Lifetherapy

What Lifetherapy does

Lifetherapy is a privately held mood-enhancing fragrance and wellness brand founded in 2008 and headquartered in Addison, Illinois, with operations conducted under Lifetherapy, LLC. The company designs and sells six signature fragrance collections (Empowered, Grounded, Energized, Inspired, Loved, Transformed) marketed as sensory rituals built on aromatherapy and aromachology principles. Its product portfolio spans body care (body wash, hydrating lotion, hand creme, body scrubs, and mood melting salt soaks), home fragrance (100% soy wax candles, votives, and reed diffusers), automotive fragrance (beech wood and glass car diffusers with refill oils), and alcohol-free pulse point oil roll-on perfumes. All products are formulated without parabens, sulfates, phthalates, mineral oil, petroleum, silicone, formaldehyde, propylene glycol, dioxane, DEA, and gluten; are certified cruelty-free and vegan by PETA; and are hand-poured in small batches in Chicago using Midwest-sourced soy wax, metal-free cotton and paper wicks, and natural oils such as shea butter, sweet almond oil, sunflower seed oil, and vitamin E.

Name

Lifetherapy

Legal name

Lifetherapy, LLC

Website

https://lifetherapy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifetherapy is a Chicago-made, privately held wellness brand selling six signature mood-enhancing fragrance collections across body care, home fragrance, and pulse point oil perfumes via direct-to-consumer e-commerce, wholesale, and a B2B amenities program for hotels and spas.

Ownership category

akta.pro rank

Product category

Aromatherapy & Home Fragrance

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABADAE

Home Fragrance (Candles, Diffusers, Room Sprays)

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRADAKAI

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

SECONDARYCRABADAG

Natural & Clean Fragrance

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRABALAG

Spa Body Treatments & Massage (Oils, Scrubs, Wraps)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Aromatherapy candles
• Home fragrance products
• Fragrance body care
• Essential oil perfume
• Wellness beauty products

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from direct-to-consumer sales through lifetherapy.com. Products include body care (body wash, lotion, hand cream, body scrub, salt soak), home fragrance (candles, reed diffusers, car diffusers), and pulse point oil perfumes. Revenue is generated through one-time product purchases at various price points ranging from $15 to $75.
2. Subscription / Auto-Replenishment: The company offers an auto-replenishment subscription program providing 15% off regular purchases for recurring orders, generating predictable recurring revenue from loyal customers.
3. Wholesale / B2B: The company maintains a wholesale channel for retailers and partners, offering bulk purchasing of products for resale through the Amenities Program and store stockists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Lifetherapy manufactures and sells mood-enhancing fragrance and wellness products organized around six signature scent collections (Empowered, Grounded, Energized, Inspired, Loved, Transformed). The product range includes body care (body wash, lotion, hand cream, body scrubs, salt soaks), home fragrance (100% soy wax candles, reed diffusers, votives, car diffusers), and alcohol-free pulse point oil roll-on perfumes, all hand-poured and produced in small batches in Chicago using clean, cruelty-free, and vegan ingredients.

