Liam Labs
Luchadores Productions is a certified diversity-led creative studio in Burbank, CA producing premium end-to-end video content for enterprise brands and agencies, including Microsoft, Meta, Amazon, Netflix, Paramount, ESPN, AMC, Wells Fargo, and Kyndryl.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Liam Labs does
Luchadores Productions (also referenced as Liam Labs in firmographics, with DBAs 'Luchadores' and 'Sansa') is a certified 100% diversity-led and owned creative production studio headquartered in Burbank, California. The company provides end-to-end premium video content production for enterprise brands and agencies, organized into four integrated service phases: Creative Services (concept development, treatments, scripts, storyboards), Pre-Production (budgeting, location scouting, crew sourcing, casting), Production (full-service video capture), and Post-Production and Delivery (editorial through broadcast finishing with multi-channel asset repurposing). Its client portfolio includes Microsoft, Meta, Amazon, Netflix, Paramount, ESPN, AMC, Wells Fargo, and Kyndryl, spanning technology, media/entertainment, and financial services end markets.
The studio's go-to-market is enterprise field sales and direct outreach, complemented by agency partnerships and a website portfolio that serves as the primary top-of-funnel channel. Named creative leadership includes executive producers Alfredo De Villa and Robert Teitel, directors John Leguizamo, Jay Hernandez, and Phil Bertelsen, head of post production Tim Donahue, and head of accounts Rob Poznanski. The firm is privately held with no disclosed institutional investors, parent company, or subsidiaries, and firmographics indicates approximately 5 employees, suggesting a lean core team augmented by freelance production capacity typical of boutique studios.
Revenue is generated through project-based professional services engagements; pricing is not publicly disclosed and requires direct consultation. The company's stated value pillars are collaboration, global reach, and multi-channel asset production (positioned as 'one shoot equals multiple assets'), and its certified diversity-led status is positioned as a procurement qualification for enterprise supplier-diversity programs. No funding rounds, M&A activity, patents, or AI/ML capabilities are disclosed in the available data.
Liam Labs firmographics
Firmographics- Name
- Liam Labs
- Legal name
- Luchadores Productions
- Website
- https://liamlabs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Luchadores Productions is a certified diversity-led creative studio in Burbank, CA producing premium end-to-end video content for enterprise brands and agencies, including Microsoft, Meta, Amazon, Netflix, Paramount, ESPN, AMC, Wells Fargo, and Kyndryl.
- Ownership category
- akta.pro rank
Liam Labs industry classification
Industry- Product category
- Video Production Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Liam Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Content Production Services: Project-based creative production services including concept development, pre-production, filming, and post-production/delivery. The company creates premium video content for brands and agencies, transforming single shoots into multiple assets for multi-channel distribution.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Liam Labs product offering
Product offeringCore offering
Liam Labs is the holding company for Luchadores Productions, a creative studio that produces premium video content for brands and agencies across brand films, social content, and out-of-home formats, and Sansa, an AI-powered content intelligence platform that helps creative teams organize, search, and remix video content using natural language search and AI-generated metadata.
Product overview
Luchadores Productions (also referred to as Sansa) is a certified, 100% diversity-led and owned creative studio offering premium video content production services. The company operates as a single unified service offering with four integrated phases: Creative Services (concept development, treatments, scripts, storyboards), Pre-Production (budgeting, location scouting, crew sourcing, casting), Production (full-service video capture), and Post-Production and Delivery (editorial through broadcast finishing with multi-channel asset creation). The portfolio includes projects for clients such as Meta, Microsoft, Amazon, Netflix, Paramount, ESPN, Wells Fargo, and AMC.
Differentiator
Problem solved
Functional benefit
Products and services
- Luchadores Creative Studio End-to-end creative video production service for brands and agencies, producing premium video content across brand films, social content, out-of-home (OOH), and multi-channel campaigns. The studio works with brand and agency clients as a creative production partner, combining strategy, creative direction, and production execution.
- Sansa AI Content Intelligence Platform AI-powered content intelligence platform that helps creative teams organize, search, and remix video content. Provides AI-powered metadata extraction, natural language search across footage, and tools to assemble new edits from existing video content. Used by creative teams to accelerate video workflow and content reuse.
Companies that use Liam Labs
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Liam Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liam Labs partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Liam Labs competitors and assessment
Company assessmentDirect peers
- Anonymous Content: Independent production company and creative studio that produces premium film, TV, and branded content for major brands and agencies, directly comparable to Luchadores' full-service model and enterprise client base.
- B-Reel: Creative production studio producing campaigns and branded content for major brands across digital and traditional channels, comparable to Luchadores on multi-channel asset production and enterprise brand clients.
- Smuggler: Director-led production company producing commercials and branded content for major advertisers and agencies, comparable to Luchadores on both talent roster structure and enterprise brand client engagement.
- MJZ: Long-established commercial production company representing high-profile directors for global brand campaigns, with a comparable focus on premium enterprise brand storytelling served by celebrity directing talent.
- Partizan: Independent film and content production company with a director-driven roster producing commercials and brand campaigns for global brands, comparable to Luchadores' talent-led model for premium commercial work.
- Radical Media: Global production studio producing commercials, branded content, and long-form work for major brands, agencies, and platforms — overlapping closely with Luchadores on enterprise client production and creative-services scope.
- Pulse Films: Global production company producing commercials, music videos, and branded content for major brands, comparable to Luchadores on multi-channel brand content production and global enterprise client work.
- Epoch Films: Independent commercial and branded content production company serving major brands and agencies with a director-driven model, directly overlapping Luchadores' premium brand production positioning.
- Tool of North America: Independent production studio producing commercials, branded content, and long-form work for brands and agencies, with a comparable premium commercial production positioning and talent-driven model.
Broad incumbents
- VaynerMedia: Large global creative agency with in-house content production capabilities serving major enterprise brands, comparable to Luchadores as a buyer of premium video production services but operating at significantly broader scale and across full campaign strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Liam Labs social profiles
Digital presenceLiam Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liam Labs leadership team
Management profileNumber of profiles
Profiles2 records
Liam Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liam Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liam Labs
What does Liam Labs do?
Liam Labs is the holding company for Luchadores Productions, a creative studio that produces premium video content for brands and agencies across brand films, social content, and out-of-home formats, and Sansa, an AI-powered content intelligence platform that helps creative teams organize, search, and remix video content using natural language search and AI-generated metadata.
Is Liam Labs a public or private company?
Liam Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liam Labs founded?
Liam Labs was founded in -1. It employs 1 to 10 people.
How does Liam Labs make money?
One revenue line is on record: video Content Production Services.
Who are Liam Labs's main competitors?
Direct peers on record are Anonymous Content, B-Reel, Smuggler, MJZ, Partizan, Radical Media, Pulse Films, Epoch Films and Tool of North America. VaynerMedia is listed as a broad incumbent.
Does Liam Labs have an API?
No public API is recorded for Liam Labs.
What industry is Liam Labs in?
Liam Labs's product category is Video Production Services. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 516 and its SIC code is 7812.