lifecoach.nl

What lifecoach.nl does

Lifecoach.nl is a Dutch life coaching platform founded in 2010 and headquartered in Noordwijk-Binnen, South Holland, Netherlands. The company operates a hybrid model: it delivers one-on-one lifecoaching directly (online from €720+ and in-person from €1,500–€3,500) and also functions as a curated marketplace connecting clients with personally vetted coaches trained in multiple therapeutic modalities including NLP, ACT, CBT, and Gestalt therapy. Its primary customer base is Dutch-speaking individual consumers, supplemented by a B2B segment served through Carrière Support and Executive Lifecoaching offerings (€595+ per trajectory). The founder, Astrid Koelewijn, remains the executive life coach and public face of the brand.

The platform's underlying product surface has expanded beyond direct coaching into a portfolio of digital assets: a 2022-launched Daily Notes newsletter, a 2023-launched self-serve online training ("Van Blokkade naar Plan") priced at €47, e-books, and a podcast. In 2025 the company launched a Coach Profile Platform enabling independent coaches to subscribe (€35/month or €350/year, plus a €195 setup fee) and maintain profiles on the site, marking a transition toward a two-sided marketplace. Technology stack appears to be standard web/content management rather than proprietary AI infrastructure; the company has disclosed AI-assisted content generation since 2025, used with human oversight.

The business model combines (i) high-ticket per-session coaching, (ii) low-ticket self-serve digital products, (iii) recurring B2C subscription revenue from coach-side platform users, and (iv) B2B coaching contracts. Distribution is primarily organic, driven by 15+ years of Dutch-language SEO content generating approximately 4,000 monthly visitors, and the company reports 600+ clients served cumulatively. The company has not disclosed external funding and operates with a team of approximately 7.

Name

lifecoach.nl

Legal name

Lifecoach.nl

Website

https://lifecoach.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifecoach.nl is a Dutch life coaching platform founded in 2010, offering one-on-one coaching, self-serve digital training, and a 2025-launched marketplace where vetted coaches subscribe to maintain profiles, primarily serving Dutch-speaking individual consumers and select B2B clients.

Ownership category

akta.pro rank

Product category

Life Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Lifestyle & Habit Change Coaching (HSADAGAB)

Keywords

• Life coaching services
• Executive coaching
• Corporate wellness
• Coach marketplace
• Holistic therapy

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Personal Coaching Sessions (Online & In-Person): The core revenue stream. Online coaching trajectories start at €720 incl. VAT. Personal life coaching ranges from €1,500 to €3,500 incl. VAT depending on the complexity of the client's question. Coaching sessions average 1.5 hours. Coaches are independent practitioners who operate their own practices through the Lifecoach.nl platform.
2. Van Blokkade naar Plan Online Training: A standalone online start trajectory priced at €47 per participant. This is a one-time digital product that serves as both a revenue stream and a lead-generation funnel into longer coaching trajectories.
3. Coach Platform Subscriptions: Life coaches pay a monthly fee of €35 ex VAT (or €350 ex VAT annually) for a profile page on Lifecoach.nl. Additional visibility via the newsletter and social media costs €25/month ex VAT or €250/year ex VAT. A one-time onboarding fee of €195 ex VAT is charged for profile creation and setup.
4. Business Coaching Trajectories: Corporate clients (employers) are served through Carrière Support, Executive Lifecoaching, and bespoke employer branding programs. Pricing for the 'Ondernemen vanuit je kern' business coaching trajectory is €595 excl. VAT (or two installments of €310). Enterprise pricing is custom/quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lifecoach.nl operates a Dutch online life coaching platform and coach marketplace, providing one-on-one coaching sessions (online via Google Meet and in-person) plus complementary digital products. The platform connects individuals and corporate clients with a curated roster of independently practicing coaches, while also selling an online self-paced training (Van Blokkade naar Plan, €47), a paid entrepreneur assessment, and a daily inspirational newsletter. Coaches subscribe to maintain profile pages on the platform for lead-generation visibility.

