Life Choices of Memphis

What Life Choices of Memphis does

Life Choices of Memphis is a 501(c)(3) tax-exempt non-profit pregnancy medical clinic headquartered in Memphis, Tennessee, operating two physical locations (5575 Raleigh-LaGrange and 2400 Poplar Ave. Ste 550) and serving women experiencing unplanned pregnancies in the Memphis metropolitan area. Its clinical core consists of urine-based pregnancy confirmation, limited obstetrical ultrasound, STI testing and treatment, and pregnancy options counseling. The clinic layers on specialized programs including the H.O.P.E. Ministry (a faith-based, 10-week post-abortion recovery Bible study with one-on-one counseling and quarterly support groups), the Abortion Pill Rescue Network (progesterone-based reversal treatment for women who have taken the first abortion pill), adoption planning, and a dedicated "For Guys" service line for male partners. The organization also provides a full Spanish-language information section and a 24-hour call/text hotline.

The underlying technology stack is deliberately low-tech and clinically conventional: urine pregnancy tests, ultrasound imaging, and standard STI diagnostics delivered by professional medical staff. No mobile app, API, or software platform is disclosed; digital touchpoints are limited to a WordPress website, Facebook and Instagram accounts, and an online contact form. Specialized partnerships — Ramah International's online recovery program (herchoicetoheal.com) and the Abortion Pill Rescue Network — extend the service portfolio into online recovery and national referral pathways rather than introducing novel technology.

The business model is donation-funded rather than revenue-generating. All services are provided free of charge; the organization explicitly states it has no billing department and receives no financial benefit from client decisions. Operating costs are covered by charitable contributions from local individuals and organizations. Customer acquisition is community-led: word-of-mouth referrals, community outreach, the 24-hour hotline, organic social media, and a dedicated Spanish-language site form the top of funnel, with appointments scheduled by phone or online form, often available same-day or next-day. The organization employs approximately 16 staff, including a CFO, Director of Client Services, Director of Community Relations, and counseling staff. No institutional investors, private equity backing, or public ownership structure is present.

Name

Life Choices of Memphis

Legal name

Life Choices of Memphis

Website

https://lifechoicesmemphis.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Choices of Memphis is a 501(c)(3) non-profit pregnancy medical clinic providing free pregnancy testing, ultrasounds, STI services, counseling, and post-abortion recovery to women in Memphis, Tennessee, funded by charitable donations.

Ownership category

akta.pro rank

Product category

Pregnancy Medical Clinic Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy medical services
• Pregnancy ultrasound imaging
• STI testing treatment
• Adoption planning support
• Post-abortion recovery counseling

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) tax-exempt non-profit organization, Life Choices is funded by local individuals and organizations who contribute to cover the costs of services. All services are provided free of charge to clients with no financial benefit derived from their decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Life Choices of Memphis is a 501(c)(3) non-profit pregnancy medical clinic that provides free, confidential services to women in the Memphis area. Core offerings include urine pregnancy confirmation, limited obstetrical ultrasound, STI testing and treatment, pregnancy options counseling, adoption planning, and post-abortion recovery through the H.O.P.E. Ministry and the Abortion Pill Rescue Network. All services are delivered at no charge, funded by charitable donations, with two physical clinic locations plus a 24-hour hotline.

Product overview

Life Choices of Memphis is a pregnancy medical clinic offering a unified portfolio of free, confidential pregnancy help services. The core offerings include pregnancy confirmation (urine tests and limited obstetrical ultrasounds), STI testing and treatment, pregnancy counseling, and options education (abortion, adoption, carrying to term). Specialized programs include the H.O.P.E. Ministry for post-abortion recovery and the Abortion Pill Rescue Network for women seeking to reverse the abortion pill. Adoption planning services and resources for male partners are also provided. All services are provided free of charge through 501(c)(3) non-profit funding.

Differentiator

Problem solved

Functional benefit

Brands

• HOPE Ministry: Post-abortion recovery support program offering one-on-one counseling, 10-week recovery studies, and quarterly support groups for women struggling with past abortion experiences.

