Wanderlog
Wanderlog is a mobile-first, freemium travel planning platform that helps individual and group travelers build itineraries on a unified map, collaborate in real time, import reservations, and access AI-assisted recommendations, distributed globally via iOS, Android, and web.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Wanderlog does
Wanderlog is a mobile-first travel planning platform founded in 2019 by co-founders Harry Yu (CEO) and Peter Xu, operated under legal entity Travelchime Inc. and headquartered in San Francisco. The platform enables individual travelers and groups to build trip itineraries on a unified map view, collaborate in real time, import reservations automatically, track and split expenses, and optimize road trip routes, with AI-assisted planning features woven through the workflow. Distribution spans iOS App Store, Google Play (Editor's Choice), a web application, and a Chrome browser extension, with global availability across 30+ languages. To date, 1M+ people have tried the product, 8M+ trips have been planned, and the app has accumulated 33K+ reviews at a 4.9 iOS / 4.7 Android rating.
Wanderlog firmographics
Firmographics- Name
- Wanderlog
- Legal name
- Travelchime Inc.
- Website
- https://wanderlog.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wanderlog is a mobile-first, freemium travel planning platform that helps individual and group travelers build itineraries on a unified map, collaborate in real time, import reservations, and access AI-assisted recommendations, distributed globally via iOS, Android, and web.
- Ownership category
- akta.pro rank
Wanderlog industry classification
Industry- Product category
- Travel Planning Software
- akta.pro primary industry
- Itinerary Management & Trip Collaboration Apps (THALAMAE)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Destination/RTW (Round-the-World) Itinerary Planning (THAKAOAM)
Keywords
Where Wanderlog is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wanderlog business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pro Subscription: Annual subscription at $39.99/year providing premium features including offline access, flight deals, unlimited attachments, Google Maps export, route optimization, automatic Gmail scanning, dark mode, unlimited AI assistance, and ability to add places from anywhere on the web
- Freemium Core Product: Free tier providing core travel planning features including unlimited places, live collaboration, flight/hotel/car imports, smart recommendations, and itinerary with map view
- Hotel Search Commissions: Hotel search aggregating results from multiple booking sites (Airbnb, Google, Expedia, Hotels.com, Booking.com) with price drop monitoring and presumably earning commissions on referred bookings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free version with core travel planning features |
| Subscription | Annual | Pro Annual at $39.99/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wanderlog product offering
Product offeringCore offering
Wanderlog provides a free, mobile-first travel planning platform that lets individual and group travelers build detailed itineraries with map views, collaborate in real time, import reservations automatically from Gmail, get AI-powered recommendations, optimize road trip routes, track and split expenses, and search hotels aggregated from multiple booking sites. A paid Pro subscription at $39.99/year adds offline access, unlimited AI, Gmail scanning, and route optimization.
Product overview
Wanderlog is a travel planning platform that offers a suite of integrated products centered around its core free travel planner app. The main Wanderlog Travel Planner serves as the primary product, allowing users to create detailed itineraries with map views, collaborate with friends in real-time, and manage all travel bookings in one place. The Pro subscription adds premium features like offline access, automatic Gmail scanning, and advanced route optimization. Supporting products include Wanderlog Hotel Search for comparing accommodations across multiple booking platforms, a Mobile App for iOS and Android, a Browser Extension for adding places from the web, and Wanderlog Travel Guides for destination inspiration. The platform also incorporates AI capabilities through its AI Assistant for trip planning and smart recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Wanderlog Travel Planner Free vacation planner and itinerary app for individual and group travelers. Lets users create detailed itineraries with map views, explore user-shared guides, manage bookings in one place, collaborate in real time, track and split expenses, and get AI-powered planning assistance.
- Wanderlog Pro Premium annual subscription at $39.99/year offering offline access, automatic Gmail scanning for reservations, route optimization, unlimited attachments, flight and car rental deals, Google Maps export, dark mode, unlimited AI assistance, and the ability to add places from anywhere on the web.
- Wanderlog Hotel Search All-in-one hotel and lodging search that compares results from Airbnb, Google Hotels, Expedia, Hotels.com, and Booking.com. Includes price drop alerts and transparent pricing to help travelers find accommodations.
- Wanderlog Mobile App Native mobile application for iOS and Android delivering the full Wanderlog travel planning experience on phones and tablets, including offline access, AI planning, and cross-device trip synchronization.
- Wanderlog Browser Extension Browser extension that lets users add places and travel content from any webpage directly into their Wanderlog trip plans, supporting the web-crawled travel guides workflow.
- Wanderlog Travel Guides Public, browsable library of user-generated and curated travel guides and itineraries for destinations worldwide, used as inspiration and reference for trip planning.
Quantifiable outcome
- 8M+ trips planned on the platform
- +2 more outcomes
Companies that use Wanderlog
Customer profileSegments4 records
Ideal customer profiles4 records
Wanderlog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
Wanderlog partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Y CombinatorcoreWanderlog was part of Y Combinator's 2019 cohort, receiving acceleration, mentorship, and seed investment through the program. This association provides credibility and network access.
- Google MapscoreDeep integration with Google Maps allowing users to export their planned places and routes directly to Google Maps. Plans automatically update when travel plans change.
- Google (Gmail)coreAutomatic Gmail scanning integration that imports flight, hotel, and other reservation details directly into trip plans without manual entry.
- AirbnbminorHotel search integration aggregates listings from Airbnb alongside other booking platforms including Google, Expedia, Hotels.com, and Booking.com.
- ExpediaminorHotel search integration aggregates listings from Expedia alongside other booking platforms for price comparison.
- Hotels.comminorHotel search integration aggregates listings from Hotels.com alongside other booking platforms for comprehensive price comparison.
- Booking.comminorHotel search integration aggregates listings from Booking.com alongside other major booking platforms.
- Google HotelsminorHotel search integration aggregates Google Hotels listings alongside other booking platforms for comprehensive price comparison.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wanderlog competitors and assessment
Company assessmentDirect peers
- TripIt: Concur-owned itinerary management app that auto-imports travel reservations from email and organizes them into master itineraries. Most direct head-to-head competitor to Wanderlog's core itinerary and reservation-import workflow.
- Roadtrippers: Road trip planning platform with route optimization, stop discovery, and mapped itineraries. Directly overlaps Wanderlog's road-trip and route-optimization use case with a similar PLG and consumer audience.
- Sygic Travel: Itinerary planner and trip map app for consumers offering offline maps, route planning, and POI discovery. Comparable to Wanderlog in combining maps and trip planning with offline access.
Broad incumbents
- TripAdvisor: Global travel discovery and review platform with its own trip-planning features, hotel and experience booking, and AI-powered trip builder. Competes with Wanderlog's discovery, hotel search, and itinerary use cases at much larger scale.
- Google Travel: Google's travel discovery, hotel, flights, and itinerary tools across Search, Maps, and Gmail. A critical incumbent given Wanderlog's reliance on Google's APIs and surfaces for differentiation.
- Hopper: Mobile-first travel super-app combining flights, hotels, cars, and trip planning with predictive pricing. Overlaps Wanderlog's mobile travel-planning experience and OTA-style booking economics at significantly greater scale.
- Kayak: Meta-search travel platform with itinerary, hotel, flight, and car rental tools, plus a consumer trip-planning app. Comparable on itinerary management and OTA aggregation that overlaps Wanderlog's hotel search.
Emerging players
- Layla: AI-first conversational trip planner that builds itineraries from natural-language prompts. Emerging direct competitor to Wanderlog's AI assistant angle, with a similar consumer target.
- GuideGeek: AI travel assistant operating across messaging platforms to plan trips on demand. Comparable as an AI-native challenger in the same conversational planning category as Wanderlog's AI Assistant.
Others
- Booking.com: Global OTA and Wanderlog's hotel search affiliate partner; adjacent rather than direct competitor, but its platform economics directly influence Wanderlog's commission revenue stream.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wanderlog social profiles
Digital presenceWanderlog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wanderlog leadership team
Management profileNumber of profiles
Profiles2 records
Wanderlog funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wanderlog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wanderlog
What does Wanderlog do?
Wanderlog provides a free, mobile-first travel planning platform that lets individual and group travelers build detailed itineraries with map views, collaborate in real time, import reservations automatically from Gmail, get AI-powered recommendations, optimize road trip routes, track and split expenses, and search hotels aggregated from multiple booking sites. A paid Pro subscription at $39.99/year adds offline access, unlimited AI, Gmail scanning, and route optimization.
Is Wanderlog a public or private company?
Wanderlog is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wanderlog founded?
Wanderlog was founded in 2019. It employs 1 to 10 people.
Where is Wanderlog based?
Wanderlog is headquartered in San Francisco, United States, in the North America region.
How does Wanderlog make money?
Three revenue lines are on record. Pro Subscription is the primary driver. The others are freemium Core Product and hotel Search Commissions.
Who are Wanderlog's main competitors?
Direct peers on record are TripIt, Roadtrippers and Sygic Travel. Broad incumbents are TripAdvisor, Google Travel, Hopper and Kayak. Emerging players are Layla and GuideGeek. Booking.com is listed as an others.
Does Wanderlog have an API?
No public API is recorded for Wanderlog.
What industry is Wanderlog in?
Wanderlog's product category is Travel Planning Software. Its primary akta.pro industry code is THALAMAE, Itinerary Management & Trip Collaboration Apps, with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning.