Link Local

What Link Local does

Link Local is a mobile application company founded in 2017 and headquartered in Charleston, West Virginia. The company operates the Link Local Mobile App, a city and travel guide available on iOS App Store and Google Play Store, designed to help local consumers discover nearby shopping, dining, events, and unique experiences while accessing exclusive deals, promotions, and digital coupons from local merchants. The platform targets two customer segments: individual consumers seeking local discovery and SMB merchants (shops, restaurants, venues, experience providers) seeking to reach nearby consumers with promotional offers.

The app is built on a mobile-first stack combining location-based services, proprietary Bluetooth "Link Beacons" for proximity marketing, and QR code scanning for in-store coupon and promotion redemption. The product aggregates local merchant and event content into a single discovery surface, with digital coupon storage built in. Technically, the platform is positioned as a unified local-commerce utility rather than a content-publishing or social product, and there is no indication of AI/ML, SDK, or API extensibility in the source material.

Link Local employs a product-led growth motion, distributing the app free through app stores and conducting direct B2B outreach to local businesses via a website inquiry form to onboard merchants. Revenue is intended to flow from three streams: transaction fees on promotional deals and coupons, advertising revenue from beacon-based proximity marketing, and subscription/recurring revenue from location-discovery listings. The company operates with a 12-person team, has no disclosed institutional funding, and discloses no revenue, paying-merchant count, or named customers. The website copyright remains 2017 with no visible refresh signals, and the absence of disclosed traction, capital, or leadership makes the company's current operating intensity difficult to assess.

Name

Link Local

Legal name

Link Local

Website

https://linklocal.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Link Local is a mobile app company offering a city and travel guide that helps local consumers discover nearby shops, restaurants, events, and deals via location-based search, Bluetooth beacons, and QR codes, while enabling local SMBs to reach nearby consumers through promotional listings and proximity marketing.

Ownership category

akta.pro rank

Product category

Local Discovery Mobile App

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Local Search & Business Directories (BPAMAAAE), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Location-based discovery
• Local business marketing
• Mobile city guide
• Proximity marketing
• Digital coupons platform

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Promotional Deals and Coupons: Revenue generated from local businesses promoting deals and discounts through the Link Local platform. Businesses pay to feature promotions and reach nearby consumers.
2. Beacon-based Marketing: Revenue from proximity marketing services using Link Beacons at participating venues, delivering exclusive offers to nearby users.
3. Location Discovery Listings: Revenue from businesses paying to be listed and promoted in the discovery platform for their local area.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Link Local operates a free mobile city and travel guide app available on iOS and Android that helps individual users discover nearby shopping, dining, events, and unique local experiences. The app layers Bluetooth Link Beacons for proximity-based offers and QR code scanning for in-store promotions and digital coupons, and it is monetized by charging local businesses to be listed and promoted on the discovery platform.

Product overview

Link Local is a single-product mobile application functioning as a city and travel guide. The Link Local Mobile App serves as the core and only product offering, providing users with features to discover local shopping, food and drinks, events, unique experiences, and exclusive deals within their vicinity. The app integrates location-based discovery, promotional content, digital coupon storage, Bluetooth beacon technology, and QR code scanning into a unified mobile experience available on iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Link Local Mobile App Free city and travel guide mobile application for iOS and Android that lets individual users discover nearby shopping, dining, events, and unique local experiences, and access exclusive deals through Bluetooth Link Beacons, QR codes, and digital coupons.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Yelp: Yelp is a leading local business discovery and reviews platform with a mobile app, serving the same SMB-to-consumer local discovery use case as Link Local. Both monetize listings, deals, and promotional placements from local merchants seeking nearby foot traffic.
• Nextdoor: Nextdoor is a hyperlocal community platform that connects residents with local businesses and neighborhood information. Both serve the same horizontal need of linking local consumers to nearby merchants and experiences, though Nextdoor leans community-driven.
• Foursquare: Foursquare pioneered location-based discovery and proximity/beacon technology, the same foundation Link Local builds on with its Link Beacons. Both monetize local merchant promotions and proximity-based marketing to nearby consumers.
• Groupon: Groupon aggregates local deals, discounts, and coupons from merchants and distributes them to nearby consumers via a mobile app. Link Local's promotions and digital coupons features overlap directly with Groupon's core transaction-fee-based local deal marketplace.
• TripAdvisor: TripAdvisor is a city and travel guide platform that helps travelers discover restaurants, attractions, and experiences with reviews and deals. Link Local explicitly brands itself as a "city and travel guide" with overlapping scope in dining, shopping, and unique local experiences.

Emerging players

• Spotted by Locals: Spotted by Locals is a curated city guide app featuring local-written recommendations for shops, restaurants, and events. Both target travelers and residents seeking authentic local experiences through a mobile-first discovery product.
• Citymapper: Citymapper is a city-focused mobile guide with deep location-based content for residents and visitors. While its core is transit, its curated city content and place discovery overlap with Link Local's city-guide positioning.
• Wanderlog: Wanderlog is a travel planning app that helps users discover local places, restaurants, and experiences in destination cities. Its travel-guide framing and local discovery focus overlap with Link Local's dual local/traveler positioning.

Broad incumbents

• Snap (Snapchat): Snap Map within Snapchat offers location-based discovery of local businesses, events, and nearby stories. As a broad incumbent with a massive user base, Snap competes for the same consumer attention to local venues and experiences.
• Google Maps: Google Maps is the dominant local discovery platform with built-in listings, reviews, and promotions for nearby businesses. It is the primary incumbent Link Local competes against for both consumer discovery attention and SMB marketing spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/linklocal-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Local