Linnenatwork

What Linnenatwork does

Linnenatwork is a Dutch linen importer and project furnisher founded in 2000 and headquartered in Bavel, North Brabant, Netherlands. The company sources bed and bath linens directly from Pakistan with its own quality control team, and operates a B2B e-commerce webshop that functions as a one-stop shop for the European hospitality industry. Its customer base spans hotels and resorts, commercial laundries, and project furnishers outfitting large-scale hospitality developments end-to-end.

The product portfolio covers hotel beds (boxsprings, mattresses, headboards), bed linen, bath linen, bathrobes, slippers, table linen, and kitchen textiles, with custom-branded options such as logo-embroidered slippers and bespoke towels. A dedicated Pure (Eco) Collection features sustainable products, including organic cotton bathrobes carrying GOTS certification and the 2025-launched Circulair Matras. The company also offers Neonest, positioned as the first fully recyclable bed in hospitality, through an exclusive partnership. The technology footprint is conventional: a Shopify-based webshop with broad payment integrations (iDEAL, Klarna, Apple Pay, Google Pay, Visa, Mastercard, etc.) and no proprietary AI/ML platform disclosed.

Commercially, Linnenatwork operates a B2B direct-to-consumer and sales-led model with regional field sales targeting hotels and laundries, complemented by direct e-commerce transactions. Pricing is unit-based with VAT additional and reported in USD (e.g., bathrobes $33-$71). Named enterprise customers include Hilton, Olympic Hotel Amsterdam, Valk, Delfins, Casa, and Leonardo. The company employs approximately 8 people, serves Europe as its primary market, and has developed a Caribbean-focused vertical with tailored solutions for tropical hospitality. No funding history, M&A activity, management team information, or revenue figures are disclosed in available sources.

Name

Linnenatwork

Legal name

Linnenatwork

Website

https://linnenatwork.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Linnenatwork is a Dutch linen importer and project furnisher founded in 2000, serving the European and Caribbean hospitality industry with bed and bath linens, hotel beds, and custom-branded products sourced directly from Pakistan.

Ownership category

akta.pro rank

Product category

Hospitality Linens and Furnishings

NAICS

Linen Supply (812331)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro industry

PRIMARYHSAJAMAH

Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Uniform, Linen & Towel Rental / Service (Residential & Small Business)

SECONDARYHSAJALAH

Bedding & Table Linen Pressing/Finishing

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Pressing, Ironing & Steaming Services

Keywords

• Hotel linen supply
• Hospitality bed bath textiles
• Project furnishing services
• Hotel bedding wholesale
• Commercial laundry linens

Headquarters

HQ city

Not specified

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce sales: Direct online sales through their webshop to hotels and hospitality businesses for bed linens, bath linens, beds, and accessories
2. Project furnishing: Complete project outfitting services for large hospitality projects including resorts and vacation parks, from A to Z coordination
3. Custom/bespoke products: Tailor-made products with hotel branding such as custom slippers, towels with logos for premium differentiation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Linnenatwork is a Dutch linen importer and project furnisher serving the hospitality industry, supplying hotel bed linens, bath linens, hotel beds (boxsprings, mattresses, headboards), slippers, table linens, and accessories directly sourced from Pakistan. The company acts as a one-stop total partner for hotels, project furnishers, and laundries, offering complete A-to-Z project outfitting for large resorts and vacation parks, including bespoke products with hotel branding such as custom-embroidered slippers and logo towels.

Product overview

Linnenatwork is a linen importer and project furnisher for the hospitality industry, offering a one-stop webshop for hotels. The portfolio centers on bed and bath linen products imported directly from Pakistan, complemented by furniture and accessories for complete project furnishing. Core offerings include hotel beds (boxsprings, mattresses, headboards), bed linen (sheets, duvet covers, pillowcases, bed bundles), bath linen (towels, bathrobes, spa products), and table linen (napkins, tablecloths). The eco-focused Pure Collection features sustainable products including the Circulair Matras and Neonest (the first fully recyclable bed). The company serves hotels, laundries, and project furnishers across Europe with tailor-made solutions including custom logo slippers and bath textiles.

