Liberty Hall Museum

What Liberty Hall Museum does

Liberty Hall Museum is a non-profit historic house museum located at 1003 Morris Avenue in Union, New Jersey, and has been operated by Kean University since 1989. The museum preserves the 1774-built mansion originally constructed for William Livingston, the first Governor of New Jersey, along with period interiors, a 26-acre grounds, and roughly 250+ years of American artifacts, including the William Livingston Papers and Kean Family Papers. It serves K-12 schools, families, adult visitors, members, scholars, and private event clients through on-site tours, virtual video-conference programs aligned to Common Core and New Jersey State Standards, themed exhibitions (such as the Dr. Martin Luther King Jr. multimedia exhibit), and civic commemorative programming tied to the 2026 America 250 semiquincentennial.

The museum's product mix spans four functional categories: (1) educational programs — on-site field trips, virtual classroom sessions, and standards-aligned curriculum; (2) public access — guided and self-guided tours and rotating special exhibitions; (3) private events — weddings, corporate functions, and film shoots on the grounds; and (4) traveling and outreach programming — including the Revolutionary Lives Traveling Exhibit and Liberty on the Road community outreach. Operations extend through partner channels including RevolutionNJ, Premiere Stages (Kean University's professional theater company), the Museum of the American Revolution, the Sons of the American Revolution, and America250PA. Ticketing is processed via Eventbrite; bookings flow through a centralized phone system (currently reported down) under the leadership of Director of Education Hannah Gaston.

Revenue is generated across admissions, memberships, event rental fees, donations, educational program fees, gift shop merchandise, and partnership/grant funding tied to the America 250 commemoration. The institution runs a lean 26-employee staff under a non-profit governance model, with no publicly disclosed financial statements referenced in the available dataset. Strategic emphasis during 2026 centers on capitalizing on the semiquincentennial through joint programming, traveling exhibits, and a multi-institution partnership ecosystem designed to lift both visitation and contributed revenue.

Name

Liberty Hall Museum

Legal name

Liberty Hall Museum

Website

https://libertyhall.kean.edu

Company type

Private

Founded year

1774

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Hall Museum is a non-profit historic house museum in Union, New Jersey, operated by Kean University. It preserves a 1774 governor's mansion and American historical archives, serving K-12 schools, families, and event clients through tours, educational programs, and cultural partnerships.

Ownership category

akta.pro rank

Product category

Historic Museum and Cultural Heritage Education

NAICS

Museums (712110), Historical Sites (71212)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industry

History Museums (THAJADAB)

Keywords

• Historic house museum
• Educational field trips
• Curriculum-aligned programs
• Guided museum tours
• Event venue rentals

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission and Tour Fees: Revenue from guided house tours, garden tours, and special tours such as Architecture Tours, Ladies of Liberty Hall Tours, and Sunset Strolls
2. Educational Program Fees: School programs including The Historian's Apprentice ($12/student), Windows to the Past ($75/session), and various STEM and history programs
3. Membership Dues: Annual membership program providing exclusive tours and events for members
4. Event Rentals: Private rentals including weddings, birthday parties, private tea events, and corporate events
5. Donations and Fundraising: GoFundMe campaigns and general donations to support museum operations and preservation
6. Adult Programs and Classes: Uncork History series, beer making classes, afternoon teas, and colonial-themed experiences for adults
7. Merchandise Sales: Heritage Horse Chestnut saplings available for purchase ($25-$50)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Liberty Hall Museum is a historic house museum offering guided tours of a 50-room mansion and historic gardens, curriculum-aligned K-12 educational programs (in-person and virtual), specialty historical tours, children's and adult programming, annual memberships, and venue rentals for weddings and corporate events. The museum is operated by Kean University and serves over 250 years of American history through its collection, programming, and historic site.

Product overview

Liberty Hall Museum is a historic house museum operated by Kean University offering educational programs, tours, and events. The museum provides curriculum-aligned educational programs for elementary and middle/high school students (including STEM, history, and virtual offerings), guided tours of its 50-room mansion and historic gardens, specialty tours focusing on women and enslaved individuals, children's programs (Toddler Time, Maker Mondays), adult programs (Uncork History lecture series, Colonial Beer Making Class), membership services, and venue rentals. The museum also hosts traveling exhibits as part of the America 250th anniversary commemoration in partnership with RevolutionNJ.

