Lexus Groupe Maurin

What Lexus Groupe Maurin does

Lexus Groupe Maurin is an authorised Lexus retail point operating from Lattes in the Montpellier metropolitan area (Occitanie, France), part of the broader Groupe Maurin dealership network and a franchisee within the Lexus France distribution system managed by Toyota Motor Europe NV/SA. The point of sale markets the full Lexus electrified lineup to retail consumers and business customers, covering compact and mid-size SUVs (LBX, UX, NX, RX, RZ), the ES sedan (hybrid and 100% electric), the LM executive MPV and the TZ 6-seat BEV in world-premiere rollout, alongside the Lexus Préférence certified pre-owned programme.

The underlying technology stack is supplied centrally by the Lexus brand: Multi Stage Hybrid powertrains, 100% electric platforms (RZ, ES 350e with up to 581 km range), Lexus Safety System+ driver assistance, a 12.3-inch Lexus Digital Cockpit, and the Lexus Link+ / My Lexus connected-services ecosystem. Local operations therefore depend on brand-funded R&D, including the Japanese Aerodynamic Research Centre, rather than proprietary in-dealership engineering.

Revenue is generated through one-time new- and pre-owned vehicle sales, recurring financing and insurance commissions via Lexus Financing and Lexus Assurances, professional-service income from after-sales maintenance and original parts, and emerging subscription-style revenue through Kinto mobility offerings. Customer acquisition is supported by central digital channels (Lexus.fr, social, webradio) and brand partnerships such as the ATP Tour, Milan Design Week, and The Loft by Lexus experiential spaces.

Name

Lexus Groupe Maurin

Legal name

Lexus France

Website

https://lexus.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Lexus Groupe Maurin is a 5-employee authorised Lexus dealership in Lattes (Montpellier), France, selling new and certified pre-owned Lexus electrified vehicles and providing financing, insurance, and after-sales services to retail and business customers under the Toyota-owned Lexus brand.

Ownership category

akta.pro rank

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Direct sales of new Lexus vehicles including hybrid, plug-in hybrid, and fully electric models. Revenue generated from vehicle transactions at dealerships.
2. Financing Services: Lexus Financing offers various financial solutions including leasing, credit, and financing options for vehicle purchases.
3. Vehicle Maintenance and Service: After-sales services including vehicle maintenance, repairs, and original parts sales through Lexus Centres.
4. Insurance Services: Lexus Assurances provides insurance products tailored for Lexus owners.
5. Pre-owned Vehicles: Lexus Préférence certified pre-owned vehicle sales program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Lexus Groupe Maurin is an authorised Lexus Centre (dealership) located in Lattes/Montpellier, France, retailing new Lexus vehicles (hybrid, plug-in hybrid, and 100% electric models) alongside certified pre-owned Lexus Préférence vehicles. The dealership also delivers financing solutions through Lexus Financing, insurance products via Lexus Assurances, connected services through Lexus Link+, and after-sales maintenance, repair, and original parts services.

Product overview

Lexus Groupe Maurin (Lexus France) is the premium electrified vehicle division of Toyota for the French market. The product portfolio consists of multiple vehicle sub-brands across different segments: compact SUVs (LBX, UX), mid-size SUVs (NX, RX), a flagship electric SUV (RZ), sedans (ES), business vehicles (LM), and the upcoming TZ electric SUV. Lexus operates under the Lexus Electrified platform unifying 100% electric vehicles, hybrid, and plug-in hybrid technologies. Supporting services include connected services (Lexus Link+, My Lexus), financing solutions, business fleet services, the Lexus Preference certified pre-owned program, the Lexus Loves Music webradio experience, and Kinto mobility services. The F SPORT sub-brand offers sport-oriented variants across the lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• LBX Compact premium hybrid SUV designed for urban lifestyles, starting at 35,800€.
• UX Urban crossover with hybrid technology combining compact agility with premium features, starting at 45,000€.
• NX Mid-size premium SUV available in hybrid and plug-in hybrid variants, starting at 58,500€.
• RZ First 100% electric SUV from Lexus with spacious design and premium performance, starting at 61,000€.
• RX Full-size luxury SUV combining elegance with high performance and hybrid technology, starting at 93,000€.
• ES Premium sedan available in 100% electric (ES 350e) and hybrid (ES 300h) versions, starting at 67,200€.
• LM Executive luxury people-mover (MPV) redefining business travel, starting at 131,000€.
• TZ World premiere 6-seat 100% electric SUV representing next-generation Lexus electric vehicle design.
• LC Luxury coupe marking a new era for Lexus, featuring bold design and exhilarating performance with the Multi Stage Hybrid system.
• Lexus Financing Financial services including leasing, credit, and insurance solutions for purchasing Lexus vehicles, available through the dealership.
• Lexus Assurances Insurance products tailored for Lexus owners, including a connected insurance offering.
• Lexus Préférence Certified pre-owned vehicle program offering quality-assured used Lexus vehicles with warranty.
• Maintenance and After-Sales Services Vehicle maintenance, hybrid system verification, technical inspection, tyres, oil changes, repairs, and recall campaigns delivered at the Lexus Centre.
• Lexus Business Dedicated business division offering fleet solutions, corporate leasing, electrified test drives, and tailored financing for business and professional customers.

