Linx Commerce

What Linx Commerce does

Linx Commerce is a Brazilian e-commerce platform serving retail businesses, operating as part of the StoneCo group. Founded in 2006 and headquartered in São Paulo, the company provides a complete commerce platform covering B2B and B2C storefronts, omnichannel inventory orchestration, marketplace connectivity, and franchise management with split payment capabilities. Built on an API-first architecture, the platform integrates with more than 200 partners across ERPs, payment gateways, marketplaces, CRMs, logistics providers, and digital marketing tools, and is delivered through modules such as Omni Commerce, Hub de Marketplaces, B2B E-commerce, and the Fast Moda template, alongside the MercadApp white-label supermarket application. The platform serves over 1,000 merchants and 400+ supermarkets, with specialized solutions for fashion, pharmaceutical, automotive, and supermarket verticals and an enterprise customer base that includes Rip Curl, Colcci, Forum, Youcom, Cavalera, Enjoei, and Santo Remédio. Revenue is generated through tiered SaaS subscriptions ranging from approximately R$50/month for MEI merchants to over R$1,000/month for enterprise customers, supplemented by professional services for implementation, customization, and ongoing support. The go-to-market combines direct enterprise sales, self-serve SMB onboarding, agency reseller partnerships, and franchise network distribution within Brazil.

Name

Linx Commerce

Legal name

Linx Commerce

Website

https://linxcommerce.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Linx Commerce is a Brazilian e-commerce platform, part of StoneCo, serving 1,000+ retail merchants and 400+ supermarkets across fashion, pharmacy, automotive, and grocery verticals through an API-first, omnichannel commerce stack.

Ownership category

akta.pro rank

Product category

Retail E-commerce Platform Software

NAICS

Retail Trade (44-45), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

akta.pro secondary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Retail e-commerce platform
• Omnichannel commerce software
• Marketplace integration
• Franchise management software
• Vertical commerce solutions

Headquarters

HQ city

Not disclosed

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based e-commerce platform with various plan tiers targeting different business sizes from MEI to large enterprises. Plans offer different feature levels including basic cart, checkout, support, marketplace integration, and advanced features.
2. Professional Services: Implementation, consulting, and support services for setup, customization, and ongoing platform management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Linx Commerce is a complete SaaS e-commerce platform for Brazilian retail businesses, offering omnichannel commerce capabilities, B2B and B2C store management, marketplace integration, and vertical-specific solutions for fashion, pharmaceutical, automotive, and supermarket segments. The platform is built on an API-first architecture that connects to more than 200 partner systems including ERPs, payment gateways, logistics providers, CRMs, and marketplaces, and serves over 1,000 companies across Brazil.

Product overview

Linx Commerce is a complete e-commerce platform for Brazilian retail, operated by StoneCo. The platform operates as a unified platform architecture with specialized modules and vertical solutions. Core offerings include the main Linx Commerce Platform, Omni Commerce for unified inventory management, Hub de Marketplaces for multi-channel selling via Plugg.to integration, B2B E-commerce for business transactions, Fast Moda as a quick-launch store template, and MercadApp as a white-label supermarket application. The platform serves multiple retail segments including fashion, automotive, pharmaceutical, and supermarket verticals, with API First architecture enabling over 200 third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Omni Commerce

Quantifiable outcome

• 20% revenue return for supermarket partners using MercadApp (vs 8% national average)
• +4 more outcomes

Named customers41 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered major and core.

