北京兰格电子商务有限公司

What 北京兰格电子商务有限公司 does

北京兰格电子商务有限公司 (Beijing Lange E-Commerce Co., Ltd.), operating as 兰格钢铁网 (Lange Steel Network / lgmi.com), is a privately held Beijing-based company founded in 1996 that runs one of China's longest-established B2B steel industry information and transaction platforms. The company's core offering is a daily-updated steel price index system covering 80+ product categories across 200+ cities and all 34 provincial-level administrative regions in China, supplemented by a real-time social inventory tracking system across major Chinese cities, a weekly blast furnace operating-rate survey across 201 production enterprises, and an AI-driven steel market forecasting tool (钢铁智策 / AI Steel Intelligence). Underneath the flagship portal sit six wholly-owned operating subsidiaries — 兰格云商 (B2B e-commerce trading marketplace), 兰格集采 (bulk procurement and bidding), 兰格搜钢网 (inventory search), 兰格数科 (AI/data science), 兰格EBC (enterprise BI software), and LangeSteel (English-language portal) — plus 20+ vertical sub-portals covering steel products, raw materials (iron ore, coal, scrap), steel mills, non-ferrous metals, and a futures-spot analytics product, forming a hub-and-spoke platform-plus-modules architecture.

The company monetizes through four primary revenue streams: membership subscriptions (WeChat and SMS news subscriptions at 600 RMB/year per phone), annual and regional industry conferences (30+ events per year across 20+ provinces, including the flagship China Steel Chain Summit), advertising and featured placements for major steel mills and trading firms, and sale of specialized data and research reports. It serves steel mills and producers, steel trading companies, construction and manufacturing end-users, and financial institutions and investors. Distribution is multi-channel: self-serve through the lgmi.com portal, mobile app (Android/iOS), WeChat official account, and SMS, with enterprise sales for large steel mills and corporate memberships, and an active events and content-marketing engine including daily market reports, weekly outlooks, monthly forecasts, and a steel price calculator tool.

Name

北京兰格电子商务有限公司

Legal name

北京兰格云商科技有限公司

Website

https://lgmi.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Beijing Lange E-Commerce (founded 1996) operates 兰格钢铁网 (lgmi.com), China's longest-established B2B steel industry information platform, providing daily price data across 200+ cities, inventory tracking, AI-driven forecasting, conferences, and B2B trading/procurement tools to steel mills, traders, construction firms, and financial institutions.

Ownership category

akta.pro rank

Product category

Steel Industry Data and Intelligence Platform

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510), Metal Service Centers and Other Metal Merchant Wholesalers (42351)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

Keywords

• Steel price information
• Industrial commodities data
• B2B steel marketplace
• Steel market intelligence
• Metals industry research

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Subscription Services: Premium membership services providing access to detailed price data, in-depth market reports, exclusive analysis, and priority customer support. Members receive daily SMS/WeChat updates on price movements and market intelligence.
2. Conference and Event Services: Annual industry summits and regional conferences generating sponsorship revenue, attendance fees, and exhibition booth rentals. The company hosts 30+ events annually covering major steel-producing regions in China.
3. Advertising and Promotional Services: Banner advertising, featured company listings, and promotional placements on the website and mobile app targeting steel industry participants.
4. Data and Research Reports: Sale of specialized research reports, weekly market analysis, monthly forecasts, and sector-specific intelligence reports on steel prices, production, and market trends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

北京兰格电子商务有限公司 operates the Lange Steel Network (兰格钢铁网, lgmi.com), a B2B information services platform that aggregates daily steel prices across 200+ Chinese cities and 80+ product categories, weekly blast-furnace operating-rate surveys across 201 steel enterprises, real-time inventory tracking, AI-driven market forecasting (钢铁智策), B2B spot-trading marketplace functionality (兰格云商), specialized research reports, and the industry's largest annual summit. Products and services are delivered through the web portal, mobile apps, WeChat, and SMS subscriptions to steel mills, traders, distributors, and downstream buyers.

Product overview

北京兰格电子商务有限公司 operates a multi-platform B2B steel information ecosystem centered on the 兰格钢铁网 (Lange Steel Network) flagship portal. The platform provides real-time steel price data, market news, industry research, expert analysis, and conference services. The core is supported by specialized vertical portals covering steel products (钢材频道), raw materials (炉料频道), non-ferrous metals (有色频道), and steel mills (钢厂频道). Additional modules include the 兰格钢铁App (mobile app), 兰格云商 (B2B trading marketplace), 兰格搜钢 (inventory search), 兰格集采 (bulk procurement), 钢铁智策 (AI-powered market intelligence), 工程智采 (engineering procurement), 期现智策 (futures analytics), 兰格数据 (data center), 兰格研究 (research reports), 兰格会议 (events), 兰格库存频道 (inventory tracking), 钢价计算器 (pricing calculator), and 短信快讯订阅服务 (SMS/WeChat notifications). The overall architecture is a platform-plus-modules model where the main portal acts as the hub connecting all vertical and functional sub-platforms.

