LHD Group Australia Pty Ltd

What LHD Group Australia Pty Ltd does

LHD Group Australia Pty Ltd is the Australian and New Zealand operating subsidiary of Lakeland, a global protective clothing group. Founded in 2001 and headquartered in Adelaide (Wingfield, South Australia), the company provides Total Apparel Management services and protective clothing/equipment primarily to government emergency services, with secondary exposure to police/military and corporate clients. Its core offering, branded 'LHD CARE', bundles individual product development, procurement, production, certification, quality assurance, web portal/e-commerce, storage and logistics, clothing allowance administration, finance and reporting, and maintenance and repair into a managed-services contract model priced annually per customer. The product portfolio spans head-to-toe PPE through owned and distributed brands: LHD Fire & Rescue (formerly LION), Tuffa Workwear (Australian-made FR workwear), Eska (gloves), Majestic Fire Apparel (US-made FR hoods and ARC-rated apparel), Haix Group (German safety footwear), and Safety Jogger (safety footwear).

The company's go-to-market is enterprise field sales for multi-year government contracts — notably Fire and Emergency New Zealand (since 2002), South Australia Metro Fire Service (since 2005), South Australia Country Fire Service, and Fire and Rescue NSW (since 2020) — supplemented by an e-commerce storefront selling individual branded products directly to consumers and SMBs at unit prices ranging from A$114 to A$495. The technology stack is not explicitly disclosed; competitive advantage derives from certification compliance, multi-brand sourcing, local Australian manufacturing through Tuffa, and embedded operational workflows within customer procurement rather than from software or AI capabilities. With a headcount of approximately 8 employees, the entity operates as a lean distribution and managed-services arm within the larger Lakeland corporate group.

Name

LHD Group Australia Pty Ltd

Legal name

LHD Group Australia Pty Ltd

Website

https://lhd-group.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LHD Group Australia is the Australian/NZ subsidiary of Lakeland, providing Total Apparel Management and protective clothing/equipment — including firefighting PPE, police/military apparel, and corporate workwear — primarily to government emergency services across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Protective Apparel and Workwear

NAICS

Footwear Merchant Wholesalers (424340), Clothing and Clothing Accessories Merchant Wholesalers (42435), Shoe Retailers (4582), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Retail-Shoe Stores (5661), Wholesale-Miscellaneous Nondurable Goods (5190), Footwear, (No Rubber) (3140)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industries

Work, Safety & Occupational Footwear Retail (CRAAADAD), Fashion, Apparel & Footwear (Seasonal/High-SKU) (TLAIALAO)

Keywords

• Protective workwear
• Firefighter apparel
• Apparel management services
• Safety footwear
• Corporate uniforms

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Workwear and PPE Product Sales: Sale of personal protective equipment, workwear, corporate fashion, and safety footwear through their e-commerce store and direct sales.
2. LHD CARE Total Apparel Management Services: Comprehensive clothing management services including procurement, production, certification, quality assurance, logistics, storage, clothing allowance administration, finance and reporting, and maintenance and repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LHD Group Australia provides total apparel management (LHD CARE) covering procurement, production, certification, logistics, allowance administration, finance/reporting and maintenance & repair for clients, alongside personal protective equipment and workwear distributed through its own brand portfolio (LHD Fire & Rescue, LHD Corporate Fashion, Tuffa Workwear, Police & Military) and international partner brands (LION, Eska, Majestic Fire Apparel, Haix, Safety Jogger). Its primary customers are government emergency services, police, military, and corporate enterprises in Australia and New Zealand. The company also sells individual safety footwear, boots and protective apparel directly through an e-commerce store.

Product overview

LHD Group Australia is a Lakeland company providing intelligent clothing management solutions through a portfolio of core services and branded products. The company operates primarily in the emergency services sector offering Total Apparel Management through the LHD CARE Service platform, alongside specialized divisions including LHD Fire & Rescue (firefighter protective clothing under the LION brand), LHD Corporate Fashion (workwear and corporate fashion), and Police & Military Solutions. The portfolio includes owned and partnered brands: Tuffa Workwear (Australian-made flame-resistant workwear), Eska (gloves), Majestic Fire Apparel (US-made fire retardant apparel), and Haix Group (German safety footwear). Individual products are sold through the online store including safety boots, firefighter gear, and corporate workwear.

Differentiator

Problem solved

Functional benefit

Brands

• LHD Fire & Rescue: Personal Protective Equipment for firefighters, consolidated under this brand from the LION brand.
• LHD Corporate Fashion
• Tuffa Workwear
• Eska
• Majestic Fire Apparel
• Haix Group

Products and services

• LHD CARE Service Total apparel management service providing individual product development, procurement, production, certification, quality assurance, demand and risk analysis, web portal and e-commerce, storage and logistics, clothing allowance administration, finance and reporting, and maintenance and repair. Designed for organisations seeking an outsourced clothing program.
• LHD Fire & Rescue Personal protective equipment product line for firefighters providing protective clothing from head to toe, combining high level of protection with excellent comfort. Consolidates the former LION brand offering for firefighter PPE.
• LHD Corporate Fashion Workwear and corporate fashion solutions enabling companies to differentiate themselves through individual clothing solutions tailored to diverse operational requirements.
• Police & Military Solutions Comprehensive clothing solutions for police, federal police, military personnel, and customs officers, positioning LHD Group as a competent partner for government and authorities.
• Tuffa Workwear Australian workwear brand that designs and manufactures locally, specialising in flame-resistant (FR) products as technical workwear beyond conventional standards.
• Eska Glove brand with more than 100 years of history (founded 1912) representing innovative craftsmanship and dexterity-focused product design.
• Majestic Fire Apparel Manufacturer of fire retardant hoods, accessories, and ARC rated apparel with materials knit and sewn at its facility in Lehighton, Pennsylvania. Serving the fire and safety industry for over 21 years.
• Haix Group German safety footwear manufacturer founded in 1948 in Mainburg, Bavaria, specialising in professional use shoes with outstanding technical know-how and a perfected high-tech production process.
• Safety Jogger - Rush S3 Safety shoe with side zipper featuring soft impact foam insole, breathable and water resistant upper, safety toecap, antistatic properties, oil and fuel resistant outsole, puncture resistant and slip resistant design. Conforms to ASTM F2413:2018 - ED ISO 20345:2011. Priced at A$114.00.
• ALTAR S3 HIGH Boot Multi-purpose comfortable high-cut zip boot with water resistant uppers, safety toecap, electrostatic discharge (ESD), slip resistant outsole, and puncture resistant design. Safety standard S3 HRO ESD SRC. Priced at A$165.00.
• HAIX Fire Eagle Boots Lightweight leather upper boots for technical assistance, fire fighting, and hazardous substance use featuring a three zone protector system and steel sole for complete foot protection. Priced at A$495.00.
• SAGA Protective Outer Shell Garment Protective outer shell garment featuring Gemini PBI outer shell and Airlock moisture barrier technology. Priced upon application.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• LION (LHD Fire & Rescue)coreStrategic or Co-development PartnerLION brand, known worldwide for high level of protection combined with excellent comfort, has been marketed by LHD under the LION brand for protective clothing for firefighters. The product sector is now being consolidated under the 'LHD FIRE & RESCUE' brand.
• Tuffa WorkwearcoreStrategic or Co-development PartnerTuffa Workwear is one of the last manufacturers in Australia who still design and manufacture locally. Specializes in FR (fire resistant) products as technical products beyond conventional workwear.
• EskaminorStrategic or Co-development PartnerWorld leading glove brand representing innovative craftsmanship for over 100 years. Started as a family business in 1912.
• Majestic Fire ApparelminorStrategic or Co-development PartnerLeading manufacturer of fire retardant hoods, accessories and ARC rated apparel. Materials are knit and sewn at their facility in Lehighton, Pennsylvania. Over 21 years serving fire and safety industry.
• Haix GroupminorStrategic or Co-development PartnerFounded in 1948 in Mainburg, Bavaria. Known for practice-based research and creative new product developments. Redefined shoes for professional use with outstanding technical know-how and high-tech production process.
• Safety JoggerminorChannel Partner/ Reseller/ DistributorInternational safety footwear brand distributed through LHD Group Australia e-commerce store.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CWS Workwear: European provider of workwear rental, laundry and managed uniform services. Comparable to LHD CARE's managed services model and multi-vertical customer base.
• Ballyclare Group: UK-based supplier of protective workwear, uniforms and managed services with a focus on emergency services, defense and industrial customers. Closely comparable in customer vertical mix and managed-services delivery model.
• Bisley Workwear: Australian workwear manufacturer specializing in industrial and trade apparel with strong ANZ distribution. Closely comparable as a domestic ANZ workwear brand competing for similar industrial and corporate customers.
• Mascot International: Danish workwear manufacturer and distributor selling safety footwear and workwear globally through dealer networks. Comparable as a wholesale workwear and safety footwear brand independent of LHD's own distribution arrangement.

Broad incumbents

• Ansell Limited: Australia-headquartered global PPE leader focused on protective gloves and apparel. Comparable as a domestic ANZ safety/PPE company with overlapping distribution into industrial and emergency-services customers.
• Sioen Industries: Belgian technical textile manufacturer serving protective clothing, flame-resistant apparel, and industrial end-markets. Comparable as a broader technical-protective-apparel incumbent with overlapping end-customers in fire and industrial PPE.
• Lakeland Industries: US-listed global manufacturer of protective clothing for industrial and first-responder markets, and the parent group of LHD Group Australia. Comparable as the broader protective-apparel platform in which LHD sits.
• Cintas Corporation: North American leader in uniform rental and managed apparel services, including PPE and corporate uniforms. Comparable because LHD CARE offers a similar end-to-end managed apparel model for emergency services and corporate customers.
• Helly Hansen Workwear: Norwegian-origin workwear brand with global distribution in safety footwear and professional apparel. Comparable as a portfolio workwear brand competing in safety footwear and corporate/industrial workwear categories.

Regional players

• Paramount Safety Products: Australia/New Zealand distributor of PPE, safety footwear and workwear from multiple global brands. Comparable as a regional ANZ PPE distributor competing for similar industrial and trades-worker end-customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lhdgroupaustralia
• LinkedInlinkedin.com/company/lhd-group-australia
• Instagraminstagram.com/lhdgroupaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LHD Group Australia Pty Ltd