Lexus of Brighton

What Lexus of Brighton does

Lexus of Brighton is a single-site authorised Lexus franchise dealership located at 99 Nepean Highway, Elsternwick, Victoria, Australia, operating under GAS Motors Pty Limited (LMCT 9897). The business retails the full Lexus new-vehicle portfolio across SUVs (LBX, LBX Morizo RR, UX, NX, RZ, RX, GX, LX), sedans (ES, LS), coupes (LC, LC Convertible), and the LM mover, with powertrain coverage spanning petrol, hybrid, plug-in hybrid, battery electric, and diesel. The dealership claims to be Victoria's largest Lexus dealership and Australia's largest Lexus showcase by inventory breadth, and operates a pre-owned vehicle channel, a service centre with three Master Diagnostic Technicians and pick-up/delivery options, car wash services, and Lexus Financial Services (including a Full-Service Lease product and Lexus Insurance facilitated by Toyota Finance Australia).

The go-to-market is a traditional direct-to-consumer franchise model: customers explore models and configure pricing via the dealership website, request brochures or test drives, and complete purchases at the physical showroom. Differentiation is built around the Customer Delivery Management (CDM) team — claimed to be Australia's only such team with a dedicated product specialist — and a high-service retail experience supported by the Lexus brand ecosystem, including the Lexus Encore owner loyalty programme and the Lexus mobile app. Revenue is generated through new and pre-owned vehicle sales (one-time transactions), servicing and maintenance, financing commissions, lease income, insurance distribution, and ancillary services such as car wash.

Operating geographies are limited to the Australian state of Victoria, with all sales and service activity anchored at the Elsternwick site. The dealership derives no disclosed revenue or unit-volume data, holds no patents or trademarks of its own, has no subsidiaries, and has no documented M&A, funding, or leadership change activity in the input data.

Name

Lexus of Brighton

Legal name

GAS Motors Pty Limited

Website

https://lexusofbrighton.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lexus of Brighton is an authorised Lexus franchise dealership in Elsternwick, Victoria, operating as a division of GAS Motors Pty Limited. It retails the full Lexus vehicle range and offers pre-owned sales, servicing, financing, insurance, and full-service lease to individual luxury buyers and corporate fleet customers.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

Passenger Car Leasing (532112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Luxury vehicle dealership
• New car sales
• Pre-owned vehicles
• Automotive servicing
• Vehicle financing

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Lexus vehicles including SUV, sedan, coupe, and mover segments. Vehicles offered with petrol, hybrid, plug-in hybrid, and battery electric powertrains.
2. Pre-Owned Vehicle Sales: Sale of inspected and tested pre-owned Lexus vehicles maintained to dealership quality, safety, and longevity standards.
3. Vehicle Servicing and Maintenance: Service centre providing maintenance, repairs, and first-class servicing using state-of-the-art technology. Offers pick-up and delivery options.
4. Car Wash Services: Car wash services offered at the dealership location.
5. Lexus Financial Services: Finance and insurance products including personal and business financing, full-service lease, and insurance. Dedicated business managers assist customers with finance packages.
6. Lexus Insurance: Motor vehicle insurance products offered through the dealership, facilitated by Toyota Finance Australia and underwritten by Adica.
7. Full-Service Lease: All-in-one leasing package bundling insurance, maintenance, and registration into a single monthly payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lexus of Brighton is an authorised Lexus franchise dealership that retails new and pre-owned Lexus luxury vehicles across SUV, sedan, coupe, and mover segments. The dealership also provides in-house vehicle servicing and maintenance, car wash, and Lexus Financial Services including personal and business financing, full-service lease, and Lexus Insurance products.

Product overview

Lexus of Brighton is a Lexus vehicle dealership offering a comprehensive portfolio of luxury vehicles across multiple segments. The product lineup comprises SUVs (LBX, LBX Morizo RR, UX, NX, RZ All-Electric, RX, GX, LX), Sedans (ES, LS), Coupes (LC, LC Convertible), and Movers (LM). Vehicles are available with diverse powertrains including Hybrid, Plug-in Hybrid, All-Electric, Petrol, and Diesel options. The dealership also provides complementary services including Lexus Financial Services (financing and insurance), the Lexus Encore owner loyalty program, a dedicated Lexus App for remote vehicle management, professional service centre facilities, and a curated pre-owned vehicle selection.

