Lincoln Heights Ford

What Lincoln Heights Ford does

Lincoln Heights Ford is a privately held, independently operated Ford and Lincoln automobile dealership headquartered at 1377 Richmond Road, Ottawa, Ontario, serving the Ottawa-Gatineau-Cornwall metropolitan region. The company has been in operation since 2000, employs 32 people, and maintains a 4.8 customer satisfaction rating with a self-claimed highest-rated Ford Service Department in Ontario. It functions as an authorized full-line franchise dealer for both Ford and the Lincoln luxury brand, operating under separate Ford and Lincoln branded websites.

The core offering spans the complete vehicle ownership lifecycle: new Ford vehicle sales (sedans, SUVs/crossovers, trucks including F-150 and Super Duty, hybrids, plug-in hybrids, and EVs such as Mustang Mach-E, F-150 Lightning, and E-Transit), pre-owned and certified pre-owned vehicles (Ford Blue Advantage), Lincoln luxury vehicles (Corsair, Nautilus, Aviator), and select other-brand used inventory (e.g., Subaru Ascent). Revenue is supplemented by an in-house parts and accessories operation (parts.lincolnheights.com), a service and maintenance department offering Ford Protect plans, an LH Custom vehicle customization service, and finance and insurance products arranged through third-party lenders with a minimum financed amount of CAD $7,500.

The business model is a traditional franchised auto retail operation combined with an emerging digital sales channel via the express.lincolnheights.com online buying platform. Distribution runs through a single physical showroom in Ottawa, phone-based sales, and a D2C Media-powered website providing inventory search, build-and-price tools, credit applications, and service appointment booking. Marketing spans organic search, Facebook, a content blog, email, and the AutoAubaine marketplace network. Customer segments are predominantly individual consumers, with secondary exposure to commercial fleet buyers, off-road enthusiasts, luxury Lincoln seekers, and environmentally focused EV/hybrid buyers.

Name

Lincoln Heights Ford

Legal name

Lincoln Heights Ford

Website

https://lincolnheights.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lincoln Heights Ford is an independently operated Ford and Lincoln automobile dealership in Ottawa, Ontario, serving the Ottawa-Gatineau-Cornwall region with new and used vehicle sales, service, parts, financing, and online purchasing across the full Ford/Lincoln lineup including EVs.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Automobile dealership
• New vehicle sales
• Used vehicle sales
• Vehicle service
• Auto financing

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including cars, trucks, SUVs, hybrids, plug-in hybrids, and electric vehicles. Revenue is generated through the difference between MSRP and negotiated sale price, often supplemented by manufacturer incentives and dealer discounts.
2. Used Vehicle Sales: Sales of pre-owned vehicles including Ford, Lincoln, and other brands (Subaru). Includes certified pre-owned vehicles with Ford Blue Advantage program.
3. Parts & Accessories: Sales of genuine Ford parts and accessories through online ordering (parts.lincolnheights.com) and in-dealership purchases
4. Service & Maintenance: Vehicle servicing including light repairs, extensive work, tire sales, and maintenance plans (Ford Protect). Claimed highest rating for Ford Service Department in Ontario.
5. Finance & Insurance Products: Vehicle financing arrangements, lease options, and extended warranty/maintenance programs (Ford Protect)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lincoln Heights Ford is an authorized Ford and Lincoln dealership that sells new Ford and Lincoln vehicles (cars, trucks, SUVs, crossovers, hybrids, and EVs), certified pre-owned and multi-brand used vehicles, genuine Ford parts and accessories, factory-trained vehicle service and maintenance, and vehicle financing and leasing solutions. The dealership also offers an Express Online Buying platform for digital end-to-end vehicle purchases, online service appointment scheduling, credit applications, and trade-in valuation.

