 5 spare parts distribution locations across Amman, Zarqa, Irbid, Mafraq, and Aqaba (including Jordan's largest service center in Bayader), the company has cumulatively sold over 500,000 vehicles and serviced over 1,000,000 vehicles since its founding.

The product portfolio centers on luxury vehicles distributed under the Markazia Lexus brand, organized across three segments: sedans (IS 300h, ES 300h, LS 500h), SUVs (NX 350h, RX 350h, RX 500h F SPORT, LX 600, LX 700h), and performance/sports models (RC, LC 500, LFA). Vehicle pricing ranges from JOD 47,000 for the entry-level ES 300h to JOD 158,000 for the LX 700h hybrid flagship. The underlying technology stack is supplied by Toyota/Lexus and emphasizes self-charging hybrid powertrains that require no external charging infrastructure, the Lexus Interface infotainment platform with Intelligent Assistant voice command, Apple CarPlay/Android Auto integration, Mark Levinson premium audio, and the Lexus Safety System+ 3.0 advanced driver-assistance suite. Manufacturing craftsmanship is anchored in the Takumi master-artisan program (25+ years of experience and 60,000+ training hours per craftsman). Adjacent offerings include the Madmoun certified pre-owned program with 150+ point inspection, virtual consultation, trade-in upgrades, and 0% in-house financing over three-year terms.

Revenue is generated across five streams: new vehicle sales, after-sales services (periodic maintenance, concierge packages, prepaid contracts), genuine parts and accessories, certified pre-owned sales, and trade-in financing. The primary customer base consists of Jordanian high-net-worth individuals and affluent professionals seeking luxury transportation, with secondary demand from corporate fleet buyers and luxury upgrade seekers migrating from non-luxury brands. The company sells through a flagship showroom opened on Mecca Street, Amman in 2024, supplemented by digital booking, virtual consultations, and the 5-center service network. The business model is anchored in exclusive OEM partnerships and a tiered "concierge" ownership experience differentiated through Omotenashi hospitality, comprehensive warranty coverage (4-year/100,000 km vehicle; 7-year/150,000 km hybrid battery), and Lexus's #1 J.D. Power Vehicle Dependability ranking across three consecutive years.

Name

Markazia Group

Legal name

Markazia Group (Central Trade & Auto Co.)

Website

https://lexus.com.jo

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Markazia Group is the exclusive Jordanian distributor of Toyota, Lexus, Hino, Yamaha, King Long, and Autel, selling luxury vehicles and operating a nationwide network of service centers serving affluent consumers and corporate fleets.

Ownership category

akta.pro rank

Product category

Luxury Automotive Retail

NAICS

Automobile Dealers (4411), Automotive Parts and Accessories Retailers (441330), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury SUV & Performance SUV Rentals (THADAMAC)

akta.pro secondary industries

Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ), Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Luxury automotive distribution
• Vehicle retail sales
• Automotive after-sales services
• Certified pre-owned vehicles
• Automotive financing services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Lexus vehicles including sedans, SUVs, and performance sports cars. Revenue from direct retail sales through showrooms and online bookings.
2. After-Sales Services: Maintenance, repairs, service packages (periodic maintenance, discounted service packages, concierge packages, prepaid service contracts), and warranty services
3. Genuine Parts & Accessories: Sale of genuine Lexus spare parts, batteries, and accessories at competitive prices
4. Certified Pre-Owned Vehicles: Sale of Madmoun certified pre-owned Lexus vehicles with enhanced quality guarantees and transparent vehicle history
5. Financing Services: In-house financing options including 0% interest payments, trade-in programs, and flexible payment plans

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Markazia Group is the sole authorized distributor of Lexus luxury vehicles in Jordan, offering the complete Lexus lineup across sedans, SUVs, and performance sports cars through a flagship showroom and digital channels. The company complements vehicle sales with a full after-sales ecosystem including periodic maintenance, service packages, concierge tiers (Silver/Gold/Platinum), prepaid service contracts, warranty coverage, genuine parts and accessories, hybrid and EV specialized services, the Madmoun certified pre-owned program, in-house financing with 0% interest options, trade-in programs, and virtual consultation services.

Product overview

Markazia Group (Central Trade & Auto Co.) operates as the official Lexus dealer in Jordan, distributing Toyota, Lexus, Hino trucks, Yamaha motorcycles, Budget Car Rental, King Long, and Autel electric vehicle chargers. The product portfolio centers on luxury vehicles across three segments: Sedans (IS 300h, ES 300h, LS 500h), SUVs (RX 350h, RX 500h F SPORT, NX 350h, LX 700h, LX 600), and Performance/Sports (RC, LC 500, LFA). Complementing vehicle sales is a comprehensive service ecosystem including periodic maintenance, service packages (Silver/Gold/Platinum Concierge), prepaid contracts, annual membership, door-to-door service, warranty coverage (4-year/100,000 km vehicle; 7-year/150,000 km hybrid battery), genuine parts, and specialized hybrid/EV services. Additional offerings include Madmoun certified pre-owned program, virtual consultation, trade-in program, and flexible financing options.

