Licores Casa Moreno

What Licores Casa Moreno does

Licores Casa Moreno, legally Licores Casa Moreno, Distribuidor Mayorista S.A.S., is a privately held Colombian liquor and beverage retailer-distributor. It serves bars, restaurants, liquor stores, convenience stores, hotels, and other hospitality businesses, as well as individual consumers purchasing for personal use, celebrations, or gifting. Its distribution footprint comprises two central Bogotá point-of-sale locations, a company-operated e-commerce store, and home delivery across Bogotá and Soacha.

Its catalog spans whisky, rum, aguardiente, tequila, beer, wine, vodka, gin, pisco, liqueurs, aperitifs, champagne, cocktail ingredients, confectionery, snacks, and other specialty products. The commerce stack is based on WooCommerce and includes a catalog, cart, checkout, QR and bank-transfer payments, WhatsApp support, and age verification. Revenue comes primarily from one-time per-unit product sales; displayed point-of-sale prices can differ from delivery prices, and wholesale pricing is offered from the first unit.

Name

Licores Casa Moreno

Legal name

Licores Casa Moreno, Distribuidor Mayorista S.A.S.

Website

https://licorescasamoreno.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Licores Casa Moreno is a Colombian liquor and beverage retailer-distributor serving B2B hospitality and retail customers as well as individual consumers through two Bogotá stores, an online store, and Bogotá-Soacha delivery.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail and Wholesale Distribution

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Alcoholic beverage retail
• Liquor wholesale distribution
• Spirits e-commerce
• Home delivery beverages
• Confectionery and snacks

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Licores Casa Moreno generates revenue through direct retail sales of alcoholic beverages, confectionery, snacks, and complementary products via their e-commerce platform. Prices vary between point-of-sale purchases and delivery orders. The company sells a wide variety of spirits including whisky, rum, tequila, aguardiente, gin, vodka, beer, wine, pisco, and liqueurs, as well as mixers, snacks, and specialty items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Licores Casa Moreno is a wholesale and retail distributor of alcoholic beverages and complementary products operating in Bogotá and Soacha, Colombia. The company offers 791+ products across spirits (whisky, rum, tequila, aguardiente, vodka, gin, pisco, cognac, mezcal), wine, beer, champagne, cocktail ingredients, confectionery, snacks, and specialty items. It sells through two physical stores in central Bogotá and an e-commerce platform with home delivery service, targeting both B2B buyers (bars, restaurants, liquor stores, hotels) and individual consumers.

Product overview

Licores Casa Moreno is a wholesale liquor distributor operating as an e-commerce platform (WooCommerce-based) serving businesses in Bogotá and Soacha, Colombia. The company offers 791+ products across 25+ product categories including whisky, rum (ron), aguardiente, tequila, beer, wine, vodka, gin, pisco, cognac, whiskey cream liqueurs, aperitifs, champagne, cocktail ingredients, confectionery, food items, and specialty products. The business model targets retailers, bars, restaurants, and other businesses seeking wholesale pricing from the first unit. The company positions itself as the #1 liquor store in Bogotá and Cundinamarca.

Differentiator

Problem solved

Functional benefit

Products and services

• Whisky

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FenalcominorOthersFenalco (Federación Nacional de Comerciantes) logo appears on the website footer. This appears to be a membership/association relationship with the Colombian merchants federation.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Éxito: Éxito is Colombia's largest retail chain with significant liquor assortments and a national e-commerce footprint. It competes on the same alcohol purchase occasions through physical stores and online delivery, though as part of a broad general merchandise portfolio.
• Makro Colombia: Makro is a wholesale cash-and-carry retailer with multiple Bogotá-area locations serving hospitality businesses with bulk alcohol purchases. It overlaps with Licores Casa Moreno's B2B wholesale value proposition as a larger, better-capitalized incumbent in the same customer segment.
• Jumbo Colombia: Jumbo Colombia is a large hypermarket retailer owned by Cencosud with full liquor assortments across Bogotá and nationwide. It competes on the same alcohol retail occasions through physical stores and online delivery, though as part of a broader general merchandise offering rather than as a liquor specialist.

Direct peers

• La Cigarrería: La Cigarrería is a Colombian specialty retailer combining liquor, tobacco, and convenience items with online ordering and delivery. It overlaps with Licores Casa Moreno on multi-category alcohol retail and home delivery in Colombian cities, sharing a similar positioning of breadth and convenience.
• Licores del Mundo: Licores del Mundo is a Colombian online liquor retailer offering home delivery of spirits, wines, and beers. It competes head-to-head with Licores Casa Moreno on the e-commerce alcohol retail category in Bogotá and surrounding municipalities, sharing supplier brands and a similar B2B/B2C positioning.
• PepeStation: PepeStation is a Bogotá-based liquor store chain with online ordering and home delivery serving Bogotá and surrounding areas. It is a direct competitor in the same specialty liquor retail category, sharing the same customer base (B2B hospitality + B2C consumers) and multi-channel GTM.

Emerging players

• CAVA Licores: CAVA is a Colombian premium liquor e-commerce platform focusing on curated spirits and wine with delivery. It overlaps with the higher-margin end of Licores Casa Moreno's assortment, especially in the premium whisky and specialty spirits categories, and competes on convenience and selection depth.
• Rappi Colombia: Rappi operates an alcohol vertical within its super-app offering rapid on-demand liquor delivery from partner stores in Bogotá. It overlaps with Licores Casa Moreno's delivery value proposition, though Rappi acts as an aggregator/partner rather than a single-store retailer, making it a partial competitor and a potential distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/licorescasamorenoDM
• Instagraminstagram.com/licorescasamorenodm
• TikToktiktok.com/@licorescasamorenodm?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/licores-casa-moreno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licores Casa Moreno