Product overview

Lifecoach.nl is a Dutch life coaching platform and knowledge center founded in 2010, combining coaching and therapeutic services for personal and professional development. The core offering consists of one-on-one Lifecoaching sessions (both in-person and online via Google Meet) complemented by an online training called 'Van Blokkade naar Plan' (€47) and the free 'Daily Notes' newsletter subscription. The platform offers specialized services including Executive Lifecoaching for directors/managers/entrepreneurs, Carrière Support for organizations, and Relatiecoaching using Body and Mind Language methodology. Additionally, Lifecoach.nl operates a Coach Profile Platform allowing other Life coaches to advertise on the site (€195 setup + €35/month). The company provides coaching across approximately 20+ therapeutic approaches including NLP, ACT, Cognitieve Gedragstherapie, Systemisch Coachen, Energetische Therapie, Reiki, Mindfulness, Voice Dialogue, and Outdoor Lifecoaching. The platform also publishes free e-books, hosts a podcast, and offers a paid entrepreneur test (€18). Coaching trajectories range from €720 online to €1500-€3500 for personal Lifecoaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifecoaching One-on-one life coaching combining coaching and therapy approaches for personal development, stress reduction, and breaking recurring patterns. Sessions are available both online (via Google Meet) and in-person with platform coaches. Priced from €720 incl. VAT (online) to €1,500–€3,500 incl. VAT (in-person).
• Van Blokkade naar Plan (online training) Self-paced online start trajectory priced at €47, designed to help users identify what blocks them and create a concrete action plan. Entry-level digital product sold via Plugandpay that doubles as a funnel into longer coaching engagements.
• Daily Notes newsletter Free daily inspirational emails with short mindful reflections intended to nurture leads and maintain brand engagement. Serves as both a top-of-funnel acquisition channel and an ongoing touchpoint for subscribers.
• Executive Lifecoaching Specialized coaching for directors, managers, and entrepreneurs focused on strategic thinking, effective performance under pressure, and leadership development. Positioned as a faster alternative to traditional occupational health services.
• Carrière Support B2B lifecoaching program for organizations to support employees with stress, emotional issues, and burnout, including workplace integration. Sold to employers as a faster alternative to traditional occupational health routes.
• Relatiecoaching Relationship coaching using the Body and Mind Language (BML) methodology to help couples gain insight into their dynamics and learn authentic communication through body language, breathing, and unconscious tension awareness.
• Coach Profile Platform Subscription-based marketplace where independent life coaches publish a profile page on Lifecoach.nl and receive direct inquiries from ~4,000 monthly platform visitors. Pricing: €195 one-time onboarding fee plus €35/month or €350/year subscription; add-on newsletter/social visibility at €25/month or €250/year.
• Ondernemen vanuit je Kern 4-session business coaching trajectory over 6 weeks for starting or recently started life coaches and holistic therapists. Priced at €595 excl. VAT (or 2 installments of €310). Delivered online via Google Meet, includes workbooks, templates, and email support.
• E-books Digital e-books on personal development topics, including a free lead-magnet e-book ('Kopzorgen? Leer luisteren naar je lijf!'), a paid entrepreneur e-book ('De Striptease van het Ondernemerschap'), and a free Employer Branding e-book for corporate prospects.
• Ondernemerstest Paid assessment priced at €18 incl. VAT for holistically trained Life coaches to discover their entrepreneurial level (1–4), growth opportunities, and recommended next steps. Payment processed via Mollie.
• Coachingstrajecten (package trajectories) Curated coaching packages including 'Bewuste leefstijl en vitaliteitsbeleving', 'Hoofd en hart verbinden', 'Pak je rol', and 'Life coach mentorship' tailored to individual client needs.

Quantifiable outcome

• 600+ satisfied clients helped across the platform
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Phoenix OpleidingenminorOthersPhoenix Opleidingen is listed as one of three recommended training institutes for people who want to become a life coach or holistic therapist. Lifecoach.nl does not have a formal partnership but refers its audience to Phoenix as a credible training provider for prospective coaches who may later join the Lifecoach.nl platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lifecoach.nl
• LinkedInlinkedin.com/company/lifecoach-nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lifecoach.nl