LIQUID GOLD LLC
Liquid Gold LLC (DBA Liquid Gold SF) is a privately held San Francisco craft beer tap room and bottle shop founded in 2014, serving local craft beer enthusiasts through one Nob Hill location, a Square-based online store, and a Bay Area catering service.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LIQUID GOLD LLC does
Liquid Gold LLC (DBA: Liquid Gold SF) is a privately held, independent craft beer bottle shop and tap room founded in 2014 and headquartered at 1040 Hyde Street in the Nob Hill neighborhood of San Francisco. The company operates four integrated revenue streams: (1) on-site tap room and bottle shop retail featuring 30+ rotating drafts plus a curated selection of locally sourced and rare craft beers, wines, and ciders; (2) an e-commerce storefront on Square (liquidgoldsf.square.site) supporting pickup, in-store, and shipping orders; (3) a regional beer catering service delivering packaged and kegged craft beverages to corporate, office, and private events across the Bay Area; and (4) Square-powered eGift cards. The 21-and-over venue has no kitchen (customers may bring their own food) and operates approximately 45 hours per week.
The company pursues an event-driven go-to-market motion anchored by annual SF Beer Week participation, recurring themed tap takeovers featuring national breweries (Other Half, The Alchemist, The Veil, Trillium, Alvarado Street, Sante Adairius, Cellarmaker, Humble Sea, and others), and an active Untappd presence. Go-to-market is supported by earned media from SF Chronicle, Zagat, Foursquare, BlackboardEats, UrbanDaddy, 7x7, and Tablehopper, plus a 2019 collaboration lager with Temescal Brewing.
The business is small, narrow, and locally concentrated: 34 employees, one physical location, no disclosed funding, no institutional investors, no parent company, no M&A, no management team disclosures, and no pricing transparency. Revenue is not publicly disclosed. The unit economics depend on retail beverage margins, event-driven traffic spikes during SF Beer Week and tap takeovers, and incremental catering and online sales. Customer concentration is diffuse across individual craft beer enthusiasts, with no named enterprise logos.
LIQUID GOLD LLC firmographics
Firmographics- Name
- LIQUID GOLD LLC
- Legal name
- Liquid Gold
- Website
- https://liquidgoldsf.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquid Gold LLC (DBA Liquid Gold SF) is a privately held San Francisco craft beer tap room and bottle shop founded in 2014, serving local craft beer enthusiasts through one Nob Hill location, a Square-based online store, and a Bay Area catering service.
- Ownership category
- akta.pro rank
LIQUID GOLD LLC industry classification
Industry- Product category
- Specialty Craft Beer Retail and Tap Room
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
- akta.pro secondary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where LIQUID GOLD LLC is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LIQUID GOLD LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- On-site taproom and bottle shop sales: Retail sales of craft beer, wine, and cider for on-site consumption and take-home purchase through their bottle shop and tap room model.
- Online store: E-commerce platform offering pick-up, in-store, and shipping orders for packaged craft beverages.
- Beer catering services: Catering services providing packaged and kegged craft beer, wine, and cider for corporate events, offices, and personal events with curated selections based on budget.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
LIQUID GOLD LLC product offering
Product offeringCore offering
Liquid Gold is San Francisco's craft beer bottle shop and tap room, serving 30+ rotating drafts of locally sourced and rare craft beers, wines, and ciders for on-site consumption, complemented by a retail selection of packaged bottles and cans for take-home purchase. The business also runs an online store (Square) and a beer catering service for corporate and personal events across the Bay Area.
Product overview
Liquid Gold is San Francisco's Premiere Craft Beer bottle shop and tap room since 2014. The business operates as a unified offering combining a tap room with live draft service, a retail bottle shop, an online store for pickup and shipping, beer catering for events, and eGift cards. The core experience centers on the Live Draft Menu (tap room service) and Bottle Shop (retail), supplemented by the Online Store for e-commerce and Beer Catering for off-site event services.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Draft Menu (Tap Room Service) On-site tap room service featuring 30+ rotating drafts of locally sourced and rare craft beers, wines, and ciders for walk-in 21+ customers in the Nob Hill tap room.
- Bottle Shop (Retail Bottles and Cans) Retail bottle shop offering a curated selection of locally sourced and rare craft beers, wines, and ciders in bottles and cans for take-home purchase at the Nob Hill location.
- Online Store E-commerce storefront powered by Square enabling pickup, in-store, and shipping orders of packaged craft beer, wine, and cider for customers in the San Francisco Bay Area.
- Beer Catering Catering service for Bay Area corporate events, offices, and personal events, providing packaged and kegged craft beer, wine, and cider with selections curated to customer budget.
