Lindos Naturals

What Lindos Naturals does

Lindos Naturals is a privately held, women-owned Turkish direct-to-consumer brand that formulates and sells plant-based, biodegradable cleaning, baby care, personal care, and home-fragrance products. Operating from Kadıköy, Istanbul under the legal entity Deniz Ekolojik Ürünler Temizlik Kozmetik Pazarlama İthalat İhracat Sanayi ve Ticaret Limited Şirketi, the company was founded by Deniz Akdemir Taşdemir and serves eco-conscious consumers, families with infants, pet owners, and corporate/institutional buyers in Turkey with limited distribution in the Netherlands and Northern Cyprus.

The product portfolio is built around a concentrated, refill-based formulation platform. Core SKUs include Saf Sıvı Kastil Sabunu (multi-purpose Castile liquid soap), Doğal Elde Bulaşık Deterjanı (hand dish detergent), Doğal Bulaşık Makinesi Toz Deterjanı (dishwasher powder), Doğal Çamaşır Deterjanı (laundry detergent), Doğal Süper Konsantre Yüzey Temizleyici (super-concentrated surface cleaner), Doğal Leke Çıkarıcı Çamaşır Suyu Tozu (stain-remover bleach powder), Doğal Kireç Çözücü (citric-acid-based limescale remover), and Doğal Ahşap Temizleyici (wood cleaner). The portfolio extends into baby care (fragrance-free baby laundry detergent, pacifier/bottle/toy cleaner), personal care (mineral SPF50+ sunscreen, herbal body spray, natural cologne), and home & living (room fragrance, soy candles, lavender sachets), complemented by zero-waste accessories (luffa sponges, wooden brushes, recycled-plastic keychains). The flagship technical differentiator is the refill system—1 refill package equivalent to 10 regular bottles—paired with a deposit-return loop where used refill packages are collected, sterilized, and refilled, reducing plastic use by 70% and transportation carbon footprint per dose by 90%. Certifications include PETA Beauty Without Bunnies and Vegan Society across the full range, and a formal DEKAMER (sea turtle) conservation partnership.

Revenue mechanics are anchored on direct e-commerce through the company's Shopify storefront (lindosnaturals.com) and supplemented by a curated physical retail network—Eataly (Zorlu), Keyif Bebesi, The Mia, Sürdürülebilir Store, and others across Istanbul, İzmir, Çanakkale, Bodrum, Ankara; Blueapril in the Netherlands; Blue Berry Kids and Eco Bee in Northern Cyprus. A corporate bulk-purchasing channel targets hotels, restaurants, schools, and workplaces with volume-tiered pricing and sustainability workshops. Consumer pricing is in Turkish Lira on a pay-as-you-go basis (299 TL to 3,349 TL range), with 10% discounts on orders above 4,000 TL and free shipping above 2,000 TL. Retention is driven by the Lindos Puan loyalty program and the refill deposit return loop. The company operates as a five-person bootstrapped micro-brand with no disclosed external funding.

Name

Lindos Naturals

Legal name

Deniz Ekolojik Urunler Temizlik Kozmetik Pazarlama Ithalat Ihracat Sanayi ve Ticaret Limited Sirketi

Website

https://lindosnaturals.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lindos Naturals is a women-owned Turkish DTC brand selling plant-based, biodegradable cleaning, baby care, personal care, and home fragrance products via Shopify and curated retail partners across Turkey, the Netherlands, and Northern Cyprus, differentiated by a concentrated refill deposit system.

Ownership category

akta.pro rank

Product category

Natural Cleaning & Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industry

Baby Bath & Cleansing (CRABAJAA)

Keywords

• Natural cleaning products
• Eco-friendly detergents
• Biodegradable home care
• Plant-based personal care
• Zero-waste refill system

Headquarters

HQ city

Kadıköy, Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales (Direct to Consumer): Direct-to-consumer sales of natural cleaning, personal care, and home products through the company's e-commerce website and physical retail partners. One-time purchase model with optional repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lindos Naturals is a Turkish direct-to-consumer brand that formulates, manufactures, and sells plant-based, biodegradable cleaning products, baby care items, personal care products, and home fragrances. The core product line includes natural castile soap, plant-based dish detergents (hand and machine), laundry detergent, super concentrated surface cleaner, stain remover powder, lime scale remover, and wood cleaner. The portfolio extends into baby care (baby laundry detergent, pacifier/bottle/toy cleaner), personal care (mineral SPF50+ sunscreen, herbal body spray, natural colognes), home & living (room fragrance, soy candles, lavender sachets), and zero-waste accessories (natural sponges, wooden brushes, canvas bags, keychains). The brand sells primarily through its own Shopify e-commerce platform and physical retail partners across Turkey, Netherlands, and Northern Cyprus, with a corporate bulk purchasing program.

