Be Peru DMC

What Be Peru DMC does

Be Peru DMC is a privately held Destination Management Company (DMC) founded in 2008 and headquartered in Cusco, Peru, operating exclusively as a B2B partner to international travel brands, tour operators, travel agencies, and corporate event planners. The company designs, prices, and ground-operates tailor-made itineraries and scheduled group series across nine Peruvian regions — including Machu Picchu/Sacred Valley, Cusco, Lima/Ica, Nazca/Paracas, Arequipa/Colca, Lake Titicaca/Puno, the Amazon Rainforest, Huaraz/Cordillera Blanca, and Northern Peru — and packages them under partner branding in a white-label model. Service lines span custom itineraries, group series, family travel, education tours, and MICE, with eight experience modules covering history, trekking, outdoor adventure, culinary, wellness, nature, cultural immersion, and corporate events.

The company is a subsidiary of Baboo Travel, which holds the group's B-Corp certification and under which Be Peru commits 20% of profits to biodiversity, community, and climate projects. Operations are supported by an internal technology platform providing instant rate generation, customization/proposal creation, and 24/7 operational support, alongside locally trained guides certified in first aid, crisis management, and altitude safety. Revenue is generated on a quote-based, professional services model with pricing varying by trip type, customization level, accommodation tier, and group size; contracts are denominated in six currencies (GBP, EUR, USD, CAD, AUD, MXN) with payment terms tied to lead time (e.g., full payment 60 days pre-departure for most trips, payment at booking for tailor-made trips).

Be Peru's go-to-market is exclusively B2B: it does not market to end consumers, instead building partnerships through its website, direct email outreach ([email protected]), LATA membership, and partner testimonials sourced from markets in the US, UK, Denmark, Sweden, Mexico, and Australia. The leadership team consists of Founder & CEO Paul Sarfati, Peru Operations Manager Ruth Sequeiros, and Sales Manager Sandra Bojorquez. The company has not disclosed external funding rounds, headcount figures, or revenue.

Name

Be Peru DMC

Legal name

Be Peru DMC

Website

https://beperudmc.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Be Peru DMC is a B2B destination management company, founded in 2008 and headquartered in Cusco, that creates white-label FIT itineraries, group series, and MICE programs across nine Peruvian regions for international travel brands, tour operators, and agencies.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Custom travel itineraries
• Inbound tourism operator
• Group tour operations
• MICE event management

Headquarters

HQ city

Cusco

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Destination Management Services: Comprehensive destination management services for travel brands and tour operators, including ground operations, logistics, guide services, accommodations, and transportation coordination throughout Peru.
2. Custom Itinerary Planning: Tailored itinerary creation for FIT (Foreign Independent Travel) and group tours, from budget-friendly hostel stays to luxury experiences, with pricing varying by customization level and inclusions.
3. Group Series Tours: Scheduled, branded group departure tours with consistent quality and reliability for partner travel brands.
4. MICE Services: Meetings, Incentives, Conferences & Events management including venue sourcing, audiovisual production, cultural team building, and on-site coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Be Peru DMC is a Peru-based Destination Management Company that delivers end-to-end inbound travel services—including tailor-made FIT itineraries, scheduled group series departures, MICE event management, and ground operations such as accommodations, transportation, guides, and on-site logistics—for travel brands, tour operators, and agencies. The company sells exclusively on a white-label and B2B basis across nine Peruvian regions.

