Liddle Kidz® Foundation

What Liddle Kidz® Foundation does

Liddle Kidz® Foundation is a US-based 501(c)(3) nonprofit founded in 2000 by Tina Allen that operates as the self-described global gold standard in pediatric touch therapy education. The organization's core offering is a portfolio of internationally accredited certification programs — most prominently CPMT® (Certified Pediatric Massage Therapist, $895), CIMT® (Certified Infant Massage Teacher, $895), and CIMT® II ($595) — along with advanced specialty certifications covering the NICU, Autism Spectrum Disorder, Cancer, Trauma, Palliative & Hospice Care, and Cerebral Palsy. These programs are delivered through two channels: (a) a self-paced Virtual Learning Lab online platform (launched 2022) providing lifetime access, video lessons, downloadable audio, and a Knowledge Vault resource library; and (b) in-person experiential intensives hosted at partner healthcare facilities and massage schools across multiple US cities. Beyond individual certification, Liddle Kidz® provides turn-key hospital-based program development consulting to pediatric hospitals and healthcare systems, and operates the iTEP® (International Therapeutic Exchange Program) global initiative deploying volunteer Global Ambassadors across Vietnam, India, the Philippines, and Japan.

The foundation serves a tripartite customer base: licensed healthcare professionals (massage therapists, nurses, occupational therapists, physical therapists, child life specialists) seeking specialized pediatric credentials; parents and caregivers learning infant massage techniques via doll-based (non hands-on) CIMT® training; and hospitals and healthcare institutions contracting for full program development. Continuing education credits are approved across 18+ bodies including NCBTMB, AOTA, the California Board of Registered Nursing, and CE Broker, providing the regulatory backbone that gives the certifications professional utility. Revenue is generated via one-time course fees ($595–$895), hospital consulting engagements, and customized group training — with no annual re-certification fees and a "Return to Learn Guarantee" for free course retakes serving as retention levers. Strategic anchors include claimed implementations at 200+ medical institutions globally, including Mayo Clinic, St. Jude Children's Research Hospital, Stanford Medicine / Lucile Packard Children's Hospital, and Tokyo Metropolitan Children's Hospital.

Name

Liddle Kidz® Foundation

Legal name

Liddle Kidz® Foundation

Website

https://liddlekidz.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Liddle Kidz® Foundation is a US-based 501(c)(3) nonprofit founded in 2000 by Tina Allen, providing internationally accredited pediatric touch therapy certification programs (CPMT®, CIMT®) to healthcare professionals, parents, and hospitals globally.

Ownership category

akta.pro rank

Product category

Professional Healthcare Certification Education

NAICS

Educational Support Services (61171), Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACAMAN

Health Education & Parent Coaching (Sleep, Safety, Illness Management)

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

SECONDARYEDACAFAG

Developmental Therapy / Early Childhood Special Instruction

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

SECONDARYHLADAHAI

Pediatric Hospice & Palliative Care

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

Keywords

• Pediatric massage certification
• Infant touch therapy
• Continuing education courses
• Hospital program development
• Healthcare professional training

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Course Fees: Primary revenue stream from certification program fees including CPMT® ($895), CIMT® ($895), and advanced courses like CIMT® II ($595). Courses offered through Virtual Learning Lab (online) and in-person intensives.
2. Continuing Education Credits (CEUs): Revenue from offering continuing education credits approved by NCBTMB, AOTA, California Board of Nursing, and other professional certification boards.
3. Hospital Program Development Consulting: Revenue from consultation and development services for healthcare institutions implementing pediatric touch therapy programs, including policy, procedures, and guidelines development.
4. Organization/Group Training: Customized training programs for hospitals, healthcare organizations, and groups requesting on-site or virtual training sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Liddle Kidz® Foundation develops and delivers internationally accredited pediatric touch therapy certification programs, including the Certified Pediatric Massage Therapist (CPMT®) and Certified Infant Massage Teacher (CIMT®) credentials, as well as advanced specialty certifications. The foundation also provides hospital-based pediatric touch therapy program development consulting, the Infant Touch Education Program (iTEP®) global initiative, and continuing education courses for healthcare professionals, parents, and caregivers.

