Life Coach Italy

What Life Coach Italy does

Life Coach Italy s.r.l. is an Italian coaching education institution headquartered in Rome, operating as an ICF-accredited (International Coaching Federation) coaching school since its founding in 2007. The company delivers certification-track training programs for aspiring professional coaches, including the 158-hour Advanced Coach Academy (ICF Level 2 / ACTP), the 108-hour Masterful Coaching Training (ICF Level 3), and the 72-hour Advanced Team Coaching Academy (AATC-certified). These programs enable graduates to pursue ACC, PCC, and MCC credentials through ICF. The portfolio also includes shorter specializations — Mentor Coaching/Supervision, Master Body & Voice, Business Coaching, Parent Coaching, and ICF Credentialing Exam preparation — alongside the Please Don't Smoke lifestyle course priced at €281 + IVA.

The company's underlying delivery model is hybrid: scheduled cohort-based programs with cap of 12 participants per classroom, delivered in-person (when minimum 12 participants are reached in a city) or online synchronously, supported by a learning management system for video content. The Coaching Time sub-brand operates an integrated content distribution layer including an online magazine (coachingtime.it), a podcast distributed via Spotify, Apple Podcasts, and Spreaker, a YouTube channel, and Meetup events. Revenue is generated through three streams: (1) professional coaching training programs (course fees ranging from €281 to €1,080+ per enrollment, with installment payment and early-registration discounts available); (2) corporate coaching services including executive coaching, team coaching, and Hogan Assessments, partially delivered through Italian interprofessional collective funds (Fondi paritetici interprofessionali, Law 388/2000) at zero cost to enterprises; and (3) one-on-one individual coaching sessions with the first session offered free. The company has trained approximately 1,100 individuals across 70+ training programs since inception and counts enterprise clients including Eni, Enel, Ferrari, Vodafone, Unilever, Pfizer, and PwC. ISO 9001:2015 certification was obtained in 2024.

The company is founder-led by Giovanna Giuffredi (MCC, Founder and CEO), supported by a small team including Federica Fabrizio (PCC, Training Officer and Project Manager) and MCC trainer Davide Tambone. Life Coach Italy is a privately-held Italian s.r.l. with no disclosed external funding, parent company, or institutional investment. It operates exclusively in the domestic Italian market, with marketing centered on organic content, social media (LinkedIn, Facebook), and community events rather than paid acquisition.

Name

Life Coach Italy

Legal name

Life Coach Italy s.r.l.

Website

https://lifecoachitaly.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Coach Italy is an ICF-accredited Italian coaching school in Rome offering Level 2 and Level 3 certification programs for individuals and corporate coaching services for enterprises. Founded in 2007, it has trained ~1,100 graduates across 70+ programs with a founder-led team.

Ownership category

akta.pro rank

Product category

Professional Coaching Education and Corporate Coaching Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Professional coaching training
• Executive coaching services
• ICF accredited programs
• Team coaching certification
• Personality assessments

Headquarters

HQ city

Roma, Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Coaching Training Programs: Revenue from ICF-accredited coaching certification courses including Advanced Coach Academy, Masterful Coaching Training, Team Coaching Academy, and specialized programs. Programs delivered through weekend classroom sessions (in-person or online), with course fees ranging from €281 to over €1,000 depending on program length and format.
2. Corporate Coaching Services: B2B coaching services including corporate coaching, executive coaching, team coaching, and Hogan personality assessments for enterprises. Also includes funded training programs through interprofessional collective funds (Law 388/2000).
3. Individual Coaching Sessions: One-on-one coaching sessions with certified coaches, with first session offered free to explain methodology and identify target area for work.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Life Coach Italy delivers ICF-accredited professional coaching education programs, including the Level 2 Advanced Coach Academy (158 hours) and Level 3 Masterful Coaching Training (108 hours), plus specialized courses in team coaching, business coaching, and parent coaching. The company also provides corporate and executive coaching services, Hogan personality assessments, individual life coaching sessions, and funded corporate training delivered through Italian interprofessional collective funds.

