Liceu Salesiano Nossa Senhora Auxiliadora

What Liceu Salesiano Nossa Senhora Auxiliadora does

Colégio Liceu Salesiano Nossa Senhora Auxiliadora is a private, nonprofit Salesian Catholic K-12 school operating from a single campus at R. Baronesa Geraldo de Resende, 330 in Campinas, São Paulo, Brazil. It is part of the Rede Salesiana de Escolas network, follows the educational philosophy of Saint John Bosco (Dom Bosco), and holds a Certificate of Philanthropic Purpose (Certificado de Fins Filantrópicos, CNPJ 46.043.881/0001-29) from the Conselho Nacional de Assistência Social. It offers Educação Infantil, Ensino Fundamental (Anos Iniciais and Anos Finais), Ensino Médio, the Liceu Plural full-day program, extracurricular sports and music activities, the Pastoral Juvenil Salesiana youth ministry, and ancillary services including a cafeteria, infirmary, and social work department.

The school's technology stack is built entirely on third-party platforms rather than proprietary systems. SAS Educação provides the digital learning backbone including Eureka activities and BNCC-aligned formative assessments; Portal Futurum (used since 2014 for 6th grade onward) supplies interactive lessons and educational games; TOTVS delivers enterprise management through RM Portal, Meu RH, and Portal do Professor; Microsoft 365 supports institutional email; and a mobile app (Aplicativo Liceu Salesiano) connects families with school communications. Pedagogical content is delivered in partnership with Editora Edebê (Caleidoscópio curriculum), and Cambridge Assessment English provides international language certification. Academic outcomes cited include 8 UNICAMP approvals and 3 USP approvals in the 2026 vestibular, plus 5 ENEM essays above 900 points.

The revenue model is tuition-based with monthly billing cadence, supplemented by material fees, extracurricular activity fees (sports, swimming), and ancillary services. The school operates a direct-to-consumer enrollment model — families contact the Central de Atendimento (+55 19 3744-6800, [email protected]) — with no publicly disclosed pricing. Revenue is not publicly disclosed, consistent with its nonprofit status under Salesian governance overseen by the Inspetoria Salesiana de São Paulo. Current leadership comprises Professor Thiago Carlos Bertolin (Diretor Pedagógico, appointed January 2026) and Padre Fernando Campane Vidal (Diretor, since 2014).

Name

Liceu Salesiano Nossa Senhora Auxiliadora

Legal name

Colégio Liceu Salesiano Nossa Senhora Auxiliadora

Website

https://liceu.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Colégio Liceu Salesiano Nossa Senhora Auxiliadora is a private nonprofit Salesian Catholic K-12 school in Campinas, Brazil, offering early childhood through high school, a full-day program, extracurriculars, and pastoral formation within the Rede Salesiana de Escolas network.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter Montessori/Waldorf/Classical/Expeditionary (Pedagogical Models) (EDAJACAL)

Keywords

• Private K-12 education
• Catholic school education
• Early childhood education
• Secondary education services
• Extracurricular programs

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and School Fees: Private school operating primarily through tuition payments from families. Additional revenue from material fees, extracurricular activities (Liceu Esportes, Liceu Academia/Natação), and related programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Liceu Salesiano Nossa Senhora Auxiliadora is a private Salesian Catholic K-12 school offering Educação Infantil, Ensino Fundamental (Anos Iniciais and Anos Finais), and Ensino Médio programs to families in Campinas, São Paulo. The school delivers tuition-based education complemented by the full-day Liceu Plural program, sports and music extracurricular activities, Pastoral Juvenil Salesiana, Férias Estação Liceu holiday program, Cambridge English certifications, and digital learning via the SAS Educação platform. Operations are supported by TOTVS enterprise systems for administration, HR, and teacher management.

Product overview

Liceu Salesiano Nossa Senhora Auxiliadora is a Salesian Catholic school offering comprehensive K-12 education across three main levels: Educação Infantil (early childhood), Ensino Fundamental (elementary and lower secondary), and Ensino Médio (upper secondary). The school operates as a unified institution with several supplementary programs including Liceu Plural (full-day integral education), extensive extracurricular activities (sports, music, arts), and the Salesian Youth Pastoral program. Digital services include a parent mobile app, teacher portal, and SAS Educação platform integration. The institution also provides ancillary services such as cafeteria, infirmary, and social services. The school is part of the Rede Salesiana de Escolas network and follows the educational methodology of Saint John Bosco.

