Lin Realty Group at EXP Realty
Lin Realty Group at EXP Realty is a Pasadena-based residential real estate team led by Eva Lin, providing full-service home buying and selling representation across Pasadena, San Gabriel Valley, and greater Los Angeles, with added white-glove client concierge support.
- Company typePrivate
- Founded-
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lin Realty Group at EXP Realty does
Lin Realty Group at EXP Realty is a Pasadena, California-based residential real estate brokerage team led by Eva Lin, a Broker Associate (DRE#01817694) operating under the EXP Realty franchise. The team provides full-service buyer and seller representation in the Pasadena, San Gabriel Valley, and greater Los Angeles residential markets, with explicit focus on high-value transactions in Pasadena and adjacent luxury enclaves such as San Marino. Service scope covers the entire transaction lifecycle and extends into post-close support.
The core product is commission-based real estate representation, earned at closing on each transaction. The team supplements this with a differentiated in-house Client Concierge Service (packing and moving assistance, utility transfers, mobile notary, contractor referrals, pet/house sitting, and quarterly HVAC filter replacement) and a content engine of monthly market-update videos and client testimonial stories distributed via YouTube and the company website. There is no proprietary technology platform; all tools and infrastructure are provided by EXP Realty's brokerage stack. Marketing is multi-channel — Facebook, Instagram, YouTube, Zillow reviews, and Yelp reviews — and the GTM motion is direct, high-touch sales driven by Eva Lin's personal brand and referrals. Customer concentration is individual households (40+ per year), all in residential real estate within the LA basin.
The company is privately held by Eva Lin; no external funding, institutional ownership, or M&A activity is disclosed. Revenue mechanics are standard real estate commissions on closed transactions — pricing is not publicly disclosed but is paid-as-you-go at closing. The team's positioning hinges entirely on Eva Lin's personal track record (top 0.1% of LA agents, #1 Pasadena agent for multiple consecutive years) and the white-glove service layer, not on technology or scale advantages.
Lin Realty Group at EXP Realty firmographics
Firmographics- Name
- Lin Realty Group at EXP Realty
- Legal name
- Lin Realty Group
- Website
- https://linrealtygroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lin Realty Group at EXP Realty is a Pasadena-based residential real estate team led by Eva Lin, providing full-service home buying and selling representation across Pasadena, San Gabriel Valley, and greater Los Angeles, with added white-glove client concierge support.
- Ownership category
- akta.pro rank
Lin Realty Group at EXP Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Lin Realty Group at EXP Realty is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lin Realty Group at EXP Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: The company earns revenue through real estate transaction commissions on home sales and purchases. As a broker associate at EXP Realty, Eva Lin earns commission upon successful closing of real estate transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-service real estate agent representation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Lin Realty Group at EXP Realty product offering
Product offeringCore offering
Lin Realty Group is a residential real estate brokerage that represents individual home buyers and sellers across Pasadena, the San Gabriel Valley, and greater Los Angeles County. The firm is anchored by Broker Associate Eva Lin and layers a Client Concierge Services offering on top of standard buyer/seller agency to support clients through the transaction lifecycle. Operations are conducted under the EXP Realty brokerage umbrella, with the office located at 910 San Pasqual St, Pasadena, CA 91106.
Product overview
Lin Realty Group at EXP Realty operates as a full-service residential real estate brokerage offering a unified platform of home buying and selling services. The core offering is Real Estate Sales Services, supported by an add-on Client Concierge Services module that provides white-glove support including mail forwarding, packing assistance, notary services, and contractor coordination. The company also produces Monthly Market Updates via video content and showcases Client Success Stories as testimonials. The portfolio centers on Pasadena, Los Angeles, and San Gabriel Valley markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Sales Services
Quantifiable outcome
- $180M+ in annual home sales negotiated
- +6 more outcomes
Companies that use Lin Realty Group at EXP Realty
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Lin Realty Group at EXP Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lin Realty Group at EXP Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EXP RealtycoreLin Realty Group operates as a broker associate under EXP Realty, one of the largest real estate brokerages. This affiliation provides brokerage services, licensing, technology platform, and brand support while the team operates independently under their own brand.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Lin Realty Group at EXP Realty competitors and assessment
Company assessmentDirect peers
- Engel & Völkers: Global luxury residential brokerage with presence in the LA/Pasadena corridor. Comparable as a full-service competitor serving affluent buyers/sellers with concierge-style service and luxury brand positioning.