Product overview

Liddle Kidz® Foundation is a 501(c)(3) nonprofit organization offering a comprehensive portfolio of pediatric touch therapy education and certification programs. The core offerings include CPMT® (Certified Pediatric Massage Therapist) and CIMT® (Certified Infant Massage Teacher) certification programs at Level I and advanced Level II, each with multiple specialty tracks. Specialty certifications cover Hospital-Based Massage Therapy, NICU, Autism (ASD/ASD II), Cancer (#GoGold), Trauma, Palliative & Hospice Care, Cerebral Palsy, and Kidz in Contact™ peer-to-peer healthy touch. Programs are delivered through in-person experiential courses and the Virtual Learning Lab online platform with lifetime access. Additional services include hospital-based program development consulting and the International Therapeutic Exchange Program (iTEP®) global initiative. All certifications include the Return to Learn Guarantee with no annual recertification fees.

Differentiator

Problem solved

Functional benefit

Brands

• iTEP® (International Therapeutic Exchange Program): Global initiative providing professional evidence-informed pediatric touch therapy education and programs to children, families, and healthcare providers around the globe through sustainable and replicable programs.
• CIMT® (Certified Infant Massage Teacher)
• CPMT® (Certified Pediatric Massage Therapist)
• Kidz in Contact™

Products and services

• Certified Pediatric Massage Therapist (CPMT®) Certification Internationally accredited certification program that trains licensed healthcare professionals (massage therapists, nurses, OT/PT) in pediatric massage therapy techniques for use with children in clinical and therapeutic settings; includes continuing education credit approvals across multiple healthcare disciplines.
• Certified Infant Massage Teacher (CIMT®) Certification Internationally accredited certification program that trains healthcare professionals to teach and provide safe infant massage instruction to parents, caregivers, and clinical populations; supports continuing education requirements for multiple allied health disciplines.
• Hospital-Based Pediatric Touch Therapy Program Development Consulting and program design service for hospitals and children's medical centers that builds clinical pediatric touch therapy programs, including staff training, protocol development, and certification pathways for clinical teams.
• Infant Touch Education Program (iTEP®) Global Initiative Global outreach initiative that delivers infant touch education to parents, caregivers, and community populations worldwide, supporting safe infant massage practices outside of clinical settings.
• Advanced Pediatric Touch Therapy Specialty Certifications Advanced specialty pediatric touch therapy certifications for experienced practitioners (including NICU massage and related clinical specialties), offered as continuing-education-eligible extensions of the core CPMT® and CIMT® credentials.
• Virtual Learning Lab Online Training Courses Online continuing education and certification courses delivered via the foundation's Virtual Learning Lab platform, providing remote learners access to the same curricula as in-person workshops.