Differentiator

Problem solved

Functional benefit

Brands

• Liceu Plural: Full-time integral education program offered from Educação Infantil (Infantil 2) through 5º ano do Ensino Fundamental, featuring sports, arts, English language instruction, and experiential learning activities in partnership with Experimento.

Products and services

• Educação Infantil

Quantifiable outcome

• 8 approvals at UNICAMP and 3 approvals at USP in 2026 vestibular results
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Editora EdebêcoreStrategic or Co-development PartnerStrategic partnership with Editora Edebê for educational materials. The school uses Edebê's pedagogical materials as part of its academic program, including the Caleidoscópio curriculum for Rede Salesiana schools. Recent visit from Edebê's Strategic Team to align educational approaches.
• SAS EducaçãocoreTechnology or IntegrationSAS Educação provides the school's digital learning platform (Plataforma SAS) used for Eureka activities, formative assessments, and educational content aligned with BNCC. Students use individual access keys for personalized learning.
• ExperimentominorStrategic or Co-development PartnerPartnership with Experimento for the Liceu Plural full-time program, providing sports and activity programming for children in the extended day curriculum.
• TOTVScoreTechnology or IntegrationTOTVS provides enterprise software systems including RM Portal (administrative/financial), Meu RH (HR portal), and Portal do Professor (teacher portal) for school operations management.
• Rede Salesiana de EscolascoreStrategic or Co-development PartnerThe school is part of the Rede Salesiana de Escolas network, a Catholic educational network following Don Bosco's charism. This provides shared educational methodology, resources, and connections to other Salesian schools in Brazil and internationally.
• Instituto ButantanminorOthersThe school participates in the Olimpiada Brasileira de Biologia (OBB), organized by Instituto Butantan with support from Escola Superior do Instituto Butantan.
• Cambridge Assessment EnglishminorOthersStudents at the school take Cambridge English certification exams, with a ceremony held in March 2026 to distribute certificates to students.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Colégio Santo Agostinho: Catholic Augustinian K-12 school in Brazil combining rigorous academics with religious formation and community programs. Directly comparable as a traditional Catholic K-12 competitor in the same premium private segment.
• Colégio Notre Dame: Catholic K-12 network in Brazil rooted in the Congregation of Holy Cross charism, with holistic education combining academics, spirituality, and pastoral care. Comparable as another religious-order school with similar mission and target families.
• Colégio São Bento: Catholic Benedictine K-12 school in São Paulo offering Educação Infantil through Ensino Médio with strong academic results and values-based education. Directly comparable as a traditional, religiously anchored private school targeting similar urban Brazilian families.
• Colégio Marista: Catholic Marist school network in Brazil offering K-12 education with shared Marist methodology, pastoral programs, and strong university placement. Comparable as another religious-order K-12 network serving similar families with integrated values-plus-academics model.

Broad incumbents

• Colégio Positivo: Large private K-12 and bilingual education group operating across multiple Brazilian states with strong vestibular results. Comparable as a scaled incumbent in the broader Brazilian premium private K-12 market.

Regional players

• Colégio Bandeirantes: Premier secular private K-12 school in São Paulo with strong vestibular and ENEM outcomes. Comparable as a competing premium K-12 school targeting high-achieving families, though secular rather than Catholic.
• Colégio Dante Alighieri: Traditional private K-12 school in São Paulo with strong academic reputation and university admission track record. Comparable as a competing premium private K-12 in the broader São Paulo metropolitan market.
• Colégio Equipe: Private K-12 school based in Campinas, São Paulo, offering Educação Infantil through Ensino Médio. Comparable as a direct local competitor in the same Campinas private K-12 market.
• Colégio São Luís: Jesuit K-12 school in São Paulo with long tradition of academic excellence, Ignatian pedagogy, and pastoral programs. Comparable in regional premium Catholic K-12 segment, primarily serving São Paulo rather than Campinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liceu-salesiano-nossa-senhora-auxiliadora

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liceu Salesiano Nossa Senhora Auxiliadora