Linx Commerce
Linx Commerce is a Brazilian e-commerce platform, part of StoneCo, serving 1,000+ retail merchants and 400+ supermarkets across fashion, pharmacy, automotive, and grocery verticals through an API-first, omnichannel commerce stack.
- Company typePrivate
- Founded-
- HeadquartersNot disclosed, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Linx Commerce does
Linx Commerce is a Brazilian e-commerce platform serving retail businesses, operating as part of the StoneCo group. Founded in 2006 and headquartered in São Paulo, the company provides a complete commerce platform covering B2B and B2C storefronts, omnichannel inventory orchestration, marketplace connectivity, and franchise management with split payment capabilities. Built on an API-first architecture, the platform integrates with more than 200 partners across ERPs, payment gateways, marketplaces, CRMs, logistics providers, and digital marketing tools, and is delivered through modules such as Omni Commerce, Hub de Marketplaces, B2B E-commerce, and the Fast Moda template, alongside the MercadApp white-label supermarket application. The platform serves over 1,000 merchants and 400+ supermarkets, with specialized solutions for fashion, pharmaceutical, automotive, and supermarket verticals and an enterprise customer base that includes Rip Curl, Colcci, Forum, Youcom, Cavalera, Enjoei, and Santo Remédio. Revenue is generated through tiered SaaS subscriptions ranging from approximately R$50/month for MEI merchants to over R$1,000/month for enterprise customers, supplemented by professional services for implementation, customization, and ongoing support. The go-to-market combines direct enterprise sales, self-serve SMB onboarding, agency reseller partnerships, and franchise network distribution within Brazil.
Linx Commerce firmographics
Firmographics- Name
- Linx Commerce
- Legal name
- Linx Commerce
- Website
- https://linxcommerce.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Linx Commerce is a Brazilian e-commerce platform, part of StoneCo, serving 1,000+ retail merchants and 400+ supermarkets across fashion, pharmacy, automotive, and grocery verticals through an API-first, omnichannel commerce stack.
- Ownership category
- akta.pro rank
Linx Commerce industry classification
Industry- Product category
- Retail E-commerce Platform Software
- NAICS
- Retail Trade (44-45), Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
- akta.pro secondary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Linx Commerce is headquartered
LocationHeadquarters
- HQ city
- Not disclosed
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Linx Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based e-commerce platform with various plan tiers targeting different business sizes from MEI to large enterprises. Plans offer different feature levels including basic cart, checkout, support, marketplace integration, and advanced features.
- Professional Services: Implementation, consulting, and support services for setup, customization, and ongoing platform management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MEI (Microempreendedor Individual) plan for individual entrepreneurs starting in e-commerce |
| Subscription | Monthly | Micro-enterprise (ME) plan for growing businesses with up to 19 employees |
| Subscription | Monthly | Small Business (EPP) plan for companies with 10-49 employees and R$360K-R$4.8M annual revenue |
| Subscription | Monthly | Enterprise plan for large companies with 100+ collaborators and revenue exceeding R$4.8M annually |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Linx Commerce product offering
Product offeringCore offering
Linx Commerce is a complete SaaS e-commerce platform for Brazilian retail businesses, offering omnichannel commerce capabilities, B2B and B2C store management, marketplace integration, and vertical-specific solutions for fashion, pharmaceutical, automotive, and supermarket segments. The platform is built on an API-first architecture that connects to more than 200 partner systems including ERPs, payment gateways, logistics providers, CRMs, and marketplaces, and serves over 1,000 companies across Brazil.
Product overview
Linx Commerce is a complete e-commerce platform for Brazilian retail, operated by StoneCo. The platform operates as a unified platform architecture with specialized modules and vertical solutions. Core offerings include the main Linx Commerce Platform, Omni Commerce for unified inventory management, Hub de Marketplaces for multi-channel selling via Plugg.to integration, B2B E-commerce for business transactions, Fast Moda as a quick-launch store template, and MercadApp as a white-label supermarket application. The platform serves multiple retail segments including fashion, automotive, pharmaceutical, and supermarket verticals, with API First architecture enabling over 200 third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Omni Commerce
Quantifiable outcome
- 20% revenue return for supermarket partners using MercadApp (vs 8% national average)
- +4 more outcomes
Companies that use Linx Commerce
Customer profileNamed customers41 records
Segments8 records
Ideal customer profiles6 records
Linx Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
Linx Commerce partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and core.
- MakermajorIntegration connector partner used by Linx Commerce and Linx Commerce GO stores on new architecture. Experienced availability issues impacting approximately 80% of stores.
- Pagar.mecorePayment gateway partner providing payment processing including Pix, boleto, and card transactions. Pagar.me experienced AWS infrastructure incident affecting Linx Commerce integrations.
- ImpulsecoreSearch engine partner for product search functionality in Linx Commerce stores. Impulse experienced AWS infrastructure incident affecting Linx Commerce integrations.
- MercadAppmajorWhite-label supermarket app solution developed by Linx Commerce. Can be affected by connector issues impacting Plugg.To and catalog synchronization flows.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting Linx Commerce platform. Multiple incidents documented including global AWS issues affecting Pagar.me and Impulse integrations.
- Microsoft AzurecoreCloud infrastructure provider hosting Linx Commerce platform. Multiple incidents documented including AKS Kubernetes cluster updates and Azure infrastructure issues affecting product replication services.
- Plugg.TocoreMarketplace hub integration partner enabling connection to multiple marketplaces including Mercado Livre, Amazon, and Magalu. Centralizes inventory, prices, and orders in single panel.
- TotvscoreERP integration partner providing enterprise resource planning connectivity. Totvs logo appears in Linx Commerce pharmaceutical segment page showing ERP compatibility.
- Linx IOcoreLinx's own financial solutions package for franchises including split payment capabilities and competitive logistics costs.
- Partner AgenciesmajorAgency partners sell and implement Linx Commerce under the brand. Generate revenue through new project referrals and implementation services with clear commission structure.
- GooglemajorGoogle ecosystem connection enabling Google Shopping integration and Google Merchant Center visibility for Linx Commerce merchants.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Linx Commerce competitors and assessment
Company assessmentDirect peers
- VTEX: Latin-American-headquartered SaaS commerce platform offering storefront, OMS, and marketplace capabilities to enterprise retailers. Closest direct competitor to Linx Commerce in Brazil and across the region, with overlapping omnichannel and marketplace hub functionality.
- BigCommerce: API-led SaaS commerce platform with multi-storefront and headless capabilities comparable to Linx Commerce's API-first architecture. Targets similar mid-market and enterprise merchants with omnichannel requirements.
- Wix: SaaS website and commerce builder with vertical templates and an app ecosystem. Competes most directly with Linx Commerce's SMB and mid-market self-serve tiers and Fast Moda-style quick-launch templates.
Regional players
- Tray (Locaweb): Brazilian e-commerce platform offering storefront, payments, and shipping to SMB and mid-market merchants. Direct regional competitor for the smaller tier of Linx Commerce's customer base within Brazil.
- Nuvemshop: Latin-American (MercadoLibre-owned) SaaS storefront platform popular with SMB merchants in Brazil and the broader region. Comparable product category (online store builder, payments, shipping integrations) though focused on smaller merchants than Linx Commerce's enterprise base.
Others
- Plugg.To: Brazilian marketplace integration hub that consolidates inventory and orders across Mercado Livre, Amazon, Magalu, and others. Functions as both a key technology partner and an adjacent capability that could be bundled into competing commerce platforms.
Broad incumbents
- Adobe Commerce (Magento): Enterprise-grade commerce platform with deep customization and a large integration marketplace. Competes for the same enterprise retail and B2B deals Linx Commerce targets, especially with complex catalog and ERP integration requirements.
- Shopify: Global SaaS commerce platform serving SMBs to enterprise. Comparable core offering (storefront, checkout, app ecosystem) and increasingly competing in Brazil, though Shopify does not natively match Linx Commerce's franchise split-payment or vertical-specific Brazilian compliance features.
- Salesforce Commerce Cloud: Enterprise commerce suite as part of the broader Salesforce CX cloud. Overlaps with Linx Commerce's omnichannel and B2B capabilities, typically winning global enterprise accounts that may also evaluate Linx Commerce in LatAm.
- SAP Commerce Cloud: Enterprise commerce platform tightly integrated with SAP ERP. Comparable to Linx Commerce's ERP-led integration story, particularly relevant for large retail and B2B customers with existing SAP footprints.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Linx Commerce social profiles
Digital presenceLinx Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linx Commerce leadership team
Management profileNumber of profiles
Linx Commerce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Linx Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linx Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linx Commerce
What does Linx Commerce do?
Linx Commerce is a complete SaaS e-commerce platform for Brazilian retail businesses, offering omnichannel commerce capabilities, B2B and B2C store management, marketplace integration, and vertical-specific solutions for fashion, pharmaceutical, automotive, and supermarket segments. The platform is built on an API-first architecture that connects to more than 200 partner systems including ERPs, payment gateways, logistics providers, CRMs, and marketplaces, and serves over 1,000 companies across Brazil.
Is Linx Commerce a public or private company?
Linx Commerce is a private company. It is classified as corporate owned and is currently operating.
When was Linx Commerce founded?
Linx Commerce was founded in -1. It employs 51 to 100 people.
Where is Linx Commerce based?
Linx Commerce is headquartered in Not disclosed, Brazil, in the Latin America region.
How does Linx Commerce make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Linx Commerce's main competitors?
Direct peers on record are VTEX, BigCommerce and Wix. Regional players are Tray (Locaweb) and Nuvemshop. Plugg.To is listed as an others. Broad incumbents are Adobe Commerce (Magento), Shopify, Salesforce Commerce Cloud and SAP Commerce Cloud.
Does Linx Commerce have an API?
Yes. Linx Commerce is built on an API First architecture, allowing connections with systems external to the platform with ease. The platform enables integration with ERPs, Marketplaces, CRMs, marketing tools, payment gateways, and logistics solutions. The platform provides a REST API for integration purposes. Developer documentation is at share.linx.com.br/pages/viewpage.action?pageId=486619812.
What industry is Linx Commerce in?
Linx Commerce's product category is Retail E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAB, Vertical/Specialty Marketplaces, with a secondary code of BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 44-45.