What LIBRO does

LIBRO is an Austrian multi-channel retail company headquartered in Guntramsdorf, Austria, operating physical storefronts and a Magento-based e-commerce shop under the PAGRO brand through its parent MTH Retail Group. The assortment spans office and school supplies, stationery, books (fiction, non-fiction, children's, educational), games and toys, party supplies and gifts, household items, gaming consoles and accessories, and consumer electronics — a broad horizontal merchandise mix organized around the back-to-school and work-from-home use cases. Its primary customer segment is students and pupils, with secondary segments in teachers, home office workers, and hobbyist gamers; the company addresses pain points around affordable school supplies, classroom materials, ergonomic workspace equipment, and hobby product access. The business operates a unit-pricing consumer retail model with standard pricing visible online, free shipping thresholds (€10 for books, €29 for registered customers), promotional weekly flyers, and the jö Bonus Club loyalty program; distribution is delivered through a multi-store Austrian footprint plus a full-featured online storefront with click-and-collect, wishlist, and account management functionality. Strategic partnerships with Jolly (personalized stationery) and oeticket (event tickets) extend the offering beyond core merchandise.

Name

LIBRO

Website

https://libro.at

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

LIBRO is an Austrian multi-channel retailer operating PAGRO-branded stores and a Magento e-commerce shop, selling stationery, school supplies, books, games, household items, gaming, and consumer electronics primarily to students, teachers, home office workers, and hobbyists across Austria.

Ownership category

akta.pro rank

Product category

Office and School Supplies Retail

NAICS

Office Supplies and Stationery Retailers (45941), Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

akta.pro secondary industries

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Office supplies retail
• Stationery retail
• School supplies
• Consumer electronics retail
• Multi-channel retail

Headquarters

HQ city

Austria

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Physical and online retail of stationery, office supplies, school supplies, books, games, party supplies, household items, gaming products, and consumer electronics.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

LIBRO is an Austrian multi-channel retailer selling stationery, office supplies, school supplies, books, games and toys, party supplies, household items, gaming products, and consumer electronics through a network of physical retail stores across Austria and an e-commerce platform. The company serves consumer and small business customers seeking everyday office, education, hobby, and household products, with added-value services such as a school supply list service, ink/toner finder, and participation in the jö Bonus Club loyalty program.

Product overview

PAGRO operates as a multi-category retail chain with a unified online shopping platform. The core offering is the PAGRO Online Shop (https://www.pagro.at/), which provides access to all product categories through a single e-commerce interface. The portfolio spans office and school supplies, crafting and creative materials, books (including fiction, non-fiction, children's books, and educational materials), games and toys, party supplies and gifts, household items, gaming (consoles, games, and accessories), consumer electronics, and seasonal merchandise. The platform integrates services such as ink/toner finder, school supply lists service, bonus card programs, and repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Office and School Supplies Retail Physical retail and e-commerce sale of office supplies, stationery, school supplies, notebooks, exercise books, and educational materials for students, teachers, and home office users.
• Books and Media Retail Retail sale of books including fiction, non-fiction, children's books, and educational materials for general consumers and students.
• Games, Toys, and Hobby Products Retail Sale of games, toys, crafting and creative hobby materials, and party supplies and gifts for consumers and hobbyists.
• Gaming Products Retail Sale of gaming consoles, games, and accessories targeted at gamers and hobbyists.
• Consumer Electronics Retail Sale of consumer electronics including printers, shredders, label makers, laminators, and cutting machines for home and office use.
• Household Items Retail Retail of household items for everyday consumer needs.
• School Supply List Service Service helping parents and schools manage and purchase school supply lists for easy back-to-school shopping.
• Online Recharge / Top-Up Service Online recharge service accessible via libro.onlineaufladen.at, allowing customers to top up prepaid products or services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered parent, core and minor.

• MTH Retail GroupparentOthersParent company operating PAGRO retail chain. MTH Retail Group is a European retail company specializing in stationery, office supplies, and hobby products across multiple countries.
• jö Bonus ClubcoreGTM or Marketing PartnerLoyalty program partnership offering bonus points and rewards to customers. Part of broader Austrian retail loyalty network.
• oeticketminorChannel Partner/ Reseller/ DistributorTicket distribution partner allowing customers to purchase event tickets through PAGRO platform.
• Jolly (Brand)coreGTM or Marketing PartnerPersonalized stationery brand partnership offering custom printing and personalization services on Jolly brand products including pens, pencils, and stationery items.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saturn: Saturn is a pan-European consumer electronics and gaming retailer with an Austrian online presence. Directly overlaps with PAGRO's Gaming and Technik categories, though its physical store footprint in Austria is smaller than MediaMarkt's.
• Amazon: Amazon is the dominant Austrian e-commerce platform. Competes with PAGRO across virtually every category — stationery, office supplies, books, toys, household, electronics — and exerts structural price pressure that compresses margins for Austrian specialty retailers.
• Toys 'R' Us: Toys 'R' Us is a global toy specialty retailer. Overlaps with PAGRO's Spielen category in toys, board games, and children's products, and competes for the same back-to-school and holiday gift demand cycles in the Austrian market.
• MediaMarkt: MediaMarkt is the dominant Austrian consumer electronics and gaming retailer with deep physical-store coverage. Competes directly with PAGRO's Technik and Gaming categories and shares the click-and-collect omnichannel model, though its assortment is far broader in electronics.

Direct peers

• Müller: Müller is a major German/Austrian multi-category specialty retailer combining drugstore, stationery, paper goods, hobby, toys, and household items under one roof. Directly competes with PAGRO/LIBRO across most of its core assortment and shares the same Austrian physical-store + e-commerce omnichannel model.
• Staples: Staples is a global office supplies retailer with an Austrian online presence. Competes head-to-head with PAGRO in office consumables, stationery, and home-office supplies, and shares a similar SMB and consumer customer base.
• Thalia: Thalia is a leading Austrian and German book and gift retailer operating physical stores and a strong e-commerce platform. Directly competes with PAGRO's Buch (books) and Party & Schenken (gifts) categories and overlaps in the back-to-school and seasonal gift demand cycles.
• Office Depot: Office Depot operates office supplies retail in Austria and across Europe. Directly competes with PAGRO's core Büro & Schule category with overlapping SKUs in stationery, paper, ink/toner, and small office equipment targeting similar SMB and home-office customers.

Regional players

• Hartlauer: Hartlauer is an Austrian specialty retailer focused on consumer electronics, photography, optical, and household appliances with strong regional store coverage. Competes with PAGRO in the Technik category and shares the multi-store Austrian footprint, but is more concentrated in electronics/optical than in stationery.
• Spielwaren Bauer: Spielwaren Bauer is an Austrian specialty toy retailer with multiple physical locations. Directly competes with PAGRO's Spielen (games and toys) category and shares the multi-store Austrian footprint and seasonal toy demand exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/libro-handelsgesellschaft-mbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIBRO