Licita Já
- Company typePrivate
- Founded2011
- HeadquartersVideira, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Licita Já firmographics
Firmographics- Name
- Licita Já
- Legal name
- PORTAL GENIAL SERVIÇOS EM TECNOLOGIA DA INFORMAÇÃO LTDA
- Website
- https://licitaja.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Licita Já is headquartered
LocationHeadquarters
- HQ city
- Videira
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Licita Já business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Recurring subscription model with tiered pricing based on contract duration. Longer commitments offer free months. Plans available for 1, 3, 6, 12, 24, and 36 months with billing via credit card (PayPal) or bank slip (boleto). No free tier beyond trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-month plan - R$ 235.00/month |
| Subscription | Multi-year contract | 3-month plan - R$ 657.00 total |
| Subscription | Multi-year contract | 6-month plan - R$ 1,242.00 total (7 months) |
| Subscription | Multi-year contract | 12-month plan - R$ 2,196.00 total (14 months) |
| Subscription | Multi-year contract | 24-month plan - R$ 4,128.00 total |
| Subscription | Multi-year contract | 36-month plan - R$ 5,760.00 total |
| Freemium | Pay-as-you-go | Free Trial - 14 days |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Licita Já product offering
Product offeringCore offering
Licita Já is a public bidding (licitação) search engine and monitoring platform that uses AI to scan official government portals across thousands of Brazilian municipalities and agencies. Users register keywords related to their products or services, and the platform delivers daily email alerts, ranked opportunities, pipeline management tools, and map visualization to help companies identify and act on relevant government procurement tenders.
Product overview
Licita Já operates as a unified public bidding search platform centered on its core Licita Já product, which uses AI to monitor government portals and deliver relevant opportunities via email alerts. The platform is complemented by the API de Licitações, which provides programmatic access to bid data for system integration purposes. Subscription-based pricing with tiered plans (1 to 36 months) and a free trial period serves as the commercial model for accessing the platform's features including intelligent search, filtering, mapping, and AI-powered relevance ranking.
Differentiator
Problem solved
Functional benefit
Products and services
- Licita Já Platform AI-powered public bidding search engine that monitors official government portals across Brazilian municipalities and agencies, ranks opportunities by relevance to user keywords, and delivers scheduled email alerts. Targets service providers, suppliers, consultancies, and offices pursuing government contracts.
- Licita Já API (API de Licitações) Public REST API that allows technical users and enterprise customers to query bid data programmatically and integrate procurement information into their own systems (CRM, BI tools, internal automations). Returns data in JSON or XML format with API key authentication, rate limits, and IP restrictions.
- Licita Já Subscription Plans Recurring subscription access to the Licita Já platform, available in 1, 3, 6, 12, 24, and 36 month tiers with discounts/free months for longer commitments. Pricing starts at R$ 235.00/month; payment via credit card (PayPal), PIX, or Boleto Bancário. Includes 14-day free trial with no credit card required.
Quantifiable outcome
- 90% of users recommend Licita Já (1070 users surveyed)
Companies that use Licita Já
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Licita Já technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Licita Já partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Licita Já competitors and assessment
Company assessmentBroad incumbents
- SAM.gov: US federal government's official procurement portal. While not a private competitor, it sets the baseline 'free alternative' that any subscription procurement intelligence service must justify its price against — analogous to ComprasNet in Brazil.
Direct peers
- Periscope Holdings: US procurement platform offering bid notification, vendor management, and analytics for public agencies. Competes in the same category of 'procurement intelligence for bidders' that Licita Já serves in Brazil.
- BidNet: US-based aggregator of government bids across thousands of state and local agencies. Operates a subscription model similar to Licita Já, aggregating procurement opportunities and providing alerts and search functionality to suppliers.
- GovernmentBids.com: US government bid aggregator that consolidates opportunities from federal, state, and local sources into a searchable subscription database. Closely mirrors Licita Já's value proposition of consolidated coverage with alerts.
- PlanetBids: US vendor providing bid notification, document management, and procurement workflow tools for public agencies and suppliers. Directly comparable in functionality (search, alerts, pipeline) to Licita Já's offering.
- DemandStar: US-based public procurement network connecting government agencies with suppliers, offering bid notifications and document distribution. Functions as a supplier-facing procurement intelligence platform similar to Licita Já.
- Bonfire Interactive: Canadian procurement platform that helps public agencies run solicitations and helps suppliers find and bid on opportunities. Closely aligned with Licita Já's core thesis of digitizing procurement discovery and management.
- Licitações-e: Brazilian electronic bidding platform operated by Caixa Econômica Federal. Serves the same Brazilian public procurement market with electronic bidding workflows, directly competing for the same SMB bidders and suppliers that Licita Já targets.
- Bid Ocean: International bid aggregator with coverage across multiple countries. Comparable to Licita Já's multi-country domain strategy and procurement aggregation model.
Regional players
- TenderNed: Dutch government e-procurement platform serving a different geography but with a similar mission of centralized public procurement access. Useful as a regional public-sector benchmark for platform design and coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Licita Já social profiles
Digital presenceLicita Já compliance and trust
Trust signalCompliance1 record
Licita Já financial estimates
Financial estimateRevenue estimate
Valuation estimate
Licita Já leadership team
Management profileNumber of profiles
Profiles1 record
Licita Já funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Licita Já M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Licita Já
What does Licita Já do?
Licita Já is a public bidding (licitação) search engine and monitoring platform that uses AI to scan official government portals across thousands of Brazilian municipalities and agencies. Users register keywords related to their products or services, and the platform delivers daily email alerts, ranked opportunities, pipeline management tools, and map visualization to help companies identify and act on relevant government procurement tenders.
Is Licita Já a public or private company?
Licita Já is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Licita Já founded?
Licita Já was founded in 2011. It employs 1 to 10 people.
Where is Licita Já based?
Licita Já is headquartered in Videira, Brazil, in the Latin America region.
How does Licita Já make money?
One revenue line is on record: subscription Plans.
Who are Licita Já's main competitors?
SAM.gov is listed as a broad incumbent. Direct peers are Periscope Holdings, BidNet, GovernmentBids.com, PlanetBids, DemandStar, Bonfire Interactive, Licitações-e and Bid Ocean. TenderNed is listed as a regional player.
Does Licita Já have an API?
Yes. Licita Já offers a public API for consulting bid data. The API requires an API Key for authentication, which authorizes requests and unlocks higher usage limits. Rate limits include a maximum of 10 requests per minute and a dynamic daily limit (active users with API key receive higher daily limits). IP restrictions apply - users must maintain the same IP for queries; multi-IP access requires contacting support. The API is intended for specific data queries; mass extraction or large-scale automated tracking is not permitted. Data formats available: JSON or XML. Developer documentation is at app.swaggerhub.com/apis-docs/bidhits/licitaja-br.