Lincoln National Life Insurance Company

What Lincoln National Life Insurance Company does

The Lincoln National Life Insurance Company (legal name: The Lincoln National Life Insurance Company) is a U.S.-domiciled life insurance carrier and wholly-owned subsidiary of Lincoln National Corporation (NYSE: LNC), a publicly traded diversified financial services holding company. Founded in 1905 and headquartered in Fort Wayne, Indiana, the entity operates under the marketing names "Lincoln Financial" and "Lincoln Financial Group" alongside its sister New York-domiciled carrier, Lincoln Life & Annuity Company of New York (Syracuse, NY).

The company sells a comprehensive suite of insurance, investment, and retirement products. Core offerings include fixed, fixed indexed, variable, and index-linked annuities; term and permanent life insurance; Lincoln MoneyGuard® solutions pairing universal/variable universal life with a long-term care rider; Lincoln Financial Investments (private market funds including the Bain Capital Total Credit Fund and Partners Group Royalty Fund); employer-sponsored retirement plans and stable value investments; and a full employee benefits stack (dental, vision, disability, supplemental health, absence management). Adjacent offerings include Lincoln WellnessPATH® and a wellness marketplace.

Revenue is generated through insurance premiums, asset-based management fees on annuities and investments, and recurring fees on retirement plan administration and employee benefits. Distribution is sales-led and multi-channel: a licensed financial professional field force, wholesale distribution via broker-dealer affiliate Lincoln Financial Distributors (Radnor, PA), a dedicated employer sales team, and self-service online portals for existing policyholders. Pricing is quote-based through licensed professionals rather than published. Primary customer segments are individuals (B2C retirement, protection, LTC funding), employers (group benefits, retirement plans), and financial professionals (channel partners). The firm markets nationally across the United States.

Name

Lincoln National Life Insurance Company

Legal name

The Lincoln National Life Insurance Company

Website

https://lincolnfinancialnetwork.com

Company type

Public

Founded year

1905

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lincoln National Life Insurance Company is a U.S. life insurance carrier and subsidiary of Lincoln National Corporation (NYSE: LNC) that sells annuities, life insurance, long-term care solutions, private market investments, and employer retirement and benefits products through a national network of licensed financial professionals.

Ownership category

akta.pro rank

Product category

Life Insurance and Annuities

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

akta.pro secondary industries

Annuity + LTC / Long-Term Care Riders (FSAIAJAC), Group Annuities (Employer/Institutional) (FSAIACAI), Small Group Health Insurance (2–50/100) (FSAIAFAD), Basic Group Term Life (Employer-Paid) (FSAIADAA)

Keywords

• Life insurance products
• Annuity products
• Retirement plan services
• Employee benefits administration
• Long-term care planning

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: Collection of premiums from life insurance, annuity products, and long-term care policies. Revenue generated through recurring premium payments and policyholder contributions.
2. Investment Products: Distribution of variable annuities, fixed annuities, fixed indexed annuities, index-linked annuities, and private market funds. Revenue includes management fees and sales charges.
3. Employee Benefits Administration: Provision of dental insurance, vision insurance, disability insurance, life insurance, and supplemental health insurance to employer-sponsored plans.
4. Retirement Plan Services: Administrative services and investment management for employer-sponsored retirement plans including 401(k) and defined benefit plans.
5. Professional Services and Distribution: Revenue from Lincoln Financial Distributors and distribution network serving financial professionals with products and business-building tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Lincoln National Life Insurance Company, operating under the marketing name Lincoln Financial Group, sells life insurance (term and permanent), annuities (fixed, fixed indexed, variable, and index-linked), long-term care planning via Lincoln MoneyGuard®, employer-sponsored retirement plans, and employee benefits including dental, vision, disability, supplemental health, and absence management. Products are distributed through a national network of licensed financial professionals, employer sales teams, and a wholesale broker-dealer affiliate serving individuals, employers, and financial professionals across the United States.

Product overview

Lincoln Financial operates as a diversified financial services company offering a comprehensive portfolio of insurance, investment, and retirement products. The product architecture is organized around core insurance and investment offerings (Annuities, Life Insurance, Lincoln MoneyGuard® Solutions for long-term care planning, Lincoln Financial Investments for private market access) supplemented by workplace solutions (Employee Benefits including dental, vision, disability, supplemental health; Retirement Plans for employers; Small Business Solutions; Stable Value Investment options) and wellness programs (Lincoln WellnessPATH®, Wellness Solutions, Absence Advisor). The company is the marketing name for Lincoln National Corporation and its insurance company affiliates including The Lincoln National Life Insurance Company and Lincoln Life & Annuity Company of New York, with variable products distributed through Lincoln Financial Distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Lincoln MoneyGuard®: Long-term care planning solutions offered as universal and variable universal life insurance policies with a long-term care rider.
• Lincoln WellnessPATH®
• Lincoln Financial Distributors
• Lincoln Financial Investments

