What Lifeline Adelaide does

Lifeline Adelaide is a non-profit crisis support organization headquartered at 43 Franklin Street, Adelaide, South Australia, operating as a service of the larger non-profit Uniting Communities. It delivers 24/7 crisis intervention services to individuals in Australia experiencing mental health crises, suicidal thoughts, or emotional distress, with no referral required and at no cost to users. The organization answers calls through the nationally recognized 13 11 14 phone number and reported handling nearly 42,000 calls in the prior year, with national Lifeline volume equating to roughly one new call every 30 seconds.

The core product surface consists of three delivery channels — telephone crisis support, online chat accessible from any internet-connected device, and SMS-based text support — all staffed by trained volunteer Crisis Supporters. The organization also offers a workplace training module focused on equipping employees to support colleagues in distress. The technology stack is fundamentally communications infrastructure (voice, web chat, SMS) rather than a software platform; no proprietary technology stack, patents, or AI components are disclosed. The underlying capability is human-supporter capacity, not technology IP.

The business model is donation-driven and not commercial: services are free to end users, with revenue sourced from charitable donations (a visible "Donate Now" and Tax Appeal 2026 campaign are prominent on the site) and implicit government support. Lifeline Adelaide has 13 employees on the disclosed headcount, suggesting a lean paid-staff model supplemented by the volunteer Crisis Supporter workforce. Customer segments are entirely individuals-in-crisis (a single horizontal persona); there are no enterprise customers, no disclosed contracts, and no pricing model. Marketing is conducted via community awareness campaigns and referrals from healthcare and social-service partners.

Name

Lifeline Adelaide

Legal name

Lifeline Adelaide

Website

https://lifelineadelaide.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifeline Adelaide is a non-profit crisis support service operated by Uniting Communities in South Australia, providing free 24/7 telephone (13 11 14), online chat, and SMS crisis support to individuals experiencing mental health or suicidal crisis.

Ownership category

akta.pro rank

Product category

Crisis Support Services

NAICS

Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

Keywords

• Crisis support services
• Suicide prevention
• Mental health support
• Crisis intervention hotline
• Emotional support

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Funding: Lifeline Adelaide is a nonprofit crisis support service operated by Uniting Communities. The organization relies on charitable donations from the public, as evidenced by prominent 'Donate Now' calls-to-action on their website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Lifeline Adelaide is a nonprofit crisis support organization that provides 24/7 emotional support and crisis intervention to people experiencing personal crisis or suicidal thoughts. Services are delivered via telephone (13 11 14), online chat, and SMS text messaging, staffed by trained volunteer Crisis Supporters who listen, offer support, and refer individuals to other services when appropriate. The organization also delivers workplace training programs on mental health and crisis response. All crisis support services are free to users and require no referral.

Product overview

Lifeline Adelaide is a crisis support organization operating as part of the national Lifeline network, offering a unified suite of 24/7 crisis support services. The core offerings consist of three interconnected channels—phone support (13 11 14), online chat, and SMS text support—through which trained Crisis Supporters provide immediate emotional assistance to individuals in suicidal crisis or emotional distress. The organization also provides supplementary workplace training services. All channels are staffed by dedicated volunteers committed to the organization's mission of preventing suicide and promoting mental health wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Crisis Phone Support 24-hour telephone crisis support service available 7 days a week at 13 11 14, providing immediate emotional support to people experiencing personal crisis or suicidal thoughts. Free to all callers in Australia with no referral required.
• Online Chat Crisis Support Real-time web-based crisis support chat service accessible from any device with an internet connection, enabling people to reach out for help via text-based communication.
• Text Crisis Support SMS-based crisis support service allowing individuals to connect with trained crisis supporters through text messaging for those who prefer written communication.
• Workplace Training Mental health and crisis response training programs designed for workplaces, equipping employees with skills to support colleagues in distress. Targeted at Australian workplaces and organizations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Uniting CommunitiescoreOthersLifeline Adelaide is operated by Uniting Communities, an established nonprofit organization. Uniting Communities proudly operates Lifeline Adelaide as one of its core community services, providing the organizational backbone and resources for the crisis support operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• 13YARN: Indigenous Australian crisis support line staffed by Aboriginal and Torres Strait Islander counselors. Comparable crisis hotline model with a culturally specific focus, partially overlapping in mission and target population.

Direct peers

• Beyond Blue: Australia's largest mental health organization, providing 24/7 phone, chat, and online support for anxiety, depression, and suicide prevention. Competes with Lifeline Adelaide for both end users and donor support.
• Lifeline Australia: National umbrella organization for the Lifeline brand. Lifeline Adelaide operates as a regional service within this network, sharing the same mission, branding, phone number (13 11 14), and chat/text infrastructure.
• SANE Australia: National mental health nonprofit offering helpline, online forums, and peer support for people with complex mental health needs. Comparable nonprofit mental health support and referral service model.
• Kids Helpline: Australia's free 24/7 phone, webchat, and email counseling service for children and young people aged 5–25. Overlaps with Lifeline Adelaide's crisis support and referral use cases for younger demographics.
• QLife: Australia-wide LGBTQ+ peer support and referral service offering phone and webchat. Comparable crisis support and referral model serving a specific vulnerable population.
• Suicide Call Back Service: Government-funded nationwide crisis support service offering phone, online chat, and video counseling for people at risk of suicide. Directly comparable in service modality and target population.
• MensLine Australia: National telephone and online counseling service for men with emotional health and relationship concerns. Directly comparable in delivery model (phone + online chat) and donor-funded nonprofit structure.

Emerging players

• ReachOut Australia: Digital-first mental health service offering peer support, forums, and self-help resources for young Australians. Comparable in digital channel distribution and youth-focused crisis support.

Broad incumbents

• headspace: Australia's youth mental health foundation providing clinical services, phone/chat support, and educational resources. Overlaps with Lifeline Adelaide's crisis and referral offerings for young adults.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lifeline-adelaide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeline Adelaide