Differentiator

Problem solved

Functional benefit

Brands

• 兰格钢铁App: Mobile application providing real-time steel prices, market news, steel mill data, and futures information for the Chinese steel industry.
• 兰格搜钢
• 兰格云商
• 兰格集采
• 兰格数科
• 兰格钢铁智策 (AI Steel)
• 兰格EBC
• 兰格研究院
• LangeSteel

Products and services

• Lange Steel Network (兰格钢铁网 / lgmi.com) flagship portal Central B2B steel industry information portal aggregating real-time steel prices across 200+ cities and 80+ product categories, market news, steel mill price adjustments, futures data, macro statistics, expert analysis, industry research reports, and conference/event coverage for steel mills, traders, distributors, and downstream buyers.
• Lange Steel Mobile App (兰格钢铁App) Mobile application delivering steel price data, market information, and real-time news to users across 200+ cities and 80+ steel product varieties on Android, iOS, WeChat mini-program, and mobile web.
• Lange Cloud Commerce (兰格云商) B2B e-commerce marketplace enabling online spot trading and supply-demand matching for steel products between mills, traders, and downstream buyers.
• Lange Search Steel (兰格搜钢 / lgsou.com) Steel resource search platform that lets buyers search and source current steel inventory and supply information across the Chinese market.
• Lange Bulk Procurement (兰格集采) Bulk procurement platform that aggregates steel demand and connects buyers with suppliers for volume-based transactions.
• AI Steel Intelligence (钢铁智策 / AI Steel) AI-powered steel market forecasting platform providing predictive analytics and data-driven insights on steel price trends for mills, traders, and investors.
• Engineering Intelligent Procurement (工程智采) Engineering procurement and bidding platform that facilitates steel procurement processes for construction and infrastructure projects.
• Futures-Spot Intelligence (期现智策) Futures-spot market intelligence platform providing analysis that links steel futures markets to the physical spot market for traders and mill hedging teams.
• Lange Steel Data Center (兰格数据) Steel industry data center aggregating macroeconomic, downstream-industry, and steel-sector statistical indicators for research and analysis.
• Lange Research (兰格研究 / 研究院) Research platform offering industry research reports, expert commentary, weekly and monthly market analysis, and trend studies on steel prices, supply, and demand.
• Lange Inventory Channel (兰格库存频道) Steel inventory tracking service providing social-inventory and steel-mill inventory data across major Chinese cities and steel product categories.
• Lange Conferences (兰格会议) Conference and event platform organizing the annual China Steel Chain Summit, regional forums, and live streaming events that bring 6,000+ online and 2,000+ on-site attendees per event.
• SMS / WeChat News Subscription Service (短信快讯订阅服务) Paid SMS and WeChat subscription service delivering daily real-time steel price updates, mill price adjustments, and social inventory data to subscribers at 600 yuan/year per mobile phone.
• LangeSteel English-language portal (langesteel.com) English-language steel information portal operated by the wholly-owned subsidiary LangeSteel, serving international market participants with steel pricing and market intelligence.
• Lange EBC Enterprise Business Intelligence (兰格EBC) Enterprise business intelligence software product for the steel supply chain, offering adjacent analytics capabilities for corporate customers.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fastmarkets (formerly Metal Bulletin): Global metals and steel price reporting agency offering indices, market analysis, and events. Comparable in core price-assessment and data subscription offerings, though focused on international rather than Chinese-domestic markets.
• CRU Group: Global commodities research and consultancy firm with significant steel coverage including prices, market outlooks, and consulting. Comparable as a subscription/intelligence business targeting steel supply-chain participants, though at higher price points and global scope.
• Argus Media: Independent commodity price reporting and market intelligence provider with coverage across steel, ferrous, and adjacent metals. Comparable business model (price assessments, conferences, data subscriptions) but serves global markets.
• Sublime China Information (卓创资讯): Listed Chinese commodity information services company covering chemicals, energy, agricultural products, and metals. Overlaps with Lange on metals/steel price reporting and data subscriptions while operating across a broader commodity portfolio.
• S&P Global Commodity Insights (Platts): Global commodity price reporting agency with established steel and ferrous assessments. Comparable as a steel/metal data, index, and analytics provider, but operates at a global, institutional scale rather than a China-domestic niche.

Direct peers

• Zhaogang (找钢网): A leading B2B steel e-commerce and information platform in China, combining online spot trading with price data and supply-demand matching. Direct overlap with Lange's 兰格云商 marketplace and information services targeting the same steel trading buyer/seller audience.
• Mysteel (我的钢铁网): China's largest and longest-established steel information portal, offering price indices, market reports, conferences, and trading services — directly comparable in product mix, target audience (mills, traders, end-users), and business model to Lange Steel Network.
• Steehome (钢之家): Long-running Chinese steel information platform providing prices, market analysis, and steel industry data. Competes head-to-head with Lange on core price reporting, market commentary, and industry conferences for the same Chinese steel audience.
• Shanghai Steelunion (上海钢联): Publicly listed steel information and e-commerce company operating the Mysteel brand; offers steel price indices, market research, B2B trading, and data services. Closely comparable in product breadth, monetization (subscriptions + transaction fees), and Chinese steel vertical focus.

Emerging players

• East Money / Choice (东方财富 / Choice数据): Major Chinese financial data and information platform that distributes steel, commodity, and futures data alongside broader financial market coverage. Partially overlapping as a real-time data and analytics provider for Chinese commodity market participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E5%85%B0%E6%A0%BC%E7%94%B5%E5%AD%90%E5%95%86%E5%8A%A1%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 北京兰格电子商务有限公司