Life Kinetik Scandinavia

What Life Kinetik Scandinavia does

Life Kinetik Scandinavia, operated by Delenitor AB, is the exclusive Scandinavian licensee of the German-origin LIFE KINETIK® movement-based brain training methodology founded by Horst Lutz. The company trains and certifies instructors across Sweden, Denmark, and Norway through a 3-day foundational course, supplemented by specialized diploma tracks for elderly care (SENIOR), sport, school, and health segments. Its core product architecture pairs unusual physical movements with cognitive tasks and perceptual challenges (visual, auditory, somatosensory) to stimulate new synaptic connections, supported by peer-reviewed research from German universities demonstrating quantified outcomes in balance, decision-making, attention, and dementia-related memory decline.

The business generates revenue through course fees for trainer certification, paid lectures delivered by Master Trainers Björn Foghammar and Martin Gertz, corporate wellness programs ("Life Kinetik på din Arbetsplats"), digital introductory content hosted on Thinkific, and licensing royalties under the exclusive Scandinavian arrangement. Go-to-market is sales-led and event-driven, with a multilingual website (Swedish, Danish, Norwegian) and social channels (YouTube, Facebook, LinkedIn, Instagram) supporting lead generation, while testimonial-driven marketing leverages high-profile athlete and coach endorsements from Liverpool FC, Bayern München, the Swedish Ski Team, and others.

The operating entity is privately held, headquartered in Mölndal/Gothenburg, and has approximately 5 employees as of the most recent disclosure. Strategic priorities reflected in recent activity include Norway market activation (2022), the SENIOR vertical launch co-developed with Göteborgs Stad (late 2022), the Life Kinetik Intro freemium digital program (April 2023), and a large-scale municipal rollout in Gothenburg training ~30 senior coordinators as certified Life Kinetik trainers.

Name

Life Kinetik Scandinavia

Legal name

Delenitor AB

Website

https://lifekinetik.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Kinetik Scandinavia is the exclusive Scandinavian licensee of the LIFE KINETIK® movement-based brain training methodology, certifying trainers across Sweden, Denmark, and Norway to deliver the program in sports, schools, elderly care, workplaces, and rehabilitation settings.

Ownership category

akta.pro rank

Product category

Brain Training and Performance Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Brain training services
• Movement-based training
• Trainer certification programs
• Corporate wellness programs
• Cognitive training methodology

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Licensed Trainer Education: 3-day foundational trainer certification courses and specialized courses (Life Kinetik SENIOR, Sport, School) generate revenue through course fees paid by individuals and organizations seeking certification.
2. Life Kinetik Fun – Online: Digital course accessible via Thinkific platform, positioned as introductory/light version of foundational training for those exploring certification.
3. Lectures and Presentations: Paid speaking engagements and brain training presentations (60-90 minutes) delivered by Master Trainers Björn Foghammar and Martin Gertz for corporate events, kick-offs, and associations.
4. Corporate Training Programs: Life Kinetik på din Arbetsplads (Workplace) program offers companies health-promoting brain training to reduce stress, increase productivity and wellbeing.
5. Licensing Royalties: Delenitor AB holds exclusive licensing rights for Life Kinetik in Sweden, Denmark, and Norway, implying revenue through licensing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Life Kinetik Scandinavia licenses, certifies, and equips a network of trainers to deliver movement-based brain training across Sweden, Denmark, and Norway. The company sells a 3-day foundational trainer certification course, specialized vertical programs (SENIOR, Workplace, Functional Variations), and digital entry courses (Life Kinetik Fun, Life Kinetik Intro) supported by peer-reviewed scientific research. Revenue is generated through course fees, corporate/municipal program contracts, paid lectures, and licensing arrangements.

Product overview

Life Kinetik Scandinavia offers a suite of movement-based brain training programs and trainer education services. The core offering is the Licensed Life Kinetik Trainer certification (a 3-day foundational program), complemented by the digital entry-level program Life Kinetik Fun – Online and the free Life Kinetik Intro video program. Specialized verticals include Life Kinetik SENIOR for elderly care organizations, Life Kinetik at Your Workplace for corporate wellness, and brain training for individuals with functional variations. The portfolio is coordinated through the Life Kinetik Training Institute, with all programs based on the same underlying methodology of combining unusual movements, cognitive challenges, and perceptual exercises to create new synaptic connections in the brain.

Differentiator

Problem solved

Functional benefit

Brands

• Life Kinetik® Fun – Online: A digital simplified version of the trainer certification course, available as a light version of the basic training.

Products and services

• Licensed Life Kinetik Trainer (3-day foundational certification) Foundational 3-day trainer certification program that all prospective Life Kinetik trainers complete to obtain their license. Directed at professionals across multiple fields (personal trainers, coaches, physiotherapists, teachers), volunteer leaders, and private individuals who want to train their own children, relatives, and friends in movement-based brain training. The course covers training methodology for various segments (health, elderly, sport, school).
• Life Kinetik Fun – Online Digital training program presented as a lighter version of the basic Life Kinetik certification, delivered via the Thinkific platform. Designed as a first step for those curious about Life Kinetik and considering becoming a licensed trainer; serves as an entry-level option to experience the trainer role.
• Life Kinetik Intro Free introductory video program that provides an accessible and concrete explanation of the Life Kinetik basics with exercise examples. Developed with founder Horst Lutz and delivered via the Thinkific online education platform, it serves as a free entry point to learn about the method and trainer certification options.
• Life Kinetik SENIOR Specialized 3-day diploma training program customized for municipalities or organizations with services for the elderly. Developed in collaboration with Health Promotion and Prevention units in the City of Gothenburg, it targets professionals in elderly care, senior operations, and health and wellness. Includes a complete training setup with exercises specifically selected for seniors, enabling trainers to deliver the program at their workplace immediately after certification.
• Life Kinetik at Your Workplace (Life Kinetik på din Arbetsplats) Workplace wellness program for companies and organizations designed to motivate employees, reduce stress incidence, increase productivity, and improve well-being. Training can be structured as 10-minute movement breaks daily, 30 minutes twice weekly, or a continuous one-hour session per week. Delivered on-site to companies as a corporate wellness and preventive health offering.
• Brain Training for Persons with Functional Variations Brain training tailored for individuals with functional variations and various diagnoses, including ADHD, autism, intellectual disability, dementia, and acquired brain injury. The method combines unusual movements, cognitive tasks, and perceptual challenges adapted to each individual's capabilities, available from trainers in Sweden, Germany, and other countries.
• Brain Training Lectures (Föreläsningar om hjärnträning) Informative and engaging lectures on brain training, typically lasting 60–90 minutes, where participants receive information about the brain and experience what it feels like to challenge and train their brains. Conducted by Master Trainers Björn Foghammar and Martin Gertz for leadership groups, kick-offs, associations, and events.

Quantifiable outcome

• Scientifically proven to strengthen connectivity between different brain areas (MRI-confirmed)
• +9 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Göteborgs Stad (Gothenburg City)coreStrategic or Co-development Partner · 1 January 2022Major municipal partnership where Gothenburg City invests significantly in Life Kinetik as training method for seniors. Approximately 30 senior consultants and coordinators trained as Life Kinetik trainers. Program implemented at all Mötessplatser (meeting places) for seniors across city districts and also used in day centers.
• Life Kinetik Germany (Horst Lutz)flagshipStrategic or Co-development Partner · 1 January 2011Foundational partnership with Life Kinetik Germany and founder Horst Lutz. Delenitor AB holds exclusive licensing rights for Scandinavia. Scandinavian organization established with Sweden as regional headquarters. Master trainers trained directly in Germany by founder.
• dNovo – Law & Business SimplifiedminorOthersLegal partner providing law and business services to Life Kinetik Scandinavia.
• Svenskt Näringsliv, PTK, LOminorStrategic or Co-development PartnerSwedish employer and union organizations published 2017 report on workplace health and wellness interventions. Life Kinetik referenced in context of preventive health and corporate wellness programs showing positive effects on work environment and reduced sick leave.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• NeuroTracker: Cognitive/perceptual training program used in elite sports for visual processing and decision-making. Closely comparable to Life Kinetik's core mechanism of combining perceptual challenges with movement to drive performance gains in athletes.
• Functional Patterns: Movement-based training methodology that certifies practitioners through structured education programs. Comparable in licensing a proprietary movement methodology to certified trainers across multiple use cases including athletic performance and rehabilitation.
• Z Health Performance: Movement-based performance training methodology that licenses certified practitioners through structured educational programs. Comparable business model (trainer certification + methodology licensing) and overlap in athletic and rehabilitation use cases.
• Life Kinetik Germany (Horst Lutz): The original creator and licensor of the Life Kinetik methodology. Directly comparable as the source of the IP and brand that Life Kinetik Scandinavia licenses; operates the same trainer education model in Germany and other countries.

Emerging players

• NeuroNation: Digital brain-training app targeting memory, attention, and cognitive performance. Adjacent competitor in the consumer brain-training space, though delivered as a self-serve app rather than through certified trainers.
• CogniFit: Cognitive assessment and training platform serving both consumer and professional/clinic markets including rehabilitation and senior care. Comparable in the brain-training category with overlapping senior and rehabilitation segments.

Broad incumbents

• Les Mills International: Global fitness program licensor that certifies instructors through structured training programs. Highly comparable business model (trainer certification + methodology licensing) though operating in group fitness rather than brain training.
• Posit Science (BrainHQ): Established cognitive training platform with FDA-cleared products and extensive clinical research backing. Comparable as a brain-training offering for seniors and rehabilitation populations, though delivered as software rather than in-person movement training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVSUEjesbudjSWg-cEXlJkA
• Facebookfacebook.com/lifekinetik.se
• LinkedInlinkedin.com/company/life-kinetik-sverige
• Instagraminstagram.com/lifekinetiksverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Kinetik Scandinavia