Differentiator

Problem solved

Functional benefit

Brands

• Madmoun: Certified pre-owned Lexus vehicle program by Markazia, offering enhanced quality guarantees and transparent vehicle history.

Products and services

• Lexus IS 300h
• Lexus ES 300h
• Lexus LS 500h
• Lexus RX 350h
• Lexus RX 500h F SPORT
• Lexus NX 350h
• Lexus LX 700h
• Lexus LX 600
• Lexus RC
• Lexus LC 500
• Lexus LFA
• Periodic Maintenance Services
• Concierge Packages (Silver, Gold, Platinum)
• Prepaid Service Contracts
• Annual Membership Program
• Door-to-Door Service
• Warranty Services
• Genuine Parts and Accessories
• Hybrid and Electric Vehicle Services
• Madmoun Certified Pre-Owned Program
• Virtual Consultation
• In-House Financing Options
• Toyota Vehicle Distribution
• Hino Trucks Distribution
• Yamaha Motorcycles Distribution
• King Long Bus Distribution
• Autel EV Charger Distribution

Quantifiable outcome

• J.D. Power 2025 Vehicle Dependability Study: Highest overall dependability ranking with 135 PP100 score
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lexus (Toyota Motor Corporation)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2007Sole authorized distributor of Lexus vehicles in Jordan since 2007. Markazia Group distributes the complete Lexus lineup including sedans, SUVs, and performance vehicles, supported by comprehensive after-sales services and warranty coverage.
• Toyota Motor CorporationcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1999Sole authorized distributor of Toyota vehicles in Jordan since 1999. One of the group's founding distribution partnerships.
• Hino TrucksminorOEM/ Whitelabel/ Licensing PartnerSole distributor of Hino trucks in Jordan as part of the group's diversified automotive portfolio.
• Yamaha MotorcyclesminorOEM/ Whitelabel/ Licensing PartnerSole distributor of Yamaha motorcycles in Jordan as part of the group's diversified automotive portfolio.
• Budget Car RentalminorChannel Partner/ Reseller/ DistributorAuthorized Budget Car Rental franchise as part of the group's diverse automotive services.
• King LongminorOEM/ Whitelabel/ Licensing PartnerSole distributor of King Long buses in Jordan as part of the group's diversified automotive portfolio.
• Autel Electric Vehicle ChargersminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Autel electric vehicle chargers in Jordan, supporting EV infrastructure development.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Al-Futtaim Group: The largest authorized Toyota and Lexus distributor in the UAE, with a multi-brand automotive portfolio, comprehensive after-sales network, and similar exclusive-distribution business model. Closest direct analogue to Markazia's structure, just at much larger scale and in a wealthier market.
• Al Jazirah Vehicles Agencies: Authorized distributor of Toyota in Saudi Arabia, part of the broader Al Jazirah Group. Operates a Toyota exclusive-distribution model with full service-network support, comparable to Markazia's Toyota business in Jordan.
• Al Mulla Group: Diversified Kuwaiti conglomerate that distributes Toyota, Lexus, and other automotive brands. Operates an exclusive multi-brand distribution model with full after-sales support, structurally similar to Markazia's Jordanian operations.
• Abdul Latif Jameel Motors: Authorized distributor of Toyota and Lexus vehicles in Saudi Arabia, with an extensive nationwide service network and similar exclusive multi-brand automotive distribution. Operates at a much larger scale but follows the same authorized-distributor business model as Markazia.
• Al-Sayer Holding: Authorized Toyota and Lexus distributor in Kuwait with a broad automotive services portfolio. Comparable multi-brand authorized-distributor business with similar service-center and parts-distribution footprint.
• Premier Motors (Al-Futtaim): The dedicated Lexus distributor within the Al-Futtaim Group in the UAE. The most direct product-line peer for Markazia's Lexus-only business, including hybrid models and concierge-style service programs.
• Zayani Motors: Authorized Toyota and Lexus distributor in Bahrain with a comparable product mix spanning sedans, SUVs, and after-sales services. Direct peer for GCC authorized-distributor economics.

Regional players

• Manaseer Group: Diversified Jordanian automotive group operating across trucks, heavy equipment, and passenger vehicles. Operates in the same Jordanian market as Markazia, providing a direct regional competitive reference point.
• International Motor City (IMC): Multi-brand automotive dealer group operating in Jordan. Competes with Markazia for the same Jordanian customer base across multiple OEM brands, providing direct regional competitive context.

Broad incumbents

• Inchcape plc: Global automotive distributor with multi-brand portfolios across emerging markets. While not a Toyota/Lexus partner, it represents the broader global incumbent in authorized-distribution, with similar unit-economics economics and after-sales models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LexusCTA
• Facebookfacebook.com/MarkaziaLexusJo
• Instagraminstagram.com/markazia_lexus
• LinkedInlinkedin.com/company/markazia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markazia Group