Liftservice A/S

What Liftservice A/S does

Liftservice A/S is a Danish aerial work platform rental company founded in 1990 and headquartered in Risskov near Aarhus. The company rents out a diversified fleet of truck-mounted lifts (22m-57m working height), crawler lifts (20m-33m), trailer lifts (12m-18m), scissor lifts (7.55m-10m), and mast lifts (11m), available with or without operators on hourly or daily terms. Beyond lift rental, the company provides professional banner installation services (including street-spanning and facade banners up to 57m) and traffic signage/barricading services for lift operations on public roads, including municipal permit handling.

The business model is usage-based rental combined with professional services for both B2B customers (construction trades, telecommunications infrastructure providers such as Cibicom and El Tel, damage restoration firms, building services companies such as BMS, and large industrial customers such as Arla Food) and private individuals. Customers reach the company via direct phone and email contact, with organic LinkedIn activity supplementing lead generation. Pricing is ex-VAT and varies by lift class, height, and whether an operator is included; an All Risk insurance surcharge of 8.5% and an after-hours surcharge of 265 kr/hour apply. The company operates from a main warehouse in Risskov and a secondary site in Ebeltoft, covering Aarhus, Djursland, and East Jutland with nationwide service available for larger projects.

As of November 1, 2025, Liftservice A/S was acquired by Slagelse Liftudlejning, integrating the company into a national lift rental network with branches in Slagelse, Glostrup, Næstved, and Kalundborg. Former co-owner Jens Dueholm became department manager for the new Aarhus branch, and the company retains its brand, contacts, and service portfolio while gaining access to materially expanded fleet capacity. The company is registered in Denmark as an Aktieselskab (CVR 29219672), uses Nordea for banking, and runs on a lean team of approximately six employees.

Name

Liftservice A/S

Legal name

Liftservice A/S

Website

https://liftservice.dk

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

1–10 employees

Short description

Liftservice A/S rents aerial work platforms (truck, crawler, trailer, scissor, and mast lifts up to 57m) and provides banner installation and road signage services to construction, telecommunications, and industrial customers across Aarhus, Djursland, and East Jutland, now operating as part of Slagelse Liftudlejning's national Danish network.

Ownership category

akta.pro rank

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Lift rental services
• Aerial work platforms
• Truck-mounted lifts
• Crawler lift rental
• Height access equipment

Headquarters

HQ city

Risskov

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Lift Rental: Core revenue stream from renting out various types of lifts (truck lifts, crawler lifts, trailer lifts, scissor lifts, mast lifts) to businesses and private customers. Lifts can be rented with or without an operator. Pricing is per hour or per day depending on lift type and whether an operator is included.
2. Banner Installation Services: Professional installation and removal of banners on scaffolds over public and private areas, streets, walls, and facades. Additional services include banner tightening and maintenance at 850 kr per hour.
3. Signage and Road Barrier Services: Traffic management services including barrier plans, municipal permit acquisition, sign deployment, and parking barriers for lift operations on public roads and squares.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Liftservice A/S rents out a diverse fleet of aerial work platforms including truck-mounted lifts (22m-57m), crawler lifts (20m-33m), trailer lifts (12m-18m), scissor lifts (7.55m-10m), and mast lifts (11m) to businesses and private customers. Lifts are available with or without experienced operators, with pricing on hourly or daily rates. The company also provides professional banner installation up to 57 meters and signage/road barrier services for public road work, including municipal permit handling.

Product overview

Liftservice A/S operates a unified lift rental platform offering multiple equipment categories for work-at-height applications. The core product portfolio consists of five lift types: truck-mounted lifts (lastvognslifte) ranging 22-57m, crawler lifts (larvebåndslifte) at 20-33m, trailer lifts at 12-18m, scissor lifts (sakselifte) at 7.55-10m, and mast lifts (søjlelifte) at 11m. These products are available with or without operators and can be rented for commercial and private use. The company supplements its equipment fleet with two service add-ons: professional banner installation (banner opsætning) and signage/barricading services (skiltning og afspærring) for work on public roads. Services are primarily delivered in Aarhus, Djursland, and East Jutland, with nationwide coverage for larger projects.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Lifts reach up to 57 meters, enabling work on high-rise buildings and wind turbines
• +2 more outcomes

Named customers9 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Slagelse LiftudlejningcoreStrategic or Co-development Partner · 1 November 2025Slagelse Liftudlejning acquired Liftservice A/S effective November 1, 2025. Jens Dueholm, former co-owner of Liftservice, becomes department manager for Slagelse Liftudlejning's new Aarhus branch. The acquisition provides Liftservice with significantly expanded equipment capacity and enables Slagelse Liftudlejning to establish a stronger nationwide presence in Jutland. Liftservice had a strong partnership with Slagelse Lift prior to acquisition, collaborating on sustainability initiatives in Høng.
• El TelminorStrategic or Co-development Partner · 3 June 2025Liftservice partnered with El Tel for antenna error correction work. The collaboration combined service delivery with customer visits, providing face-to-face interaction with clients.
• OmmenminorStrategic or Co-development Partner · 12 November 2024Liftservice A/S expanded sustainability work from Jutland to Zealand in partnership with Ommen and Slagelse Lift. Instead of replacing old electricity masts, the focus is on extending their lifespan through thorough cleaning and painting. This renovation approach saves resources and reduces CO2 emissions.
• CibicomminorStrategic or Co-development Partner · 9 September 2022Liftservice partnered with Cibicom to set up 5G network infrastructure in Hornslet. Liftservice provided aerial work platform services while Cibicom handled telecommunications network deployment.
• BMSminorStrategic or Co-development Partner · 10 August 2022Liftservice has an ongoing partnership with BMS for securing work areas with signage vehicles and for specialized lifting tasks such as hoisting a kitchen to the 10th floor. BMS appears to be a building services company.
• CaverionminorStrategic or Co-development PartnerMentioned in the sustainability context as a collaborator alongside Ommen and Slagelse Lift on sustainable maintenance approaches for electricity infrastructure. The partnership focuses on renovation over replacement to minimize environmental impact.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mateco: European aerial work platform and forklift rental specialist operating in Germany, Austria, and other markets. Closely comparable pure-play focus on MEWPs and aerial work platforms for construction, industrial, and event use cases similar to Liftservice.
• Riwal: Dutch-founded, pan-European aerial work platform rental specialist. Operates a large fleet of boom lifts, scissor lifts, and telehandlers across multiple countries including Denmark. Directly comparable business model (lift rental with/without operator) and customer segments (construction, telecom, events).
• Slagelse Liftudlejning: Danish lift rental company that acquired Liftservice A/S in November 2025. Operates branches in Slagelse, Glostrup, Næstved, and Kalundborg, providing nationwide aerial work platform rental with a fleet and service model directly comparable to Liftservice.

Broad incumbents

• Cramo: European construction and industrial equipment rental company now operating as part of Boels Rental. Historically present in the Nordics with modular space, tools, and aerial work platforms. Overlaps with Liftservice on lift rental but operates at significantly larger scale.
• United Rentals: The world's largest equipment rental company, with a substantial aerial work platform fleet and broad vertical coverage. Provides aerial lift rental to construction, telecom, and industrial customers analogous to Liftservice's enterprise base, though at vastly greater scale.
• Ahern Rentals: Privately-held US equipment rental company with a strong aerial work platform focus and full fleet including booms, scissors, telehandlers, and cranes. Operates as a comparable mid-to-large independent aerial rental business, with similar operator-included and bare rental options to Liftservice.
• HSS Hire: UK-based tool and equipment rental company with a significant powered access division. Provides boom, scissor, and personnel lifts alongside broader equipment hire — comparable customer model to Liftservice but operating at much larger national scale.
• Sunbelt Rentals: One of North America's largest equipment rental companies with growing international presence. Operates an extensive aerial work platform division including boom lifts, scissor lifts, and telehandlers, serving construction, industrial, and telecom customers comparable to Liftservice's segments.
• Loxam: Europe's second-largest equipment rental company with operations across France, Germany, the Nordics, and beyond. Offers aerial work platforms as part of a broad construction equipment portfolio, serving many of the same enterprise customer verticals as Liftservice.
• Boels Rental: Largest equipment rental company in Europe, offering aerial work platforms alongside tools, machines, and site accommodation. Operates across Denmark via the former Cramo network, providing a much broader portfolio than Liftservice but overlapping directly on lift rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liftservice-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftservice A/S