Differentiator

Problem solved

Functional benefit

Products and services

• LBX Compact Lexus SUV offering city-friendly dimensions, 9.8-inch multimedia display, and hybrid powertrain in Luxury and Sports Luxury grades, for urban luxury buyers.
• LBX Morizo RR High-performance compact SUV with a 1.6-litre turbocharged engine, optional manual gear controls, exclusive Morizo badging, and sports finishes, for performance-oriented luxury buyers.
• UX Compact luxury crossover blending SUV stance with hatchback agility, featuring UX 300h hybrid powertrain and optional all-wheel drive, for urban professionals.
• NX Medium Lexus SUV available in hybrid, plug-in hybrid, and petrol powertrains with 2WD and AWD variants and Lexus Safety System+, for active urban families.
• RZ All-Electric All-electric medium SUV featuring eAxle technology, DIRECT4 all-wheel drive, and Steer-by-Wire on F Sport models, for buyers seeking a luxury battery-electric SUV.
• RX Large luxury SUV combining daring performance with refined luxury, available in petrol and hybrid variants including the RX 500h F Sport Performance with DIRECT4 AWD.
• GX Large SUV with V6 twin-turbo petrol engine, available in 5- and 7-seat configurations, offering off-road capability and connected technology for adventure buyers.
• LX Flagship luxury SUV combining rough-road performance with supreme refinement, offered with Performance Hybrid, Petrol, and Diesel twin-turbo V6 engines.
• ES Medium Lexus sedan available in all-electric variants (ES 350e, ES 500e) with advanced battery electric technology and competitive energy consumption.
• LS Flagship luxury Lexus sedan representing the pinnacle of the brand's craftsmanship and onboard technology.
• LC Flagship luxury Lexus coupe showcasing bold design and high-performance capabilities for driving enthusiasts.
• LC Convertible Flagship luxury convertible offering an open-top driving experience in the luxury coupe segment.
• LM Flagship luxury mover (MPV) delivering the ultimate in premium people-carrying with Lexus luxury and refinement, for executive transport.
• Pre-Owned Vehicles Inspected and tested pre-owned Lexus vehicles maintained to dealership quality, safety, and longevity standards, for value-oriented luxury buyers.
• Vehicle Servicing and Maintenance Service centre providing maintenance, repairs, and first-class servicing using state-of-the-art technology, with pick-up and delivery and courtesy rental vehicles, for Lexus owners.
• Car Wash Services Car wash services offered at the Elsternwick dealership location for vehicle owners.
• Lexus Financial Services Tailored personal and business financing solutions for Lexus vehicles, supported by a finance calculator and a full-service lease calculator, with dedicated business managers assisting customers.
• Full-Service Lease All-in-one monthly leasing package bundling insurance, maintenance, and registration into a single payment, with payment calculable via the Full-Service Lease Calculator.
• Lexus Insurance Motor vehicle insurance products offered through the dealership, facilitated by Toyota Finance Australia and underwritten by Adica.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ChadstoneminorStrategic or Co-development PartnerLexus brand partnership with Chadstone shopping centre. This is a brand-level partnership under the Lexus Australia parent company, listed on the Lexus of Brighton website as part of the broader Lexus brand ecosystem and partnerships section.
• St Remio CoffeeminorStrategic or Co-development PartnerLexus brand partnership with St Remio Coffee. Listed as a brand partnership on the Lexus of Brighton website as part of the Lexus brand's lifestyle partnerships ecosystem.
• Tour de CureminorStrategic or Co-development PartnerLexus brand charitable partnership with Tour de Cure (cancer research foundation). Listed as a brand partnership on the Lexus of Brighton website as part of the Lexus brand's broader partnership ecosystem.
• Val MorganminorStrategic or Co-development PartnerLexus brand partnership with Val Morgan (cinema advertising network). Listed as a brand partnership on the Lexus of Brighton website under the broader Lexus brand ecosystem and partnerships section.
• Victoria Racing ClubminorStrategic or Co-development PartnerLexus brand partnership with the Victoria Racing Club. Listed as a brand partnership on the Lexus of Brighton website under the broader Lexus brand ecosystem and partnerships section.
• Toyota Motor Corporation AustraliacoreChannel Partner/ Reseller/ DistributorLexus of Brighton is an authorised Lexus dealership operated as a franchise of Toyota Motor Corporation Australia (TMCA). Lexus Australia is a division of Toyota Motor Corporation Australia Limited ABN 64 009 686 097. Distributed nationally by Lexus Australia.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eagers Automotive: Australia's largest automotive retail group operating hundreds of new-vehicle dealerships across multiple brands including luxury marques. Comparable as a multi-brand incumbent that aggregates dealership scale advantages similar to Lexus of Brighten's flagship positioning.
• Lithia Motors: One of the largest automotive retailers globally with operations across the US, UK, and Canada, including luxury franchise dealerships. Comparable as a broad incumbent executing acquisitive growth strategies that transform independent franchise dealers into scaled retail platforms.
• Group 1 Automotive: US and UK-based automotive retailer with a meaningful luxury franchise portfolio. Comparable as a broad incumbent with a multi-brand luxury dealership footprint that competes with independent flagship operators on inventory, service, and customer experience.
• Sonic Automotive: US-based automotive retailer with luxury franchise exposure and EchoPark used-vehicle operations. Comparable as a broad incumbent that combines new-franchise dealerships with used-vehicle and F&I ancillary streams analogous to Lexus of Brighten's revenue mix.
• Inchcape Australasia: Global automotive distributor and retailer with operations in Australia across premium and luxury brands. Comparable as a large-scale incumbent operating franchise dealerships with similar OEM-dependent economics and luxury brand portfolio.
• AutoNation: Largest automotive retailer in the United States operating hundreds of new-vehicle franchises across many OEM brands including luxury marques. Comparable as a publicly listed broad incumbent providing benchmark dealership economics, franchise model risks, and capital allocation patterns relevant to single-roof luxury dealers.
• Penske Automotive Group: Global premium automotive retailer with a heavy concentration of luxury franchises (BMW, Mercedes-Benz, Audi, Porsche, Lexus, Bentley). Comparable as a broad incumbent specialising in luxury franchised dealerships with similar OEM-dependent revenue mix and F&I attach economics.

Others

• Bapcor Limited: ASX-listed automotive aftermarket company spanning parts distribution, retail, and service trade across Australia and New Zealand. Comparable as an enabler in the Australian automotive value chain that supplies parts and service support to dealerships including luxury franchises.
• Cox Automotive Australia: Provider of automotive digital marketing, dealer software, and vehicle remarketing services in Australia. Comparable as an enabling technology and services provider in the automotive retail ecosystem that dealerships like Lexus of Brighton rely on for digital storefronts and inventory management.
• carsales.com: Australia's leading online automotive marketplace for new, used, and dealer listings. Comparable as an ecosystem participant that influences how Australian consumers discover and transact vehicles, including luxury marques like Lexus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lexus-of-brighton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexus of Brighton