Products and services

• Pregnancy Confirmation & Limited Obstetrical Ultrasound Urine-based pregnancy testing administered by professional medical staff, combined with a free limited obstetrical ultrasound to confirm pregnancy viability, verify fetal placement in the uterus, detect heartbeat, and determine gestational age. Provided free of charge to women at Life Choices' Memphis clinics.
• STI Testing, Diagnosis, and Treatment Comprehensive sexually transmitted infection (STI) testing, diagnosis, and treatment services available to clients at no cost, supporting them before making pregnancy decisions.
• Pregnancy Options Counseling Confidential guidance to help women understand their feelings about pregnancy and make informed decisions, including factual information about all pregnancy options (abortion, adoption, carrying to term), education on abortion procedures and risks, info on the abortion pill and morning-after pill, and education on sexual health. Provided free of charge.
• Adoption Planning Services Safe, confidential adoption planning services with trained staff, providing ongoing support to clients before, during, and after an adoption, free of charge.
• H.O.P.E. Ministry Post-Abortion Recovery Program Post-abortion recovery support offering one-on-one confidential counseling, a 10-week recovery Bible study, and quarterly support groups for women struggling with past abortion experiences. Free of charge.
• Abortion Pill Rescue Network Network connecting women who regret taking the abortion pill with nurses and healthcare providers for the abortion pill reversal process using progesterone, including ultrasound confirmation and ongoing support.
• Services for Guys Free services for men including help for practical needs, fatherhood education, faith-based help with post-abortion support, and confidential guidance to understand pregnancy options. Delivered by dedicated male staff contact.
• Practical Needs Assistance Assistance with practical needs related to pregnancy and parenting, provided free of charge to clients.

Quantifiable outcome

• All services provided free of charge with no billing department
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ramah InternationalminorStrategic or Co-development PartnerLife Choices offers access to Ramah International's confidential online recovery program at herchoicetoheal.com for women seeking healing from past abortions. This partnership provides additional resources beyond Life Choices' in-person H.O.P.E. ministry services.

Scale indicators2 records

Recent moves12 records

Expansion highlights8 records

Direct peers

• CompassCare Pregnancy Services: Multi-location pregnancy medical clinic network providing ultrasounds, STI testing, and options counseling in a faith-based framework. Closely comparable operational and philosophical model to Life Choices.
• Birthright International: Volunteer-based pregnancy support organization offering free testing, counseling, and material assistance at local chapters. Comparable single-metro clinic model with similar service mix and non-profit funding structure.
• Ramah International: Specialized post-abortion recovery organization whose online platform Life Choices integrates. Closely aligned mission and partially overlapping service line in post-abortion healing.

Broad incumbents

• Heartbeat International: National affiliation network for pregnancy help organizations that operates the Option Line (24/7 hotline) and the Abortion Pill Rescue Network. Life Choices is effectively a direct service-delivery affiliate of Heartbeat's framework.
• Care Net: National umbrella network of more than 1,100 pregnancy resource centers providing free pregnancy testing, ultrasounds, and options counseling. Closest structural peer to Life Choices as a member-affiliate with shared service model and donor base.
• Bethany Christian Services: National faith-based adoption and pregnancy support agency with adoption planning services that overlap Life Choices' offering. Larger, multi-state operator in adjacent service category.
• Catholic Charities of West Tennessee: Regional Catholic social services agency providing pregnancy support, adoption, and family aid. Competes for the same faith-based donor pool and overlapping client needs in the Memphis market.

Emerging players

• OPTIONS of Southern Arizona / Equivalent Independent PRC: Independent multi-service pregnancy resource center operating ultrasound, testing, and counseling programs under a similar non-profit funding model. Useful comparable for clinic-level economics benchmarking.

Regional players

• Guadalupe Center / Guadalupe Pregnancy Services: Memphis-area Catholic Charities affiliate offering pregnancy and family services. Direct geographic peer in the same metro operating a related but broader social-services portfolio.

Others

• Planned Parenthood (Mid-South region): Regional affiliate providing pregnancy testing, STI testing/treatment, and abortion services. Competes for the same Memphis client demographic and donor ecosystem but with an ideologically opposed service model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lifechoicesmemphis
• Instagraminstagram.com/lifechoicesmemphis
• LinkedInlinkedin.com/company/life-choices-of-memphis

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Choices of Memphis