LIPU - Lega Italiana Protezione Uccelli - Sardegna

Name

LIPU - Lega Italiana Protezione Uccelli - Sardegna

Legal name

LIPU ODV - Lega Italiana Protezione Uccelli

Website

https://lipu.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Bird protection services
• Wildlife conservation nonprofit
• Nature reserve management
• Environmental education programs
• Wildlife rescue services

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership subscriptions ranging from €18 (Junior) to €40 (Family), providing members with quarterly magazine Ali, membership card, stickers, and updates on conservation projects
2. Donations: One-time and recurring donations from supporters, accepted via online portal, bank transfer, credit card, and postal account
3. 5x1000 tax designation: Italian tax designation program allowing taxpayers to allocate 5x1000 of their tax to LIPU, providing significant nonprofit funding
4. Legacies and bequests: The organization promotes legacy giving, encouraging supporters to include LIPU in their wills for long-term financial sustainability

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LIPU ODV operates as Italy's leading bird protection nonprofit, offering annual membership subscriptions (Junior €18, Adult €25, Family €40) bundled with the quarterly 'Ali' magazine. The organization manages 30 Oasi and nature reserves spanning 5,000 hectares, operates wildlife rescue and rehabilitation centers treating over 34,000 animals annually, delivers environmental education programs reaching 30,161 children in 1,616 school classes, and runs advocacy campaigns against illegal hunting and harmful environmental policies as BirdLife International's Italian partner.

Product overview

LIPU ODV (Lega Italiana Protezione Uccelli) operates as a nonprofit environmental organization specializing in wild bird protection and nature conservation in Italy. The organization offers a unified portfolio centered on membership-based support (with quarterly magazine 'Ali' for adults and 'Ali Junior' for children), donation-based fundraising, and direct conservation activities. Core offerings include wildlife rescue and rehabilitation centers, managed nature reserves and oases (spanning 5,000 hectares of protected land), environmental education programs, scientific research and species monitoring, anti-poaching campaigns, and school partnerships. The organization publishes educational materials including books (e.g., 'Rachel dei pettirossi') and comic books (e.g., 'Bracconaggio: Manuale di autodifesa'), while operating specialized petitions platforms for advocacy campaigns. The digital infrastructure comprises a main Drupal-based website (www.lipu.it), a donation/membership portal (soci.lipu.it powered by myDonor), and an animal emergency response portal (animaliferiti.lipu.it).

Differentiator

Problem solved

Functional benefit

Products and services

• LIPU Membership Program (Iscrizione/Rinnova) Annual membership subscription program for individuals, families, and schools that supports LIPU's bird and nature conservation mission. Members receive the quarterly 'Ali' magazine (or 'Ali Junior' for children under 14), a personal membership card, sticker, and project updates. Available in tiered pricing (Junior, Adult, Family, With Book).
• Wildlife Rescue Centers (Centri Recupero Fauna Selvatica)

Quantifiable outcome

• 322,230 hours contributed annually to nature conservation
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• #RestoreNature coalitioncoreStrategic or Co-development Partner · 17 June 2024LIPU is part of the European #RestoreNature coalition promoted by BirdLife International, WWF, and EEB (European Environmental Bureau). The coalition includes over 6,000 scientists and 100 major companies supporting the Nature Restoration Law. LIPU launched the Italian #Wearenature campaign as part of this effort, reaching over 7 million citizens.
• BirdLife InternationalcoreStrategic or Co-development PartnerLIPU is the Italian partner of BirdLife International, a global network of nature conservation organizations. This partnership connects LIPU to international conservation efforts, scientific research, and advocacy campaigns at the EU level. LIPU participates in BirdLife's European campaigns including the Nature Restoration Law advocacy.
• WWF ItalyminorStrategic or Co-development PartnerLIPU collaborates with WWF Italy on specific environmental issues, including a joint legal action against the Diga di Vetto dam project (Diga di Vetto - Reggio Emilia), presenting a joint appeal to the Superior Tribunal of Public Waters to protect biodiversity.
• Elisa (singer)minorOthersItalian singer Elisa publicly supported the Nature Restoration Law campaign and LIPU's #Wearenature initiative, lending her celebrity status to raise awareness for biodiversity conservation.
• Greta ThunbergminorOthersClimate activist Greta Thunberg supported the #RestoreNature campaign advocating for the Nature Restoration Law in Europe, participating in demonstrations in support of the legislation.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Federazione Italiana Parchi e Riserve Naturali (Federparchi): Italian federation coordinating the country's national and regional parks and protected areas; adjacent peer to LIPU as the structural counterpart in managing Italy's protected area ecosystem.

Broad incumbents

• Legambiente: Major Italian environmental association with a broad agenda across habitat, urban ecology, and policy; comparable to LIPU as a membership-driven national NGO with volunteer networks and reserves/oasi programs.
• RSPB (Royal Society for the Protection of Birds): UK bird protection organization and BirdLife International partner; highly comparable as LIPU's northern European counterpart in scale, membership model, reserve network, and species protection focus.
• Italia Nostra: Historic Italian association for heritage and landscape protection; comparable as a long-standing national nonprofit with membership subscriptions, advocacy, and education programs, though its focus is cultural/landscape rather than wildlife.
• NABU (Naturschutzbund Deutschland): Germany's largest nature and bird conservation association and BirdLife partner; comparable to LIPU on membership scale, nature reserve management, and educational programming, and has co-funded LIPU projects.
• Fondazione Unipol / Fondo Ambiente Italiano (FAI): Italian heritage and landscape trust operating a national network of protected sites open to public visitors; comparable to LIPU's oasi network as a membership-funded, site-based nonprofit managing protected natural assets in Italy.
• WWF Italy: Italy's largest generalist conservation NGO, active in biodiversity, marine, and climate; LIPU and WWF Italy have jointly filed legal action (e.g., Diga di Vetto), positioning WWF as a direct comparator in Italian conservation advocacy.

Direct peers

• ENPA (Ente Nazionale Protezione Animali): Italian national animal welfare organization operating wildlife rescue centers and a membership/donation model; directly comparable to LIPU's wildlife rehabilitation function and supporter-funded structure.
• Lipu ODV (national HQ): National LIPU organization based in Parma, which is the parent entity of the Sardegna regional delegation; directly comparable as the same organization operating the 30 oasi, rescue centers, and Ali magazine programs.

Emerging players

• Greenpeace Italy: Italian branch of global environmental campaign network; comparable to LIPU in advocacy, petition-driven fundraising, and 5x1000 tax designation participation, though focused on climate and oceans rather than bird species.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lipu---lega-italiana-protezione-uccelli---sardegna

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIPU - Lega Italiana Protezione Uccelli - Sardegna