Products and services

• Annuities A suite of retirement income products including fixed annuities, fixed indexed annuities, variable annuities, and index-linked annuities designed to help individuals grow and protect wealth.
• Life Insurance Coverage including term life and permanent life insurance products providing protection and cash value accumulation for policyholders.
• Lincoln MoneyGuard® Solutions Universal and variable universal life insurance policies with a long-term care rider for comprehensive LTC planning needs.
• Lincoln Financial Investments Investment platform offering access to private market funds and strategies including Lincoln Bain Capital Total Credit Fund and Lincoln Partners Group Royalty Fund.
• Employee Benefits Workplace benefits including dental insurance, disability insurance, life insurance, supplemental health insurance, vision insurance, and absence management services.
• Retirement Plans Employer-sponsored retirement plans offering personalized service, easy-to-use technology, and innovative solutions for workforce retirement savings.
• Small Business Solutions Benefits and retirement solutions tailored for small businesses to attract and retain employees.
• Stable Value Investment Stable value investment solutions available exclusively for workplace retirement plans.
• Lincoln WellnessPATH® Employee wellness program providing insights and resources for corporate well-being initiatives.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lincoln Financial Distributors, Inc.coreChannel Partner/ Reseller/ DistributorLincoln Financial Distributors is the wholesale distribution arm for variable products, operating as a broker-dealer/affiliate. Located in Radnor, PA, it distributes variable annuities and securities products through registered representatives.
• Lincoln Financial InvestmentscoreChannel Partner/ Reseller/ DistributorInvestment distribution platform offering private market funds including the Lincoln Bain Capital Total Credit Fund and Lincoln Partners Group Royalty Fund.
• Lincoln Financial FoundationminorOthersCorporate foundation focused on philanthropy and community investment in financial literacy and social welfare.
• Bain CapitalcoreStrategic or Co-development PartnerStrategic partnership for the Lincoln Bain Capital Total Credit Fund - a private credit investment product offered through Lincoln Financial Investments.
• Partners GroupcoreStrategic or Co-development PartnerStrategic partnership for the Lincoln Partners Group Royalty Fund - a private market royalty and intellectual property fund.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prudential Financial: Prudential is one of the largest US life insurance and annuity carriers, with a comparable mix of individual life insurance, fixed and variable annuities, retirement plans, and group benefits, making it the most direct competitor to Lincoln's product set.
• Corebridge Financial: Corebridge Financial, spun out of AIG, is a major US life insurance and retirement provider with individual retirement annuities, group retirement, and life insurance — directly comparable to Lincoln's annuities and retirement plan business.
• Pacific Life: Pacific Life is a US life insurance and annuity specialist with a strong focus on indexed universal life, variable and fixed annuities, and retirement income strategies — directly comparable to Lincoln's indexed and variable annuity franchise.
• Jackson National Life Insurance: Jackson National is a US specialist in variable, fixed, fixed indexed, and registered index-linked annuities distributed through financial professionals — directly overlapping with Lincoln's core variable and indexed annuity product portfolio.
• Nationwide Financial: Nationwide offers individual life insurance, fixed and variable annuities, retirement plans, and group benefits through a similar multi-channel distribution model, positioning it as a direct US competitor across Lincoln's core product lines.
• Voya Financial: Voya Financial focuses on retirement plans, employee benefits (including group dental), and individual annuities — directly competing with Lincoln's retirement plan, employee benefits, and tax-deferred annuity products.
• Brighthouse Financial: Brighthouse Financial is a US-focused annuity and life insurance carrier spun out of MetLife, with a concentrated focus on variable, fixed indexed, and Shield indexed annuities sold through financial advisors, overlapping directly with Lincoln's annuity business.
• Transamerica: Transamerica is a major US life insurance and retirement provider with individual life, annuities, and employer-sponsored retirement plans, competing through advisor and employer channels comparable to Lincoln's distribution approach.
• MetLife: MetLife is a global life insurance and employee benefits leader with overlapping offerings in group dental, disability, and life insurance, plus individual annuities and retirement products, competing head-to-head with Lincoln in both retail and employer channels.
• New York Life: New York Life is a large US mutual life insurer offering individual life insurance, long-term care, annuities, and retirement products through a career advisor force — directly comparable to Lincoln's career-adjacent financial professional distribution and core life insurance offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lincoln-national-life-insurance-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln National Life Insurance Company