Quantifiable outcome

• ES 350e electric vehicle offers up to 581km range on single charge
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• ATP TourflagshipStrategic or Co-development PartnerLexus maintains a multi-year global partnership with ATP Tour as the official automotive partner. The partnership aligns Lexus brand values of precision, excellence, and performance with elite tennis, positioning the brand at prestigious international tennis events and reaching a global audience of tennis enthusiasts.
• Milan Design WeekcoreStrategic or Co-development PartnerLexus participates in Milan Design Week 2026 as a major design-focused brand, showcasing its design philosophy, innovation in automotive design, and creative collaborations with designers globally.
• Canal MusicminorStrategic or Co-development PartnerLexus Loves Music webradio partnership with Canal Music provides exclusive music programming for Lexus Centres and customer listening experiences. The program features curated playlists and daily updated content.
• Lexus Design Awards ParticipantscoreStrategic or Co-development PartnerAnnual design competition supporting emerging designers worldwide, aligning with Lexus design philosophy and creative innovation values. Winners and participants collaborate with Lexus on design concepts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BMW Group: Global premium and luxury OEM whose dealerships compete head-to-head with Lexus for premium French buyers (3 Series, 5 Series, X3, X5, iX). Comparable as the parent of a competing premium dealer network that Lexus Groupe Maurin competes against locally.
• Porsche AG: Ultra-premium OEM with a strong French dealer network and expanding BEV lineup (Taycan, Macan EV). Comparable as a higher-ASP competitor that frames the upper bound of Lexus's premium pricing ladder (LM at €131,000 competes in this territory).
• Tesla: Pure-play premium EV manufacturer selling directly in France (Model 3, Model Y, Model S, Model X). Comparable as a competing premium-EV brand whose direct-sales model and pricing pressure the Lexus electrification strategy.
• Mercedes-Benz Group: Global luxury OEM with a strong French dealer footprint (A-Class through S-Class, GLA/GLE/GLS, EQ lineup). Comparable as a competing premium franchise whose dealer economics and brand positioning directly influence Lexus's French market share.

Direct peers

• Inchcape plc: Global automotive distributor and retailer with a strong presence in premium and luxury brands across multiple markets. Comparable as a multi-market franchised retailer with focus on premium OEMs and aftersales monetisation.
• AutoNation: The largest automotive retailer in the United States, operating new- and used-vehicle franchises across premium and mass-market brands. Directly comparable as a franchised auto retailer generating revenue across new sales, financing, F&I, service, and parts.
• Lithia Motors: Large US-based franchised auto retailer with a broad OEM portfolio including premium brands. Comparable business model of multi-channel vehicle sales plus financing, service, and parts revenue across dealership locations.
• Group 1 Automotive: US and UK franchised automotive retailer with material premium-brand exposure (BMW, Mercedes-Benz, Toyota/Lexus). Comparable as a multi-brand retail group earning across new vehicles, F&I, service, and parts.
• Penske Automotive Group: International premium and luxury-focused automotive and powersports retailer with significant European (including UK) operations. Closely comparable given its premium-brand mix, including Audi, BMW, Mercedes-Benz, and Porsche franchises.
• Vertu Motors: UK-based franchised automotive retailer operating volume and premium-brand dealerships (including BMW, Mercedes, Audi). Comparable as a UK/European franchised retailer monetising new vehicles, used cars, F&I, and aftersales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lexusfrance
• YouTubeyoutube.com/LexusFrance
• Facebookfacebook.com/LexusFrance
• LinkedInlinkedin.com/company/lexus-montpellier
• Instagraminstagram.com/lexusfrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexus Groupe Maurin