Liquid Productions

What Liquid Productions does

Liquid Productions, Inc. is a Pennsylvania-based underwater media production company founded by Becky Kagan Schott and David Schott that specializes in documenting extreme underwater environments, including caves, shipwrecks, polar and ice diving locations, and marine wildlife. The company delivers professional underwater photography and cinematography services for major broadcast networks (National Geographic, Discovery, BBC, Smithsonian Channel, NBC, CBS) and brands (Seiko, Speedo, Red Bull Media House), and operates a secondary photogrammetry service line producing 3D models and physical 3D-printed replicas of shipwrecks. It also leads guided dive expeditions to Antarctica, the Arctic, South Georgia, and the Galapagos aboard chartered vessels.

The company monetizes through six distinct streams: expedition trip packages priced at $12,900-$38,500 per person with multi-year installment payment schedules; project-based commercial photography and cinematography services; stock footage and photography licensing via Vimeo and SmugMug; fine art print sales; TDI-certified technical diving instruction; and public speaking engagements. Its core technology stack includes RED camera systems capable of 6K underwater capture, closed-circuit rebreathers for extended deep dives, and photogrammetry software for 3D reconstruction of wrecks in 200+ feet of icy water.

Distribution is primarily direct-to-customer for expeditions and direct-sales B2B for commercial services, supplemented by reputation-based referrals from within the broadcast and diving community. The company maintains a small core team led by the two co-founders, with total headcount of approximately 17 people including expedition staff and vessel crews. It is privately held, has no disclosed funding rounds, and has not publicly disclosed revenue figures.

Name

Liquid Productions

Legal name

Liquid Productions, Inc.

Website

https://liquidproductions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Liquid Productions is an Emmy Award-winning underwater photography and cinematography studio based in Pennsylvania that documents extreme environments for major broadcast networks and brands, and leads premium polar and expedition dive trips for adventure divers worldwide.

Ownership category

akta.pro rank

Product category

Underwater Media Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Underwater Photography & Videography Tours/Workshops (THAAAIAK)

Keywords

• Underwater cinematography
• Underwater photography
• Underwater photogrammetry
• Polar expedition diving
• Technical diving services

Headquarters

HQ city

Glen Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Expedition Trips: Guided polar and expedition diving trips sold as all-inclusive packages aboard chartered vessels. Customers pay per person pricing for 7-27 day expeditions including accommodation, diving, snorkeling, meals, and excursions. Revenue is recognized per trip with deposits and installment payments.
2. Commercial Photography/Cinematography: Underwater photography and cinematography services for documentaries, commercials, advertising campaigns, and stock footage licensing. Services include directing, producing, safety diving, lighting, and talent. Revenue is project-based.
3. Stock Footage and Photography Licensing: Licensing of existing underwater footage and images for editorial, advertising, and commercial use. Clients include magazines, books, museums, and advertising agencies.
4. Fine Art Prints: Sale of underwater photography as fine art prints for collectors, museums, and interior design.
5. Technical Diving Instruction: CCR and technical diving instruction through TDI/SDI certifications for recreational and professional divers.
6. Public Speaking Engagements: Keynote speaking at conferences, symposiums, schools, universities, museums, and corporate events on topics including filming in extreme environments, marine careers, underwater photography, and Antarctica/polar diving.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Liquid Productions is an Emmy Award-winning underwater photography and cinematography company that produces professional imagery in extreme and polar environments. The company provides underwater photography, cinematography, and 3D photogrammetry services for broadcast networks, advertisers, museums, and production companies, while also running technical dive expeditions and offering public speaking engagements.

Product overview

Liquid Productions is an Emmy Award-winning underwater media production company specializing in documentary television, photography, and 3D photogrammetry. The core offerings include underwater photography and cinematography services for extreme environments, supplemented by underwater photogrammetry technology that creates 3D models of shipwrecks and underwater objects. The company also provides expedition diving services and operates guided dive expeditions to polar regions and other remote locations worldwide. A distinct offering is the production of 3D printed physical replicas from photogrammetry models. Public speaking services round out their portfolio of underwater media and exploration offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Underwater Photography Services
• Underwater Cinematography Services
• Underwater Photogrammetry
• Polar and Wreck Dive Expeditions
• Public Speaking and Presentations
• 3D Printed Shipwreck Replicas

Quantifiable outcome

• 5 Emmy Awards won by the co-founders combined
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship, major and minor.

