LiquidThread

What LiquidThread does

LiquidThread is a Warsaw-based B2B digital content agency founded in 2016 and operating as part of Publicis Media within the Publicis Groupe holding structure. The agency designs and executes integrated marketing campaigns for enterprise brand clients across digital, social media, television, outdoor, radio, and branded content channels, with documented work spanning Poland's first full-length branded TV series (Receptura for E.Wedel), TikTok challenges (Allegro Back2School), influencer-led YouTuber activations (Discovery Polska, Crunchips), and social-issue campaigns (FAS Foundation). Its service portfolio includes strategy, creative design, integrated digital campaigns, influencer marketing, gaming marketing, content partnership, UX, social advocacy, and music marketing — delivered by a 64-person team organized around specialized director-level leads for each vertical.

The agency's core technology stack is built around creative production capabilities rather than proprietary software: it deploys interactive 360-degree panorama formats, Video 180, parallax effects, and custom creative assets across campaigns. It does not develop, market, or license a standalone product; its deliverable is campaign execution and content production services rather than SaaS or licensed technology. Notable technical differentiators are integration/interoperability across channels and ease of implementation of branded-content formats, validated by award recognition including Effie awards (Branded Content, Food, Performance, Retail), KTR awards, and Kreatur recognition.

LiquidThread generates revenue through professional-services agency fees for campaign strategy, creative production, and multi-channel execution. Pricing is custom and project-based, determined by scope, campaign complexity, media strategy, and production requirements, and structured through multi-year contracts with enterprise clients. Go-to-market is sales-led: the agency acquires clients through direct enterprise relationships and leverages the Publicis Media network for referrals, new-business development, and cross-discipline coordination. Customer concentration is diversified across at least a dozen named enterprise accounts in food, telecom, e-commerce, apparel, beauty, toys, healthcare, and media sectors. LiquidThread does not have disclosed funding, M&A activity, patents, or AI/ML capabilities — it operates as an established, services-oriented subsidiary within one of the world's largest advertising holding groups.

Name

LiquidThread

Legal name

LiquidThread

Website

https://liquidthread.pl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

LiquidThread is a Warsaw-based B2B digital content agency within Publicis Media that designs and executes integrated multi-channel marketing campaigns — branded entertainment, influencer marketing, social, and gaming — for enterprise brand clients in Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Services and Campaign Fees: LiquidThread generates revenue through agency service fees for digital content creation, campaign strategy, creative production, and multi-channel campaign execution. As part of Publicis Media, they operate as a professional services firm billing clients for creative and marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

LiquidThread is a B2B digital content agency within the Publicis Media network that designs and executes integrated content marketing initiatives for enterprise brand clients. Core services span strategy, creative and design, branded content production, integrated digital campaigns, influencer marketing, gaming marketing, content partnership/media, UX design, social advocacy, and music marketing. Campaigns are delivered across digital, social media, TV, radio, outdoor, YouTube, and branded entertainment channels.

Product overview

LiquidThread is a digital-content agency belonging to Publicis Media in Poland. The company offers a comprehensive suite of content marketing services rather than a standalone software product. Core offerings include strategy, creative and design, integrated digital campaigns, influencer marketing, gaming marketing, content partnership and media, UX design, social advocacy, and music marketing. The agency combines effectiveness with sensitivity to good communication, utilizing Publicis Media's know-how to integrate all activities and maximize results for clients across digital, social media, radio, outdoor, branded content, and influencer marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Content Services Full-service digital content offering for enterprise brand clients that combines strategy, creative design, integrated digital campaigns, influencer marketing, gaming marketing, content partnership, UX, social advocacy, and music marketing. Designed for large brands seeking cross-channel, content-led campaigns delivered through the Publicis Media network.

Quantifiable outcome

• 35 million+ unique users reached in single campaign
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Publicis MediacoreOthersLiquidThread is a digital content agency belonging to Publicis Media structures in Poland. The agency leverages Publicis Media's know-how, integrated approach, and access to media agency expertise for comprehensive client solutions. This affiliation provides access to specialized tools, data-driven insights, and coordination across all communication activities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BBDO Poland: Poland office of BBDO Worldwide, a global creative network within Omnicom. Offers integrated creative and digital advertising services directly comparable to LiquidThread's enterprise offerings.
• dentsu Creative Poland: Poland office of dentsu's creative arm within the dentsu international network. Offers integrated creative and digital services to enterprise clients in direct competition with LiquidThread.
• Grey Poland: Poland office of Grey Global Group, a global creative network. Competes for enterprise creative, digital content, and integrated brand campaigns in the Polish market.
• DDB Warsaw: Poland office of DDB, a global creative agency network within Omnicom. Competes head-to-head with LiquidThread for enterprise clients requiring integrated creative, digital content, and multi-channel campaigns.
• Leo Burnett Warsaw: Poland office of Leo Burnett, a Publicis Groupe sister agency. Competes directly with LiquidThread for enterprise creative and digital mandates in Poland while sharing the same parent holding company.
• McCann Poland: Poland office of McCann Worldgroup, a global creative and advertising network. Competes for the same enterprise creative, digital content, and integrated brand campaigns in Poland.
• Saatchi & Saatchi Poland: Poland office of Saatchi & Saatchi, another Publicis Groupe sister agency. Directly comparable creative and digital services portfolio targeting similar enterprise clients within the same holding group.
• Ogilvy Poland: Poland office of Ogilvy, a global brand and advertising network. Offers comparable brand strategy, creative development, and digital content services to the same enterprise client base as LiquidThread.
• VML Poland: Poland office of VML (formerly VMLY&R), a global creative/digital network. Directly competes with LiquidThread for enterprise brand mandates in Poland across integrated digital, social, and creative campaign work.

Emerging players

• K2: Polish independent digital agency group offering digital marketing, technology, and performance services. Comparable in digital-first approach to enterprise clients but more tech-platform-oriented than LiquidThread's branded content focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liquidthreadpoland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiquidThread