License India
License India Advisory Private Limited operates India's dedicated B2B brand licensing platform, running the annual India Licensing Expo, Labels Conference, and Labels Awards under the Franchise India Group. It connects global licensors with Indian manufacturers, retailers, and licensees across animation, entertainment, lifestyle, and sports.
- Company typePrivate
- Founded2009
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What License India does
License India (legally License India Advisory Private Limited, "LIAPL") is a B2B media and events platform dedicated to the Indian brand licensing industry, operating as the brand-licensing-centric media division of the Franchise India Group since its founding in 2009. Its core product is the India Licensing Expo (ILE), the only dedicated B2B brand licensing trade show in India, complemented by the annual Labels Awards program (30+ categories across Animation, Brand, Entertainment, Lifestyle, and Sports) and the Labels Conference for industry thought leadership. The company additionally operates the BrandLicense news portal at indianretailer.com/brandlicense, providing editorial coverage, interviews, and video content on licensing developments in India.
The technology footprint is modest and web-centric: a content portal, an online payment portal for event and award services, and a virtual expo capability deployed during ILE Virtual 2020. The platform's value lies less in proprietary technology than in its event distribution and accumulated network — aggregating 850+ IPs, 213+ global and regional licensors, 1,275+ manufacturers and retailers, and reaching over 8,000 trade partners across cycles. Named participants across cycles include Mattel, Hasbro, Viacom, Green Gold Animation, Shemaroo, DQ Entertainment, Spencer's Retail, Yale University, Marie Claire Paris, and Ralph Lauren India, reflecting a tier-1 customer mix on both the licensor and licensee sides.
Revenue is generated through event-driven streams: exhibition and stall fees, conference delegate passes, award nomination fees (GST-inclusive per category, with variation by tier), and sponsorship/partnership packages. Pricing is quote-based and varies by event year, category, and participation type, with no publicly disclosed pricing. The company runs lean with 14 employees, distributes primarily through direct enterprise sales for exhibition and sponsorship, complements with self-serve channels for award nominations and virtual expo access, and benefits from cross-promotion within the Franchise India Group's adjacent media properties (FranchiseIndia, Entrepreneur, Indian Retailer, RestaurantIndia).
License India firmographics
Firmographics- Name
- License India
- Legal name
- License India Advisory Private Limited
- Website
- https://licenseindia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- License India Advisory Private Limited operates India's dedicated B2B brand licensing platform, running the annual India Licensing Expo, Labels Conference, and Labels Awards under the Franchise India Group. It connects global licensors with Indian manufacturers, retailers, and licensees across animation, entertainment, lifestyle, and sports.
- Ownership category
- akta.pro rank
License India industry classification
Industry- Product category
- Brand Licensing Events and Trade Shows
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)
Keywords
Where License India is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
License India business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibition and Stall Fees: Revenue generated from companies booking exhibition booths and stalls at the India Licensing Expo events.
- Conference Passes: Revenue from delegate passes for attending Labels Conference sessions and knowledge-sharing programs.
- Award Nomination Fees: Registration fees collected from organizations nominating for Labels Awards across various categories, with fees varying per category.
- Sponsorship and Partnership: Revenue from brands and organizations sponsoring expo events, conference sessions, and award categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Award Nomination Fee |
| One time/ perpetual license | Pay-as-you-go | Conference and Expo Passes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
License India product offering
Product offeringCore offering
License India operates India's largest dedicated B2B brand licensing platform, organizing the annual India Licensing Expo (ILE), Labels Conference, and Labels Awards. The platform connects global licensors and intellectual property owners with Indian manufacturers, retailers, and licensees across Animation, Brand, Entertainment, Lifestyle, and Sports categories, aggregating 850+ IPs and 2,000+ brands under one event-driven marketplace.
Product overview
License India is a brand licensing media division of Franchise India Group operating as a platform for the Indian licensing industry. The company offers a unified portfolio of event-based services including the India Licensing Expo (ILE) as the flagship annual trade show, the Labels Awards program recognizing excellence across licensing categories, and the Labels Conference for industry thought leadership. Additional offerings include a news/editorial portal covering brand licensing developments and online payment processing for event services. The platform connects global and regional licensors with manufacturers, retailers, and licensees in the Indian market.
Differentiator
Problem solved
Functional benefit
Products and services
- India Licensing Expo India's largest brand licensing event bringing together licensors, licensees, manufacturers, and retailers to network and explore licensing opportunities across Animation, Brand, Entertainment, Lifestyle, and Sports categories. The annual trade show features exhibition booths, conference sessions, and awards ceremonies at venues such as Jio World Convention Centre Mumbai and Hotel Sheraton Grand Brigade Bengaluru.
- Labels Awards An annual awards ceremony recognizing excellence in brand licensing across categories including Animation, Brand, Entertainment, Lifestyle, and Sports for licensors, licensees, and agents. Features 30+ award categories with a portfolio of 2,000+ intellectual properties under the program.
- Labels Conference Thought leadership platform featuring industry speakers discussing trends, insights, and disruptive ideas shaping the Indian licensing industry. Held alongside the India Licensing Expo with delegate passes available for knowledge sessions and B2B meetings with licensors.
- BrandLicense News Portal Online news portal providing latest updates, interviews, and insights on brand licensing developments in India. Features article sections covering Fashion and Lifestyle, Character and Entertainment, Sports, and Corporate licensing categories.
