Lexus on the Park
Lexus on the Park is a privately held, single-location Lexus franchise dealership in Toronto founded in 1995, serving the GTA with new, certified pre-owned, and hybrid/electric vehicle sales, service, parts, collision repair, financing, and a dedicated multilingual sales team.
- Company typePrivate
- Founded1995
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lexus on the Park does
Lexus on the Park is a privately held Lexus automobile dealership founded in 1995 and operating from a single full-service location at 1075 Leslie St in Toronto, Ontario, serving the Greater Toronto Area and Metro Toronto. It is designated as Toronto's Lexus Performance Centre within the Lexus/Toyota dealer network and offers the complete 2026 Lexus lineup — sedans (IS, ES, LS, LC), crossovers and SUVs (NX, RX, TX, UX, GX, LX), and an expanding electrified portfolio including the RZ battery-electric, RX and NX plug-in hybrids, and conventional hybrids. The business operates as a traditional franchise dealer with parallel digital channels: the Shop From Home platform enables online browsing, credit pre-approval, trade-in valuation, vehicle reservation, and home delivery, while the At Home Test Drive program brings sanitized vehicles directly to customers. Ancillary revenue streams include certified pre-owned vehicle sales, a Collision Repair Centre working with insurance carriers, a Tire Centre stocking 16 brands, Lexus Reflections Detailing, the TAG RFID-based vehicle recovery system, and Lexus Genuine Parts and Accessories.
The dealership operates under a hybrid go-to-market motion combining field sales (in-person showroom, at-home test drives), inside sales (phone, online forms), event-driven promotions (Black Friday, December to Remember, Spring Upgrade, 5 Day and 10 Day events, Exclusively Yours), and a dedicated Company Car corporate/fleet program. Pricing spans quote-based new vehicle MSRP starting around $50,000 for the UX, competitive Lexus Financial Services financing up to 60 months, closed-end leasing up to 5 years, and service specials ranging from $134.95 (wheel alignment) to $199.95+ (multi-point inspection). Customer segmentation is hybrid: primary affluent individual luxury buyers in the GTA, with explicit secondary segments for corporate fleet buyers, Chinese-speaking consumers served by a dedicated Cantonese/Mandarin sales team, multilingual buyers (French, Serbian, Korean, Greek, Ukrainian/Russian, Tagalog, Farsi), and existing Lexus owners returning for service, parts, and collision work. Customer testimonials repeatedly name individual sales consultants, indicating a relationship-driven retention model reinforced by complimentary scheduled maintenance, transferable Extra Care Protection warranties, and accumulated service history.
Ownership is private with no disclosed parent company or institutional investors, though the dealership is referenced alongside canadaoneauto.com, suggesting affiliation with the Canada One Auto dealer group. Leadership includes General Manager & Partner Alistair Baxter, Sales Manager Andrew M Thomas, Service Manager Abid Shivji, and Assistant Service Manager Kevin Fam. Community engagement is material, with cumulative charitable giving exceeding $200,000 (2019 alone totaling $121,500+) directed to staff-chosen local causes including Special Olympics, Yee Hong, and ALS. The dealership maintains an inventory depth of 100+ new Lexus vehicles at peak promotional periods and operates from a 36-employee base with a Parts department carrying 75+ years of combined technician experience.
Lexus on the Park firmographics
Firmographics- Name
- Lexus on the Park
- Legal name
- Lexus On The Park
- Website
- https://lexusonthepark.ca
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lexus on the Park is a privately held, single-location Lexus franchise dealership in Toronto founded in 1995, serving the GTA with new, certified pre-owned, and hybrid/electric vehicle sales, service, parts, collision repair, financing, and a dedicated multilingual sales team.
- Ownership category
- akta.pro rank
Lexus on the Park industry classification
Industry- Product category
- Luxury Automotive Retail
- NAICS
- Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Lexus on the Park is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Lexus on the Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Lexus vehicles including sedans (IS, ES, LS, LC), SUVs (RX, NX, GX, LX, TX), and hybrid models (RX Hybrid, NX Hybrid, UX Hybrid, RZ). Revenue recognized at point of sale. Primary revenue driver.
- Pre-Owned and Certified Pre-Owned Vehicle Sales: Sale of used vehicles including certified pre-owned Lexus vehicles with extended warranty coverage. Includes company/car program vehicles (demo and program cars with lower kilometres).
- Service and Maintenance: Vehicle servicing including oil changes, tire services, brake services, wheel alignment, multi-point inspections, and scheduled maintenance. Revenue recognized per service event. Includes complimentary scheduled maintenance for new vehicle buyers.
- Parts and Accessories: Sale of Lexus Genuine Parts including tires, batteries, wiper blades, paint protection film, cargo liners, F SPORT exhaust, and accessories. Also includes paint protection and detailing services.
- Finance and Insurance Products: Financing arranged through Lexus Financial Services (simple interest method, flexible terms up to 60 months) and lease products. Extended warranty (Extra Care Protection up to 96 months/200,000 kms), GAP insurance, and Wear Pass coverage sold as add-on products.
- Collision Repair: Full collision repair shop handling auto body work from minor fender benders to serious crashes, working with insurance companies. Additional services include window tinting, paintless dent removal, rust repair, wheel restoration, and detailing.
- Vehicle Leasing: Closed-end leasing through Lexus Financial Services with flexible terms up to 5 years, multiple security deposit options for rate reduction, and kilometre allowance customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Lexus Vehicles - Base Models |
| One time/ perpetual license | Pay-as-you-go | Certified Pre-Owned Vehicles |
| Subscription | Monthly | Vehicle Financing - Lexus Financial Services |
| Subscription | Monthly | Vehicle Leasing |
| Subscription | Monthly | Promotional Lease Rates |
| Unit Pricing | Pay-as-you-go | Service Specials |
| Freemium | Pay-as-you-go | Complimentary Services |
| Subscription | Multi-year contract | Extended Service Contracts (ECP) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Lexus on the Park product offering
Product offeringCore offering
Lexus on the Park is a full-service Lexus automobile dealership selling new (sedans, SUVs, hybrids, and the 2026 RZ electric), certified pre-owned, and pre-owned vehicles, and operating an integrated parts, service, tire, collision repair, detailing, accessories, and Lexus boutique business. The dealership provides in-house financing and leasing arrangements through Lexus Financial Services and offers Shop From Home online purchasing and At Home Test Drive delivery to GTA customers.
Product overview
Lexus on the Park is a Lexus automobile dealership offering a comprehensive portfolio of automotive products and services. The core offering centers on new Lexus vehicle sales spanning sedans (IS, ES, LS, LC, RC), crossovers/SUVs (NX, RX, TX, UX, GX, LX), and electric vehicles (RZ), complemented by pre-owned and certified pre-owned vehicle sales. The dealership extends its value through integrated service modules including Lexus Financial Services (financing/leasing), Parts & Service department (maintenance and repairs), Collision Repair Centre, and Tire Centre. Additional offerings include the TAG Vehicle Recovery System, Trade-In Appraisal services, online shopping tools (Payment Calculator, CarFinder, Shop From Home), and Lexus Maintenance Program with complimentary scheduled services. The portfolio is rounded out by the Lexus Boutique (merchandise) and Lexus Reflections Detailing services. The dealership operates as a single-location franchise serving the Greater Toronto Area.
Differentiator
Problem solved
Functional benefit
Products and services
- New Lexus Vehicles Sale of new Lexus sedans (IS, ES, LS, LC), SUVs/crossovers (NX, RX, TX, UX, GX, LX), hybrid models (RX Hybrid, NX Hybrid, UX Hybrid, RZ), and the 2026 RZ electric vehicle to GTA consumers.
- Certified Pre-Owned and Pre-Owned Vehicles Sale of certified pre-owned Lexus vehicles (with extended warranty coverage and complimentary scheduled maintenance) and other pre-owned units, including Company Car / Demo units with lower kilometres.
- Lexus Financial Services Financing and Leasing Vehicle financing (simple interest, terms up to 60 months) and closed-end leasing (terms up to 5 years) arranged through Lexus Financial Services, with Encore loyalty rate reductions.
