What Hotel Lilla Roberts does

Hotel Lilla Roberts is a boutique hotel located at Pieni Roobertinkatu 1-3 in Helsinki's Design District (Kaartinkaupunki), operating within a building originally designed by architect Selim A. Lindqvist in 1909 as a power plant and later used as a police station, which was renovated and opened as a hotel in 2017. The property offers five room categories — Comfort King/Twin (24 m²), Style (30 m²), Lux (38 m²), Junior Suite (47.5 m², six units), and Suite (50 m²) — alongside a 100-seat Nordic restaurant (Krog Roba) and cocktail bar (Bar Lilla e), all featuring 1930s Art Deco-inspired interiors.

The hotel serves leisure travelers, design-conscious city-break visitors, and corporate clients seeking meeting and event space (meeting rooms Emmy and Selim, the Pohjoissiipi private space for 25–40 guests, and full restaurant buyout up to 100 guests). Distribution runs through direct booking on the hotel website, phone reservations, group/event sales, an online gift card storefront, and the Preferred Hotels & Resorts / I Prefer global network. The hotel is part of Kämp Collection Hotels Oy, a Finnish luxury hospitality group that is itself a subsidiary of the Strawberry Nordic hotel conglomerate; no proprietary technology platform or in-house software product is disclosed beyond a parent-group AI chatbot for customer inquiries.

The business model combines room revenue (variable pricing by season and availability, with published package rates starting from €199/night for two), F&B revenue from restaurant, brunch (€28/person), and bar, event and meeting fees, gift card sales, and curated packages such as Moominvalley exhibition stays, fashion-focused Helsinki Style & Stay, Lilla Cocktails, and Stay Longer discounts (12% for 2 nights, 20% for 3+ nights). The hotel runs a long-running Fashion Partner Program (since 2017) that rotates Finnish designers monthly in the lobby and offers exclusive guest discounts, functioning as both experiential marketing and a content/distribution channel.

Name

Hotel Lilla Roberts

Legal name

Kämp Collection Hotels Oy

Website

https://lillaroberts.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Lilla Roberts is a boutique hotel in Helsinki's Design District operating five room categories, a Nordic restaurant (Krog Roba), a cocktail bar (Bar Lilla e), and event spaces within a renovated 1909 Art Deco building, serving leisure travelers, corporate clients, and local diners as part of Kämp Collection Hotels / Strawberry.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Boutique hotel accommodation
• Luxury hotel rooms
• Nordic restaurant dining
• Cocktail bar services
• Event venue hosting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Room bookings across five categories: Comfort (24m2), Style (30m2), Lux (38m2), Junior Suite (47.5m2), and Suite (50m2). Prices vary by season and availability.
2. Restaurant Krog Roba: Nordic restaurant serving breakfast (buffet for hotel guests), brunch (€28/person weekdays for non-guests), and à la carte dining. Located in former police station premises.
3. Bar Lilla e: Cocktail bar offering Nordic-inspired cocktails, seasonal drinks, and mocktails.
4. Meetings and Events: Meeting rooms (Emmy and Selim), Pohjoissiipi event space (25-40 persons), full restaurant buyout (100 persons). Includes catering and F&B services.
5. Gift Cards: Physical and PDF gift cards for accommodation, restaurant, brunch, breakfast, and experiences. Valid 12 months.
6. Stay Packages: Curated packages combining accommodation with experiences: Moominvalley package, Style & Stay fashion package, Cocktail packages, length-of-stay discounts (12% for 2 nights, 20% for 3+ nights).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hotel Lilla Roberts operates a boutique hotel in Helsinki's Design District offering five room categories (Comfort, Style, Lux, Junior Suite, and Suite), an on-site Nordic restaurant (Krog Roba), a cocktail bar (Bar Lilla e), and private meeting/event spaces. The property occupies a historic 1909 building originally built as a power plant and later used as a police station, featuring Art Deco-inspired interiors.

Product overview

Hotel Lilla Roberts is a boutique hotel in Helsinki's Design District offering five room categories (Comfort King/Twin, Style, Lux, Junior Suite, and Suite) and an associated restaurant (Krog Roba) and cocktail bar (Bar Lilla e). The property also features meeting/event spaces including the Pohjoissiipi private dining area and a compact fitness center. The hotel operates a Fashion Partner Program showcasing Finnish designers and offers themed accommodation packages such as Helsinki Style & Stay (fashion-focused), Escape to Moominvalley, Lilla Cocktails, and Stay Longer packages. Gift cards and vouchers are available for both accommodation and dining. Built in 1909 as a power plant and later a police station, the property features Art Deco-inspired interiors reflecting its 1930s heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Krog Roba: Nordic restaurant located in the former police station premises, offering seasonal Nordic cuisine, buffet breakfast, and weekend brunch
• Bar Lilla e