- Online Payment Service Online payment portal for processing fees related to expo attendance, exhibition, and award nominations via credit card, debit card, net banking, or EMI options.
Quantifiable outcome
- Brand licensing market projected to reach US$35 billion by 2027 in India
- +3 more outcomes
Companies that use License India
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
License India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
License India partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and supporting.
- Franchise India GroupflagshipFranchise India Group is the parent organization of License India. The expo serves as a co-related event with other franchise and retail shows under the group umbrella including IREC Labels, IREC x D2C, and Global Franchise Forum. Ritu Marya serves as Editor-in-Chief of Franchise India Media.
- FrancorpcoreFrancorp is the franchise consultant partner for expo events, providing expertise in franchise business development and consulting services to expo participants.
- Total LicensingsupportingTotal Licensing is a media partner providing industry coverage and editorial support for licensing industry news and expo event promotion.
- ISFA (Indian Sports Franchisors Association)supportingISFA serves as a supporting franchise association for expo events, particularly relevant for sports licensing categories and networking.
- FranglobalsupportingFranglobal serves as global partner for expo events, providing international networking and franchise expertise across global markets.
- Licensing InternationalsupportingLicensing International (formerly LIMA) is a global licensing industry organization. Maura Regan, President of Licensing International, participated as speaker at ILE 2023, providing industry insights and global perspective on licensing trends.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
License India competitors and assessment
Company assessmentOthers
- Total Licensing: Total Licensing is a global B2B media brand covering the licensing industry. It is a partner of License India for media coverage, and operates editorial/news properties comparable to License India's BrandLicense news portal.
- Indian Retailer (Franchise India Group): Indian Retailer is the B2B retail media brand that hosts the BrandLicense editorial portal. It serves the same Indian retailer audience that License India's expo targets, providing an ecosystem-level peer comparison.
- Franchise India / Franchise India Group events: Franchise India Group is License India's parent and also runs adjacent franchise events (Global Franchise Forum, IREC). The relationship is internal, but Franchise India's franchise events cover overlapping exhibitor/buyer audiences and brand-extension topics.
- NY NOW (now COUCH): NY NOW is a major B2B lifestyle and gift trade show that includes licensing/brand collaboration content. While broader than License India's pure licensing focus, it serves some overlapping retail and brand-licensing buyer audiences.
Regional players
- Asia Licensing Conference / Asian Licensing Expo: A regional licensing conference serving Asia-Pacific markets outside India. It is comparable as a regional B2B licensing event that aggregates international IP owners and Asian licensees, but does not directly compete in the Indian market that License India owns.
Direct peers
- Brand Licensing Summit (BLS): BLS is an emerging brand-licensing conference and expo, often regional in scope. It competes for the same global licensor and Indian/regional licensee audiences that License India serves via the India Licensing Expo.
- Licensing Expo (Las Vegas): Operated by Informa Markets, Licensing Expo is the world's largest dedicated brand-licensing trade show, connecting IP owners with manufacturers and retailers. It is the global benchmark that License India's India Licensing Expo explicitly mirrors at regional scale.
- Brand Licensing Europe (BLE): BLE is the leading European brand-licensing event, also organized by Informa Markets. It follows the same expo-plus-conference-plus-awards format as License India's India Licensing Expo and Labels Awards, making it the closest format-equivalent peer.
Broad incumbents
- Licensing International (formerly LIMA): Licensing International is the global trade association for the licensing industry. License India partners with it (Maura Regan, President, has spoken at ILE), making it an incumbent industry body that overlaps with License India's mandate to connect and educate licensors/licensees.
Emerging players
- Brand Licensing University (BLU): Brand Licensing University, run by Licensing International, offers licensing education. It partially overlaps with License India's Labels Conference thought-leadership format, especially for Indian professionals entering the licensing industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
License India social profiles
Digital presenceLicense India financial estimates
Financial estimateRevenue estimate
Valuation estimate
License India leadership team
Management profileNumber of profiles
Profiles1 record
License India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
License India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about License India
What does License India do?
License India operates India's largest dedicated B2B brand licensing platform, organizing the annual India Licensing Expo (ILE), Labels Conference, and Labels Awards. The platform connects global licensors and intellectual property owners with Indian manufacturers, retailers, and licensees across Animation, Brand, Entertainment, Lifestyle, and Sports categories, aggregating 850+ IPs and 2,000+ brands under one event-driven marketplace.
Is License India a public or private company?
License India is a private company. It is classified as corporate owned and is currently operating.
When was License India founded?
License India was founded in 2009. It employs 11 to 50 people.
Where is License India based?
License India is headquartered in Irvine, United States, in the North America region.
How does License India make money?
Four revenue lines are on record. Exhibition and Stall Fees are the primary driver. The others are conference Passes, award Nomination Fees and sponsorship and Partnership.
Who are License India's main competitors?
Others on record are Total Licensing, Indian Retailer (Franchise India Group), Franchise India / Franchise India Group events and NY NOW (now COUCH). Asia Licensing Conference / Asian Licensing Expo is listed as a regional player. Direct peers are Brand Licensing Summit (BLS), Licensing Expo (Las Vegas) and Brand Licensing Europe (BLE). Licensing International (formerly LIMA) is listed as a broad incumbent. Brand Licensing University (BLU) is listed as an emerging player.
Does License India have an API?
No public API is recorded for License India.
What industry is License India in?
License India's product category is Brand Licensing Events and Trade Shows. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 533.