Fruko-Schulz
- Company typePrivate
- Founded1898
- HeadquartersPrague, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Fruko-Schulz firmographics
Firmographics- Name
- Fruko-Schulz
- Legal name
- Fruko-Schulz s.r.o.
- Website
- https://frukoshop.cz
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Fruko-Schulz industry classification
Industry- Product category
- Spirits and Liqueurs
- NAICS
- Distilleries (31214), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Fruko-Schulz is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Fruko-Schulz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Spirits Sales: Revenue generated from direct sale of proprietary spirits and liqueurs to consumers through e-commerce and physical retail stores. Product categories include Tuzemák, liqueurs, rums, vodkas, brandies, and other spirits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide portfolio from entry to premium spirits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fruko-Schulz product offering
Product offeringCore offering
Fruko-Schulz s.r.o. is a Czech distillery established in 1898 that produces and sells a portfolio of spirits, liqueurs, absinthe, vodkas, rums, gins, cognac, brandy, tequila, and non-alcoholic beverages. Its flagship product is Tuzemák (a traditional Czech rum), supported by more than 40 liqueur varieties including award-winning Griotte with chilli and Green Deal peppermint-chili liqueur, premium Sametová vodka made from a revived 1989 recipe, and the Ukrainian Hlibny Dar vodka line. Products are sold directly to consumers through the company's own e-commerce platform frukoshop.cz and physical retail stores in Jindřichův Hradec.
Product overview
Fruko-Schulz is a Czech distillery established in 1898, operating an official e-commerce store offering a comprehensive portfolio of traditional Czech spirits and international alcoholic beverages. The core product lineup includes Tuzemák (traditional Czech rum), over 40 types of liqueurs (Likéry) including award-winning Griotte with chili and Green Deal peppermint-chili liqueur, vodkas such as premium Sametová (recipe from 1989, aged alcohol) and Ukrainian Hlibny Dar brand, Caribbean rums, Barmaster gin, and French cognac from partner brand Favraud. The company also offers non-alcoholic beverages under the ZERO.IN brand, gift items and packaging solutions, wine, and beer. The products span multiple categories including spirits, liqueurs, vodka, rum, gin, cognac, brandy, tequila, and non-alcoholic options.
Differentiator
Problem solved
Functional benefit
Brands
- Barmaster: A brand of gin products including Barmaster Pink and Barmaster Dry
- Hlibny Dar
- Griotka (Griotte)
- Green Deal
- Sametová
Companies that use Fruko-Schulz
Customer profileSegments1 record
Ideal customer profiles1 record
Fruko-Schulz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fruko-Schulz partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Fruko-Schulz competitors and assessment
Company assessmentBroad incumbents
- Diageo: Largest global spirits company with brands like Smirnoff, Captain Morgan, and Tanqueray. Competes with Fruko-Schulz in vodka, rum, and gin categories in Czech Republic through established retail and on-premise distribution.
- Pernod Ricard: Global spirits conglomerate owning Becherovka and numerous premium spirits brands. Operates broadly in Czech market through established distribution networks that Fruko-Schulz lacks, but overlaps in the liqueur and traditional spirits categories.
Regional players
- Bošáca Slivovitz: Slovak traditional plum brandy producer with similar heritage positioning and product categories. Operates in adjacent Central European market without directly competing in Czech Republic but comparable in size, heritage positioning, and DTC model.
Direct peers
- Stock Spirits Group: Major Central European spirits producer headquartered in Czech Republic, owning brands like Božkov rum, Fernet Stock, and Amundsen vodka. Most directly comparable publicly-listed competitor with similar product categories and regional focus.
- Rudolf Jelínek: Czech distillery founded in 1585 producing slivovitz, plum brandies, and other fruit spirits. Directly comparable as a heritage Czech distillery with traditional production methods, premium positioning, and overlapping consumer base.
- Karlovarská Becherovka: Iconic Czech herbal liqueur brand from Karlovy Vary with similar heritage positioning dating to 1807. Both companies produce traditional Czech spirits with strong domestic brand recognition and compete in the same Czech retail and gifting channels.
- Palírna Jelínek Vizovice: Czech fruit spirits distillery specializing in slivovitz and other traditional Moravian spirits. Comparable as a heritage Czech producer with traditional methods, premium positioning, and DTC/retail distribution model.
- Božkov: Czech rum brand owned by Stock Spirits, directly competing with Fruko-Schulz's flagship Tuzemák in the Czech domestic rum/traditional spirits category. Both target Czech consumers seeking traditional alcoholic beverages.
- Palírna U Zeleného stromu: Czech distillery producing rum, gin, vodka, and liqueurs under multiple brands including Captain Morgan Czech variants. Competes in same Czech spirits retail channels with overlapping SKU portfolios.
- Mast-Jägermeister: German herbal liqueur specialist with heritage production similar to Fruko-Schulz's liqueur portfolio. Both produce traditional botanical/herbal liqueurs with strong brand identities and similar premium positioning strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fruko-Schulz social profiles
Digital presenceFruko-Schulz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruko-Schulz leadership team
Management profileNumber of profiles
Fruko-Schulz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruko-Schulz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruko-Schulz
What does Fruko-Schulz do?
Fruko-Schulz s.r.o. is a Czech distillery established in 1898 that produces and sells a portfolio of spirits, liqueurs, absinthe, vodkas, rums, gins, cognac, brandy, tequila, and non-alcoholic beverages. Its flagship product is Tuzemák (a traditional Czech rum), supported by more than 40 liqueur varieties including award-winning Griotte with chilli and Green Deal peppermint-chili liqueur, premium Sametová vodka made from a revived 1989 recipe, and the Ukrainian Hlibny Dar vodka line. Products are sold directly to consumers through the company's own e-commerce platform frukoshop.cz and physical retail stores in Jindřichův Hradec.
Is Fruko-Schulz a public or private company?
Fruko-Schulz is a private company. It is classified as unknown and is currently operating.
When was Fruko-Schulz founded?
Fruko-Schulz was founded in 1898. It employs 51 to 100 people.
Where is Fruko-Schulz based?
Fruko-Schulz is headquartered in Prague, Czechia, in the Europe region.
How does Fruko-Schulz make money?
One revenue line is on record: direct Spirits Sales.
Who are Fruko-Schulz's main competitors?
Broad incumbents on record are Diageo and Pernod Ricard. Bošáca Slivovitz is listed as a regional player. Direct peers are Stock Spirits Group, Rudolf Jelínek, Karlovarská Becherovka, Palírna Jelínek Vizovice, Božkov, Palírna U Zeleného stromu and Mast-Jägermeister.
Does Fruko-Schulz have an API?
No public API is recorded for Fruko-Schulz.
What industry is Fruko-Schulz in?
Fruko-Schulz's product category is Spirits and Liqueurs. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31214 and its SIC code is 2080.