What Libertyville Lincoln Sales, Inc. does

Libertyville Lincoln Sales, Inc. is a privately-held, family-owned authorized Lincoln automobile dealership franchise operating from a single showroom at 941 S Milwaukee Avenue, Libertyville, Illinois, approximately 20 minutes from O'Hare Airport. The company was founded in 1972/1973 (sources vary) and has served the Northern Chicago suburbs and southern Wisconsin — including Libertyville, Kenosha, Gurnee, and Lake Forest — for over 50 years. Its core offering is the retail sale of new Lincoln SUVs (Navigator, Navigator L, Aviator, Nautilus, Corsair) plus Certified Pre-Owned and used vehicles, complemented by a full service department, parts sales, and trade-in appraisal. Pricing on new vehicles ranges from approximately $61,105 (Nautilus Premiere) to $107,825 (2027 Navigator Reserve), with manufacturer promotional APRs from 0.0% to 6.8% and lease payments from $629 to $1,451 monthly.

Revenue is generated through four streams: new vehicle sales, pre-owned vehicle sales, service and parts, and finance and insurance products (arranged primarily through Lincoln Automotive Financial Services). The dealership supports an omnichannel customer journey combining an online vehicle search and credit application platform, in-person test drives and trade-in appraisals at the showroom, Lincoln Mobile Service (technicians dispatched to the customer location), and complimentary Pickup & Delivery within a 50-mile radius for servicing. Customer segments are primarily individual luxury vehicle buyers in the Chicago/Milwaukee catchment, with a secondary business/commercial fleet service segment.

The business operates on a horizontal, direct-to-consumer motion with no disclosed funding, M&A activity, leadership changes, or expansion beyond the single Libertyville site. It holds manufacturer-recognized credentials including the 2024 Lincoln President's Award and (historically) two Mazda President's Club Awards, suggesting prior multi-brand franchise operations. Technology stack is provided primarily through FordDirect (Ford's dealership platform) and Google Analytics; no proprietary software, AI/ML capabilities, or patents are disclosed. The company has a 9-person reported headcount (likely undercounted relative to a full-service dealer operation) and does not publicly disclose revenue.

Name

Libertyville Lincoln Sales, Inc.

Legal name

Libertyville Lincoln Sales, Inc.

Website

https://libertyville-lincoln.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Libertyville Lincoln Sales, Inc. is a family-owned authorized Lincoln dealership in Libertyville, Illinois, selling new, certified pre-owned, and used Lincoln SUVs to luxury vehicle buyers across the Northern Chicago suburbs and southern Wisconsin, with on-site financing, service, and parts operations since 1972.

Ownership category

akta.pro rank

Headquarters

HQ city

Libertyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Lincoln vehicles including Navigator, Aviator, Nautilus, and Corsair models. Revenue generated from vehicle sales at MSRP with potential for manufacturer incentives and customer cash offers.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles. Includes vehicles under $15k and $25k price points, CarFax 1 Owner vehicles.
3. Service & Parts: Vehicle maintenance and repair services including oil changes, tire care, brake service, battery service, and general maintenance. Parts sales for Lincoln and other vehicle brands.
4. Finance & Insurance Products: Financing arrangements through Lincoln Automotive Financial Services and other lenders. Credit applications processed for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Authorized Lincoln automobile dealership retailing new Lincoln vehicles (Navigator, Aviator, Nautilus, Corsair, Navigator L) including Black Label premium variants, certified pre-owned and used vehicles, alongside in-house vehicle financing via Lincoln Automotive Financial Services, and a full service & parts department offering oil changes, tire care, brake service, battery service, and Lincoln Priority Service. Additional offerings include Lincoln Mobile Service, Pickup & Delivery service, Lincoln Access Rewards loyalty program, parts and accessories, trade-in appraisal, and custom vehicle ordering.

Product overview

Libertyville Lincoln Sales, Inc. is a Lincoln automobile dealership offering new and pre-owned vehicle sales, vehicle financing, and comprehensive service/maintenance capabilities. The core product offering centers on new Lincoln vehicles (Aviator, Corsair, Nautilus, Navigator, Navigator L) available in standard and Black Label premium variants. Supporting services include certified pre-owned vehicles, trade-in appraisal, custom ordering, and a full-service department with mobile service and pickup/delivery options. The dealership also offers Lincoln Access Rewards, a loyalty program for service customers, and provides parts and accessories sales.