Differentiator

Problem solved

Functional benefit

Brands

• Neonest: The first fully recyclable bed - a hotel bed that is fully recyclable from leg to headboard, presented as a premier in hospitality.
• Pure (Eco) Collectie
• Xandrion

Products and services

• Hotelbeds and Boxsprings Complete hotel bed offering including boxsprings, mattresses, toppers, and headboards designed for hospitality comfort, sold through the B2B webshop.
• Bed Linen Collection Range of bed linen including sheets, duvet covers, pillowcases, bed bundles, fitted and flat sheets, and mattress protectors for hotels.
• Bath Linen Collection Bathroom textiles for hotels including towels, bathrobes, spa hand towels, and guest towels.
• Hotel Bathrobes Hotel bathrobes ranging from lightweight waffle robes to luxurious spa robes, including GOTS-certified cotton options such as the Hotel Badjas Zensa and Badjas Florence Sjaalkraag.
• Hotel Slippers Hotel slippers available with custom logo embroidery for brand personalization, targeted at hotels seeking bespoke guest amenities.
• Table Linen Table linens including napkins, tablecloths, table covers, table skirts, and runner cloths for hospitality dining settings, plus kitchen and dish cloths.
• Neonest - First Fully Recyclable Bed The first bed in hospitality that is fully recyclable from leg to headboard, marketed as a sustainable room solution combining environmental consciousness without loss of comfort.
• Circulair Matras (Circular Mattress) Sustainably designed mattress part of the Pure Eco Collection, built on circular economy principles for hospitality use.
• Pure Linen Eco Collection Sustainable eco-friendly product line featuring pure bed linen and bath linen made from organic, undyed, and unbleached materials, including bamboo bedding.
• Project Furnishing Service Complete project outfitting A-to-Z service for large hospitality developments including resorts and vacation parks, covering furniture, accessories, curtains, decorative pillows, sofa beds, and bed bundles.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NeonestcoreStrategic or Co-development PartnerExclusive offering of Neonest - the first fully recyclable bed in hospitality industry. Partnership enables Linnenatwork to offer complete sustainable room solutions from headboard to footboard.
• Stichting UPVminorOthersFoundation mentioned as part of company operations, likely related to sustainability and circular economy initiatives in the textile industry.
• XandrionminorChannel Partner/ Reseller/ DistributorXandrion products featured in Linnenatwork's product catalog, suggesting a distribution/reseller relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CleanLease: Dutch industrial laundry and linen supply specialist serving hospitality and healthcare. Targets the same Benelux hotel customers as Linnenatwork and represents both a comparable operating model and a direct buyer of hotel-grade linens.
• Wash Multifunctional: Dutch commercial laundry and textile service company that, like Linnenatwork's laundry customers, supplies and processes bed and bath linens for Dutch hotels. Closely comparable geography and customer base, with overlapping product range.

Broad incumbents

• Bardusch: European provider of workwear, cleanroom and hotel linen rental services with significant DACH and Benelux footprint. Competes with Linnenatwork's laundry-segment customers for hospitality textile contracts.
• Elis SA: Pan-European linen and uniform rental services provider operating across hospitality, healthcare and industry. Comparable to Linnenatwork's laundry customers and competes for the same hotel linen wallet via an OPEX-based rental model.
• Lindström Group: Nordic-based workwear and textile rental group serving hotels, restaurants and industry across Europe. Comparable to Linnenatwork via shared hospitality customer base, but differentiated by rental and circular-textile service model.
• CWS International: Large European workwear and linen-rental group with deep hotel and hospitality contracts across Germany, Benelux and beyond. Overlaps with Linnenatwork by serving the same hotel customers, but competes via a rental/service model rather than outright sale.
• Mewa: German textile service company offering workwear, cleaning and linen rental for industrial and hospitality customers. Targets the same European hospitality procurement buyers as Linnenatwork with an established service-based offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Linnenatwork
• Instagraminstagram.com/Linnenatwork
• LinkedInlinkedin.com/company/linnenatwork

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linnenatwork