Product overview

Life Coach Italy is a coaching education institution offering ICF-accredited training programs. The core portfolio includes Advanced Coach Academy (Level 2, 158 hours) and Masterful Coaching Training (Level 3, 108 hours) for professional coaching credentials, supplemented by specialized courses such as Advanced Team Coach Academy (72 hours), Business Coaching, Parent Coaching, and Executive Leadership Skills. The company also provides services including Hogan Assessments, Funded Training programs, and individual/coaching sessions. The Coaching Time division disseminates coaching culture through an online magazine, podcast channels (Spotify, Apple Podcasts, Spreaker), and Meetup events. All programs are aligned with ICF Core Competencies, with recent updates incorporating the 2025 framework revisions.

Differentiator

Problem solved

Functional benefit

Brands

• Coaching Time: Division dedicated to the dissemination and diffusion of good coaching culture, including an online magazine, Meetup events, and podcast series.
• Advanced Coach Academy
• Masterful Coaching Training
• Advanced Team Coaching Academy

Products and services

• Advanced Coach Academy

Quantifiable outcome

• 88% productivity improvement when coaching is added to training (vs 22% with training alone)
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• International Coaching Federation (ICF)coreStrategic or Co-development PartnerLife Coach Italy operates as an ICF-accredited coaching education provider with Level 2 and Level 3 accreditation for its training programs. The accreditation enables graduates to pursue ICF credentials (ACC, PCC, MCC) through direct pathways. Life Coach Italy aligns all programs with ICF Core Competencies and Code of Ethics.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Academy of Executive Coaching (AoEC): UK-based ICF-accredited coach training school offering executive and team coaching certification; comparable to Life Coach Italy as an ICF Level 2/3 credentialing school with a strong European corporate-coaching orientation.
• iPEC (Institute for Professional Excellence in Coaching): ICF-accredited coach training organization offering Core Energy Coaching certification with multi-level credential pathways; directly comparable as an ICF-accredited school targeting aspiring and professional coaches through structured curricula.
• Erickson Coaching International: Globally recognized ICF-accredited coach training school offering Level 1/2/3 pathways similar to Life Coach Italy's Advanced Coach Academy and Masterful Coaching Training; directly comparable as a credential-granting coaching education provider with both individual and corporate program offerings.
• Newfield Network: ICF-accredited coaching school founded by Julio Olalla, offering ontological coaching certification programs; directly comparable to Life Coach Italy's Level 2/3 credential offerings with a comparable focus on coaching as a professional discipline.
• Coach U: Long-established ICF-accredited coach training school offering certification programs for aspiring professional coaches; comparable to Life Coach Italy's Advanced Coach Academy in curriculum depth and ICF accreditation level.
• International Coach Academy (ICA): ICF-accredited coach training program offering ACTP and ACSTH pathways for ACC/PCC credentials; directly comparable to Life Coach Italy's certification curriculum with global online delivery and similar target audience of aspiring professional coaches.

Regional players

• École de Coaching de Paris: French ICF-accredited coaching school offering certification and training programs; comparable as a Romance-language ICF-accredited coaching school serving a neighboring European market with similar individual and corporate offerings.

Others

• Institute of Coaching (McLean Hospital/Harvard Medical School affiliate): Research-driven coaching organization affiliated with Harvard Medical School offering certification programs and thought leadership in coaching; comparable as an ecosystem participant advancing coaching standards and credentials relevant to ICF pathways.

Broad incumbents

• Center for Creative Leadership (CCL): Global leadership development institution offering executive coaching education, assessments, and corporate programs; comparable to Life Coach Italy in the executive and corporate coaching segment, but operates at significantly larger scale with a broader leadership portfolio.
• Hult International Business School: Global business school offering executive education including coaching and leadership programs; comparable to Life Coach Italy's corporate coaching portfolio as part of a wider executive-education offering rather than a pure-play coaching school.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnuZNtpvTLzgmhoWZ2Dw8Yw/videos
• Facebookfacebook.com/LifeCoachItaly
• LinkedInlinkedin.com/company/lifecoachitaly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Coach Italy