What LIQUID ADVERTISING does

Liquid Advertising is a full-service marketing and advertising group operating under the legal entity Liquid Group L.L.C-FZ. Founded in 2006, the company delivers creative design, offset printing, and digital/social media services to clients across the Middle East and North Africa from headquarters in Cairo, Egypt and a regional office in Dubai, UAE.

The business is organized into three specialized sub-brands: Liquid Advertising, the flagship creative and advertising arm; Liquid Print House, an in-house offset printing operation that vertically integrates production; and Liquid Creative Hub, a dedicated digital and social media services unit. This structure allows the group to offer clients an integrated production-to-distribution workflow rather than acting as a pure creative intermediary.

The commercial model is project-based and quote-driven, with pricing structured around AED-denominated budget tiers rather than disclosed fixed retainers. The go-to-market approach is direct sales, supported by a portfolio that visibly includes Samsung and Al Ahly Tamkeen. With a total headcount of 34 across both offices, the agency operates at the small-to-mid-market end of the MENA advertising services landscape. No funding rounds, M&A activity, certifications, awards, or disclosed financial metrics are present in the input data.

Name

LIQUID ADVERTISING

Legal name

Liquid Group L.L.C-FZ

Website

https://liquid-adv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liquid Advertising is a Cairo-based, full-service advertising group with a Dubai regional office, delivering creative design, in-house offset printing, and digital/social media services across MENA through three sub-brands.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Commercial Printing (2750)

akta.pro primary industry

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

Keywords

• Advertising agency services
• Creative design services
• Offset printing services
• Digital marketing services
• Brand identity design

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Creative Services Revenue: Fees charged for design services including packaging design, brochures, logo and identity creation, retail and merchandising materials
2. Print Production Revenue: Offset printing services with finishing and binding capabilities; custom print jobs for clients
3. Digital and Social Media Services: Ongoing fees for social media management, website development, media planning and buying, digital content production, community management, and influencer marketing

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LIQUID ADVERTISING operates as a full-service marketing and advertising group operating under three sub-brands: Liquid Advertising (creative and digital media services), Liquid Print House (offset printing production), and Liquid Creative Hub (creative design). The company delivers integrated advertising, branding, print production, and digital/social media campaigns for business clients primarily across the MENA region, including Egypt and the UAE.

Product overview

Liquid Group operates as a unified marketing and advertising group composed of three distinct service sub-brands. Liquid Advertising provides creative design services (packaging, print, retail merchandising, logo and identity). Liquid Print House handles offset printing operations with binding and finishing. Liquid Creative Hub delivers digital services including social media management, web/app development, media planning and buying, digital content production, and influencer marketing. These three divisions work together to offer integrated marketing and advertising solutions from design through production to digital distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Advertising: Packaging Design, Brochures & Printings, Retail & Merchandising, Logo & Identity
• Liquid Print House
• Liquid Creative Hub

Products and services

• Liquid Advertising Digital and social media advertising arm providing digital marketing, web/app development, media planning, and influencer marketing services for B2B clients.
• Liquid Print House Offset printing production arm providing commercial print services using four-color and two-color offset printing presses for B2B clients needing printed marketing materials.
• Liquid Creative Hub Creative design arm providing brand identity, graphic design, and visual creative production services for B2B clients.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grey Group MENA: Global advertising network with MENA operations offering creative, digital, and brand strategy services. Comparable to Liquid Group's full-service positioning for regional enterprise brands.
• FP7 McCann (MullenLowe MENA): One of the largest advertising agency networks in the MENA region, offering full-service creative, digital, and media services. Directly comparable to Liquid Group's full-service model targeting MENA-based enterprise clients.
• Impact BBDO MENA: Long-established MENA advertising network headquartered in the region. Comparable in offering integrated creative and digital services to enterprise clients across UAE and the wider Middle East.
• Leo Burnett MENA: Global creative agency with a major MENA presence operating across creative, digital, and brand strategy. Comparable to Liquid Group in serving enterprise brands across the region with integrated campaign work.
• Takween Agency (Egypt): Cairo-based creative and branding agency offering brand identity, packaging, and digital services. Comparable regional peer operating in Egypt with similar mid-market and enterprise clientele.
• Ogilvy MENA: WPP-owned global agency with significant Middle East operations across creative, PR, digital, and brand consulting. Comparable in providing integrated advertising services to MENA enterprise clients.
• Wunderman Thompson MENA: Global agency network with strong MENA presence combining creative, digital, data, and technology services. Comparable in offering integrated brand experiences with a digital-heavy mix.
• Digitas MENA: Digital-first agency network operating in MENA. Comparable to Liquid Creative Hub's social, media, and digital content offerings, particularly for enterprise clients seeking digital transformation support.

Broad incumbents

• Publicis Groupe Middle East: Major global advertising holding company with extensive Middle East operations spanning creative, media, digital, and production. Comparable in serving regional enterprise clients but at vastly larger scale.
• Serviceplan Group MENA: Europe's largest independent agency group with MENA operations. Comparable full-service creative and digital offering but at significantly larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/liquidgroupegypt
• LinkedInlinkedin.com/company/liquid-adv
• Instagraminstagram.com/liquidgroupmena?igsh=MWZuZHBvamRtenFsYw==

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIQUID ADVERTISING