Lifestyle Centre

What Lifestyle Centre does

Lifestyle Centre is a privately held (B.V.) single-location fitness club founded in 2006 and based in Raalte, Netherlands, operating under owner Oscar Duteweert. The facility serves individual and family consumers in the Salland region with a broad service mix spanning traditional gym fitness, personal training, HYROX-specific conditioning, CrossGym, HIIT, yoga, boxing, and Medisch Fitness (medical/rehabilitative fitness). A newer Bedrijfsfitness (corporate fitness) program extends the addressable market to Dutch employers.

The business model is subscription-based, with individual tiers priced at €45.95–€65.95 per month and family tiers at €89.90–€91.90 per month, typically on 12–24 month contracts, supplemented by personal training fees and corporate contracts. The technology stack is built on commodity fitness SaaS: Sportivity for member management and bookings, the Technogym app and equipment ecosystem for training plans and workout data, and YourFitStart.com as an online platform supporting the lead funnel. Customer acquisition is executed through a partnership with Hidden Profits Marketing and paid media across Google, Facebook, and Twitter.

Strategically, the business has broadened its programming footprint over time — most notably with Medisch Fitness, HYROX specialization, and corporate fitness — rather than expanding geographically. The company remains single-site, sub-30 employees, privately held with no disclosed funding, M&A, or partnership with strategic acquirers, and operates entirely within the local Dutch market.

Name

Lifestyle Centre

Legal name

Lifestyle Centre B.V.

Website

https://lifestylecentre.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifestyle Centre is a privately held, single-location fitness club in Raalte, Netherlands, offering gym memberships, personal training, HYROX, CrossGym, medical fitness, and corporate fitness to local consumers and Dutch employers since 2006.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Fitness training services
• Personal training
• Group fitness classes
• Corporate wellness programs
• Health coaching services

Headquarters

HQ city

Raalte

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Membership Subscriptions: Monthly recurring subscription fees charged to members for access to fitness facilities, group classes, and standard services. Memberships are offered at different durations (3, 12, 24 months) with tiered pricing that rewards longer commitments. Family memberships are also available at scaled pricing.
2. Personal Training Services: One-on-one coaching sessions with experienced personal trainers who provide individualized training plans, nutrition guidance, and mindset coaching. These premium services are offered at additional cost beyond standard membership and include ongoing support and weekly check-in conversations.
3. Corporate Fitness (Bedrijfsfitness): Business fitness programs where employees of partner companies can exercise with tax advantages. Employers offer fitness access as an employee benefit, creating a B2B revenue stream alongside consumer memberships.
4. Specialized Training Programs: Specialized offerings such as HYROX training club, CrossGym, boxing, and yoga classes included in membership or offered as part of comprehensive fitness programs targeting specific athletic and wellness outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lifestyle Centre operates a single-location fitness studio in Raalte, Netherlands, selling tiered monthly memberships (3-, 12-, and 24-month terms and a family plan) that grant members unlimited access to its fitness floor, group classes (HIIT, Vinyasa Yoga, Yin Yoga, HYROX, CrossGym, boxing, Workout of the Week), and coaching. On top of membership, the studio charges separately for 1-on-1 personal training and lifestyle coaching, and packages corporate fitness (bedrijfsfitness) programs for employers offering tax-advantaged employee wellness benefits.

Product overview

Lifestyle Centre is a single-location fitness studio (sportschool) in Raalte, the Netherlands, operating since 2006 as a family-oriented gym. The offering is organized as a unified membership with multiple tiers (3-, 12-, and 24-month terms plus a family plan) that provides access to a broad portfolio of fitness services: basic fitness and strength training, Personal Training (1-on-1 coaching), functional training programs (HYROX, CrossGym, HIIT, Workout of the Week), mind-body classes (Vinyasa Yoga, Yin Yoga), boxing, fall prevention, and corporate fitness. Members also receive personal guidance, tailored training plans, and regular evaluations. The studio differentiates through personal attention and a community atmosphere rather than mass-market scale. The company promotes two digital companion apps (Sportivity for scheduling and membership management, Technogym for workout tracking) and supports member acquisition through free trial sessions and an online membership test.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness & Krachttraining (Fitness and Strength Training) General fitness and strength training on the gym floor using modern equipment, with personalized training plans and regular evaluations, suitable for all levels from beginners to advanced.
• Personal Training One-on-one coaching with an experienced personal trainer who motivates, guides, and provides a personalized plan tailored to the member's life, body, and specific fitness goals.
• HYROX Training Functional fitness training combining strength and endurance in a fixed challenging program, conducted in small groups in the CrossGym, preparing members for official HYROX races or general fitness improvement.
• CrossGym Group training in the CrossGym facility combining functional movements with community atmosphere, suitable for members seeking challenging workouts in small groups.
• HIIT (High Intensity Interval Training) High-intensity interval training that alternates explosive exercises with short rest periods, led by a coach, to burn calories, build endurance, and gain strength.
• Workout of the Week (WOW) A weekly 45-minute fresh and challenging training session combining strength, endurance, and functional movement, with no two WOW sessions being the same, targeting technique, stamina, and coordination.
• Vinyasa Yoga Dynamic form of yoga connecting movement and breath in a flowing, energizing practice that builds strength, balance, and focus, with each class offering variety and space for individual tempo.
• Yin Yoga A quiet, meditative yoga style where poses are held for extended periods, targeting deep relaxation, flexibility, and loosening of connective tissue and joints.
• Boxen (Boxing) Boxing training included in the membership, offering an intense workout that builds strength, coordination, and endurance under professional guidance.
• Valpreventie (Fall Prevention) Classes designed to improve balance and stability, helping members reduce fall risk and maintain mobility and confidence in daily activities.
• Bedrijfsfitness (Corporate Fitness) Corporate fitness program allowing employees to train with tax benefits, where members choose a suitable program and train at their preferred time, promoting health while reducing costs.
• Gratis Proefles (Free Trial Session) Free, no-obligation introductory fitness trial session allowing prospects to experience the gym's atmosphere, facilities, and personal guidance before committing to a membership.
• Lidmaatschapstest (Membership Test) Free, no-obligation online questionnaire taking one minute that provides personalized advice on which fitness program best fits the prospect's goals and preferences.