Quantifiable outcome

• 200+ medical institutions worldwide have implemented Liddle Kidz® framework for pediatric touch therapy initiatives
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Stanford Medicine / Lucile Packard Packard Children's HospitalcoreStrategic or Co-development PartnerCollaboration with Stanford Medicine's Pediatric Palliative Care Department (QoLA Team) and implementation of a new pediatric massage program at Lucile Packard Children's Hospital. Stanford Medicine has approved the CPMT® certification as part of their Professional Nurse Development Program.
• Mayo CliniccoreStrategic or Co-development PartnerMayo Clinic has implemented the Liddle Kidz® framework to develop strategies for pediatric touch therapy initiatives as one of 100+ medical institutions worldwide.
• St. Jude Children's Research HospitalcoreStrategic or Co-development PartnerSt. Jude Children's Research Hospital has adopted the Liddle Kidz® framework for pediatric touch therapy initiatives.
• Tokyo Metropolitan Children's HospitalcoreStrategic or Co-development PartnerTokyo National Metropolitan Children's Hospital is among international institutions using the Liddle Kidz® framework for pediatric touch therapy.
• Children's Hospital Los AngelescoreStrategic or Co-development PartnerTina Allen previously led the integrative team at Children's Hospital Los Angeles and developed the first recognized pediatric massage pilot program in the United States.
• Yokohama Pediatric Hospice ProjectcoreStrategic or Co-development PartnerCollaboration in Japan providing courses and lectures at the Yokohama Pediatric Hospice Project as part of the international expansion.
• Sapporo University Hospital and Sapporo Children's HospitalcoreStrategic or Co-development PartnerEducational courses and lectures provided at Sapporo University Hospital and Sapporo Children's Hospital in Japan.
• Ronald McDonald House (Japan)minorStrategic or Co-development PartnerEducational outreach at the Ronald McDonald House in Japan as part of international programs.
• Kythe Foundation / Perpetual Succour Children's Hospital (Philippines)coreStrategic or Co-development PartnerPartnership with Kythe Foundation at Perpetual Succour Children's Hospital in Cebu, Philippines, providing compassionate pediatric care support.
• International Children's Palliative Care Network (ICPCN)coreStrategic or Co-development PartnerActive participation in ICPCN Conference in Manila as part of global advocacy for children's palliative care and touch therapy.
• National Children's Disability Symposium (Osaka)coreStrategic or Co-development PartnerPresentation and advocacy at the National Children's Disability Symposium in Osaka, Japan.
• United Nations (Sustainable Development Goals)minorStrategic or Co-development PartnerLiddle Kidz Foundation contributes to the UN 2030 Agenda for Sustainable Development through pediatric healthcare programs aligned with 17 SDGs.
• NCBTMB (National Certification Board for Therapeutic Massage & Bodywork)coreOthersApproved Continuing Education Provider by NCBTMB (Provider #450613-08), also approved to teach New York LMTs continuing education for license renewal.
• AOTA (American Occupational Therapy Association)coreOthersApproved Continuing Education Provider by AOTA (Provider #6981) for occupational therapy continuing education credits.
• California Board of Registered NursingcoreOthersApproved Continuing Education Provider by CA Board of Registered Nursing (Provider #15018) for nursing CE credits.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Massage Therapy Association (AMTA): The largest US professional association for massage therapists offering continuing education, advocacy, and broad certification support. Overlaps with Liddle Kidz as a CE provider and credentialing body for massage therapists, but operates across all massage disciplines rather than specializing in pediatric care.
• Associated Bodywork & Massage Professionals (ABMP): National membership association providing liability insurance, CE, and credentials to massage and bodywork professionals. Comparable to Liddle Kidz as a CE and credentialing organization for massage therapists, though broader in scope and without pediatric specialization.

Direct peers

• International Association of Infant Massage (IAIM): The largest global organization providing certified infant massage instructor training to parents and professionals. Directly competes with Liddle Kidz's CIMT® program in the infant massage educator certification space and serves overlapping parent and healthcare professional segments.
• Infant Massage USA: US-focused organization offering Certified Infant Massage Educator (CIME) training, comparable to Liddle Kidz's CIMT® certification. Targets similar audiences of parents, caregivers, and healthcare professionals seeking infant massage instruction credentials.

Others

• Massage Therapy Foundation: Nonprofit focused on research, education, and community service for massage therapy. Functions as a peer organization in the massage therapy nonprofit ecosystem and shapes the evidence base that Liddle Kidz's certifications reference.
• National Certification Board for Therapeutic Massage & Bodywork (NCBTMB): Independent certifying body that approves CE providers like Liddle Kidz. While not a direct competitor, NCBTMB shapes the regulatory and credentialing ecosystem in which Liddle Kidz's CPMT® and CIMT® certifications operate and pursue recognition.

Emerging players

• International Therapy Association: Professional organization offering complementary therapy certifications for healthcare practitioners. Comparable as an alternative continuing education and certification provider in the broader complementary/integrative therapy space.
• Healing Touch International: Nonprofit offering certified energy-based touch therapy training programs for healthcare professionals. Comparable as an adjacent complementary therapy certification organization targeting nurses and healthcare providers in clinical settings, with some overlap in pediatric applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/liddlekidz
• LinkedInlinkedin.com/company/the-liddle-kidz-foundation

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liddle Kidz® Foundation