Linea Nivnice, A.S.

What Linea Nivnice, A.S. does

Linea Nivnice, A.S. is a privately-held Czech food and beverage manufacturer headquartered in Nivnice, in the Zlin Region of Moravian Slovakia. The company's origins date to 1946, when founder Jaroslav Hromčík established Nivnický dvůr and laid the foundation for its spirits production; the name LINEA derives from "LIhoviny NEAlko" (spirits and non-alcoholic). It operates what it describes as the largest fruit juice pressing facility in the Czech Republic, where fresh apple juice from local Moravian apples is pressed and filled into cartons under the flagship HELLO brand (launched 1997/1998). The product portfolio spans fruit juices and nectars, syrups, fruit snack pouches and glass jars, traditional Czech spirits and liqueurs (under the NIVNICE brand), fruit wines, ketchups, and energy drinks (B!ack Sheep, launched 2025), packaged across TPP cartons, PET bottles, glass, cans, and pouches.

The business model is primarily one-time sale of branded consumer goods through retail chains and stores in the Czech Republic and Slovakia, supplemented by an owned retail store (prodejna) at the Nivnice headquarters, brand-specific direct websites (black-sheep.cz, ovozoo.cz, perlive.cz, hellosvacinka.cz), and digital marketing via Facebook, Instagram, and YouTube under the "Vybírejte srdcem" (Choose with your heart) brand message. Target customers are general Czech and Slovak consumers and families, with sub-segments for children (My Drink, OVOZOO, fruit snack pouches) and traditional spirits drinkers. The company is structured as a Czech joint-stock company (akciová společnost), publishes shareholder annual reports, and runs on a lean headcount of 14 employees.

Recent strategic activity has been weighted toward product expansion and operational efficiency: three new product launches in October 2025 (B!ack Sheep energy drinks, HELLO Perlive sparkling juices, and HELLO Kids OVOZOO pouches), and on-site photovoltaic installations in 2022 and 2023 to reduce energy costs. No AI/ML capability, no API platform, and no disclosed technology partnerships are evident; the underlying technology stack is centered on physical production (juice pressing, distillation, packaging) and a multilingual CMS for the website. No external funding rounds, acquisitions, or partnership announcements are disclosed.

Name

Linea Nivnice, A.S.

Legal name

LINEA NIVNICE, a.s.

Website

https://lineanivnice.cz

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Linea Nivnice, A.S. is a privately-held Czech food and beverage manufacturer producing fruit juices, syrups, fruit snacks, spirits, fruit wines, ketchups, and energy drinks under brands including HELLO and NIVNICE, distributing through retail chains across the Czech Republic and Slovakia from its Nivnice, Moravian Slovakia headquarters.

Ownership category

akta.pro rank

Product category

Fruit Beverages and Spirits

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industry

Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)

Keywords

• Fruit juice production
• Traditional Czech spirits
• Children's fruit beverages
• Fruit snack pouches
• Non-alcoholic beverage manufacturing

Headquarters

HQ city

Nivnice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Non-alcoholic beverages and juices: Sale of fruit juices, nectars, and non-alcoholic drinks under the HELLO brand, including TPP, PET, and My Drink formats. Revenue from retail and wholesale distribution of these products to consumers across the Czech Republic and Slovakia.
2. Syrups: Sale of fruit syrups, herbal syrups, thick syrups, and beverage concentrates under the HELLO brand, sold in glass and PET bottles, including 2L PET formats for larger consumers.
3. Fruit snacks and children's pouches: Sale of fruit snack pouches (100g, 200g XXL) and fruit snacks in glass jars (190g) under the HELLO brand, targeting families and children for on-the-go consumption.
4. Spirits and liqueurs: Sale of spirits and liqueurs under the NIVNICE brand, including products such as Nivnická borovička (juniper spirit), tuzemák (rum), vodka, meruňka (apricot brandy), and peppermint liqueur, produced since 1946.
5. Fruit wines: Sale of fruit wines in PET (2L, 1.5L, 1L, 330ml) and TPP (1L) formats, including brands such as Hradní svíca and Javořina.
6. Ketchups: Sale of HELLO ketchups in various sizes (200g, 300g, 500g) and pouch formats (mild and hot).
7. Energy drinks (B!ack Sheep brand): Sale of B!ack Sheep energy drinks in Original and Sugar Free variants (0.33L cans), containing caffeine, taurine, and vitamins (B3, B5, B6, B12).

Distribution channels3 records

Marketing channels6 records

Core offering

Linea Nivnice manufactures and sells fruit-based non-alcoholic beverages (HELLO juices, nectars, syrups, smoothies, sparkling drinks, children's drinks, energy drinks, fruit snack pouches, ketchups) and traditional Czech spirits and fruit wines under the NIVNICE brand. The company operates the largest fruit juice pressing facility in the Czech Republic, processing locally sourced Moravian apples and globally sourced fruits into packaged consumer products distributed across the Czech Republic and Slovakia.

Product overview

Linea Nivnice, A.S. is a Czech food and beverage company based in Moravian Slovakia (Nivnice) that operates as a pure product/manufacturing company without a unified software platform. The product portfolio centers on the HELLO brand (launched 1997), which encompasses fruit juices, nectars, syrups, smoothies, and carbonated beverages in various packaging formats (TPP cartons, PET bottles, glass). Sub-brands include HELLO VIVA (light beverages), HELLO Perlive (sparkling juices), My Drink (children's drinks), and OVOZOO (kids' pouches). The company also produces B!ack Sheep energy drinks (2025), fruit snacks in pouches and glass jars, ketchup condiments, traditional spirits under the NIVNICE brand (since 1946), and fruit wines. Products are distributed across multiple channels including retail, with packaging sizes ranging from 100ml single-serve to 5L barrel formats. The company operates the largest fruit press in the Czech Republic, processing locally sourced and imported fruits into juices and nectars.

Differentiator

Problem solved

Functional benefit

Brands

• HELLO: Primary brand for fruit juices and beverages, launched in 1998. Core brand representing selection of the best fruit from around the world.
• HELLO VIVA
• My Drink
• B!ack Sheep
• NIVNICE
• OVOZOO
• HELLO Perlive
• Follow Your Heart

Products and services

• HELLO Fruit Juices, Nectars and Beverages Flagship brand offering fruit juices, nectars, and beverages in TPP (Tetra Prisma) 1L and 250ml formats, PET 1L bottles, and My Drink 330ml children's drinks. Includes fresh-pressed apple juice from the company's own press (the largest in the Czech Republic) and globally sourced fruit flavors. Targeted at general Czech and Slovak consumers.
• HELLO VIVA

Quantifiable outcome

• The company has been operating since 1946 (spirits) and 1997/1998 (HELLO brand), demonstrating long-term market presence.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hamé: Czech food and beverage manufacturer with overlapping presence in fruit-based products, condiments (ketchups/sauces), and children's foods sold through Czech retail channels.
• Rudolf Jelínek: Czech distillery specializing in fruit spirits (slivovice, meruňkovice) under traditional recipes; directly comparable to Linea Nivnice's NIVNICE spirits business using similar heritage positioning.
• Stock Spirits Group: Central European spirits producer (Božkov, Fernet Stock) with overlapping category presence in Czech/Slovak markets and similar brand portfolio approach in traditional spirits.
• Mattoni 1873 (Karlovarské minerální vody): Czech beverage group producing mineral water, juices, and soft drinks across the same Czech/Slovak market; comparable multi-format beverage portfolio with similar retail distribution model.
• Karlovarská Becherovka: Traditional Czech herbal liqueur brand with similar heritage positioning and Czech-only brand identity; comparable in spirits category strategy and domestic premium positioning.
• Kofola ČeskoSlovensko: Czech and Slovak soft drink and juice producer most directly comparable to Linea Nivnice — both operate regional brands across juices, soft drinks, and syrups in the same Czech/Slovak retail channels.
• Fruko Schulz: Czech producer of juices, syrups, and alcoholic mixers serving the same Czech/Slovak retail channels; comparable product mix including fruit-based beverages and cordials.

Regional players

• Rauch: Austrian family-owned juice and beverage producer operating across Central Europe; comparable in fruit juice processing scale and broad SKU range, though operating from a different home market.

Broad incumbents

• Coca-Cola HBC Czech Republic: Global beverage incumbent bottling and distributing carbonated soft drinks, juices, and water in Czech Republic — the principal competitor in carbonated beverages and energy drinks.
• PepsiCo Czech Republic: Global beverage and snack giant with broad portfolio including juices (Vinea), energy drinks, and soft drinks in the same Czech/Slovak retail channels — the dominant competitor Linea Nivnice faces across multiple categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmEdIqp85UBMeIUZ8M7ZGsw/videos
• Facebookfacebook.com/vybirejtesrdcem
• Instagraminstagram.com/vybirejtesrdcem
• LinkedInlinkedin.com/company/linea-nivnice-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linea Nivnice, A.S.