Differentiator

Problem solved

Functional benefit

Products and services

• Elementary Programs Curriculum-based, hands-on learning programs in history, art, math, reading, and science for elementary school students, including programs like From Crown to Country, Changing Childhood, and Colonial Days.
• Middle School/High School Programs History, science and math programs through primary source documents and hands-on activities for middle and high school students, including The Road to Revolution and Adventures in Architecture.
• Virtual Programs Live virtual field trips conducted by museum educators in period dress, designed for classroom or remote learning, aligned with Common Core and NJ Department of Education curriculum standards.
• Scout Programs Programs for Girl Scouts, Daisies, Boy Scouts, and Cub Scouts covering badges and skills.
• Elementary STEM Programs STEM programs for elementary students held in the Arboretum, including Here Comes the Sun, Powerful Plants, and Pollinator Protection Agency.
• Windows to the Past Virtual program where students meet and greet with historical characters through first-person interpreters, with discussions followed by live Q&A sessions.
• The Historian's Apprentice Program where students study primary source documents, learn oral history techniques, observe preservation practices, and create museum-quality artifact displays. Available as in-person, virtual, or outreach program at $12 per student.
• House Tours Guided tours of the 50-room historic mansion showcasing over 250 years of American history.
• Garden Tours Guided tours of historic gardens and arboretum, including Sunset Stroll Garden Tours, showcasing over 250 years of American garden design.
• Ladies of Liberty Hall Tour Special tour highlighting women who lived and labored at Liberty Hall, including Susan Livingston, Abbe, and Mary Alice Barney Kean.
• Bearing Witness: Uncovering the Enslaved of Liberty Hall Special tour uncovering the stories of enslaved individuals who lived and labored at Liberty Hall using letters, census records, and manumission contracts.
• Membership Annual membership program offering exclusive tours, events, and benefits for members.
• Rentals Venue rentals including weddings, birthday parties, and private tea experiences at Liberty Hall.
• Toddler Time Interactive programs for toddlers ages 2-4 featuring themed activities, crafts, and storytelling.
• Maker Mondays Weekly makerspace programs for students in grades 1-5 featuring crafts and hands-on building activities.
• Uncork History Evening programs for adults featuring wine and historical lectures on topics like American Girl dolls, women spies, and transportation history.
• Revolutionary Lives Traveling Exhibit Traveling exhibit in partnership with RevolutionNJ exploring the experiences of ordinary people during the American Revolution, part of America 250th anniversary commemoration.
• Colonial Beer Making Class Classroom-style event offering an in-depth look at colonial beer making, including a colonial-style boxed lunch, colonial games, first floor tour, and take-home beer-making kit.

Quantifiable outcome

• Programs aligned with Common Core and NJ State Standards
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Sons of the American RevolutionminorStrategic or Co-development Partner · 22 April 2026Collaboration for the Liberty Tree Planting Ceremony celebrating Earth Day and America's 250th anniversary. A commemorative Princeton Elm was planted representing the original 'Tree of Liberty' symbol.
• Museum of the American RevolutioncoreStrategic or Co-development Partner · 17 April 2026Partnership to host the hand-sewn reproduction tent used by General George Washington during the American Revolution, known as the First Oval Office Project. The original tent is on permanent display at the Museum of the American Revolution in Philadelphia.
• RevolutionNJcoreStrategic or Co-development PartnerRevolutionNJ is New Jersey's official organization charged with planning and promoting the state's commemoration of the 250th Anniversary of the American Revolution. Liberty Hall is a proud partner hosting events, programs, and ceremonies as part of the America 250 celebration.
• Premiere Stages at Kean UniversitycoreStrategic or Co-development PartnerPartnership to produce theatrical programming at Liberty Hall. Premiere Stages produced 'At Liberty Hall,' a time-bending story exploring parallel lives of American immigrants including Alexander Hamilton, as part of the America 250 celebration.
• Union Township Historical SocietyminorStrategic or Co-development PartnerPartnership for Union Township's Revolutionary Road program, visiting both Liberty Hall Museum and the Union Township Historical Society at the Caldwell Parsonage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Museum of the American Revolution: A Philadelphia museum dedicated to the American Revolution, which is also an active Liberty Hall partner (First Oval Office Project). Directly comparable in subject matter (Revolutionary War history), with overlapping educational and event programming.
• Philipse Manor Hall State Historic Site: A NY State historic house museum in Yonkers focusing on colonial-era history and the Philipse family. Comparable as a mid-sized, publicly supported historic house museum in the Northeast with tours and educational programming.
• Schuyler-Hamilton House: A small historic house museum in Jersey City, NJ, focused on the Schuyler-Hamilton family and Revolutionary-era history. Closely comparable as a small, locally operated historic house museum in the same NJ market with a similar thematic and educational mission.
• Washington Crossing Historic Park: A PA historic site anchored on Washington's crossing of the Delaware, with tours, school programs, and events. Comparable in Revolutionary War heritage focus, regional K-12 programming, and event-based revenue mix.
• Morristown National Historical Park: An NPS-operated Revolutionary War historic site in Morristown, NJ, with house tours, school programming, and events. Comparable as a NJ-based Revolutionary War heritage site, though operated by the National Park Service rather than a university nonprofit.
• Florence Griswold Museum: A historic house museum in Old Lyme, CT, with preserved historic structures, gardens, educational programming, and event rentals. Comparable as a mid-sized Northeast historic house museum with similar education, events, and rentals revenue mix.
• Historic New England: A regional organization operating multiple historic house museums across New England. Comparable in operating model (preserved historic houses, tours, school programming, events), though at greater scale and on a multi-property footprint.
• Historic Deerfield: A historic village and house museum in Deerfield, MA, with preserved colonial-era structures, K-12 programming, and adult events. Directly comparable as a Northeast historic house museum with similar educational programming and special-events revenue.
• Strawbery Banke Museum: A roughly 25-30 FTE historic neighborhood museum in Portsmouth, NH, with tours, school programs, and events. Closely comparable in scale, operational model, and education/tour-driven revenue mix.
• Pennsbury Manor: A reconstructed historic house museum in Bucks County, PA, focused on William Penn's estate and colonial life. Directly comparable as a mid-Atlantic historic house museum with similar tours, school programming, and event-rental offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/libertyhallmuseum
• Instagraminstagram.com/libertyhallmuseum
• LinkedInlinkedin.com/company/liberty-hall-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Hall Museum