Lieux Publics

What Lieux Publics does

Lieux Publics is a Lyon-based French street marketing and mobile advertising agency that designs and deploys on-the-ground brand campaigns — including road shows, guerrilla marketing, and custom events — across metropolitan France. Its core service portfolio comprises street marketing campaign design and execution, a national fleet of 40+ mobile advertising vehicles (operated through the Affichage Dynamique brand acquired in 2015, which carries 40+ years of heritage as France's national leader in mobile advertising), and a recruitment, training, and deployment network of nearly 5,000 hosts, hostesses, and actors used for point-of-sale animations and event staffing. The company operates a dedicated proximity-operations division called Rue Active for hyper-targeted, cost-efficient local marketing actions.

Lieux Publics serves enterprise clients primarily in retail chains (Grand Frais, Intermarché, Leader Price, McDonald's), consumer brands (Corona), and real estate developers (Bouygues Immobilier), with use cases centered on store openings, product launches, national promotions, and program launches. Its go-to-market is sales-led: direct engagement with brands and retailers, complemented by a preferred-partner channel through purchasing centrales (centrales d'achat) and communication agencies that route mandates to Lieux Publics. Revenue is generated through professional services fees tied to campaign conceptualization, vehicle deployment, and staffing scope; pricing is quote-based and not publicly disclosed.

The company is privately held, headquartered at 35 rue Marc Bloch in Lyon (7 employees at the core), and operates as a subsidiary of the diversified group Groupe Imagine la suite. Its operations are confined to Metropolitan France with no international expansion signaled in the source data. Capital intensity comes from the 40-vehicle mobile advertising fleet, while labor is scaled elastically through the 5,000-person national staffing database.

Name

Lieux Publics

Legal name

Lieux Publics

Website

https://lieuxpublics.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Field Marketing Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Street marketing services
• Mobile advertising fleet
• Field marketing agency
• Guerrilla marketing campaigns
• Event staffing services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Street Marketing Services: Design and execution of on-the-ground marketing campaigns including road shows, guerrilla marketing, and custom events for brands. Revenue generated through professional service fees for campaign conceptualization, planning, and field deployment.
2. Mobile Advertising Fleet: Operation of 40+ advertising vehicles that travel across France delivering mobile billboard advertising. Revenue from vehicle deployment fees, campaign duration, and geographic coverage scope.
3. Host/Hostess Staffing Services: Recruitment, training, and deployment of hosts, hostesses, and actors for point-of-sale animations, product launches, and event activations. Managed through a national network of nearly 5000 qualified personnel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lieux Publics is a Lyon-based B2B communication agency that designs and executes street marketing, guerrilla marketing, road shows, and custom events for brands and retailers across France. It operates a fleet of 40+ mobile advertising vehicles (via its Affichage Dynamique subsidiary) and a national database of nearly 5,000 hosts, hostesses, and actors to deliver geolocated field marketing campaigns including point-of-sale openings, national promotions, product launches, real estate program launches, and target-specific operations.

Product overview

Lieux Publics is a communication agency specializing in street marketing and mobile advertising, operating as a unified service portfolio rather than a software platform. The core offerings include street marketing, guerrilla marketing, and custom events, all supported by two key assets: Affichage Dynamique (acquired in 2015), the national leader in mobile advertising with 40+ advertising vehicles, and Rue Active, a proximity operations division. Additional services include point of sale openings, national promotions, real estate program launches, target-specific marketing operations, and host/hostess staffing. The agency manages a national file of approximately 5,000 trained personnel and serves as a preferred partner for purchasing centers and communication agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Affichage Dynamique (Mobile Advertising Fleet) Mobile advertising fleet of 40+ vehicles traveling across France to deliver mobile billboard advertising for brand launches, product promotions, and awareness campaigns. Acquired in 2015 and recognized as the national leader in mobile advertising with over 40 years of heritage.
• Rue Active (Proximity Operations) Dedicated division for targeted, cost-effective, and inventive local marketing actions aimed at specific audience groups in their living areas (e.g., families near schools, students, ethnic groups).
• Point of Sale Openings Service Geolocated, customized field marketing service for store openings or rebranding campaigns, combining advertising vehicles, communication kits, and host/hostess teams to engage directly with target audiences.
• National Promotions & Product Launches Service Field operations service to relay national promotions or product launches, reinforcing existing 4x3 networks and reaching target audiences in urban hypercenters or semi-rural areas where traditional media is unavailable.
• Real Estate Program Launches Service Field marketing service for property developers launching new programs, targeting buyers and investors at strategic locations throughout the day (e.g., office districts for cadres/investors, commercial zones near schools for families).
• Target-Specific Operations Service Customized marketing actions targeting predefined audience groups (e.g., families near schools, students, ethnic groups) using field resources deployed in their specific living areas.
• Host/Hostess Staffing Service Recruitment, training, and management of hosts, hostesses, and actors across France for point-of-sale animations, product launches, and event activations, ranging from simple flyer distribution to full event happenings.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered parent and core.

• Groupe Imagine la suiteparentOthersLieux Publics is a company within the Groupe Imagine la suite corporate group, providing organizational backing and synergies across group entities.
• Affichage DynamiquecoreStrategic or Co-development PartnerAcquired by Lieux Publics in 2015, Affichage Dynamique is the national leader in mobile advertising with 40+ years of heritage. This acquisition expanded Lieux Publics' capabilities to include a fleet of 40+ advertising vehicles.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Comexposium: Leading French events and exhibitions organizer. Thematically adjacent as a French event-services platform for enterprise clients, but focused on trade shows and B2B events rather than street marketing or mobile advertising.

Direct peers

• Insign: French experiential marketing agency specializing in brand experiences, in-store activations, and event campaigns. Comparable in offering custom-designed field campaigns for enterprise retail and consumer brand clients in France.
• Express Conseil: French field marketing and merchandising agency delivering in-store activations, promotional campaigns, and host/hostess staffing. Comparable in providing national field execution with a contracted workforce model.
• Havas Events / Havas Street: The experiential and street-marketing arm of Havas, one of France's largest advertising groups. Directly comparable as a full-service field marketing and brand experience agency targeting enterprise brands, with broader group-level capabilities.
• Ubi Bene: Independent French street marketing and field marketing agency offering road shows, guerrilla campaigns, and event staffing. Closely comparable in service mix (street marketing, host/hostess networks, mobile activation) and target customer base of French enterprise brands.

Broad incumbents

• Publicis Groupe: One of the world's largest advertising holding companies with significant French roots. Publicis Events and its experiential subsidiaries overlap with Lieux Publics' field marketing offering, though Publicis operates at vastly broader scale across creative, media, and data.
• JCDecaux: Global leader in outdoor advertising, including street furniture and billboard networks. Comparable as a broad incumbent in outdoor advertising infrastructure in France, though focused on static/DOOH rather than mobile billboards.
• Clear Channel France: Major outdoor advertising operator in France (billboards, transit, digital). Comparable as a broad incumbent in the outdoor advertising space, but with a different asset base (fixed sites rather than mobile vehicles).

Regional players

• Hopscotch: Independent French communications and PR group with event and field activation capabilities. Comparable as a French-headquartered communications services firm serving enterprise brands, with overlapping but broader scope.
• GL Events: Major French events and exhibitions operator with global presence. Comparable as a French-headquartered events and brand activation specialist, though focused on trade shows and large-scale events rather than street marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lieux-publics

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lieux Publics