Alice Swift Consulting

What Alice Swift Consulting does

British Limousin Cattle Society Ltd (firmographic label "Alice Swift Consulting," where Alice Swift serves as CEO) is a UK-based nonprofit breed society headquartered in Royal Leamington Spa, Warwickshire. It self-describes as the UK's largest beef breed society, serving pedigree Limousin cattle breeders (primary segment), commercial beef producers using Limousin genetics, and the Young Limousin Breeders Club (YLBC) cohort. The Society's core technology is an EBV/GEBV genetic evaluation system for the Limousin breed, paired with the Taurus online herd book database and myostatin gene testing for performance and carcase traits (F94L, Q204X, NT821 variants).

Its product surface spans pedigree registration and breed registry services, genetic evaluation reports, organised bull and female sales at major UK auction marts (Carlisle, Stirling, Ballymena, Brecon, Holsworthy), regional club activities across nine UK clubs, an International Limousin Council connection, and youth programmes via YLBC. Complementary service lines include the Beef Feed Efficiency Scheme, Carcase Traits Project, BVD Free Initiative, and a published Limousin Magazine.

The business model is membership-fee driven nonprofit, augmented by sale-related fees, semen royalty scheme administration, magazine and website advertising, and a small Limousin Shop. Pricing is not publicly disclosed and YLBC 2026 membership was free. Revenue, financials, headcount, and funding history are not disclosed in the source material; a small central secretariat (firmographic headcount: 5) coordinates a wider volunteer-led regional club network.

Name

Alice Swift Consulting

Legal name

British Limousin Cattle Society Ltd

Website

https://limousin.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

British Limousin Cattle Society, the UK's largest beef breed society, serves pedigree Limousin breeders with breed registration, EBV/GEBV genetic evaluation, myostatin testing, organised sales at major UK auction marts, and youth development through the YLBC.

Ownership category

akta.pro rank

Product category

Livestock Breed Society Services

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)

Keywords

• Cattle breed society
• Pedigree livestock registration
• Genetic evaluation services
• Beef breed improvement
• Breed registry services

Headquarters

HQ city

Royal Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

The British Limousin Cattle Society operates a membership-based breed society that registers pedigree Limousin cattle, runs EBV/GEBV genetic evaluation and myostatin gene testing programs, and organizes bull and female sales at major UK auction marts. It also publishes breed information through the Limousin Magazine, website, and social channels, and supports youth development via the Young Limousin Breeders Club (YLBC). Its core revenue-generating activities revolve around registrations, sales commissions, and member services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pedigree Breed Registration Registration services for pedigree Limousin cattle, providing official breed certificates and entry in the breed herd book for members. Used by pedigree Limousin cattle breeders across the UK.
• EBV and GEBV Genetic Evaluation Service Estimated Breeding Values (EBV) and Genomic Estimated Breeding Values (GEBV) genetic evaluation for Limousin cattle performance traits, including growth, carcase, and maternal characteristics. Used by pedigree and commercial cattle breeders for data-driven breeding decisions.
• Taurus Online Herd Book Database Online herd book and EBV search platform for Limousin breed registration, breeder lookup, and advanced EBV/GEBV search. Used by pedigree cattle breeders, commercial buyers, and breed researchers.
• Myostatin Gene Testing Genetic tests for myostatin variants (F94L, Q204X, NT821) associated with double muscling and other performance traits in Limousin cattle. Used by pedigree and commercial breeders selecting for performance.
• Society Bull and Female Sales Organized pedigree Limousin cattle sales held at major UK auction marts including Carlisle (Borderway), Stirling (United Auctions), Ballymena, Brecon (McCartneys), and Holsworthy, with pre-sale shows and championships. Used by pedigree breeders and commercial buyers across the UK.
• Semen Royalty Scheme Administration scheme for semen royalties on Limousin bulls, including a semen royalty bull register and entry forms for participating bulls. Used by pedigree breeders marketing semen domestically and internationally.
• Limousin Magazine Published magazine covering Limousin breed news, sale reports, technical content, and member advertising. Targeted at Limousin breeders and the wider UK beef industry.
• Young Limousin Breeders Club (YLBC) Membership Membership program for young people (approximately 8-24 years old) involved in Limousin cattle showing, breeding, stock judging, and young handlers competitions, with regional coordinators across the UK. 2026 YLBC membership was free of charge.

Quantifiable outcome

• 97% clearance rate at Stirling May 2026 sale with 36 bulls averaging £9,494
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• British Simmental Cattle Society: UK breed society for Simmental, another continental beef breed competing with Limousin for UK suckler-herd share. Operates a similar registry, performance recording, and sales infrastructure.
• British Charolais Cattle Society: UK breed society for Charolais cattle, another major continental beef breed. Operates a directly analogous pedigree registry, genetic evaluation, and member-funded sales infrastructure, competing head-to-head with BLCS for UK commercial beef producer genetics spend.
• Hereford Cattle Society: UK breed society for Hereford cattle, a major native beef breed with a parallel member-funded, pedigree registry and bull sale model. Directly comparable to BLCS in governance, services, and target customer base.
• Aberdeen-Angus Cattle Society: UK society for Aberdeen-Angus, a leading native beef breed with a comparable breed society structure. Competes with BLCS in commercial bull sales and premium retail beef schemes, making it one of the closest functional comparables.
• British Belgian Blue Cattle Society: UK society for Belgian Blue cattle, a continental beef breed positioned similarly to Limousin in commercial beef production. Offers a directly comparable breed society service offering and competes in the same auction channels.

Regional players

• North American Limousin Foundation: US and Canadian Limousin breed registry. Provides a directly analogous breed society service in the North American market and is a useful cross-check on the international scalability of the Limousin breed-society model.
• France Limousin Sélection: French national Limousin breed organisation and the source herd book for the breed globally. Operates a larger international genetic evaluation programme than BLCS and is a key upstream reference for Limousin genetics worldwide.
• Irish Limousin Cattle Society: National Limousin breed society for Ireland, offering the same breed-improvement, registration, and sales services as BLCS but operating primarily in the Republic of Ireland and Northern Ireland. Useful comparable for international Limousin society economics.

Broad incumbents

• AHDB (Agriculture & Horticulture Development Board) Beef & Lamb: Statutory UK levy body covering beef and lamb. Not a breed society but a broader industry incumbent that sets performance-recording standards, collects carcase data, and influences the policy environment in which BLCS operates.

Others

• Harrison & Hetherington: Operator of Borderway Mart in Carlisle, the UK's leading beef livestock auction venue and host of BLCS's flagship Society sales. A key channel partner rather than competitor, but materially shapes BLCS's commercial access to commercial buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LimousinUk
• YouTubeyoutube.com/LimousinTV
• Facebookfacebook.com/100979850003625
• LinkedInlinkedin.com/company/alice-swift-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Swift Consulting