- Douglas Elliman: Residential brokerage with a significant California presence serving affluent buyers and sellers in LA County. Directly comparable as a full-service residential brokerage competing in the same luxury segment.
- Coldwell Banker Realty: Established national residential brokerage with deep agent rosters in the Pasadena/LA market. Directly comparable in offering full-service residential representation, though less specialized than Lin Realty in the local luxury niche.
- Compass: Tech-enabled residential brokerage with strong LA presence, including Pasadena and San Gabriel Valley. Competes head-to-head for the same affluent seller/buyer client base with similar full-service, concierge-style offerings and strong agent-attraction brand.
- Hilton & Hyland: Boutique luxury brokerage in Los Angeles serving affluent buyers and sellers in premier neighborhoods. Comparable as a high-touch full-service competitor with similar concierge-level service expectation in the luxury LA market.
- The Agency: Luxury residential real estate brokerage operating across Los Angeles, including Pasadena and surrounding affluent markets. Highly comparable as a high-touch, full-service competitor chasing similar high-net-worth seller and buyer representation in the same Pasadena/LA geography.
- Sotheby's International Realty: Luxury-focused residential brokerage competing for the same high-net-worth buyers and sellers in Pasadena, San Marino, and greater LA. Comparable on full-service concierge delivery and luxury listing/marketing capabilities.
Regional players
- Westside Estate Agency: Los Angeles luxury real estate firm focused on high-end estates across LA's Westside and adjacent affluent neighborhoods. Comparable on full-service luxury representation for high-net-worth buyers and sellers in the broader LA luxury market.
Broad incumbents
- eXp Realty: Cloud-based brokerage franchise under which Lin Realty Group operates. Directly comparable as the parent brokerage model — providing brand, technology, and licensing infrastructure for individual agent teams like Lin Realty across the U.S.
- Redfin: Tech-enabled residential brokerage that Eva Lin previously worked for. Comparable as a broader incumbent offering buying/selling services across the LA market, though more technology- and lead-driven than the relationship-led Lin Realty model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lin Realty Group at EXP Realty social profiles
Digital presenceLin Realty Group at EXP Realty compliance and trust
Trust signalCompliance1 record
Lin Realty Group at EXP Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lin Realty Group at EXP Realty leadership team
Management profileNumber of profiles
Profiles1 record
Lin Realty Group at EXP Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lin Realty Group at EXP Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lin Realty Group at EXP Realty
What does Lin Realty Group at EXP Realty do?
Lin Realty Group is a residential real estate brokerage that represents individual home buyers and sellers across Pasadena, the San Gabriel Valley, and greater Los Angeles County. The firm is anchored by Broker Associate Eva Lin and layers a Client Concierge Services offering on top of standard buyer/seller agency to support clients through the transaction lifecycle. Operations are conducted under the EXP Realty brokerage umbrella, with the office located at 910 San Pasqual St, Pasadena, CA 91106.
Is Lin Realty Group at EXP Realty a public or private company?
Lin Realty Group at EXP Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lin Realty Group at EXP Realty founded?
Lin Realty Group at EXP Realty was founded in -1. It employs 11 to 50 people.
Where is Lin Realty Group at EXP Realty based?
Lin Realty Group at EXP Realty is headquartered in Pasadena, United States, in the North America region.
How does Lin Realty Group at EXP Realty make money?
One revenue line is on record: real Estate Commission.
Who are Lin Realty Group at EXP Realty's main competitors?
Direct peers on record are Engel & Völkers, Douglas Elliman, Coldwell Banker Realty, Compass, Hilton & Hyland, The Agency and Sotheby's International Realty. Westside Estate Agency is listed as a regional player. Broad incumbents are eXp Realty and Redfin.
Does Lin Realty Group at EXP Realty have an API?
No public API is recorded for Lin Realty Group at EXP Realty.
What industry is Lin Realty Group at EXP Realty in?
Lin Realty Group at EXP Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.