Liam Labs

What Liam Labs does

Luchadores Productions (also referenced as Liam Labs in firmographics, with DBAs 'Luchadores' and 'Sansa') is a certified 100% diversity-led and owned creative production studio headquartered in Burbank, California. The company provides end-to-end premium video content production for enterprise brands and agencies, organized into four integrated service phases: Creative Services (concept development, treatments, scripts, storyboards), Pre-Production (budgeting, location scouting, crew sourcing, casting), Production (full-service video capture), and Post-Production and Delivery (editorial through broadcast finishing with multi-channel asset repurposing). Its client portfolio includes Microsoft, Meta, Amazon, Netflix, Paramount, ESPN, AMC, Wells Fargo, and Kyndryl, spanning technology, media/entertainment, and financial services end markets.

The studio's go-to-market is enterprise field sales and direct outreach, complemented by agency partnerships and a website portfolio that serves as the primary top-of-funnel channel. Named creative leadership includes executive producers Alfredo De Villa and Robert Teitel, directors John Leguizamo, Jay Hernandez, and Phil Bertelsen, head of post production Tim Donahue, and head of accounts Rob Poznanski. The firm is privately held with no disclosed institutional investors, parent company, or subsidiaries, and firmographics indicates approximately 5 employees, suggesting a lean core team augmented by freelance production capacity typical of boutique studios.

Revenue is generated through project-based professional services engagements; pricing is not publicly disclosed and requires direct consultation. The company's stated value pillars are collaboration, global reach, and multi-channel asset production (positioned as 'one shoot equals multiple assets'), and its certified diversity-led status is positioned as a procurement qualification for enterprise supplier-diversity programs. No funding rounds, M&A activity, patents, or AI/ML capabilities are disclosed in the available data.

Name

Liam Labs

Legal name

Luchadores Productions

Website

https://liamlabs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Luchadores Productions is a certified diversity-led creative studio in Burbank, CA producing premium end-to-end video content for enterprise brands and agencies, including Microsoft, Meta, Amazon, Netflix, Paramount, ESPN, AMC, Wells Fargo, and Kyndryl.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Video production services
• Brand creative campaigns
• AI content intelligence
• Multi-channel content creation
• Creative studio services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Content Production Services: Project-based creative production services including concept development, pre-production, filming, and post-production/delivery. The company creates premium video content for brands and agencies, transforming single shoots into multiple assets for multi-channel distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Liam Labs is the holding company for Luchadores Productions, a creative studio that produces premium video content for brands and agencies across brand films, social content, and out-of-home formats, and Sansa, an AI-powered content intelligence platform that helps creative teams organize, search, and remix video content using natural language search and AI-generated metadata.

Product overview

Luchadores Productions (also referred to as Sansa) is a certified, 100% diversity-led and owned creative studio offering premium video content production services. The company operates as a single unified service offering with four integrated phases: Creative Services (concept development, treatments, scripts, storyboards), Pre-Production (budgeting, location scouting, crew sourcing, casting), Production (full-service video capture), and Post-Production and Delivery (editorial through broadcast finishing with multi-channel asset creation). The portfolio includes projects for clients such as Meta, Microsoft, Amazon, Netflix, Paramount, ESPN, Wells Fargo, and AMC.

Differentiator

Problem solved

Functional benefit

Products and services

• Luchadores Creative Studio End-to-end creative video production service for brands and agencies, producing premium video content across brand films, social content, out-of-home (OOH), and multi-channel campaigns. The studio works with brand and agency clients as a creative production partner, combining strategy, creative direction, and production execution.
• Sansa AI Content Intelligence Platform AI-powered content intelligence platform that helps creative teams organize, search, and remix video content. Provides AI-powered metadata extraction, natural language search across footage, and tools to assemble new edits from existing video content. Used by creative teams to accelerate video workflow and content reuse.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anonymous Content: Independent production company and creative studio that produces premium film, TV, and branded content for major brands and agencies, directly comparable to Luchadores' full-service model and enterprise client base.
• B-Reel: Creative production studio producing campaigns and branded content for major brands across digital and traditional channels, comparable to Luchadores on multi-channel asset production and enterprise brand clients.
• Smuggler: Director-led production company producing commercials and branded content for major advertisers and agencies, comparable to Luchadores on both talent roster structure and enterprise brand client engagement.
• MJZ: Long-established commercial production company representing high-profile directors for global brand campaigns, with a comparable focus on premium enterprise brand storytelling served by celebrity directing talent.
• Partizan: Independent film and content production company with a director-driven roster producing commercials and brand campaigns for global brands, comparable to Luchadores' talent-led model for premium commercial work.
• Radical Media: Global production studio producing commercials, branded content, and long-form work for major brands, agencies, and platforms — overlapping closely with Luchadores on enterprise client production and creative-services scope.
• Pulse Films: Global production company producing commercials, music videos, and branded content for major brands, comparable to Luchadores on multi-channel brand content production and global enterprise client work.
• Epoch Films: Independent commercial and branded content production company serving major brands and agencies with a director-driven model, directly overlapping Luchadores' premium brand production positioning.
• Tool of North America: Independent production studio producing commercials, branded content, and long-form work for brands and agencies, with a comparable premium commercial production positioning and talent-driven model.

Broad incumbents

• VaynerMedia: Large global creative agency with in-house content production capabilities serving major enterprise brands, comparable to Luchadores as a buyer of premium video production services but operating at significantly broader scale and across full campaign strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/liamlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liam Labs