Buró de Convenciones de Lima

What Buró de Convenciones de Lima does

The Buró de Convenciones de Lima (operating as Lima Convention) is a private, non-profit destination marketing organization founded in 2013 and headquartered in Miraflores, Lima, Peru. The bureau's stated function is to position Lima as a venue for events, congresses, trade fairs, and incentive trips within the MICE (Meetings, Incentives, Conventions, and Exhibitions) segment, and to provide prospective event organizers with objective, current information about the city's infrastructure and service providers.

The organization delivers its value through professional and technical advisory services rather than a software product. Core services include developing event candidacy dossiers, issuing support letters, coordinating venue and accommodation selection, planning inspection visits, and liaising with government entities. Services are delivered to event organizers free of charge. The bureau's commercial engine is an associated-membership model composed of hotels (JW Marriott Lima, The Westin Lima, Sheraton Lima), exhibition venues (Centro de Exposiciones del Jockey, 14,000 m²), DMCs (Setours, Be Peru), and PCOs (Grupo Digamma), supplemented by institutional support from Promperú, Peru's official tourism promotion agency. The organization is governed by a Board of Directors for the 2023-2026 period and is affiliated with CANATUR, COCAL, and CVBs Latam & El Caribe.

Go-to-market is event-driven and channel-partner-mediated: the bureau participates in 8+ international trade shows annually (IMEX Frankfurt, Fitur, Expo Perú, Peru Travel Mart, IBTM Americas, IMEX Las Vegas, COCAL Congress, FIEXPO Latinoamérica), hosts familiarization trips for MICE buyers from source markets, and routes demand through its member network. It does not disclose pricing, ARR, or revenue; the operational scale is approximately 10 employees, with Denisse Mac Cubbin as Commercial Manager and Jorge León Benavides as President and Executive Director concurrently serving as Director General of member PCO Grupo Digamma.

Name

Buró de Convenciones de Lima

Legal name

Lima Convention - Buró de Convenciones y Visitantes

Website

https://limaconvention.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Buró de Convenciones de Lima is a non-profit destination marketing organization promoting Lima as a venue for meetings, incentives, conventions, and exhibitions (MICE) by providing advisory services to event organizers and routing demand through a membership network of hotels, venues, DMCs, and PCOs.

Ownership category

akta.pro rank

Product category

Convention Bureau Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Convention bureau services
• MICE destination marketing
• Event advisory services
• Destination promotion
• Congress planning support

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Destination Marketing Services: The organization provides advisory and promotional services to position Lima as a premier MICE destination. Revenue generation appears to be through membership fees from associated partners (hotels, venues, DMCs, PCOs) and government support from Promperú.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Buró de Convenciones de Lima is a non-profit destination marketing organization that promotes Lima, Peru as a venue for meetings, incentives, conventions, and exhibitions (MICE). It provides free professional advisory services to event organizers, including candidacy dossier development, venue sourcing, site inspection coordination, accommodation arrangement, and liaison with government entities. It operates through a network of associated member hotels, convention venues, DMCs, and PCOs specialized in the MICE industry.

Product overview

Buró de Convenciones de Lima (Lima Convention Bureau) is a destination marketing organization that promotes Lima as a venue for events, congresses, trade fairs, and incentive trips. It provides advisory services for event planning and execution, including professional consultation, candidacy dossier development, venue search assistance, inspection visit planning, accommodation coordination, and connections with specialized service providers. The bureau does not offer a software product or platform; rather, it functions as a public-private partnership that facilitates destination selection and event coordination for meeting planners and organizations. Associated member businesses—including hotels, venues, destination management companies (DMCs), audiovisual providers, and caterers—form the service ecosystem the bureau connects clients with.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Advisory Services
• Destination Promotion Services
• Familiarization Trip (Fam Trip) Organization
• MICE Industry Network Access

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Promperú (Comisión de Promoción del Perú para la Exportación y el Turismo)coreStrategic or Co-development PartnerOfficial tourism promotion agency of Peru that collaborates with the Buró on destination marketing initiatives, including organizing familiarization trips and promoting Peru as a MICE destination internationally.
• Viva AirsupportingStrategic or Co-development PartnerAirline partner that collaborated with the Buró and Promperú to organize fam trips for Colombian MICE companies, providing air transportation for familiarization visits.
• Cámara Nacional de Turismo (CANATUR)coreStrategic or Co-development PartnerNational Tourism Chamber of Peru, an industry association that the Buró is part of, representing tourism stakeholders in Peru.
• COCAL (Federación de Entidades Organizadoras de Congresos de América Latina)coreStrategic or Co-development PartnerLatin American federation of congress organizing entities that the Buró is affiliated with, providing regional MICE industry connections.
• CVBs Latam & El Caribe (Asociación Convention & Visitors Bureaus Latam & El Caribe)coreStrategic or Co-development PartnerRegional association of Convention & Visitors Bureaus in Latin America and the Caribbean that the Buró participates in for regional collaboration.
• JW Marriott LimasupportingChannel Partner/ Reseller/ DistributorLuxury hotel property and associated member that provides event and accommodation services for MICE events in Lima.
• The Westin Lima – Hotel & Convention CentersupportingChannel Partner/ Reseller/ DistributorMajor convention hotel and associated member with extensive meeting facilities for corporate and association events.
• Sheraton Lima Hotel & Convention CentersupportingChannel Partner/ Reseller/ DistributorMarriott property and associated member offering convention facilities and accommodation for MICE events.
• Centro de Exposiciones del JockeysupportingChannel Partner/ Reseller/ DistributorMajor exhibition center with 14,000 m² of total area, associated member providing large-scale venue options for exhibitions and events.
• Grupo DigammasupportingChannel Partner/ Reseller/ DistributorPCO member represented by Jorge León Benavides (President of the Buró's Board 2023-2026), specializing in professional congress organization.
• SetourssupportingChannel Partner/ Reseller/ DistributorLeading DMC and associated member providing destination management services for incentive trips and events in Peru.
• Be Peru (Be Perú Boutique Tour Operator)supportingChannel Partner/ Reseller/ DistributorDMC and tour operator member that supported the fam trip for Colombian MICE companies, providing specialized destination services.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• Promperú (Comisión de Promoción del Perú): Peru's national tourism promotion agency and a core strategic partner of the Buró; adjacent rather than competitive, providing destination marketing infrastructure the Buró rides on.
• Cámara Nacional de Turismo del Perú (CANATUR): National tourism chamber and parent association of which the Buró is a member; ecosystem-related organization providing industry advocacy rather than direct competition.

Broad incumbents

• Dubai Business Events (Dubai Tourism): Larger-scale MICE division of a national tourism authority offering comparable candidacy support, FAM trips and city bidding services.
• Cape Town Tourism & Conventions Bureau: Long-established destination and convention bureau combining leisure and MICE marketing at a city-DMO scale comparable in scope to Lima's remit.
• Melbourne Convention Bureau: State-level convention bureau with a similar advisory-led model for bidding association events to Melbourne; comparable in services and member-based structure.

Direct peers

• Mexico City Tourism Board (Visit Mexico City): Regional peer and named competitor in the World MICE Awards; promotes Mexico City for conventions, incentives and association meetings across LATAM and global markets.
• Buenos Aires Convention & Visitors Bureau: City-level CVB for Buenos Aires; directly competes with Lima in attracting South American and international association congresses.
• Panama City Tourism Bureau: Destination marketing organization promoting Panama City for MICE; competes with Lima for international association meetings in the LATAM corridor.
• Madrid Convention Bureau: Convention bureau under Madrid Destino promoting Madrid as a MICE destination; directly comparable destination marketing and event advisory model.
• Barcelona Convention Bureau: City-level convention & visitors bureau promoting Barcelona for MICE events; closest comparable in structure, mission, services and destination marketing remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bur%C3%B3-de-convenciones-de-lima

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buró de Convenciones de Lima