LINEcar

What LINEcar does

LINEcar is a privately held Spanish passenger road transport group, headquartered in Ponferrada (El Bierzo, León) and registered as Linecar S.A. in Valladolid. Operating for over 50 years under its former Aupsa brand and rebranded to LINEcar in 2024, the company is the market leader in passenger transport by road in the Castilla y León region and serves 50+ destinations across Castilla y León, Aragón, Galicia, and Madrid through a network of 230+ buses and 320 employees organized across eight wholly-owned subsidiaries.

The group operates three core service tiers: Media y Larga Distancia (inter-city and long-distance routes), Metropolitano (metropolitan services in Salamanca, Segovia, and Valladolid), and Urbano (urban bus services), supplemented by modular charter/rental services for private individuals, schools, corporations, travel agencies, and adapted transport for reduced-mobility passengers. The technology stack centers on fleet telemetry systems (tire monitoring, black box recording) and real-time videovigilance deployed in the Ponferrada urban service, alongside accessibility innovations for deaf and visually impaired passengers. Certifications include ISO 45001, ISO 39001, ISO 37301, UNE-EN 13816, SICTED Quality Certificate, and WCAG 2.1 AA compliance, positioning the group as a compliance-heavy concession bidder.

LINEcar generates revenue through per-passenger ticket sales (transaction-fee model), charter and bus-rental with driver (one-time fees), and organized excursions via its in-house travel agency Viajes Rosymar (professional services). A monthly subscription pass (Abono Único, €60/€30) introduced under a national Spanish transport scheme represents a recurring-revenue pricing pivot. Distribution runs through the company's website (regular.autobusing.es/venta), physical station ticket offices, on-board sales, and dedicated corporate quote requests. Leadership consists of CEO Francisco Tomás García, CMO Susana, and CBDO Beatriz Millán, overseeing a multi-subsidiary regional transport platform with 20M+ km traveled annually.

Name

LINEcar

Legal name

Linecar, S.A.

Website

https://linecar.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LINEcar is a privately held Spanish regional bus operator, market leader in Castilla y León, providing inter-city, metropolitan, urban, and charter transport services across 50+ destinations with 230+ buses and 320 employees.

Ownership category

akta.pro rank

Product category

Road Passenger Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro industry

PRIMARYTHAIADAA

National Intercity Coach Operators (Scheduled Network)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Intercity Coach & Scheduled Bus Operators

SECONDARYTHAIADAE

Economy/Conventional Scheduled Intercity Bus Services

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Intercity Coach & Scheduled Bus Operators

SECONDARYTLABADAE

Coach & Bus Charter Fleet Rental (With/Without Driver)

Transportation & Logistics/Fleet Leasing, Rental & Management/Bus & Coach Leasing/Rental

SECONDARYTHAIADAJ

Intercity Bus Feeder & First/Last-Mile Connector Operators (Scheduled)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Intercity Coach & Scheduled Bus Operators

Keywords

• Passenger road transport
• Intercity bus services
• Urban bus transport
• Bus charter services
• Accessible bus transport

Headquarters

HQ city

Ponferrada

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Passenger ticket sales: Sale of individual and group tickets for regular bus routes including media/larga distancia (medium and long distance), metropolitan, and urban services. Revenue generated per passenger per journey.
2. Bus rental with driver: Charter services offering bus rental with professional driver for private groups, events, weddings, school trips, companies, and agencies.
3. Organized trips and excursions: Packaged travel services for domestic and international destinations, including coordinated excursions to various geographic points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

LINEcar operates scheduled passenger bus transportation across three tiers — inter-city and long-distance (Media y Larga Distancia), metropolitan, and urban — connecting over 50 destinations primarily in Castilla y León with expansion into Galicia, Aragón, and Madrid. The company supplements scheduled services with a modular bus rental portfolio for private events, schools, corporate clients, travel agencies, and accessible transport, plus online ticket purchasing and management via its website.

Product overview

LINEcar operates as a unified bus transportation platform offering three core service tiers: Media y Larga Distancia (inter-city and long-distance routes covering Castilla y León, Aragón, and Galicia), Metropolitano (metropolitan services in Salamanca, Segovia, and Valladolid), and Urbano (daily urban bus services). The platform supplements its core transportation offerings with a modular rental service portfolio including Particulares (private events), Centros de Enseñanza (school transport), Empresas (corporate travel), Agencias (travel agency partnerships), and Transporte Adaptado (accessible mobility). Digital services include ticket purchasing, ticket management, and promotional passes through the web platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Media y Larga Distancia Inter-city and long-distance scheduled bus services connecting Burgos, León, Ponferrada, Salamanca, Segovia, Valladolid, Soria, Aragón, and Galicia for individual travelers and groups.