Differentiator

Problem solved

Functional benefit

Products and services

• New Lincoln Vehicles Sale of new Lincoln vehicles including Aviator, Corsair, Nautilus, Navigator, and Navigator L models across various trim levels, for individual consumers and families seeking luxury SUVs.
• Pre-Owned Vehicles Sale of pre-owned vehicles including certified pre-owned Lincolns and other makes, with vehicles priced under $15k and under $25k categories, for value-oriented individual buyers.
• Certified Pre-Owned (CPO) Vehicles Lincoln Certified Pre-Owned vehicles that exceed expectations with comprehensive inspection and warranty coverage, for buyers seeking near-new quality with manufacturer backing.
• Lincoln Black Label Premium luxury vehicle experience with exclusive design themes and enhanced ownership privileges, for buyers seeking the top tier of Lincoln's vehicle lineup.
• Vehicle Financing Financing options including credit applications, payment calculators, and connections with Lincoln Automotive Financial Services and other lenders for vehicle purchases.
• Vehicle Service & Maintenance Full-service maintenance including oil changes, tire care, brake service, battery service, and Lincoln Priority Service programs for Lincoln and other vehicle owners.
• Lincoln Mobile Service Lincoln-certified service technicians who come to the customer's location to perform auto service and repairs, including recalls, wiper replacements, battery replacements, and software updates.
• Lincoln Pickup & Delivery Vehicle pickup and delivery service for servicing within a 50-mile radius, with complimentary loaner vehicle provided during service period for vehicles within warranty.
• Parts & Accessories Sales of genuine Motorcraft and Lincoln parts for vehicle maintenance and repairs for Lincoln owners and other vehicle owners needing OEM or branded parts.
• Lincoln Access Rewards Points-based loyalty program for earning and redeeming rewards on Lincoln service purchases, driving repeat service business and customer retention.
• Trade-In Appraisal Trade-in evaluation service using third-party vendor tools to estimate vehicle value, helping customers determine the trade-in value of their existing vehicles toward a new purchase.
• Custom Order / Build & Price Custom ordering service allowing customers to build and price their desired Lincoln vehicle by selecting model, trim, color, and options for factory order.

Quantifiable outcome

• Over 50 years of continuous operation serving the Chicago/Milwaukee area
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Lincoln Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealership representing the Lincoln luxury vehicle brand. Has access to Lincoln's vehicle lineup, financing programs (Lincoln Automotive Financial Services), service programs, Lincoln Access Rewards loyalty program, and manufacturer support including warranty coverage.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorParent company of Lincoln brand. Provides vehicle supply, financing programs, service training, parts distribution, and manufacturer support through FordDirect platform for dealership operations and advertising.
• FordDirectcoreTechnology or IntegrationFord's digital platform provider for dealership websites, advertising services, and related technology. Supplies the website platform and advertising/analytics services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Group 1 Automotive: Large multi-brand franchised dealer group with U.S. and U.K. operations, including luxury franchises. Direct overlap with Libertyville Lincoln's customer base and competitive overlap on luxury new and pre-owned sales.
• Asbury Automotive Group: Franchised dealer group with a meaningful luxury and import portfolio and growing digital retailing capabilities. A scaled competitor to Libertyville Lincoln in the Chicago metro market for both new and pre-owned luxury.
• Penske Automotive Group: Premium-tilted franchised dealer group with a heavy luxury concentration (Mercedes-Benz, BMW, Audi, Porsche, Lexus). Competes for the same affluent Chicago-suburb luxury buyer and on service experience standards that Libertyville Lincoln also emphasizes.
• Lithia Motors: One of the largest U.S. franchised dealer groups, with a national store footprint across mass-market and luxury brands including Lincoln. Competes for the same luxury buyer in the Chicago suburbs and pressures smaller single-point dealers on inventory breadth and digital retailing.
• Sonic Automotive: Franchised dealer group operating luxury and import franchises plus the EchoPark used-vehicle banner. Competes with Libertyville Lincoln on new luxury sales, certified pre-owned, and the used-car value proposition.
• Berkshire Hathaway Automotive: Owner of a national portfolio of franchised dealerships including luxury brands. A scaled, well-capitalized competitor for the same luxury buyers in the Chicago suburbs and a benchmark for service quality and brand stewardship.
• AutoNation: The largest franchised auto retailer in the U.S. with hundreds of stores across many OEM brands. Operates multiple Lincoln stores and competes head-to-head with Libertyville Lincoln in the Chicago metro for new and used luxury vehicle sales, service, and F&I.

Direct peers

• CarMax: The largest used-vehicle retailer in the U.S., with a Chicago-area superstore footprint. Directly competes with Libertyville Lincoln's pre-owned and certified pre-owned business and pressures used-vehicle pricing transparency and convenience benchmarks.

Emerging players

• Carvana: Online-first used-vehicle retailer with a Chicago-area vending machine presence. Competes for the same used-car shoppers Libertyville Lincoln targets via CarFax 1-Owner and under-$15k/$25k inventory, while reshaping buyer expectations around online purchasing.
• Vroom: Online used-car retailer serving the Chicago metro. Competes for the digital used-vehicle buyer segment and pressures Libertyville Lincoln's online pre-owned funnel and pricing presentation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/libertyville-lincoln-sales-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libertyville Lincoln Sales, Inc.