Product overview

Lindos Naturals is a Turkish direct-to-consumer e-commerce brand offering natural, plant-based, and biodegradable cleaning products, personal care items, and home & living products. The product portfolio centers on a core line of cleaning products including Saf Sıvı Kastil Sabunu (multi-purpose liquid Castile soap), Natural Dish Detergent (hand and machine), Natural Laundry Detergent, Super Concentrated Surface Cleaner, Stain Remover Bleach Powder, Lime Scale Remover, and Wood Cleaner. The company extends into baby care (baby laundry detergent, pacifier/bottle/toy cleaner), personal care (mineral sunscreen SPF50+, herbal body spray, natural colognes), and home & living (room fragrance, soy candles, lavender sachets). Complementary accessories include natural luffa sponges and wooden dish brushes. The brand offers various gift sets and collection bundles (Signature Scents Trio, Day+Night Protection Set, Baby Hygiene Set, Dishwashing Starter Set, Mandarin & Cedar sets). A distinctive feature is the REFILL system—concentrated refill packs in 600ml, 1200ml, and 5L sizes that reduce plastic use by 70%, supporting the company's zero-waste and sustainability mission. The company also runs a loyalty program (Lindos Puan). Products are sold exclusively through their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% reduction in plastic use through refill system
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DEKAMER (Deniz Kaplumbağaları Araştırma, Kurtarma ve Rehabilitasyon Merkezi)coreStrategic or Co-development PartnerDEKAMER is a sea turtle research, rescue, and rehabilitation center located at İztuzu Beach in Dalyan, Turkey. Lindos Naturals partners with DEKAMER to support the treatment and rehabilitation of injured sea turtles in the Mediterranean. A portion of revenue from every product sold contributes to DEKAMER's turtle care operations. The partnership also includes a named turtle 'Sophia Lindos' which was successfully rehabilitated and released back to the sea in July 2024, equipped with a GPS tracker for public monitoring.
• Kurtaran EvminorOthers
• ENCANDER (Engelli ve Muhtaç Hayvanları Koruma ve Yaşatma Derneği)minorOthers
• PETA (Beauty Without Bunnies Program)coreOthers
• Vegan SocietycoreOthers

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ecover: European eco-cleaning pioneer offering plant-based, biodegradable detergents and refill systems across Europe. Comparable to Lindos on sustainability positioning, refill mechanics, and EU retail reach.
• Better Life: Natural, plant-based cleaning products brand (now Clorox-owned) offering dish, laundry, and surface cleaners free from harsh chemicals. Direct comparable on formulation philosophy and category, with broader US distribution.
• Blueland: DTC-native cleaning brand built around concentrated tablets and reusable bottles to eliminate single-use plastic. Closely comparable to Lindos Naturals' refill-and-return model, sustainability narrative, and concentrated formula approach.
• Method Products: Pioneer in plant-based, biodegradable household cleaning products sold through DTC and major retail. Method shares Lindos Naturals' positioning around eco-friendly formulas, recyclable packaging, and design-forward branding in the same core category.
• Attitude: Canadian natural personal care and household brand with EWG-verified, vegan, and cruelty-free formulations. Overlaps Lindos on baby care, body care, and clean household SKUs with comparable certification-driven positioning.
• Dr. Bronner's: Family-owned, certified-organic and fair-trade brand best known for multi-purpose Castile soaps — directly overlapping Lindos Naturals' flagship Castile soap category — alongside personal care and home care extensions.
• Seventh Generation: Major natural cleaning and personal care brand (Unilever-owned) offering plant-based detergents, cleaners, and baby care. Directly comparable category overlap with Lindos Naturals' dish, laundry, and surface cleaning lines, with broader scale and distribution.

Broad incumbents

• The Honest Company: Larger publicly-traded natural consumer brand spanning baby, personal care, and household cleaning. Comparable category mix with Lindos Naturals but with significantly broader scale, retail distribution, and brand recognition.

Regional players

• Greenspeed: European (Belgian/Dutch) professional and consumer eco-cleaning brand with strong B2B presence in hospitality and institutions — directly comparable to Lindos Naturals' corporate bulk program and Mediterranean/Northern European markets.

Emerging players

• Common Good: Small-batch natural cleaning brand featuring refillable glass bottle packaging. Shares Lindos Naturals' refill/zero-waste philosophy and concentrate-based approach in household cleaning SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lindosnaturals
• Facebookfacebook.com/LindosNaturals
• LinkedInlinkedin.com/company/lindosnaturals
• Instagraminstagram.com/lindosnaturals
• TikToktiktok.com/@lindosnaturals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindos Naturals