Products and services

• Comfort King Room A 24 m2 hotel room with street or inner courtyard view, featuring a 47-inch TV, Art Deco bathroom with shower, and a luxurious Unikulma bed (200x210 cm) with Egyptian cotton bedding, targeted at leisure and business travelers.
• Comfort Twin Room A 24 m2 hotel room with twin beds, street or inner courtyard view, 47-inch TV, and Art Deco style bathroom with shower, suitable for friends, colleagues, or family travelers.
• Style Room A 30 m2 room offering more space with a luxurious sofa for relaxation and a workspace desk, designed for guests needing extra room for leisure or business stays.
• Lux Room A spacious 38 m2 room featuring high ceilings, 1930s Art Deco décor, and a personal Nespresso machine, targeting guests seeking premium room experience.
• Junior Suite A 47.5 m2 suite with separate living area featuring seating groups, personal Nespresso machine, and views onto Pieni Roobertinkatu or the inner courtyard, aimed at guests seeking suite-level accommodation.
• Suite A 50 m2 unique suite with views overlooking Kasarmitori Square and partial sea views, featuring a dining table for intimate business meetings or romantic dinners, and high ceilings reflecting the building's 1909 heritage.
• Restaurant Krog Roba A casual Nordic restaurant offering Nordic cuisine with seasonal ingredients, popular weekend brunch (€28/person weekdays for non-hotel guests), and à la carte dining, accommodating up to 100 guests for private events.
• Bar Lilla e A cocktail bar where classic cocktails meet Nordic creativity, featuring seasonal ingredients, mocktails, and a passionate bar team, serving hotel guests and walk-in visitors.
• Meetings and Private Event Spaces Meeting rooms (Emmy and Selim), the Pohjoissiipi event space (25-40 persons), and full restaurant buyout (up to 100 persons) for corporate meetings, private dining, weddings, and celebrations, including catering and F&B services.
• Lilla Cocktails Package An accommodation package from €199 per night for two including one night's stay in a Comfort room, a cocktail at Bar Lilla e, buffet breakfast at Krog Roba, wireless internet, and gym access.
• Stay Longer Package

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• MINNA MINNAminorGTM or Marketing Partner · 1 July 2026Finnish sustainable footwear brand founded 2024 by Minna Parikka. July-August 2026 fashion partner. Guests receive exclusive discount upon check-in. Brand uses chrome-free leather, recycled materials.
• Karvinen HelsinkiminorGTM or Marketing Partner · 1 May 2026Finnish fashion brand with bold colors and quality materials. May-June 2026 fashion partner with exclusive guest discounts.
• PIHKA CollectionminorGTM or Marketing Partner · 1 March 2026Helsinki-based design brand focused on leather goods with clarity, purpose, and responsible thinking. March-April 2026 fashion partner.
• Miia HalmesmaaminorGTM or Marketing Partner · 1 January 2026Turku-based fashion brand known for joy, femininity, body positivity. Ethically and sustainably produced with bold colors. January-February 2026 fashion partner.
• Kämp Collection HotelsflagshipStrategic or Co-development PartnerKämp Collection Hotels Oy is the parent company operating Hotel Lilla Roberts as part of a portfolio of luxury properties in Finland including Hotel Kämp, Hotel St. George, Hotel Haven, Hobo Hotel Helsinki, Hotel Fabian, Klaus K Hotel, and Hotel AX.
• StrawberryflagshipStrategic or Co-development PartnerStrawberry is the parent company/alliance of Kämp Collection Hotels, providing shared loyalty programs (I Prefer), marketing platform, and operational infrastructure for Nordic hotel properties.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorGlobal luxury hotel brand membership providing international distribution, reservations systems, and recognition as part of the Preferred network of independent luxury hotels.
• I PrefercoreChannel Partner/ Reseller/ DistributorLoyalty rewards program connecting member hotels globally, allowing guests to earn and redeem points across the Strawberry/Kämp Collection portfolio.
• Nordic Hotels & ResortscoreStrategic or Co-development PartnerBrand collective including Kämp Collection Hotels properties; shared marketing and brand positioning for Nordic luxury hospitality.
• Architecture and Design Museum (ADM)minorGTM or Marketing PartnerPartner museum for 'Escape to Moominvalley' exhibition package. Hotel guests receive tickets to exhibition as part of stay package including overnight accommodation and breakfast.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/hotellilla
• Facebookfacebook.com/593733230726637
• Instagraminstagram.com/hotellillaroberts
• LinkedInlinkedin.com/company/hotel-lilla-roberts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Lilla Roberts