• MakermajorTechnology or Integration · 31 October 2025Integration connector partner used by Linx Commerce and Linx Commerce GO stores on new architecture. Experienced availability issues impacting approximately 80% of stores.
• Pagar.mecoreTechnology or Integration · 20 October 2025Payment gateway partner providing payment processing including Pix, boleto, and card transactions. Pagar.me experienced AWS infrastructure incident affecting Linx Commerce integrations.
• ImpulsecoreTechnology or Integration · 20 October 2025Search engine partner for product search functionality in Linx Commerce stores. Impulse experienced AWS infrastructure incident affecting Linx Commerce integrations.
• MercadAppmajorOEM/ Whitelabel/ Licensing Partner · 5 May 2025White-label supermarket app solution developed by Linx Commerce. Can be affected by connector issues impacting Plugg.To and catalog synchronization flows.
• AWS (Amazon Web Services)coreOthersCloud infrastructure provider hosting Linx Commerce platform. Multiple incidents documented including global AWS issues affecting Pagar.me and Impulse integrations.
• Microsoft AzurecoreOthersCloud infrastructure provider hosting Linx Commerce platform. Multiple incidents documented including AKS Kubernetes cluster updates and Azure infrastructure issues affecting product replication services.
• Plugg.TocoreTechnology or IntegrationMarketplace hub integration partner enabling connection to multiple marketplaces including Mercado Livre, Amazon, and Magalu. Centralizes inventory, prices, and orders in single panel.
• TotvscoreTechnology or IntegrationERP integration partner providing enterprise resource planning connectivity. Totvs logo appears in Linx Commerce pharmaceutical segment page showing ERP compatibility.
• Linx IOcoreTechnology or IntegrationLinx's own financial solutions package for franchises including split payment capabilities and competitive logistics costs.
• Partner AgenciesmajorChannel Partner/ Reseller/ DistributorAgency partners sell and implement Linx Commerce under the brand. Generate revenue through new project referrals and implementation services with clear commission structure.
• GooglemajorTechnology or IntegrationGoogle ecosystem connection enabling Google Shopping integration and Google Merchant Center visibility for Linx Commerce merchants.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VTEX: Latin-American-headquartered SaaS commerce platform offering storefront, OMS, and marketplace capabilities to enterprise retailers. Closest direct competitor to Linx Commerce in Brazil and across the region, with overlapping omnichannel and marketplace hub functionality.
• BigCommerce: API-led SaaS commerce platform with multi-storefront and headless capabilities comparable to Linx Commerce's API-first architecture. Targets similar mid-market and enterprise merchants with omnichannel requirements.
• Wix: SaaS website and commerce builder with vertical templates and an app ecosystem. Competes most directly with Linx Commerce's SMB and mid-market self-serve tiers and Fast Moda-style quick-launch templates.

Regional players

• Tray (Locaweb): Brazilian e-commerce platform offering storefront, payments, and shipping to SMB and mid-market merchants. Direct regional competitor for the smaller tier of Linx Commerce's customer base within Brazil.
• Nuvemshop: Latin-American (MercadoLibre-owned) SaaS storefront platform popular with SMB merchants in Brazil and the broader region. Comparable product category (online store builder, payments, shipping integrations) though focused on smaller merchants than Linx Commerce's enterprise base.

Others

• Plugg.To: Brazilian marketplace integration hub that consolidates inventory and orders across Mercado Livre, Amazon, Magalu, and others. Functions as both a key technology partner and an adjacent capability that could be bundled into competing commerce platforms.

Broad incumbents

• Adobe Commerce (Magento): Enterprise-grade commerce platform with deep customization and a large integration marketplace. Competes for the same enterprise retail and B2B deals Linx Commerce targets, especially with complex catalog and ERP integration requirements.
• Shopify: Global SaaS commerce platform serving SMBs to enterprise. Comparable core offering (storefront, checkout, app ecosystem) and increasingly competing in Brazil, though Shopify does not natively match Linx Commerce's franchise split-payment or vertical-specific Brazilian compliance features.
• Salesforce Commerce Cloud: Enterprise commerce suite as part of the broader Salesforce CX cloud. Overlaps with Linx Commerce's omnichannel and B2B capabilities, typically winning global enterprise accounts that may also evaluate Linx Commerce in LatAm.
• SAP Commerce Cloud: Enterprise commerce platform tightly integrated with SAP ERP. Comparable to Linx Commerce's ERP-led integration story, particularly relevant for large retail and B2B customers with existing SAP footprints.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LinxCommerce
• LinkedInlinkedin.com/company/linx-commerce
• Instagraminstagram.com/commerce_linx

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linx Commerce