Product overview

Lincoln Heights Ford is a Ford and Lincoln brand automobile dealership offering a comprehensive portfolio of new and pre-owned vehicles. The core product lines include Ford cars (Mustang), trucks (F-150, Super Duty series), SUVs (Explorer, Expedition, Bronco), crossovers (Escape, Explorer), and commercial vehicles (Transit, E-Transit). Electric vehicle offerings include the F-150 Lightning pickup and Mustang Mach-E SUV. Hybrid and plug-in hybrid variants are available for Escape and Maverick models. The dealership also provides financing services, vehicle maintenance and repair, Ford Protect extended warranties, and FordPass connected vehicle services. Pre-owned inventory includes Ford, Lincoln, and select other brand vehicles backed by the Ford Blue Advantage certification program.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full lineup of new Ford vehicles (cars, trucks, SUVs, crossovers, hybrids, PHEVs, and EVs) sold and configured through the dealership, with MSRP pricing, manufacturer rebates, and dealer discounts. Targeted at individual retail consumers and small business/commercial buyers in the Ottawa region.
• New Lincoln Vehicles Sales of new Lincoln luxury vehicles from Ford's Lincoln division. Targeted at luxury vehicle seekers in the Ottawa region. Promoted via a dedicated Lincoln microsite (lincolnheightslincoln.com).
• Certified Pre-Owned Vehicles (Ford Blue Advantage) Inspected certified pre-owned Ford and Lincoln vehicles sold with manufacturer-backed warranty coverage and Carfax vehicle history reports. Available through the dealership's used inventory portal.
• Pre-Owned Vehicles (Multi-Brand) Used vehicles from Ford, Lincoln, and select other brands (e.g., Subaru) with Carfax reports, sold through the dealership's used inventory.
• Vehicle Financing and Leasing Arrangement of vehicle loans and leases through dealership and third-party lenders, with online credit application submission and a payment calculator. Minimum financed amount of CAD $7,500.
• Service and Maintenance Scheduled maintenance, light repairs, extensive repair work, tire sales, and Ford Protect maintenance plans performed by factory-trained technicians using genuine Ford parts. Online appointment booking available.
• Parts and Accessories Genuine Ford parts and accessories sold through the in-store parts department and an online ordering portal.
• Ford Protect Extended Warranty and Maintenance Plans Extended warranty and scheduled maintenance plans covering major components for Ford vehicles, sold at the dealership and serviced through its service department.
• Trade-In Valuation Trade-in valuation service offering customers an indicative value for their current vehicle as part of purchasing a new or used car.
• LH Custom Vehicle Customization LH Custom is the dealership's own vehicle customization service for personalizing Ford vehicles with accessories and appearance upgrades.
• Express Online Buying Digital platform that enables customers to complete the vehicle purchase transaction online without visiting the showroom, covering configuration, pricing, credit, and trade-in.

Quantifiable outcome

• Highest rating of any Ford Service Department in Ontario
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• D2C MediaminorOthersWebsite development and hosting partner. D2C Media provides the dealer website platform and maintains website content. Contact for technical support: [email protected].
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise for sales and service of Ford vehicles including cars, trucks, SUVs, and electric vehicles. Operates under Ford's authorized dealer network with access to manufacturer incentives, warranties, and support programs.
• Lincoln (Ford Luxury Division)coreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealership for sales and service of Lincoln luxury vehicles. Separate Lincoln website (lincolnheightslincoln.com) maintained for Lincoln brand. Offers Corsair, Nautilus, and Aviator models.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 417 Ford Lincoln: Ford and Lincoln dealership located along the 417 corridor serving Ottawa-area buyers. Directly comparable franchised same-brand dealer with similar new/used/service offering.
• Tony Graham Motors: Established Ottawa-area new vehicle dealer representing Toyota, Lexus, and other brands with full service and parts operations. Comparable as a peer-format franchised dealership in the same geographic market, though representing different OEMs.
• Jim Keay Ford Lincoln: Authorized Ford and Lincoln dealer in the Ottawa region offering new and used vehicles, service, parts, and financing. Directly comparable as same-brand franchised competitor serving the same Ottawa-Gatineau catchment.
• Surgenor Ford Lincoln: Ottawa-area Ford and Lincoln dealer with full sales, service, and parts operations. Directly comparable as another authorized Ford/Lincoln franchise in the same metropolitan market.
• Donnelly Ford Lincoln: Multi-location Ford and Lincoln dealer group with presence in the Ottawa area. Comparable as a same-brand, larger-scale dealer peer with overlapping new/used inventory and service operations.

Broad incumbents

• AutoNation: Largest publicly-traded automotive retailer in the United States with dozens of franchises across multiple brands. Broad incumbent demonstrating the scale and capital-allocation playbook that large franchised dealer groups represent, relevant for understanding Lincoln Heights' competitive evolution.
• Lithia Motors (Lithia & Driveway): One of the largest franchised automotive dealer groups in North America with an omnichannel vehicle retailing platform (Driveway). Comparable as a broad incumbent showing how franchised dealers scale through both acquisition and digital channels.
• CarMax: Large-scale used vehicle retailer with omnichannel buying and a captive financing arm. Not a direct head-to-head, but a benchmark for the digital-first used vehicle model that increasingly competes for the used-car share Lincoln Heights services.
• Penske Automotive Group: Diversified global automotive retailer operating franchised dealerships and commercial truck dealerships. Comparable as a broad incumbent showing the operating benchmarks for high-quality franchised retail.

Emerging players

• Carvana: Pure-play online used vehicle retailer with end-to-end digital buying and home delivery. Emerging player representing the direct-to-consumer model that pressures traditional dealers to invest in their digital experience layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/lincoln-heights-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Heights Ford