Life of the Party Entertainment

What Life of the Party Entertainment does

Life of the Party Entertainment is a Salt Lake City-based event entertainment company founded in 2007 by Rob Ferre (DJ Rob), operating with a team of 12 employees across the Wasatch Front including Salt Lake City and Park City, Utah. The company provides DJ and MC services for weddings, bar/bat mitzvahs, corporate events, school dances, and private parties, and has completed more than 500 events since founding. Its operational backbone is a 50,000+ song music library managed through DJ Intelligence Software, which supports client-facing playlist collaboration and event-specific music curation. The roster includes entertainers with performance backgrounds at Disney, Universal, and cruise ship venues, and founder Rob Ferre appeared on the Late Show with David Letterman in 2014, contributing to a brand profile unusual for a regional DJ operator.

The business has diversified beyond core DJ/MC services into a multi-product event services offering that includes the Photo Booth Bus ($600-$1,450), the Quiet Groove silent disco experience, a selfie photo booth, and live musician add-ons such as Tim Schwarz. Wedding packages are custom-quoted rather than fixed-price, and ancillary services generate incremental attach-rate revenue per event. Notable enterprise and institutional clients include Utah Jazz, Intermountain Healthcare, Rio Tinto, ARUP, Visit Salt Lake, Ultradent, WCF, Radio Disney, and South Towne Center, alongside a 2013 partnership with Rocky Mountain Power on Watt Smart Assemblies. The company has received seven WeddingWire Couple's Choice Awards (2012-2018) and five Best of State awards, and distributes leads through WeddingWire and The Knot marketplace platforms.

Revenue mechanics rely on per-event pricing across consumer (wedding/mitzvah) and corporate segments, with no subscription, licensing, or platform revenue disclosed. No funding rounds, acquisitions, or AI/ML capability investments are present in the available data.

Name

Life of the Party Entertainment

Legal name

Life of the Party Entertainment

Website

https://life-of-the-party.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Life of the Party Entertainment is a Salt Lake City-based DJ and MC services company founded in 2007 that delivers event entertainment for weddings, mitzvahs, corporate functions, and private parties across Utah's Wasatch Front, with supplementary photo booth, silent disco, and live musician offerings.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Musical Groups and Artists (711130)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Event DJ services
• Wedding entertainment
• Photo booth rental
• Silent disco events
• MC services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. DJ/Entertainment Services: One-time service fees for DJ/MC services at events including weddings, corporate events, bar/bat mitzvahs, school events, and private parties. Services include professional sound systems, lighting, music, and emceeing.
2. Photo Booth Services: Photo booth bus rental and selfie photo booth services. Photo Booth Bus starts at $1,450 for 3-hour events. Selfie Photo Booth ranges from $600-1,100 depending on duration and add-ons.
3. Quiet Groove Upgrade: Silent disco upgrade option for events requiring multiple music genres simultaneously, using wireless headphones with three channel options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Life of the Party Entertainment provides DJ and MC services, photo booth rentals (Photo Booth Bus and Selfie Photo Booth), Quiet Groove silent disco experiences, and event lighting for weddings, bar/bat mitzvahs, corporate events, school assemblies, and private parties across the Wasatch Front of Utah. The company combines live entertainers with proprietary tools such as DJ Intelligence Software and a 50,000+ song library to deliver music programming and event production as a packaged service.

Product overview

Life of the Party Entertainment is a DJ services company operating as a single unified service with multiple specialized offerings. The core product is professional DJ/MC entertainment for weddings, mitzvahs, corporate events, and parties. Add-on modules include the Quiet Groove silent disco experience, Photo Booth Bus (vintage VW bus photobooth), Digital Selfie Photo Booth, school assembly programs, and an online music planner tool. The company serves the Wasatch Front area of Utah from Salt Lake City and Park City, with a team of multiple DJs including owner Rob Ferre.

Differentiator

Problem solved

Functional benefit

Brands

• Quiet Groove: Silent disco experience with wireless headphones providing three music options with different colors for party-goers to choose their rhythm.
• Photo Booth Bus

Products and services

• Wedding DJ & MC Services

Quantifiable outcome

• 500+ events successfully completed since founding in 2007
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rocky Mountain PowerminorStrategic or Co-development Partner · 1 January 2014Partnership for Watt Smart Assemblies - educational programs visiting Utah schools to teach students about energy conservation, tips to save energy at home, and environmental awareness. DJ Rob leads interactive dance activities followed by educational presentations with Rocky Mountain Power mascot Slim the Lineman. Programs reward students with Watt Smart wrist bands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-NjHSc2lbzm5up514zBy4w
• Facebookfacebook.com/LifeofthePartyDJ
• LinkedInlinkedin.com/company/life-of-the-party-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life of the Party Entertainment