- Lexus Parts and Service Scheduled maintenance (oil changes, tire services, brake services, alignments, multi-point inspections, Lexus Maintenance Program with two complimentary services for new vehicles) and sale of Lexus Genuine Parts.
- Lexus Certified Collision Repair Fully equipped collision repair shop working with insurance companies, offering auto body repair, paint matching, paintless dent removal, rust repair, window tinting, and detailing-oriented body work.
- Tire Centre Tire sales, installation, rotation, balancing, and storage across 16 brands (Michelin, BFGoodrich, Bridgestone, Goodyear, Continental, Pirelli, Yokohama, Hankook, etc.) with price matching and manufacturer rebates.
- TAG Vehicle Recovery System TAG theft prevention, tracking, and stolen vehicle recovery system using RFID Nano-Tags, wireless tracking devices, and window etching; reduces theft by 99.82% with a 7-year battery warranty; available for vehicles registered in Ontario and Quebec.
- Lexus Reflections Detailing Professional vehicle detailing including exterior hand washing, paint restoration, interior cleaning, leather conditioning, and deodorizing.
- Lexus Genuine Accessories and Boutique Lexus branded accessories including Paint Protection Film, Cargo Liners, F SPORT Exhaust, Illuminated Door Sills, Lexus Start+ remote engine starter, Tow Hitch Receiver, and merchandise from the Lexus Boutique.
- Extra Care Protection (ECP) Extended Service Contract Lexus Extra Care Protection extended service contracts up to 96 months/200,000 kms; fully transferable and includes Trip Interruption, Vehicle Rental Assistance, and Roadside Assistance. Can be financed with the vehicle.
- Company Car / Fleet Sales Program Pre-owned / demo / company vehicles with lower kilometre readings sold to businesses and individual buyers at reduced pricing through a dedicated program and web pages.
- Shop From Home and At Home Test Drive Direct-to-consumer online purchase and at-home test drive program enabling end-to-end vehicle buying (online browsing, credit pre-approval without affecting credit score, trade-in value, vehicle reservation, home delivery and home test drive) without a showroom visit.
Quantifiable outcome
- TAG vehicle recovery system reduces theft instance by 99.82%
- +3 more outcomes
Companies that use Lexus on the Park
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Lexus on the Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Lexus on the Park partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Lexus Financial ServicescoreLexus Financial Services provides customized vehicle financing and leasing solutions for Lexus On The Park customers. Products include simple interest financing, closed-end leasing with flexible terms up to 5 years, Extended Care Protection (ECP) extended warranties, GAP insurance, and Wear Pass coverage. The dealership acts as an authorized channel for Lexus Financial Services products.
- Michelin, BFGoodrich, Uniroyal, Bridgestone, Firestone, Goodyear, Dunlop, Kelly, Continental, General, Pirelli, Yokohama, Toyo, Gislaved, Hankook, Laufenn, FalkenminorLexus On The Park's Tire Centre offers 16 leading tire brands for sale and installation. The dealership provides tire price matching on these brands, tire storage services, and seasonal tire changeovers. Spring tire manufacturer rebates of up to $200 available on select brands.
- Toyota Motor Manufacturing Canada (TMMC)coreTMMC manufactures Lexus RX 350 and RX 450h vehicles in Canada (Cambridge, Ontario) — the first Lexus plant outside Japan. Lexus On The Park sells vehicles produced at this facility. TMMC has won 12 J.D. Power Plant Quality Awards including Platinum in 2011 and 2014, with approximately 104,000 RX SUVs produced annually.
- OMVIC (Ontario Motor Vehicle Industry Council)minorOMVIC is the Ontario government regulatory body governing motor vehicle dealers. Lexus On The Park displays the OMVIC compliance logo on its website, indicating adherence to consumer protection standards and provincial automotive retail regulations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lexus on the Park competitors and assessment
Company assessmentBroad incumbents
- AutoCanada: Canada's largest publicly traded dealer group operating numerous franchised auto retailers across the country. Comparable as a Canadian multi-OEM dealer platform with similar sales/service/parts/collision revenue mix, though operating at much greater scale and brand breadth.