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ASPAYM Castilla y LeóncoreStrategic or Co-development PartnerCollaboration agreement to promote employment of people with disabilities and their integration in the labor market. ASPAYM provides labor insertion services for people with disabilities and young people with disabilities to enhance employability. They also offer 'Accessible Tourism for All and Customer Service with Disability' training to LINEcar employees and conduct web accessibility audits.
• Asprona BierzocoreStrategic or Co-development PartnerPartnership to improve cognitive accessibility in bus stops and vehicles of the Municipal Transport Service (SMT) in Ponferrada. Includes accessibility studies, training for SMT staff, and individualized training plans for Asprona users to improve social skills and use of payment systems.
• PREDIF Castilla y LeónminorStrategic or Co-development PartnerCollaboration partner providing personalized assistance services and during-travel support for LINEcar users who require it, complementing ASPAYM's accessibility services.
• Viajes RosymarminorChannel Partner/ Reseller/ DistributorTravel agency partner operating from Ponferrada that sells LINEcar services and offers package trips to destinations such as Playa de Miño. Located at Ave María, 2, 24402 Ponferrada.
• Zona Básica de Salud de OsornominorOthersContract for transport service of patients from their localities to the health center and back. Service covers common and special use transport for patient pickup and return, plus availability for home care visits by medical staff.
• Fundación ASPAYM Castilla y LeónminorImplementation/ SI/ Consulting PartnerConducted accessibility study of LINEcar's website in accordance with Real Decreto 193/2023, using manual review techniques and automated evaluations to assess WCAG 2.1 compliance at AA level.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FlixBus Spain: Operates long-distance intercity bus services across Spain as a brand overlaying partner-operated capacity. Competes directly on price-sensitive medium and long-distance corridors that constitute LINEcar's Media y Larga Distancia product line.
• Continental Auto: Spanish family-owned bus operator providing regular and charter services across multiple autonomous communities. Comparable to LINEcar on scale, ownership structure (private/family), and product diversification.
• Monbus: Galicia-headquartered bus group operating intercity, urban, and charter services across northwestern Spain. Directly comparable on regional consolidation strategy (multiple subsidiaries) and overlap on Galicia routes served by LINEcar's Méndez Tarnas subsidiary.
• Grupo Samar: Family-owned Spanish intercity and charter bus operator with strong presence in Castilla-La Mancha and Madrid corridors. Closely mirrors LINEcar's product mix of regular lines, charter, and metropolitan services at similar mid-regional scale.

Broad incumbents

• ALSA: Spain's largest national and international bus operator (owned by Cosmen family's National Express/AVANZA group). Operates nationwide scheduled, charter, and long-distance services including many overlapping Castilla y León routes; significantly larger scale but overlapping product set makes it the most comparable incumbent benchmark.
• Avanza (Grupo ADIA): Spanish multi-regional bus operator owned by ADIA (Abu Dhabi Investment Authority), with operations across multiple autonomous communities including Castilla y León. Direct competing concession holder and aggressive consolidator in Spanish regional bus market.

Regional players

• Iberbus: Spanish regional bus operator with charter and regular line services in northern Spain. Comparable mid-scale operator with similar customer mix of individual passengers, schools, and corporate clients.
• Autobuses Jiménez: Regional Spanish bus operator with intercity and charter services in central/northern Spain. Comparable on route profile, fleet scale, and target customer segments overlapping with LINEcar's Castilla y León footprint.
• La Burundesa: Valladolid-based regional bus operator with routes overlapping LINEcar's metropolitan and provincial network in Castilla y León. Mid-sized peer with similar B2B charter capabilities and overlapping concession areas.

Emerging players

• BlaBlaCar (BlaBlaCar Bus): Long-distance bus and ridesharing platform operating intercity coach services across Spain and Europe. Represents an emerging peer competing on price and digital UX against LINEcar's traditional intercity routes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/linecarbus
• LinkedInlinkedin.com/company/linecar
• Instagraminstagram.com/linecarbus

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LINEcar