Quantifiable outcome

• Members have achieved weight loss ranging from 6 kg to 60 kg through personalized coaching and training programs
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hidden Profits MarketingcoreGTM or Marketing PartnerWebsite marketing bureau responsible for the company's digital presence and marketing automation. Their YourFitStart.com platform enables the fitness center to connect with prospects and process membership data. They provide the technical infrastructure for contact forms, membership applications, and prospect management. A Verwerkersovereenkomst (Data Processing Agreement) is in place.
• YourFitStart.comcoreTechnology or IntegrationDigital platform integrated with the Lifestyle Centre website enabling prospect contact management and membership processing. Part of Hidden Profits Marketing, it allows the gym to capture and manage lead information from website visitors who submit interest forms.
• Google (Analytics, DoubleClick, Remarketing)minorGTM or Marketing PartnerDigital marketing and analytics partnership using Google Analytics for website traffic analysis (26-month cookie retention), DoubleClick for display advertising, and Remarketing to target previous website visitors. Cookies retain data for up to 18-26 months.
• FacebookminorGTM or Marketing PartnerSocial media advertising partnership using Facebook pixel cookies to track website visitor behavior and deliver targeted advertisements on the Facebook platform. Cookie data retained for up to 2 years. No information shared with third parties.
• TwitterminorGTM or Marketing PartnerSocial media advertising partnership using Twitter cookies to track website visitors and deliver retargeted advertisements on the Twitter platform. Cookie retention up to 2 years.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• F45 Training: F45 is a global functional-training franchise combining HIIT, strength, and community in small-group classes. Comparable to Lifestyle Centre on group-based functional training (HIIT, CrossGym, WOW) but operates as a franchise model with standardized programming.
• CrossFit (affiliate boxes): CrossFit affiliates offer coached, functional group training in a community setting. Lifestyle Centre's CrossGym and HYROX programming directly overlaps with CrossFit's positioning, though delivered under the Lifestyle Centre brand rather than the CrossFit license.
• Curves International: Curves is a women's-focused fitness franchise offering 30-minute circuit training in small-group settings. Comparable to Lifestyle Centre on the small-group, community-oriented model, though with a single-sex and shorter-session positioning.

Broad incumbents

• TrainMore: TrainMore runs a network of premium Dutch fitness clubs with personal coaching as a key pillar. Comparable to Lifestyle Centre on its personal-training-led value proposition, though operating in urban centers rather than a small-town catchment.
• Basic-Fit: Basic-Fit is the largest low-cost fitness operator in the Netherlands and Europe with hundreds of locations. It competes for the same Raalte-area consumer wallet as Lifestyle Centre, although with a mass-market, no-frills proposition rather than a personal-attention model.
• Sportcity: Sportcity is a Dutch mid-market fitness chain with multiple locations nationwide. Comparable to Lifestyle Centre in offering a combination of fitness floor, group classes, and personal training, but at larger scale and more standardized brand experience.
• HealthCity: HealthCity is a Dutch fitness chain offering fitness, group classes, and wellness services. Comparable in its multi-service club model and emphasis on personal guidance, with a broader geographic footprint than Lifestyle Centre.
• Fit For Free: Fit For Free operates low-cost gyms across the Netherlands and is a directly comparable alternative for price-sensitive consumers in the same catchment as Lifestyle Centre. Differentiation is on price and accessibility rather than personal coaching.
• David Lloyd Leisure: David Lloyd is a premium health, fitness, and racquets club operator with locations across Europe. It overlaps with Lifestyle Centre on comprehensive wellness offerings (fitness, classes, personal training) but targets a higher-income, family membership segment with extensive facilities.

Direct peers

• Personal Fitness Nederland: Personal Fitness Nederland is a Dutch chain focused on small-scale, personal-coaching-led fitness studios. Closely comparable to Lifestyle Centre's small-club, high-attention positioning and target segment of guided individual training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifestyle-centre-raalte

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle Centre