- Dilawri Group: One of Canada's largest family-owned automotive dealer groups operating luxury and mass-market franchises across Ontario, BC, and Quebec. Comparable as a multi-franchise Canadian dealer group with similar full-service operations and customer-lifecycle monetization.
Direct peers
- Audi Toronto: Authorized Audi dealer in Toronto with full-service sales, pre-owned, and service operations. Comparable luxury German-brand competitor targeting GTA buyers evaluating premium sedans/SUVs and Audi's e-tron EV lineup.
- Pfaff Automotive Group: Toronto-based luxury and premium multi-brand dealer group operating Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, and other franchises. Directly comparable as a GTA luxury dealership operator with full sales/service/collision capabilities targeting the same affluent customer base.
- BMW Toronto: Authorized BMW dealer serving the Greater Toronto Area with new/pre-owned sales, service, parts, and financing. Direct luxury-OEM competitor targeting the same affluent GTA buyer for premium sedans and SUVs.
- Porsche Centre Toronto: Authorized Porsche dealer serving the GTA with new/pre-owned Porsche sales, certified service, and parts. Direct luxury-performance competitor with similar high-touch service model and affluent Toronto-area clientele.
- Canada One Auto Group: Likely parent dealer group of Lexus on the Park, as inferred from the canadaoneauto.com reference in dealership materials. Comparable as the directly controlling multi-brand dealer network in Ontario with shared back-office, marketing, and F&I infrastructure.
- Lexus of Edmonton: Authorized Lexus dealer in Edmonton, Alberta offering the same new/pre-owned/service/parts portfolio. Directly comparable as a Canadian Lexus franchise with identical OEM product line, captive financing access, and F&I revenue structure.
- Mercedes-Benz Toronto (Downtown): Authorized Mercedes-Benz dealer in downtown Toronto offering new and certified pre-owned vehicles, service, and financing. Direct luxury competitor with overlapping product positioning (executive sedans, luxury SUVs, EQ EVs) and similar customer demographic.
- Lexus of London: Authorized Lexus dealer in London, Ontario. Comparable as a regional Ontario Lexus franchise with the same OEM relationship, Toyota/Lexus Financial Services integration, and certified service/parts business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lexus on the Park social profiles
Digital presenceLexus on the Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lexus on the Park leadership team
Management profileNumber of profiles
Profiles20 records
Lexus on the Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lexus on the Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lexus on the Park
What does Lexus on the Park do?
Lexus on the Park is a full-service Lexus automobile dealership selling new (sedans, SUVs, hybrids, and the 2026 RZ electric), certified pre-owned, and pre-owned vehicles, and operating an integrated parts, service, tire, collision repair, detailing, accessories, and Lexus boutique business. The dealership provides in-house financing and leasing arrangements through Lexus Financial Services and offers Shop From Home online purchasing and At Home Test Drive delivery to GTA customers.
Is Lexus on the Park a public or private company?
Lexus on the Park is a private company. It is classified as corporate owned and is currently operating.
When was Lexus on the Park founded?
Lexus on the Park was founded in 1995. It employs 11 to 50 people.
Where is Lexus on the Park based?
Lexus on the Park is headquartered in Toronto, Canada, in the North America region.
How does Lexus on the Park make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned and Certified Pre-Owned Vehicle Sales, service and Maintenance, parts and Accessories, finance and Insurance Products, collision Repair and vehicle Leasing.
Who are Lexus on the Park's main competitors?
Broad incumbents on record are AutoCanada and Dilawri Group. Direct peers are Audi Toronto, Pfaff Automotive Group, BMW Toronto, Porsche Centre Toronto, Canada One Auto Group, Lexus of Edmonton, Mercedes-Benz Toronto (Downtown) and Lexus of London.
Does Lexus on the Park have an API?
No public API is recorded for Lexus on the Park.
What industry is Lexus on the Park in?
Lexus on the Park's product category is Luxury Automotive Retail. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of TLAKADAA, Retail Tire Sales & Installation (Consumer). Its NAICS code is 44112 and its SIC code is 5500.