- eGift Cards Digital eGift cards purchasable through Square for redemption at Liquid Gold's tap room, bottle shop, and online store.
Companies that use LIQUID GOLD LLC
Customer profileSegments1 record
Ideal customer profiles2 records
LIQUID GOLD LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LIQUID GOLD LLC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Temescal BrewingminorCollaboration lager release event with Temescal Brewing and Roses dispensary, featuring special collaboration beer available on draft and in cans.
- SF Beer WeekcoreAnnual participation in San Francisco Beer Week, hosting multiple themed tap takeover events featuring regional and national breweries including IPA Overdose, Cali Cruisin regional series, and specialty events showcasing rare beers like Pliny the Younger and Cantillon.
- Various craft breweriescoreHosts tap takeover events featuring dozens of breweries including Other Half, The Alchemist, The Veil, Trillium, Alvarado Street, Humble Sea, Sante Adairius Rustic Ales, Cellarmaker, and many others, serving as a distribution channel for limited-release and specialty beers.
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
LIQUID GOLD LLC competitors and assessment
Company assessmentDirect peers
- Toronado: Iconic SF craft beer bar known for rare allocations and tap takeovers. Directly comparable bar-side experience and supplier relationship dynamics.
- Cellarmaker Brewing: SF craft brewery with taproom presence offering rotating drafts and retail cans. Comparable as a local SF craft beer producer-retailer frequently featured in Liquid Gold's tap takeovers.
- Local Brewing Co. San Francisco craft brewery with a taproom. Comparable local SF producer-retailer competing for the same craft consumer in the same neighborhood footprint.
- City Beer Store: San Francisco's leading independent craft beer bottle shop and tasting room. Directly comparable to Liquid Gold as a curated retail beer destination with on-site consumption in SF.
- Beer Hall: San Francisco beer bar with large selection. Comparable SF craft beer on-prem experience competing for the same consumer.
- Healthy Spirits: Multi-location SF craft beer and spirits bottle shop with on-site tasting elements. Closely comparable operating model combining off-premise retail with curated on-premise experience.
- Monk's Kettle: Mission-district craft beer bar and gastropub. Comparable as a craft-focused SF bar with elevated tap list; differs in offering a full kitchen.
- Mikkeller Bar San Francisco: Boutique craft beer taproom in SF operated by the Danish Mikkeller brand. Directly comparable on-site craft beer experience with curated draft and rare pours.
Broad incumbents
- BevMo!: Large multi-category alcoholic beverage off-premise retailer. Comparable general beer retail function but at much broader category and geographic scope than the curated independent bottle shop model.
- Yard House: National chain taproom with broad craft beer menus. Comparable on-site consumption model but at much larger scale and broader scope than the independent Liquid Gold.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
LIQUID GOLD LLC social profiles
Digital presenceLIQUID GOLD LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIQUID GOLD LLC leadership team
Management profileNumber of profiles
LIQUID GOLD LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIQUID GOLD LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIQUID GOLD LLC
What does LIQUID GOLD LLC do?
Liquid Gold is San Francisco's craft beer bottle shop and tap room, serving 30+ rotating drafts of locally sourced and rare craft beers, wines, and ciders for on-site consumption, complemented by a retail selection of packaged bottles and cans for take-home purchase. The business also runs an online store (Square) and a beer catering service for corporate and personal events across the Bay Area.
Is LIQUID GOLD LLC a public or private company?
LIQUID GOLD LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIQUID GOLD LLC founded?
LIQUID GOLD LLC was founded in 2014. It employs 11 to 50 people.
Where is LIQUID GOLD LLC based?
LIQUID GOLD LLC is headquartered in San Francisco, United States, in the North America region.
How does LIQUID GOLD LLC make money?
Three revenue lines are on record. On-site taproom and bottle shop sales are the primary driver. The others are online store and beer catering services.
Who are LIQUID GOLD LLC's main competitors?
Direct peers on record are Toronado, Cellarmaker Brewing, Local Brewing Co., City Beer Store, Beer Hall, Healthy Spirits, Monk's Kettle and Mikkeller Bar San Francisco. Broad incumbents are BevMo! and Yard House.
Does LIQUID GOLD LLC have an API?
No public API is recorded for LIQUID GOLD LLC.
What industry is LIQUID GOLD LLC in?
LIQUID GOLD LLC's product category is Specialty Craft Beer Retail and Tap Room. Its primary akta.pro industry code is CRANABAC, Beer Retail (Bottle Shops & Beer Merchants), with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 445320 and its SIC code is 5810.