• Oceanwide ExpeditionscoreStrategic or Co-development PartnerOceanwide Expeditions provides the m/v Ortelius vessel for Liquid Productions' Antarctic and polar expeditions. This is a multi-year partnership with chartered expeditions departing annually from Ushuaia to Antarctica, the Weddell Sea, and South Georgia.
• Blue Green ExpeditionscoreStrategic or Co-development PartnerBecky Kagan Schott partners with Blue Green Expeditions for Galapagos Islands trips, combining underwater photography expertise with their vessel and logistics capabilities for 15-day combined land and dive expeditions.
• Seiko WatchesflagshipGTM or Marketing PartnerBecky Kagan Schott is a 'Friend of the Brand' for Seiko watches. She appears in Seiko Prospex advertising campaigns including Save the Ocean and Ice Diver collections, featuring underwater photography and talent work for magazines, video, and social media.
• Woods Hole Oceanographic Institution (WHOI)majorStrategic or Co-development PartnerDavid Schott has worked with WHOI's Advanced Imaging and Visualization (AIVL) laboratory on multiple expeditions including NOAA's Project Shiphunt and the 2011 Battle of the Atlantic Expedition documenting historic wrecks in North Carolina.
• National Park ServicemajorStrategic or Co-development PartnerBecky Kagan Schott worked with the National Park Service filming shipwrecks in 3D in Isle Royale National Park and participated in exploration projects searching for new wrecks in Lake Huron and Lake Michigan.
• Reel Water ProductionsminorStrategic or Co-development PartnerCollaboration on Red Bull Explorers documentary 'The Crystal Labyrinth' featuring cave explorer Brian Kakuk in the Bahamas. Reel Water handled topside production while Liquid Productions provided underwater cinematography.
• Karst Underwater ResearchmajorStrategic or Co-development PartnerDavid Schott is a member of the Karst Underwater Research team, working on exploration of the deepest cave in the United States at over 400 feet deep.
• M/V AquacoreOthersThe M/V Aqua vessel is chartered for Galapagos expeditions, providing accommodations for 12 passengers with both land and diving capabilities. The vessel has special permits to conduct both land and diving activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lindblad Expeditions: Expedition cruise company with deep National Geographic co-branding, offering polar and global itineraries that include diving, snorkeling, and underwater photography components. Closely comparable end-customer experience and premium expedition model.
• Oceanwide Expeditions: Polar and Antarctic expedition operator running the m/v Ortelius that Liquid Productions charters. Directly comparable for Antarctic, South Georgia, and Arctic expedition trip design, pricing, and customer profile.
• Bluewater Travel: Boutique dive travel agency specializing in underwater photography-focused expeditions and liveaboard trips. Comparable in catering to serious underwater photographers seeking guided, photo-centric dive experiences.
• Aggressor Liveaboards: Global dive liveaboard operator running week-long dive expeditions across the Caribbean, Pacific, and Indian Ocean. Comparable in expedition-style dive trip delivery, pricing model, and enthusiast diver customer base.
• Quark Expeditions: Pioneer of polar adventure expeditions including Antarctic and Arctic itineraries with optional diving and photography programming. Directly comparable in extreme-environment expedition cruises targeting enthusiast and adventurous travelers.

Broad incumbents

• Hurtigruten Expeditions: Large-scale Norwegian expedition cruise line offering Antarctic and Arctic sailings with optional science and photography programming. Comparable destination portfolio but at much larger scale and broader customer base than Liquid Productions.
• Ponant: French luxury cruise operator with a dedicated polar expedition fleet and underwater photography programming. Comparable premium expedition product but with significantly broader fleet, capacity, and marketing reach.
• BBC Studios Natural History Unit: Premier underwater and natural history documentary production unit that has directly commissioned Liquid Productions. Comparable in producing premium underwater documentary content but operating at much larger scale across multiple genres.
• National Geographic Pristine Seas: National Geographic's flagship ocean exploration, expedition, and documentary program producing deep underwater content globally. Comparable in extreme underwater exploration and documentary output but funded and scaled as a Society initiative.

Emerging players

• Wetpixel: Online community and expedition organizer for underwater photographers and videographers, running photo-focused dive trips and workshops. Comparable niche audience and underwater-photography-centric expedition model at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/liquidproduction
• LinkedInlinkedin.com/company/liquid-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Productions