Product overview

Lifetherapy is a mood-enhancing fragrance and wellness brand offering six signature scent collections (Empowered, Grounded, Energized, Inspired, Loved, Transformed) designed as sensory rituals. The product portfolio includes Body Care products (body wash, hydrating lotion, moisturizing hand creme, body scrubs, salt soaks), Home Fragrance (soy candles, votives, reed diffusers, car diffusers), Fragrance Collections (pulse point oil roll-on perfumes), and Travel/Mini sizes. All products are cruelty-free, vegan, paraben-free, sulfate-free, and proudly made in the USA in small batches using clean ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydrating Body Lotion Moisturizing 12 oz body lotion available across all six signature fragrance collections, formulated with shea butter, sunflower seed oil, and sweet almond oil for deep skin hydration. Priced at $36.00.
• Body Wash & Bubbling Bath 3-in-1 sulfate-free body wash and bubbling bath enhanced with vitamin E and glycerin. Priced at $36.00. Featured in Oprah Daily.
• Pulse Point Oil Roll-on Perfume Alcohol-free rollerball perfume oil applied to pulse points for long-lasting mood-enhancing fragrance. Priced at $50.00 for 0.34 fl oz.
• Soy Candle 100% soy wax candle in a 10 oz reusable glass container with metal-free cotton and paper wicks; approximately 75-hour burn time. Priced at $45.00.
• Reed Diffuser 8 fl oz passive-diffusion room diffuser with rose, vanilla, heliotrope, and fresh citrus scent profile. Priced at $65.00.
• Skin Nourishing Body Scrub 9 oz all-natural body scrub featuring 100% raw brown sugar and crushed sea salt with shea butter, sweet almond, olive and coconut oil for gentle exfoliation. Priced at $48.00.
• Car Diffuser Beech Wood & Glass Car Diffuser with 2 fl oz diffuser oil featuring a waterdrop glass design and adjustable fragrance distribution. Priced at $40.00. Named 2025 LAFM Beauty Pick.
• Car Diffuser Refill 2 fl oz car diffuser refill bottle with resealable cap, available in all six signature fragrances. Priced at $25.00.
• Soy Votive Candles 2.5 oz soy wax votive candles in reusable glass containers, available in all six signature fragrances. Priced at $24.00.
• Discovery Mini Bath & Body Gift Set Travel-size luxury fragrance gift set featuring mini bath and body care products for trying multiple scent collections. Priced at $55.00 (regular $90.00).
• Mini Reed Diffuser Trio Travel-size home fragrance gift set with three mini reed diffusers across multiple mood-boosting scent profiles. Priced at $75.00.
• Mini Body Lotion & Wash Duos Travel-size TSA-approved duo sets including 1 oz body wash and 1 oz hydrating lotion, available in all six fragrance collections. Priced at $15.00.
• Gift Cards Lifetherapy-branded gift cards redeemable across the product catalog for purchase on lifetherapy.com.
• Moisturizing Handcreme Moisturizing hand cream available across all six signature fragrance collections as part of the body care line.
• Mood Melting Salt Soak Bath soak combining all-natural Himalayan salt, Dead Sea salt, and moisture-rich vitamin E for therapeutic bathing experiences.
• Amenities Program (B2B) B2B bulk supply program for hotels, spas, and hospitality businesses to provide Lifetherapy fragrance and body care products as guest amenities.
• Wholesale Program Wholesale purchasing channel for retailers, department stores, and stockists to carry Lifetherapy products in physical retail locations.
• Mood Rewards Loyalty Program Loyalty program offering cash rewards and VIP access for repeat customers, with an Auto-Replenishment subscription tier providing 15% off recurring orders.

Quantifiable outcome

• 4.8 out of 5.0 average customer rating across thousands of reviews
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify Inc. provides the e-commerce platform powering lifetherapy.com, enabling online product sales, payment processing (PCI-DSS compliant), and order management. All customer transaction data is stored on Shopify's secure servers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scentbird: Subscription-based fragrance discovery platform. Compares on the fragrance subscription business model and on consumer behavior (fragrance-for-mood exploration), though Scentbird focuses on designer perfume rather than branded proprietary scents.
• Bath & Body Works: Largest specialty retailer of home fragrance, body care, and soap products in North America. Highly comparable customer base (wellness- and self-care-focused women), overlapping product categories (candles, body lotion, body wash, scrubs), but operating at vastly greater scale and with broader brand assortment.
• Dr. Teal's: Mass-market bath, body, and aromatherapy brand. Direct overlap in salt soak and body care categories at a much larger scale, with comparable essential oil and wellness positioning.
• Mrs. Meyer's Clean Day: Established clean-ingredient home care brand owned by SC Johnson. Comparable clean / cruelty-free positioning and overlapping aromatherapy-driven product experience, though primarily operating in the household cleaning category at mass-market scale.

Direct peers

• Voluspa: Coconut and soy wax candle and home fragrance specialist competing in the same premium-priced, design-forward segment. Overlapping channel mix (DTC, wholesale, hospitality amenities) and similar signature scent collection strategy.
• NEST New York: Premium home fragrance and body care brand built around curated scent collections sold via DTC and department stores. Directly comparable in product mix (candles, reed diffusers, body care), premium price points, and editorial-driven positioning.
• Pura: Smart home fragrance brand offering scent diffusers and refillable fragrance oils. Direct overlap in the home fragrance and refill business, with comparable price points and a DTC-plus-wholesale go-to-market motion.

Emerging players

• Otherland: DTC mood-and-scent home fragrance brand targeting a similar aspirational, design-conscious consumer. Comparable product architecture (signature scent collections, candles, diffusers) and gifting-led positioning, though earlier-stage and less diversified into body care.
• La Jolie Muse: DTC candle and diffuser brand offering gift sets and home fragrance at premium price points. Comparable product mix, gifting strategy, and channel mix (DTC plus marketplaces), serving a similar design-conscious consumer.
• Brooklyn Candle Studio: Small-batch, design-focused candle brand based in New York. Highly comparable in soy wax, small-batch production, premium DTC positioning, and editorial-driven brand building, though narrower in product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC3pcY_QwxRIURqt7RKIJ0Hw
• Facebookfacebook.com/lifetherapy
• Instagraminstagram.com/lifetherapyofficial
• Pinterestpinterest.com/lifetherapy
• TikToktiktok.com/@lifetherapyofficial
• LinkedInlinkedin.com/company/lifetherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetherapy