Light Up
Light Up is a Sofia-based IT services firm providing laptop and phone repair for consumers alongside enterprise Wi-Fi, server/cloud, AI video surveillance, and NIS2 cybersecurity deployments for businesses and educational institutions.
- Company typePrivate
- Founded-
- HeadquartersSofia, Sofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Light Up does
Light Up is a privately-held IT services company headquartered at bul. Aleksandar Malinov 75 in Sofia, Bulgaria, operating with a headcount in the 11-50 range. It serves two distinct customer sets — individual consumers and business/enterprise clients — through a hybrid direct-to-consumer and SMB channel. Consumer services include laptop, computer, and phone repair, with free pickup and delivery within Sofia, walk-in service at the office, and a 10-minute online diagnostics consultation via TeamViewer or Zoom. The company monetizes these through unit pricing plus a 10% discount incentive for booking diagnostics in advance.
The corporate side of the portfolio is built around three core offerings: Wi-Fi 6/6E/7 network infrastructure design-build-manage, server and cloud solutions with virtualization, and AI-integrated video surveillance with access control. These are sold as 24-month managed service contracts with 24/7 support and personalized pricing, typically as one-time project implementations plus ongoing management. The company also markets a NIS2 cybersecurity implementation service tied to EU regulatory compliance. Notable enterprise deployments include 1,200+ concurrent-user Wi-Fi infrastructure for SoftUni, 40+ camera AI video surveillance for Kindergarten 80, complex multi-vendor IT infrastructure for Buditel Private High School (100+ computers, 15+ printers, 20+ multimedia devices), and full IT/network infrastructure for CWF WorkForce Center supporting three conference halls.
The technology stack is built on enterprise-grade networking vendors (MikroTik partnership is referenced via the displayed logo), third-party AI-driven video analytics, and standard remote-support tooling. Underlying services are exposed through an online booking calendar on the company website (lightup.work), with marketing presence on Instagram, Facebook, LinkedIn, and YouTube. No parent company, subsidiaries, institutional investors, or funding rounds are disclosed; the firm appears to be independently operated and Sofia-only in geographic scope.
Light Up firmographics
Firmographics- Name
- Light Up
- Legal name
- Light Up
- Website
- https://lightup.work
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Light Up is a Sofia-based IT services firm providing laptop and phone repair for consumers alongside enterprise Wi-Fi, server/cloud, AI video surveillance, and NIS2 cybersecurity deployments for businesses and educational institutions.
- Ownership category
- akta.pro rank
Where Light Up is headquartered
LocationHeadquarters
- HQ city
- Sofia, Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Light Up business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Hardware Repair Services: On-site diagnostic and repair services for laptops, computers, and phones with options for in-person visits or pickup/delivery within Sofia
- Corporate IT Infrastructure Solutions: Managed IT services including Wi-Fi network infrastructure, server systems, cloud solutions, and virtualization - typically sold as 24-month contracts with personalized pricing
- Online Diagnostics Consultation: 10-minute online consultation sessions for hardware and software questions via remote support tools (TeamViewer, Zoom)
- Enterprise Project Implementation: Custom IT infrastructure projects including video surveillance, network setup, and system integration for businesses - one-time project-based revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Book Ahead Service - 10% discount on all services |
| Unit Pricing | Pay-as-you-go | Pick-Up & Fix-Up Sofia Area |
| Unit Pricing | Pay-as-you-go | Online Diagnostics Consultation |
| Other | Multi-year contract | Reliable Wi-Fi 6 Network Infrastructure |
| Other | Multi-year contract | Servers, Cloud Solutions, Virtualization |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Light Up product offering
Product offeringCore offering
Light Up is an IT services provider based in Sofia, Bulgaria that delivers hardware repair, network infrastructure setup and maintenance, cybersecurity services, and video surveillance solutions. The company serves both individual private clients and business clients with hands-on technical services.
Product overview
Light Up is an IT services company offering a unified portfolio of technology solutions for both private clients and businesses. The core offerings include AI-powered video surveillance systems, Wi-Fi network infrastructure (Wi-Fi Gen 6, 6E, and Wi-Fi Gen 7), and server/cloud solutions. Supporting services include the LightUp Pick-Up & Fix-Up free pickup/delivery service for Sofia, Online Diagnostics for remote troubleshooting, and the Book Ahead Save 10% diagnostic booking with discount. The company also provides NIS2 cybersecurity compliance implementation and hardware maintenance for laptops, computers, and printers.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardware Repair
- Network Infrastructure
- Cybersecurity Services
- Video Surveillance
Quantifiable outcome
- 1200+ simultaneous Wi-Fi users supported at events
- +2 more outcomes
Companies that use Light Up
Customer profileNamed customers5 records
Segments3 records
Light Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Light Up partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Light Up competitors and assessment
Company assessmentBroad incumbents
- EPAM Systems: Global IT services and digital engineering firm with significant Eastern European operations. Comparable to Light Up as an enterprise IT services provider with expertise in infrastructure, cloud, and managed services, though at substantially larger scale.
- SoftServe: Large IT services and digital transformation company with Eastern European roots and offices in Bulgaria. Comparable to Light Up in providing enterprise IT services, infrastructure, and managed solutions, though at much larger scale and broader geographic footprint.
- Tietoevry: Large Nordic-headquartered IT services and software company with operations across Europe including Eastern Europe. Comparable to Light Up in offering enterprise IT infrastructure, managed services, and digital solutions to corporate clients, though at a much broader scale.
Direct peers
- Accedia: Bulgarian IT services and consulting company with offices in Sofia. Comparable to Light Up as a Bulgarian IT services provider focused on enterprise consulting, software development, and technology infrastructure delivery.
- BGO Software: Bulgarian IT services and software development company based in Sofia. Comparable to Light Up as a Sofia-based IT services provider offering technology solutions and managed services to enterprise clients.
- DataArt: Global IT consulting and services firm with a significant Eastern European engineering presence including Bulgaria. Comparable to Light Up in offering IT infrastructure, managed services, and enterprise IT delivery across multiple verticals.
- ScaleFocus: Bulgarian IT services and software engineering firm based in Sofia. Comparable to Light Up as a Bulgarian-headquartered IT services firm offering enterprise software, cloud, and managed services to corporate clients.
- Musala Soft: Bulgarian IT services and software company headquartered in Sofia. Comparable to Light Up as a Sofia-based IT services provider offering software development, infrastructure, and enterprise IT solutions to local and international clients.
- Dreamix: Bulgarian IT services and software company headquartered in Sofia. Comparable to Light Up as a Bulgarian IT services provider delivering enterprise software, infrastructure, and digital solutions.
Regional players
- Rackspace Technology: Global managed cloud and IT services provider. Comparable to Light Up in offering IT infrastructure management, networking, and managed services contracts, though primarily serving North American and European markets with a different geographic focus than Light Up's Sofia-only base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Light Up social profiles
Digital presenceLight Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Light Up leadership team
Management profileNumber of profiles
Light Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Light Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Light Up
What does Light Up do?
Light Up is an IT services provider based in Sofia, Bulgaria that delivers hardware repair, network infrastructure setup and maintenance, cybersecurity services, and video surveillance solutions. The company serves both individual private clients and business clients with hands-on technical services.
Is Light Up a public or private company?
Light Up is a private company. It is classified as unknown and is currently operating.
When was Light Up founded?
Light Up was founded in -1. It employs 11 to 50 people.
Where is Light Up based?
Light Up is headquartered in Sofia, Sofia, Bulgaria, in the Europe region.
How does Light Up make money?
Four revenue lines are on record. Hardware Repair Services are the primary driver. The others are corporate IT Infrastructure Solutions, online Diagnostics Consultation and enterprise Project Implementation.
Who are Light Up's main competitors?
Broad incumbents on record are EPAM Systems, SoftServe and Tietoevry. Direct peers are Accedia, BGO Software, DataArt, ScaleFocus, Musala Soft and Dreamix. Rackspace Technology is listed as a regional player.
Does Light Up have an API?
No public API is recorded for Light Up.