Liberty Chrysler dodge jeep ram

What Liberty Chrysler dodge jeep ram does

Liberty Chrysler Dodge Jeep Ram is a family-owned, single-location automotive dealership founded in 1984 and headquartered at 750 W Oglethorpe Highway in Hinesville, Georgia. The company operates as a franchised retailer of new Chrysler, Dodge, Jeep, and Ram vehicles alongside a used vehicle inventory covering multiple non-Stellantis brands (Chevrolet, Ford, Toyota, Hyundai), certified pre-owned vehicles, and a specialized work truck line (Ford Super Duty and Transit variants). The dealership derives revenue from three primary streams: vehicle sales (new and used), service and parts (using genuine MOPAR components, staffed by certified technicians), and financing facilitation (F&I products managed by in-house finance managers).

The business model is a traditional direct-to-consumer dealership operation with a physical showroom and an online inventory browsing platform powered by Driverseat. Customers can research vehicles, schedule service appointments, order parts, value trade-ins, and apply for financing online before completing transactions in-person. The dealership has 16 employees and is led operationally by a Certified Sales Manager, two Finance Managers, a Parts Professional, and a Service Team Lead. No founder, CEO, or owner is publicly identified in the source data, and the company has no parent organization, no institutional investment, and no public listing.

Liberty CDJR's customer base is concentrated in the Hinesville, Savannah, Fort Stewart, Richmond Hill, Pooler, and Ludowici areas of southeast Georgia, with a deliberate emphasis on the military community — particularly active-duty personnel and veterans from Fort Stewart and Hunter Army Airfield. The dealership differentiates through a 40+ year family-owned reputation, dedicated military discounts, former-military staff, and a localized service experience. The business has shown no recent expansion, acquisition, or restructuring activity, and operates as a stable, single-rooftop franchise.

Name

Liberty Chrysler dodge jeep ram

Legal name

Liberty Chrysler Dodge Jeep Ram

Website

https://libertychrysler.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Chrysler Dodge Jeep Ram is a family-owned, single-location franchised auto dealership in Hinesville, Georgia, founded in 1984, selling new CDJR vehicles, used cars, work trucks, and providing service, parts, and financing to consumers and military personnel near Fort Stewart.

Ownership category

akta.pro rank

Headquarters

HQ city

Hinesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles along with used vehicles from multiple brands including Chevrolet, Ford, Toyota, and Hyundai. Primary revenue stream from vehicle transactions.
2. Service and Parts: Vehicle maintenance, repairs, and genuine MOPAR parts sales. State-of-the-art service center staffed by certified technicians.
3. Financing Services: Facilitation of vehicle financing through partnerships with lenders, providing personalized financing options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Liberty Chrysler Dodge Jeep Ram is a family-owned automotive dealership in Hinesville, Georgia, that retails new Chrysler, Dodge, Jeep, and Ram vehicles alongside a broad selection of used cars, trucks, and SUVs from multiple brands. The dealership operates a state-of-the-art service center with certified technicians using genuine MOPAR parts, an in-house finance center offering personalized financing options, and a certified pre-owned program.

Product overview

Liberty Chrysler Dodge Jeep Ram is a family-owned car dealership serving Hinesville, Savannah, and Fort Stewart areas for over 40 years. The company operates as a single-location franchise dealership offering a unified portfolio of vehicle sales and related services. The core offering consists of new Chrysler, Dodge, Jeep, and Ram vehicles, complemented by used vehicle sales, certified pre-owned programs, and specialized work truck inventory. The product portfolio is supported by integrated service and parts operations using genuine MOPAR components, in-house financing services, and military-focused discount programs. The dealership's vehicle categories span trucks (Ram and work trucks), family vehicles (SUVs, wagons, mini-vans), eco-friendly hybrid/electric options, commuter vehicles, and city cars. All offerings are accessible through both in-person dealership visits and online inventory browsing.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Chrysler, Dodge, Jeep, Ram)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MOPARcoreTechnology or IntegrationService center uses genuine MOPAR parts for all vehicle maintenance and repairs. MOPAR is the parts and customer care division of the parent automaker, providing authentic replacement parts and accessories.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CarMax: Largest U.S. used vehicle retailer with both physical stores and omnichannel digital retailing. Directly competes for the same used-vehicle buyers in the Savannah/coastal Georgia market that Liberty depends on, with stronger brand recognition and digital capabilities.

Emerging players

• Carvana: Online-first used vehicle retailer with vending-machine pickup locations and home delivery. Competes for the same used-vehicle buyers in the coastal Georgia market with a digital-first model that traditional dealerships like Liberty struggle to match.
• Vroom: Online used vehicle retailer focused on home delivery and digital retail. Represents the digital-native competitive threat that traditional franchise dealers like Liberty face as consumer purchasing behavior shifts online.

Broad incumbents

• Asbury Automotive Group: Public franchised auto retailer with significant Southeast U.S. presence and a mix of new, used, and F&I revenue streams. Comparable in business model and geographic footprint, but at materially larger scale.
• AutoNation: Largest U.S. automotive retailer operating dozens of franchised rooftops across multiple brands and regions. Comparable as a same-industry peer operating franchised new and used vehicle retail with F&I and service, but at vastly greater scale and geographic diversification.
• Group 1 Automotive: Public automotive retailer with U.S. and U.K. franchised dealerships. Comparable as a multi-brand franchise dealer; potentially an acquirer of independent rooftops like Liberty as part of regional consolidation strategies.
• Lithia Motors: Public auto retailer with hundreds of franchises across the U.S. Same core business model of franchised new and used vehicle sales plus service and parts, but operates at much larger scale and via aggressive M&A roll-up strategy.
• Hendrick Automotive Group: Largest privately held automotive dealer group in the U.S., with extensive franchised operations across the Southeast — including the same Georgia/Southeast geography that Liberty serves. Comparable as a multi-rooftop franchise dealer in an overlapping regional footprint.
• Penske Automotive Group: Diversified public automotive retailer with franchised dealerships in the U.S. and Europe, including commercial truck operations. Comparable as a multi-brand franchise dealer with commercial vehicle exposure similar to Liberty's work truck vertical.
• Sonic Automotive: Public franchised auto retailer with significant Southeast concentration. Operates franchised new vehicle, used (EchoPark), and F&I businesses — same core model as Liberty, with comparable overlap in CDJR and import brand franchises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/liberty-chrysler-dodge-jeep-ram

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Chrysler dodge jeep ram