Product overview

Be Peru DMC is a Destination Management Company (DMC) that has been operating since 2008, offering a unified portfolio of travel services organized across three main pillars: Destinations (geographic coverage of 9 Peruvian regions), Travel Styles (Custom Itineraries, Group Series, Family Travel, and Education Tours), and Experiences (History & Archaeology, Trekking & Walking, Outdoor Adventure, Culinary Exploration, Wellness, Nature & Wildlife, Cultural Immersion, and MICE). The company operates exclusively as a B2B partner, creating tailor-made itineraries and scheduled group departures under partner brands. Their advanced technology supports instant rates, customizations, and proposal generation, while their operations are strengthened by 15+ years of local expertise, 24/7 assistance, and sustainability commitments through B-Corp certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Itineraries Personalized Peruvian travel experiences for solo travelers, couples, small groups, and larger groups including corporate teams, sports groups, and families, ranging from budget-friendly adventures with hostels to luxury escapes in world-class accommodations, delivered as white-label B2B packages.
• Group Series Tours Scheduled group departures of branded itineraries showcasing Peru's key attractions with consistency, quality, and reliability, featuring regular audits of hotels, vehicles, and activities to meet international standards. Designed for partner travel brands reselling under their own brand.
• Family Travel Family-friendly trips designed at a relaxed pace with safety and security priorities, including public liability insurance, risk mitigation strategies, and emergency procedures for multi-generational and family travelers.
• Education Tours Educational itineraries for schools and universities blending cultural immersion, physical activity, and learning opportunities, including trekking the Andes and experiencing local traditions in the Sacred Valley.
• History & Archaeology Experiences Tours featuring ancient citadel visits including Machu Picchu, Nazca Lines aerial exploration, and Cusco's Inca heritage sites such as Sacsayhuaman.
• Trekking & Walking Experiences Foot-based exploration including the Inca Trail, Ausangate Circuit with Rainbow Mountain, Sacred Valley terraces, and Arequipa countryside walks.
• Outdoor Adventure Experiences Active adventures including kayaking on Lake Titicaca, Andean biking, Huacachina sandboarding, white-water rafting, and Lima paragliding.
• Culinary Exploration Experiences Food-focused journeys featuring ceviche, Pisco Sour crafting, local market visits, traditional dish preparation, Andean high-altitude gastronomy, and Amazon cacao farm tours.
• Wellness Experiences Rejuvenation activities including Andes meditation sessions, Sacred Valley yoga retreats, Aguas Calientes hot springs, and remote waterfall hikes.
• Nature & Wildlife Experiences Nature-focused tours including Amazon Rainforest biodiversity tours with jaguars and pink river dolphins, Colca Canyon condor viewing, and Ballestas Islands wildlife excursions.
• Cultural Immersion Experiences Cultural encounters including Lake Titicaca floating island family stays, Andean artisan weaving sessions, Pachamanca feast ceremonies, and Sacred Valley spiritual ceremonies.
• MICE (Meetings, Incentives, Conferences & Events) Corporate event services including strategic retreats in the Sacred Valley, Cusco plaza gala receptions, Amazon incentive journeys, venue sourcing, audiovisual production, and cultural team building.
• Peru Destinations Portfolio Geographic coverage across nine Peruvian regions including Machu Picchu/Sacred Valley, Cusco/Andes, Lima/Ica, Nazca/Paracas, Arequipa/Colca Canyon, Lake Titicaca/Puno, Amazon Rainforest, Huaraz/Cordillera Blanca, and Northern Peru, packaged as destination management services for partner brands.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Baboo TravelcoreOthersParent company providing B-Corp certification and sustainability framework. Be Peru operates under Baboo Travel's certification, sharing their commitment to responsible tourism and donating 20% of profits to environmental and social causes.
• Latin American Travel Association (LATA)minorGTM or Marketing PartnerIndustry association membership connecting Be Peru with peers and potential partners in the Latin American travel sector. Supports industry networking and best practices sharing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Metropolitan Touring: Established DMC group operating across Ecuador, Peru, Colombia, and Chile with MICE, cruise, and FIT services. Larger-scale incumbent with overlapping Peru capabilities and broader geographic footprint.
• G Adventures: Global small-group adventure tour operator with extensive Peru product that sources or builds local DMC-style ground operations. Comparable Peru itineraries and overlapping end-customer base, though operating at much larger scale.

Direct peers

• SA Expeditions: South America-focused DMC providing custom, luxury, and experiential itineraries across multiple Andean and Amazon destinations, including Peru. Comparable B2B white-label model and bespoke FIT positioning.
• Kuoda Travel: Peru-specialist DMC offering custom and luxury itineraries with a B2B partner focus. Comparable boutique scale, white-label model, and emphasis on authentic cultural experiences.
• Condor Travel: Peru-based DMC offering inbound travel services, custom itineraries, and group tours across Peru. Direct competitor in the same B2B destination management space with comparable product breadth and partner distribution model.
• InkaNatura Travel: Peruvian DMC combining nature, cultural, and adventure itineraries with strong conservation credentials. Overlapping offering in experiential travel and B2B partnerships serving international tour operators.
• Lima Tours: Long-established Peruvian DMC providing destination management, FIT packages, and MICE services for international travel brands. Operates in the same B2B channel with similar white-label and tailor-made offerings across Peru.

Others

• Latin American Travel Association (LATA): Industry trade association representing Latin American DMCs and tour operators, of which Be Peru is a member. Ecosystem participant rather than competitor, but directly comparable in representing DMC-side supplier relationships.

Emerging players

• Adventure Life: Latin America-focused tour operator offering small-ship cruises, treks, and cultural journeys across Peru and the region. Comparable experiential and trekking portfolio though more operator than pure DMC.

Regional players

• Baboo Travel: Parent company of Be Peru DMC, a B-Corp certified travel group operating sustainable tours across multiple Latin American destinations. Connected via shared ownership, B-Corp framework, and profit-donation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Peru DMC